Bango
Bango provides the Digital Vending Machine platform and Direct Carrier Billing infrastructure, enabling mobile operators, content providers, financial firms, and retailers to create and monetize subscription bundles across 75 countries.
- Company typePublic
- Founded1999
- HeadquartersCambridge, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Bango does
Bango is a Cambridge, UK-headquartered, AIM-listed (LSE: BGO) platform company that operates the Digital Vending Machine (DVM) and Direct Carrier Billing (DCB) infrastructure for subscription bundling and digital payments. The DVM is a cloud-native, Kubernetes-based microservices platform that handles identity, entitlement, billing, and multi-party settlement, enabling mobile network operators, content providers, financial services firms, and retailers to create, distribute, and monetize subscription bundles across 75 countries reaching a potential 4.5 billion consumers.
Bango monetizes through a mix of platform licensing/SaaS fees, per-transaction DCB processing fees, and revenue-share arrangements on subscription bundles sold through telco partners. Its go-to-market combines enterprise field sales targeting telcos with channel-driven deployment via carrier integrations, supported by flagship content partnerships with Microsoft, Amazon, Google, and LinkedIn, and telco relationships including Airtel, Verizon, TELUS, Optus, Telenet, Turkcell, and Vodafone Idea. The company also distributes AI subscription services (notably DeepL) through its bundle channels.
In FY2025 Bango reported $52.2M in revenue (down 2% YoY), $18.2M in ARR (up 30% YoY) with 117% net retention, gross margin of 84%, and Cash EBITDA of $2.3M (positive for the first time, vs. -$0.2M in FY24). Q1 FY26 revenue grew 13% YoY. The company has 251–500 employees and offices in Cambridge, San Jose, Tokyo, and Milan, and has historically grown in part through acquisitions including DOCOMO Digital (2022), Audiens (2018), and Danal (2016).
Bango firmographics
Firmographics- Name
- Bango
- Legal name
- Bango.net Limited
- Website
- https://bango.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bango provides the Digital Vending Machine platform and Direct Carrier Billing infrastructure, enabling mobile operators, content providers, financial firms, and retailers to create and monetize subscription bundles across 75 countries.
- Ownership category
- akta.pro rank
Bango industry classification
Industry- Product category
- Subscription Bundling and Mobile Payment Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
- akta.pro secondary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where Bango is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Bango business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform Licensing and SaaS: Bango licenses its Digital Vending Machine platform to mobile carriers and content providers. Revenue is generated through platform fees, transaction processing charges, and revenue share arrangements on subscriptions facilitated through the platform.
- Transaction Fees (DCB): Processing fees charged on Direct Carrier Billing transactions when consumers purchase content and have charges added to their mobile bill. Volume-based pricing with revenue shared with carrier partners.
- Bundle Revenue Share: Revenue sharing arrangements with telco partners on subscription bundles sold through the Digital Vending Machine platform. Percentage of subscription value shared with Bango as the platform provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform Agreement - custom pricing for major telcos |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based DCB Processing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Bango product offering
Product offeringCore offering
Bango operates the Digital Vending Machine (DVM), a unified software platform that enables subscription providers, telcos, banks and retailers to create, launch and manage multi-party subscription bundles with identity, entitlement, billing and partner settlement. Complementing this is Bango Payments, a Direct Carrier Billing (DCB) service that lets merchants charge digital content purchases directly to consumers' mobile phone bills, with deployments across 75 countries reaching 4.5 billion customers.
Product overview
Bango offers a dual-product portfolio centered on subscription bundling and digital payments. The flagship product is the Digital Vending Machine (DVM), an industry-wide software platform that enables subscription providers to distribute their services through telcos, banks, and retailers via multi-party bundles. Complementing this is Bango Payments, a Direct Carrier Billing (DCB) service that allows merchants to charge digital content purchases to mobile phone accounts. Together, these products serve the subscriptions economy by powering bundling partnerships and payment connectivity across 75 countries, reaching 4.5 billion customers and facilitating $1.4 trillion in digital spend.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Vending Machine (DVM) A unified intelligent software platform for subscription providers and resellers that enables creation, launch and management of multi-party subscription bundles. The platform handles identity, entitlement, billing and partner settlement across telcos, banks, retailers and content providers, reaching 4.5 billion potential customers across 75 countries.
- Bango Payments (Direct Carrier Billing) An alternative payment method enabling content providers to charge digital content purchases to consumers' mobile phone bills, supporting Direct Carrier Billing (DCB) and digital wallets for frictionless commerce beyond traditional card payments.
Quantifiable outcome
- Process payments and bundles across 75 countries and 4.5 billion potential customers
Companies that use Bango
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Bango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
Bango partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- TurkcellcoreTurkcell partnership enables distribution of bundled content and services to Turkcell subscribers in Turkey and surrounding regions. Bango's platform enables Turkcell to offer premium content bundles through carrier billing.
