laserlite
Laserlite is a privately held, single-location family entertainment center in Bloomington, Indiana, offering laser tag, arcade games, birthday parties, private group events, food, and related pricing packages to local consumers and organizations.
- Company typePrivate
- Founded2004
- HeadquartersBloomington, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What laserlite does
Laserlite is a privately held, single-location family entertainment center at 4505 East 3rd Street in Bloomington, Indiana. It serves local individuals and groups through live-action laser tag, a large token-based arcade, birthday parties, private events, and on-site food and beverages. Its customer mix includes walk-in guests, families, teens, student and youth groups, corporate groups, wedding parties, Greek organizations, fundraisers, and family reunions.
The core operating technology is a physical laser-tag arena and token-based arcade systems. Laser tag is sold per game ($6), in a three-game bundle ($13), and through unlimited-play specials ($25 per player); the company also monetizes arcade tokens, food, three birthday tiers ($23-$30 per player), and private-event rentals ($400 for one hour, $700 for two hours, plus $200 per additional hour). The business is direct-to-consumer and local, using the physical venue, company website, phone and email, and online party booking; the supplied data discloses no multi-site footprint or proprietary software platform.
laserlite firmographics
Firmographics- Name
- laserlite
- Legal name
- Laserlite
- Website
- https://lasertagandfun.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Laserlite is a privately held, single-location family entertainment center in Bloomington, Indiana, offering laser tag, arcade games, birthday parties, private group events, food, and related pricing packages to local consumers and organizations.
- Ownership category
- akta.pro rank
laserlite industry classification
Industry- Product category
- Family Entertainment Center
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
Keywords
Where laserlite is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
laserlite business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Laser Tag Game Fees: Customers pay per game or bundle for laser tag sessions. Per-person pricing at $6 per game or $13 for 3 games, with additional games at $5 each. This is the core entertainment revenue stream.
- Birthday Party Packages: Three-tiered party packages (Standard $23, Deluxe $25, Ultimate $30 per player) including laser tag games, tokens, pizza, and party amenities. Minimum 10 players required.
- Private Event Rentals: Hourly rental of the facility for exclusive group use: $400 for 1 hour, $700 for 2 hours, $200 per additional hour. Includes unlimited laser tag and free arcade games.
- Token and Arcade Revenue: Token-based arcade games: 4 tokens for $1, 100 tokens for $23, 200 tokens for $45. Tokens drive repeat engagement and incremental revenue.
- Food and Beverage: On-site food sales including 16-inch pizzas ($18), sodas ($2), and slushies ($2.50). Complements entertainment experience and increases per-customer spend.
- Specials and Events: Weekly special events like Free Play Thursday ($25/player for 5 hours unlimited) and Tag till you Drag weekend sessions drive volume through discounted bundled pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single game laser tag entry |
| Unit Pricing | Pay-as-you-go | Bundle of three laser tag games |
| Unit Pricing | Pay-as-you-go | Additional games beyond bundle |
| Unit Pricing | Pay-as-you-go | Token packs for arcade games |
| Unit Pricing | Pay-as-you-go | Food and beverage items |
| Unit Pricing | Multi-year contract | Ultimate Birthday Party Package |
| Unit Pricing | Multi-year contract | Deluxe Birthday Party Package |
| Unit Pricing | Multi-year contract | Standard Birthday Party Package |
| Unit Pricing | Multi-year contract | 1-Hour Private Event Rental |
| Unit Pricing | Multi-year contract | 2-Hour Private Event Rental |
| Unit Pricing | Multi-year contract | Extended Private Event Hours |
| Unit Pricing | Pay-as-you-go | Free Play Thursday Special |
| Unit Pricing | Pay-as-you-go | Tag till You Drag Weekend Special |
| Unit Pricing | Pay-as-you-go | Sunday Funday Group Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
laserlite product offering
Product offeringCore offering
Laserlite operates a single-location family entertainment center in Bloomington, Indiana offering live-action laser tag gameplay, a large arcade with token-based games, tiered birthday party packages with food and hosting, and hourly private event rentals. The venue serves families, student groups, youth organizations, and corporate groups seeking group entertainment experiences.
Product overview
Laserlite is a single-location family entertainment center in Bloomington, Indiana offering live-action laser tag as its core product, complemented by a large arcade with token-based games. The company operates a tiered birthday party business with three packages (Ultimate at $30, Deluxe at $25, Standard at $23 per player) providing private themed rooms, laser tag games, food, and arcade tokens. Additional offerings include private event rentals, weekly specials (Free Play Thursday, Tag Till You Drag weekend sessions, Sunday Funday), and ancillary food/beverage and token sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Laser Tag Games Live-action laser tag entertainment priced per person at $6.00 per single game, $13.00 for a 3-game bundle, or $5.00 per additional game beyond the bundle. Open to walk-in visitors during operating hours Thursday through Sunday.
- Arcade Games One of Bloomington's largest arcades featuring games ranging from Basketball to Fruit Ninja, operated via token-based gameplay with free play options on select promotional days.
