1it.uz

What 1it.uz does

First IT Company (operating as 1it.uz) is a Tashkent, Uzbekistan-based private software firm that designs and operates white-label digital ecosystems for telecom operators and other businesses in Central Asia. Its core product line is a portfolio of gamified loyalty applications embedded under operator brands: Al Chiroq for Ucell (more than 5 million Google Play downloads, 4.0 rating, live for over two years), Oltin Baliq for MobiUz (more than 500,000 downloads, 4.0 rating, live for over two years), and the newer Foyda+ for MobiUz. These products share a common gamification stack built around daily bonuses (internet traffic, minutes, SMS), Fitcoin virtual currency, quests, seasonal campaigns, referral mechanics, A/B optimization, and anti-fraud/churn controls, distributed via Google Play Market under the operator's identity.

The underlying technology combines gamification engines with Web3 capabilities delivered through a strategic partnership with Reclaim, including Zero-Knowledge Proof-based user verification, anti-fraud tooling, and hybrid on-chain/off-chain integrations. The company's secondary product line is white-label SaaS outside telecom: Hotel.AI, a digital assistant for automating hotel processes, and Taskoria, a CPI/CPA task platform localized for the Central Asian market. Revenue is generated primarily through multi-year (2-3+ year) white-label SaaS licensing to telecom operators, complemented by professional services for integration (billing modules, subscription systems, analytics dashboards) and licensing/royalties tied to the Web3 stack. Distribution is split between B2B enterprise sales via OEM/embedded white-label partnerships with telecom operators and direct consumer app distribution via Google Play Market.

The company is privately held with no disclosed funding history, ownership structure, executive team, or revenue figures. Its operating geography is concentrated in Central Asia with deep penetration of Uzbekistan's telecom sector via two named operator relationships (Ucell, MobiUz), and its customer base is enterprise-anchored rather than long-tail.

Name

1it.uz

Legal name

First IT Company

Website

https://1it.uz

Company type

Private

Operating status

Operating

Short description

First IT Company (1it.uz) is a Tashkent-based private software firm building white-label gamified loyalty programs, SaaS products, and Web3 solutions primarily for telecom operators and Central Asian businesses, anchored by multi-year contracts with Uzbekistan's Ucell and MobiUz.

Ownership category

akta.pro rank

Product category

White-label telecommunications software and digital engagement platforms

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)

akta.pro secondary industry

Governance, Controls & Policy Automation (GRC for Web3) (FSAPAJAG)

Keywords

• White-label SaaS platforms
• Gamified loyalty programs
• Telecom digital ecosystems
• Web3 user verification
• White-label software development

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. White-label SaaS Licensing: The company creates and licenses white-label digital solutions (gamified loyalty programs, Hotel.AI, Taskoria) to telecom operators and businesses. Revenue is generated through licensing agreements with long-term support commitments of 2-3+ years.
2. Custom Integration Services: Integration of digital solutions for telecom operators including billing modules, subscription systems, and analytical dashboards. Services are tailored to partner needs and easily integrated and scaled.
3. Web3 Solutions Development: Development of Web3 solutions including user verification, fraud protection, and on/off-chain integrations, potentially monetized through partnership arrangements with Reclaim.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

First IT designs, develops, and operates white-label digital ecosystems primarily for telecom operators, including gamified loyalty programs (Al Chiroq, Oltin Baliq, Foyda+) plus white-label SaaS products Hotel.AI and Taskoria. It also builds Web3 solutions for user verification and anti-fraud in partnership with Reclaim, leveraging Zero-Knowledge Proof protocols and hybrid on-chain/off-chain integrations.

