What feel-good does

I FEEL GOOD is a single-practitioner holistic wellness studio founded in 2010 by Liza Mai and headquartered in the Paris 12e arrondissement of France. The business delivers an integrated wellness methodology that combines Western clinical-psychology and coaching frameworks (NLP, hypnosis, Nonviolent Communication) with Eastern practices (yoga, IAYT-certified yoga therapy, sophrology, meditation, ayurveda, naturopathy). All services are personally provided by the founder, supported only by standard consumer-facing digital tools such as Zoom and Skype for remote delivery.

The core service portfolio comprises individual yoga therapy sessions, group yoga and pilates classes (capped at eight students), sophrology and relaxation sessions, mindfulness meditation training using the MBCT protocol, life coaching workshops, and a set of online certification programs in Yoga Nidra, yoga therapy, and coaching. Revenue is generated entirely through professional-services fees across five streams: individual sessions, group classes, online training programs, on-site corporate wellness contracts (clients include Decathlon, Orange, Star-Paris, Smurfit Kappa, and the Mairie de Paris 12e), and self-service digital audio downloads sold via PayPal and Fetchapp. Pricing is uniformly quote-based and not publicly disclosed. The studio is independently owned by the founder, has no external funding, and operates with no additional full-time staff in the disclosed data.

Name

feel-good

Legal name

I FEEL GOOD

Website

https://ifeelgood.fr

Company type

Private

Founded year

2010

Operating status

Operating

Short description

I FEEL GOOD is a solo-practitioner holistic wellness studio in Paris 12e, founded by Liza Mai, offering yoga therapy, sophrology, pilates, MBCT mindfulness, coaching, and online certification programs to individual consumers and corporate clients across the francophone world.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (621330), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga classes
• Yoga therapy
• Sophrology services
• Mindfulness meditation
• Corporate wellness programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Wellness Sessions: In-person individual sessions for yoga, yoga therapy, sophrology, coaching, pilates, and relaxation. Offered at the Paris 12e location and online via Zoom/Skype.
2. Group Classes: Collective yoga and pilates group classes held at the Paris studio. Includes workshops and intensives.
3. Online Training Programs: Distance learning formations for yoga nidra, yoga therapy, and coaching. Delivered via video content, audio recordings, and online exams.
4. Corporate Wellness Programs: Workplace wellness services including sophrology sessions, stress management workshops, and team building programs delivered on-site at corporate clients.
5. Relaxation Audio Products: Specialized deep relaxation audio recordings (yoga nidra) sold via PayPal and Fetchapp for individuals seeking sleep and relaxation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

I FEEL GOOD is a Paris-based holistic wellness practice that sells individual and group wellness sessions (yoga, yoga therapy, sophrology, pilates, meditation/MBCT, coaching, and detox nutrition) delivered in-person at its Paris 12e studio, online via Zoom/Skype, and on-site at corporate client locations. It also offers online certification training programs in Yoga Nidra, Yoga Therapy, and Coaching, and sells digital relaxation audio recordings. The practice is operated by a single practitioner, Liza Mai, who integrates Western clinical psychology, coaching, NLP, hypnosis, and CNV with Eastern modalities including IAYT-certified yoga therapy, sophrology, ayurveda, naturopathy, and mindfulness meditation.

Product overview

I Feel Good operates as a holistic wellness practice offering a comprehensive suite of in-person and online wellness services. The core offering includes yoga (collective classes and individual therapy), sophrology/relaxation, pilates, mindfulness meditation (MBCT), nutrition/detox programs, and life coaching. Services are delivered through individual sessions, collective classes (limited to 8 students), and online training programs. The practice also extends to corporate wellness through on-site sophrology programs for employee stress management. All services are provided under the guidance of Liza Mai, a certified yoga therapist (IAYT), clinical psychologist (University of Paris), and mindfulness instructor.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga Thérapie: Individual yoga therapy sessions integrating relaxation, meditation, coaching, and detox programs.
• Yoga Nidra Formation
• Yoga Thérapie Formation
• Coaching Formation
• MBCT Program

