Jow
Jow is a Paris-based mobile meal-planning and grocery automation platform serving French consumers, pairing 5,000+ nutritionist-created recipes with direct ordering at six major French retail chains (Auchan, Carrefour, Intermarché, Monoprix, and others), now expanding to the U.S. via Kroger.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Jow does
Jow is a Paris-headquartered (Saint-Denis) French SAS, founded in 2017, that operates a mobile-first meal planning and grocery automation platform. The company serves individual consumers in France — primarily busy families and individuals seeking to reduce the daily 'what's for dinner?' decision load — and has announced expansion into the U.S. with a New York-based team. The platform pairs a catalog of over 5,000 nutritionist-created recipes with API-level integrations to six major French retail chains (Auchan, Carrefour, Chronodrive, Courses U, Intermarché, Monoprix) and an announced U.S. partner (Kroger), enabling users to convert a selected weekly menu into a grocery order with correct quantities, paid for at in-store prices with Jow promotions applied.
The product is built on a React/React Native mobile stack (iOS and Android) backed by Firebase for authentication and push notifications, MongoDB Atlas for data, and AWS for cloud hosting. The proprietary differentiator is a personalized meal planning engine that recommends weekly menus based on user tastes, dietary restrictions, household composition, and kitchen equipment, then automatically transforms selections into retailer-ready baskets. Recipes carry Nutri-score (A-E) and Green-score (A+ to F) ratings computed in partnership with Etiquettable. The product is rounded out by a blog, published recipe books, and a sub-brand (Jowzi).
Jow's revenue combines transaction fees on grocery orders routed through partner retailers with promotional and affiliate agreements in which retailers pay for featured placement and access to the user base. The core service is free to end users who pay grocery prices directly to retailers; some premium content is available from €0.89 per portion, and the company claims users save an average of 10% on basket spending. Distribution is product-led through the mobile app and website, but is structurally a channel-partner GTM dependent on the six retailer integrations that make order fulfillment possible; marketing is amplified by content (blog, social channels on Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, X) and a referral program. The company is privately held, has raised $33M in total Series A funding, and operates with 101-250 employees.
Jow firmographics
Firmographics- Name
- Jow
- Legal name
- Jow, société par actions simplifiée
- Website
- https://jow.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jow is a Paris-based mobile meal-planning and grocery automation platform serving French consumers, pairing 5,000+ nutritionist-created recipes with direct ordering at six major French retail chains (Auchan, Carrefour, Intermarché, Monoprix, and others), now expanding to the U.S. via Kroger.
- Ownership category
- akta.pro rank
Jow industry classification
Industry- Product category
- Meal Planning and Grocery Delivery Platform
- NAICS
- All Other Specialty Food Retailers (445298)
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where Jow is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Jow business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Grocery Transaction Fees: Jow generates revenue by facilitating grocery orders through partner retailers. Users shop through Jow's platform, which connects to retailer systems, and Jow earns a commission or transaction fee on each order placed. The company benefits from promotional pricing agreements with retailers and passes savings to consumers while retaining a portion.
- Retailer Promotional Agreements: Jow works with major food retailers across France who pay for promotional placement, featured recipes using their products, and access to Jow's user base. Retailers benefit from increased order volume through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free core service with recipe access and grocery ordering |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Jow product offering
Product offeringCore offering
Jow operates a mobile-first meal planning platform that recommends personalized weekly menus from a catalog of 5,000+ nutritionist-created recipes and automatically converts selected recipes into grocery orders placed at partner retailers (Auchan, Carrefour, Chronodrive, Courses U, Intermarché, Monoprix) for click-and-collect or home delivery. Users connect their existing retailer loyalty accounts to Jow, which uses a digital mandate system to place orders on their behalf at in-store prices.
Product overview
Jow is a unified meal planning and grocery shopping platform that combines recipe discovery with automated grocery ordering. The core product is a mobile app (available on iOS and Android) that recommends personalized recipes from a catalog of over 5,000 nutritionist-created recipes and transforms meal plans into grocery orders from partner retailers. The platform integrates with major French retail chains (Auchan, Carrefour, Chronodrive, Courses U, Intermarché, Monoprix) for seamless click-and-collect or delivery. Supporting products include published recipe books and a blog content platform. The company is expanding into the U.S. market with planned Kroger integration.
Differentiator
Problem solved
Functional benefit
Brands
- Jowzi: Referenced as part of the Jow ecosystem, appearing in the website navigation as a feature or service offering.
Products and services
- Jow Mobile App Recipe and grocery planning mobile application available on iOS and Android that provides personalized meal recommendations from a catalog of over 5,000 recipes, automatically converts meal plans into grocery orders from partner retailers, and delivers to users via click-and-collect or delivery. Targeted at French families and individuals seeking to simplify weekly meal planning.
- Jow Recipe Catalog Library of over 5,000 recipes created by professional nutritionists and updated weekly, categorized by dietary preferences (vegetarian, gluten-free, anti-inflammatory, high-protein, low-calorie), nutritional scores (Nutri-score A-E), and environmental impact (Green-score A+ to F). Used by the recommendation engine to power personalized weekly menus.