Product overview

First IT Company operates a multi-product digital ecosystem platform offering white-label and independent solutions. The core portfolio consists of three gamified loyalty programs for telecom operators: Al Chiroq (for Ucell), Oltin Baliq, and Foyda+ (for MobiUz), which offer daily bonuses, prize mechanics, and Fitcoin reward systems. The SaaS vertical includes Hotel.AI (digital assistant for hotel automation) and Taskoria (CPI/CPA task platform for Central Asia). Web3 capabilities cover user verification, anti-fraud tools, and on-chain/off-chain integrations using Zero-Knowledge Proof technology.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel.AI: Digital assistant for automating hotel processes.
• Taskoria

Products and services

• Al Chiroq White-label gamified loyalty program for Ucell subscribers, offering daily bonuses (internet traffic, minutes, SMS), prize drawings, quests, and seasonal campaigns. Designed to drive ARPU growth, improve D30 retention, and provide ongoing engagement through regular A/B optimization.
• Oltin Baliq White-label gamified loyalty service for MobiUz subscribers, featuring daily tasks, challenges, a Fitcoin accumulation system, and referral mechanics. Includes anti-fraud and churn control systems, and has maintained high DAU for over two years (500K+ downloads, 4.0 rating on Google Play).
• Foyda+ White-label gamified loyalty service for MobiUz subscribers with daily bonuses (internet traffic, minutes, SMS), prize drawings, a magic ball reward system, daily bonus mechanics, premium packages, and Fitcoin currency. Marketed as a new project as of the source.
• Hotel.AI White-label SaaS digital assistant for automating hotel processes, enabling integration and scaling for partner hospitality businesses.
• Taskoria White-label CPI/CPA task platform localized for the Central Asian market, designed for easy integration and scaling under partner branding for performance-based marketing campaigns.

Quantifiable outcome

• 5M+ downloads for Al Chiroq loyalty program
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• ReclaimcoreTechnology or IntegrationStrategic Web3 partnership with Reclaim (reclaimprotocol.org) for user verification and fraud protection solutions. Together they develop anti-fraud tools and on-chain/off-chain integrations using modern cryptography and Zero-Knowledge Proof (ZKP) protocols to ensure security, privacy, and trust in decentralized services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Optiva: Telecom BSS/OSS vendor (successor to Comverse) offering charging, policy, and customer engagement solutions. Comparable as a broad incumbent serving tier-1 telecom operators with overlapping engagement capabilities.
• SessionM (Mastercard): Enterprise loyalty and customer engagement platform owned by Mastercard. Comparable as a scaled, broad-incumbent loyalty CRM platform, though targeted more at retail/financial services than telecoms specifically.
• Whale Cloud: Alibaba-affiliated telecom BSS/digital services vendor serving carriers across Asia, Africa, and the Middle East. Comparable as a much larger incumbent competing for the same tier-1 telecom digital transformation mandates.
• Airship: Mobile app engagement, messaging, and loyalty platform with deep telecom integrations. Comparable as a broader incumbent in mobile engagement infrastructure relevant to loyalty and retention use cases.

Direct peers

• Optimove: CRM/retention platform for digital-first and gaming/telecom-adjacent operators, focused on gamified retention and A/B-tested personalization — closely aligned with First IT's gamified retention and A/B testing approach.
• MobileBridge: Provides white-label mobile engagement and loyalty platforms for telecom operators globally. Closely comparable as a B2B white-label engagement vendor targeting tier-1 telcos, similar to First IT's telecom loyalty model.
• Antavo: Cloud-based loyalty platform serving brands and telecom-style subscription businesses. Comparable as a SaaS loyalty vendor offering gamification mechanics and CRM-style engagement features.
• MATRIXX Software: Real-time monetization and loyalty platform built for telecom operators. Comparable at the BSS/convergent-charging layer where loyalty, offers, and ARPU uplift sit alongside engagement mechanics.
• Comarch: Telecom software vendor offering loyalty management, CRM, and digital engagement suites. Comparable as a full-stack telecom loyalty solutions provider competing for similar enterprise customers.
• Bango: Digital commerce and value-add services platform for telecom operators, including loyalty and content bundling. Comparable as an enabler of carrier-channel digital engagement programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1it.uz