Products and services

• Yoga (Collective and Individual) Collective yoga and pilates courses plus individual sessions in Hatha, Vinyasa, and Iyengar styles. Group classes are limited to 8 students and held in a calm Paris 12e studio overlooking trees, equipped with bolsters, bricks, blankets, and straps. Includes workshops and intensives.
• Yoga Thérapie (Yoga Therapy) Individual yoga therapy sessions integrating relaxation, meditation, coaching, and detoxification. Personalized practice based on morphology, energy, mindset, and objectives, addressing back pain, posture, sleep, digestion, hypertension, fatigue, stress, and anxiety. Delivered by Liza Mai, IAYT-certified yoga therapist.
• Sophrologie – Relaxation Sophrology and relaxation sessions combining dynamic relaxation techniques, breathing exercises, and positive visualization. Addresses stress management, sleep disorders, and emotional regulation. Delivered in-person at the Paris studio and online.
• Pilates Pilates classes available both in-person and online, focusing on core strength, flexibility, and body awareness through controlled movements. Instructed by Liza Mai.
• MBCT Mindfulness Meditation Program Mindfulness-Based Cognitive Therapy (MBCT) online program delivered via an 8-session protocol with video conferences. Includes guided meditation, body scan, and breathing exercises for stress reduction and mental wellbeing. Approved by clinical and scientific studies; taught by Liza Mai, trained by Dr. Mirabel-Sarron at Sainte-Anne hospital.
• Coaching (Life Coaching) Life coaching sessions incorporating techniques from coaching, NLP (Neuro-Linguistic Programming), hypnosis, and Nonviolent Communication (CNV) to support personal development and life transitions. Available in-person in Paris 12e and online via Zoom or Skype.
• Ateliers de Coaching (Stress Management, Self-Hypnosis, Rapid Reading, Positive Psychology) Coaching workshops including Stress Management, Rapid Reading under Self-Hypnosis, Self-Hypnosis, and a 10-week Positive Psychology Coaching program. Delivered as individual online sessions via Zoom or Skype.
• Détox Alimentation (Online Detox Nutrition Program) Online detox nutrition program covering healthy eating, food detox, and natural nutrition practices based on Ayurvedic principles. Delivered as a structured online program.
• Online Training Programs (Formations en ligne: Yoga Nidra, Yoga Therapy, Coaching) Distance-learning certification formations in Yoga Nidra, Yoga Therapy, and Coaching. Delivered via video content, audio recordings, and online exams with personalized instructor support from Liza Mai. Targets wellness professionals seeking certification and skill expansion.
• Sophrologie en Entreprise (Corporate Workplace Wellness) Corporate sophrology and stress management programs delivered on-site at client workplaces. Standard format is an 8-12 weekly session cycle of 1 hour each for groups of approximately 12 participants, covering stress management, emotional control, communication, and team cohesion. Clients include Decathlon, Orange, Star-Paris, Smurfit Kappa, Mairie du 12e, and CMP.
• Atelier Yoga des Yeux (Eye Relaxation Workshop) Eye relaxation workshop combining yoga eye exercises, acupuncture point massage, and relaxation techniques to reduce eye fatigue and improve vision naturally. Delivered to individuals and corporate groups (e.g., Orange, Star-Paris, Smurfit Kappa).
• Relaxation Audio Products (Yoga Nidra Recordings) Specialized deep relaxation audio recordings (yoga nidra) sold as digital downloads via PayPal and Fetchapp for individuals seeking sleep and relaxation support.

Quantifiable outcome

• Student testimonials report reduced back pain, eliminated need for pain medication, improved sleep quality
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mairie de Paris (12th arrondissement)coreStrategic or Co-development PartnerOfficial partnership with the Paris 12e municipality for public wellness initiatives. Liza Mai was invited by the Mairie to conduct relaxation and sophrology sessions for the community.
• Yoga Festival ParisminorStrategic or Co-development PartnerYoga Festival Paris recommends I Feel Good's eye relaxation video and features the studio in festival activities.
• Intelligence Verte / Graines de VieminorGTM or Marketing PartnerI Feel Good is an ambassador for Graines de Vie, an initiative to preserve seed diversity. Liza Mai photographed with founder Philippe Desbrosses.
• Colibris Movement / Pierre RabhiminorGTM or Marketing PartnerAffiliation with Pierre Rabhi's Colibris movement and citizen initiatives. Liza Mai photographed with Pierre Rabhi. Promotion of free online trainings from Université des Colibris.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Petit Bambou: French-founded guided meditation and mindfulness app offering paid subscriptions and B2B programs. Direct peer because it competes for the same francophone individual and corporate mindfulness audience with similar content (MBCT-adjacent meditation, stress management, sleep) and a comparable online distribution model.
• Yogom: French corporate wellness platform offering yoga, sophrology, meditation, and stress-management sessions at workplaces. Direct peer because it competes head-to-head for the same B2B corporate contracts (Decathlon-tier enterprise clients) and individual online subscribers in the francophone market.
• Respire (formerly Respire la Vie): French online holistic wellness platform combining yoga, meditation, sophrology, and coaching content via subscription. Direct peer due to overlapping French-language holistic wellness content, similar integrative East/West positioning, and direct competition for online francophone subscribers.

Emerging players

• Gymlib: French corporate wellness benefit platform giving employees subsidized access to a network of sports and wellness studios including yoga, sophrology, and pilates. Comparable as it channels corporate wellness spend — the same buyer pool I FEEL GOOD's B2B motion targets — and could partner or compete.
• Yogaia: Live online yoga, pilates, and meditation classes with a subscription model and corporate offering. Comparable as an emerging online platform with overlapping product (yoga, pilates, meditation) and an enterprise wellness motion similar to I FEEL GOOD's B2B work.

Broad incumbents

• Headspace: Global mindfulness and meditation app with a B2B (Headspace for Work) offering that increasingly targets European corporates. Comparable as a broad incumbent competing for the same mental-wellbeing consumer and enterprise budget, though operating at vastly larger scale and broader scope.
• Calm: Global meditation and sleep app with Calm Health for employers and health plans. Comparable as a broad incumbent in the same mindfulness/sleep/wellness consumer and enterprise space, including in French-speaking markets via translated content.
• Alo Moves: Premium online yoga, pilates, and mindfulness video library from apparel brand Alo Yoga. Comparable as an incumbent competing for online yoga/pilates subscribers with professionally-produced content, complementing rather than directly undercutting I FEEL GOOD's bilingual francophone niche.

Others

• Mindbody Online: Software platform powering booking, membership, and payments for boutique fitness and wellness studios globally. Relevant as the incumbent infrastructure layer that small studios like I FEEL GOOD could adopt to scale scheduling, corporate contract billing, and online program delivery beyond founder-managed contact forms.
• Decathlon Yoga (in-house brand): Decathlon's yoga and wellness product brand and content ecosystem. Relevant as both a current B2B client (Decathlon is a named corporate customer) and a potential competitor/partner for affordable yoga content and corporate wellness distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAkSiHuJITG9Flm2tY_vv8g

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about feel-good