- Dish Network/Sling TVcorePartnership enabling Sling TV subscription purchases through carrier billing, expanding payment options for streaming customers and creating new acquisition channels for Dish.
- MicrosoftflagshipMicrosoft is a major content partner enabling premium Microsoft services (including LinkedIn Premium) to be distributed through carrier billing and bundled offerings. Deep integration with Microsoft's subscription ecosystem.
- AmazonflagshipAmazon integration enables digital content purchases through Bango's DCB infrastructure. Amazon Prime and other Amazon services can be offered through telco bundle partnerships facilitated by Bango.
- GoogleflagshipGoogle services integration allows YouTube Premium and other Google subscription products to be distributed through carrier billing. Strategic content partnership expanding Bango's digital content catalog.
- Telin (Hong Kong)coreTelin, operating in Hong Kong and Southeast Asia, utilizes Bango's DCB infrastructure to enable content purchases for their subscriber base, expanding digital payment options in the region.
- LMT (Latvia)coreLatvian Mobile Telecom (LMT) partnership enables DCB payment processing for content and services in the Baltic region, extending Bango's European footprint.
- Mobile Vikings (Proximus Group, Belgium)coreMobile Vikings, part of the Proximus Group, offers Bango-powered bundles and DCB services to their Belgian subscriber base, providing innovative payment options for digital content.
- LinkedIncoreLinkedIn Premium integration enables professional subscription services to be offered through carrier billing, expanding payment accessibility for LinkedIn's premium features.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Bango competitors and assessment
Company assessmentEmerging players
- Recurly: Subscription billing and management platform for digital businesses, comparable to Bango's subscription bundling and entitlement capabilities on the content-provider side.
- Txt e-solutions (TXT): Digital payments and customer communication software including carrier billing capabilities, partially overlapping with Bango's telco-side monetization stack.
Direct peers
- Fortumo: Direct carrier billing and digital monetization platform for app stores, gaming and digital content providers, operating globally across telco partnerships - functionally the closest direct competitor to Bango's DCB and bundling business.
- Centili: Mobile payment and DCB platform enabling digital merchants to charge purchases to mobile phone bills across emerging markets, directly comparable to Bango Payments' core offering.
- Dimoco: Carrier billing and messaging-driven payment services for digital content and subscription merchants across telco networks in Europe and emerging markets - direct DCB peer to Bango.
- SLA Digital: Specialist DCB and content monetization provider focused on telco partnerships for digital merchants, particularly in emerging markets - direct peer to Bango's carrier billing flow.
Broad incumbents
- Zuora: Subscription management and billing platform serving SaaS and content companies with entitlements, billing and revenue recognition - comparable to the Digital Vending Machine at the subscription-management layer.
- Stripe: Global payments platform with subscription billing (Stripe Billing) and digital merchant tools - comparable to Bango at the payments and recurring-billing layer, though without telco-bundling focus.
- Adyen: Enterprise payments platform offering unified global processing for large merchants, comparable to Bango at the merchant payment infrastructure layer though Adyen focuses on card/alternative rails rather than DCB.
Regional players
- Infobip: Cloud communications platform with mobile payments and carrier-billing-adjacent services across CPaaS customers - comparable as an ecosystem peer combining telco reach with digital monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Bango social profiles
Digital presenceBango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bango leadership team
Management profileNumber of profiles
Profiles15 records
Bango subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bango funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bango M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bango
What does Bango do?
Bango operates the Digital Vending Machine (DVM), a unified software platform that enables subscription providers, telcos, banks and retailers to create, launch and manage multi-party subscription bundles with identity, entitlement, billing and partner settlement. Complementing this is Bango Payments, a Direct Carrier Billing (DCB) service that lets merchants charge digital content purchases directly to consumers' mobile phone bills, with deployments across 75 countries reaching 4.5 billion customers.
Is Bango a public or private company?
Bango is a public company. It is classified as public and is currently operating.
When was Bango founded?
Bango was founded in 1999. It employs 251 to 500 people.
Where is Bango based?
Bango is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Bango make money?
Three revenue lines are on record. Platform Licensing and SaaS are the primary driver. The others are transaction Fees (DCB) and bundle Revenue Share.
Who are Bango's main competitors?
Emerging players on record are Recurly and Txt e-solutions (TXT). Direct peers are Fortumo, Centili, Dimoco and SLA Digital. Broad incumbents are Zuora, Stripe and Adyen. Infobip is listed as a regional player.
Does Bango have an API?
No public API is recorded for Bango.
What industry is Bango in?
Bango's product category is Subscription Bundling and Mobile Payment Platform. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 522320.