- Jow Grocery Ordering Automated grocery list generation that transforms selected recipes into shopping carts with precise quantities. Integrates with partner retailers (Auchan, Carrefour, Chronodrive, Courses U, Intermarché, Monoprix in France; planned Kroger in the U.S.) for direct ordering and pickup or delivery using the user's store credentials.
Quantifiable outcome
- Users save up to 2h20 per week on meal planning and grocery shopping
- +4 more outcomes
Companies that use Jow
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Jow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature4 records
Jow partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and support.
- KrogercoreJow announced integration with Kroger as part of its U.S. expansion strategy. Kroger is one of the largest grocery retailers in the United States, and this partnership will enable Jow to serve American consumers with grocery ordering capabilities.
- Major French Retail ChainscoreJow partners with major French retail chains including Auchan, Carrefour, Chronodrive, Courses U, Intermarché, and Monoprix. Through these partnerships, Jow users can order groceries directly from their preferred retailer through the Jow platform, with Jow placing orders on their behalf using their store credentials.
- Amazon Web ServicessupportAWS provides cloud hosting infrastructure for Jow's platform operations.
- StripesupportStripe provides payment processing infrastructure for transactions on the Jow platform.
- IntercomsupportIntercom provides customer chat and support functionality on the Jow platform.
- FirebasesupportFirebase provides user authentication, push notifications, and mobile development infrastructure for Jow's apps.
- MongoDB AtlassupportMongoDB Atlas provides database infrastructure for storing and managing Jow's recipe data, user preferences, and order history.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Jow competitors and assessment
Company assessmentEmerging players
- Yuka: Yuka is a popular French app that scans food products and provides health and environmental scores (Nutri-score, Nova, Eco-score). It shares Jow's French consumer base and its focus on nutritional transparency, including the Nutri-score ratings used by Jow.
- Plan to Eat: Plan to Eat is a meal planning and recipe organization tool that allows users to save recipes, plan meals, and generate grocery lists. It represents a smaller-scale direct competitor in the meal planning software space, though without Jow's automated grocery ordering integration.
- Too Good To Go: Too Good To Go is a European food waste reduction app that sells surplus meals from restaurants and retailers at discounted prices. It shares Jow's focus on reducing food waste (39.9 kg/user/year per Jow) and operates in the same French consumer market.
Direct peers
- Blue Apron: Blue Apron is a U.S. meal kit subscription service that delivers pre-portioned ingredients and recipes weekly. While it uses a different delivery model than Jow, both target the same consumer need of simplifying meal planning and grocery shopping for busy households.
- Whisk (Samsung): Whisk is a meal planning platform acquired by Samsung that connects recipes to online grocery shopping and smart kitchen appliances. It directly competes with Jow's recipe-to-cart functionality and serves both consumers and food retailers as a white-label solution.
- Cookpad: Cookpad is a recipe-sharing and meal planning platform with strong European and Asian presence, particularly in France, Spain, and Japan. It targets the same user need as Jow for recipe discovery and weekly meal planning, though it lacks Jow's grocery integration.
- Yummly: Yummly is a recipe discovery and meal planning platform with smart filters for dietary preferences, cooking skills, and ingredients. Like Jow, it offers personalized recipe recommendations and meal planning, though it lacks the direct grocery ordering integration that distinguishes Jow.
- HelloFresh: HelloFresh is the largest meal kit subscription service globally, offering weekly recipe boxes with pre-portioned ingredients. While Jow does not ship physical meal kits, both companies target the same consumer pain point of meal planning and grocery shopping, and HelloFresh represents the most direct competition for Jow's recipe-to-grocery value proposition.
Broad incumbents
- Carrefour (Mes Courses): Carrefour is one of Jow's key French retail partners and also operates its own grocery e-commerce platform. As an incumbent, Carrefour could either deepen the Jow partnership or build competing meal planning features directly into its own app.
- Instacart: Instacart is the dominant U.S. online grocery delivery platform connecting consumers to multiple retailers. As Jow expands to the U.S. via Kroger, Instacart represents both a potential integration partner and a competitor offering adjacent meal planning features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Jow social profiles
Digital presenceJow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jow leadership team
Management profileNumber of profiles
Profiles5 records
Jow funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jow
What does Jow do?
Jow operates a mobile-first meal planning platform that recommends personalized weekly menus from a catalog of 5,000+ nutritionist-created recipes and automatically converts selected recipes into grocery orders placed at partner retailers (Auchan, Carrefour, Chronodrive, Courses U, Intermarché, Monoprix) for click-and-collect or home delivery. Users connect their existing retailer loyalty accounts to Jow, which uses a digital mandate system to place orders on their behalf at in-store prices.
Is Jow a public or private company?
Jow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jow founded?
Jow was founded in 2017. It employs 101 to 250 people.
Where is Jow based?
Jow is headquartered in Paris, France, in the Europe region.
How does Jow make money?
Two revenue lines are on record. Grocery Transaction Fees are the primary driver. The others are retailer Promotional Agreements.
Who are Jow's main competitors?
Emerging players on record are Yuka, Plan to Eat and Too Good To Go. Direct peers are Blue Apron, Whisk (Samsung), Cookpad, Yummly and HelloFresh. Broad incumbents are Carrefour (Mes Courses) and Instacart.
Does Jow have an API?
No public API is recorded for Jow.
What industry is Jow in?
Jow's product category is Meal Planning and Grocery Delivery Platform. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 445298.