- Birthday Party Packages All-inclusive birthday party packages with themed private rooms, laser tag games, arcade tokens, pizza, soda, and party host. Available as Standard ($23/player), Deluxe ($25/player), and Ultimate ($30/player) tiers with a 10-player minimum. Booking handled through lazertagandfun.pcsparty.com.
- Private Event Rentals Hourly exclusive venue rental for groups including dorm floors, student groups, youth groups, Greek organizations, wedding parties, holiday parties, fundraisers, and family reunions. Pricing: $400+tax for 1 hour, $700+tax for 2 hours, $200 per additional hour. Includes unlimited laser tag and free non-ticket arcade games. Booked in advance outside normal operating hours.
- Daily Specials Recurring weekly specials offering discounted unlimited play: Free Play Thursday ($25/player, 5 hours), Tag Till You Drag weekend sessions ($25/player, Fridays and Saturdays 8pm-11pm, 3 hours), and Sunday Funday group pricing all day.
- Food and Beverages On-site food and beverage sales including 16-inch pizzas ($18.00), 16 oz. sodas ($2.00), and slushies ($2.50). Additional items available at the store.
- Arcade Tokens Token packs for arcade gameplay sold as 4 tokens for $1.00, 100 tokens for $23.00, 200 tokens for $45.00, with additional 100 tokens at $20.00.
Companies that use laserlite
Customer profileSegments4 records
laserlite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
laserlite partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
laserlite competitors and assessment
Company assessmentEmerging players
- Activate Games: Growing active-gaming FEC concept combining physical challenges with digital technology and gamified rooms. Comparable as an emerging competitor targeting the same group outing and corporate team-building use cases that Laserlite pursues.
Direct peers
- Laser Quest: Franchised laser tag entertainment chain operating multiple arena locations with similar group event and birthday party offerings. Directly comparable as a laser-tag-first competitor targeting families, teens, and group outings.
- Chuck E. Cheese: Iconic family entertainment chain pairing arcade games with kid-focused birthday party packages and food. Directly comparable on birthday party business model, kid/teen demographic, and bundled entertainment-plus-F&B value proposition.
Broad incumbents
- Urban Air Adventure Parks: Largest US franchise of indoor trampoline and adventure parks with birthday party and group event programs. Comparable as a multi-attraction FEC competitor pursuing the same birthday and group occasion spend.
- Main Event Entertainment: National family entertainment center chain offering bowling, laser tag, arcade, gravity ropes, and F&B under one roof. Comparable as a multi-attraction FEC competing for the same birthday party, group outing, and corporate event demand.
- Scene75 Entertainment: Indoor entertainment center chain combining go-karts, laser tag, arcade, and bowling with group events. Directly comparable multi-attraction FEC competing on laser tag, parties, and group outing occasions.
- Stars and Strikes: Southeast US FEC chain offering bowling, laser tag, arcade, and escape rooms with robust birthday party and group event business. Comparable as a regional multi-attraction FEC peer overlapping on laser tag and party packages.
- Andretti Indoor Karting & Games: Multi-attraction FEC offering indoor karting, laser tag, arcade, bowling, and dining with corporate event and party programs. Comparable as a higher-end FEC peer competing on group events, corporate outings, and birthday parties.
- Dave & Buster's: Large publicly-traded chain combining arcades with full food and beverage service for group outings and parties. Comparable as a broader FEC competitor with overlapping arcade and group event monetization, though operating at significantly larger scale and footprint.
- Bowlero (Lucky Strike): Largest US bowling-centric FEC chain with on-site arcade, food, and group/party programming. Comparable as an FEC competitor drawing on similar birthday party, league, and group outing demand pools.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
laserlite financial estimates
Financial estimateRevenue estimate
Valuation estimate
laserlite leadership team
Management profileNumber of profiles
laserlite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
laserlite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about laserlite
What does laserlite do?
Laserlite operates a single-location family entertainment center in Bloomington, Indiana offering live-action laser tag gameplay, a large arcade with token-based games, tiered birthday party packages with food and hosting, and hourly private event rentals. The venue serves families, student groups, youth organizations, and corporate groups seeking group entertainment experiences.
Is laserlite a public or private company?
laserlite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was laserlite founded?
laserlite was founded in 2004.
Where is laserlite based?
laserlite is headquartered in Bloomington, United States, in the North America region.
How does laserlite make money?
Six revenue lines are on record. Laser Tag Game Fees are the primary driver. The others are birthday Party Packages, private Event Rentals, token and Arcade Revenue, food and Beverage and specials and Events.
Who are laserlite's main competitors?
Activate Games is listed as an emerging player. Direct peers are Laser Quest and Chuck E. Cheese. Broad incumbents are Urban Air Adventure Parks, Main Event Entertainment, Scene75 Entertainment, Stars and Strikes, Andretti Indoor Karting & Games, Dave & Buster's and Bowlero (Lucky Strike).
Does laserlite have an API?
No public API is recorded for laserlite.
What industry is laserlite in?
laserlite's product category is Family Entertainment Center. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 7131 and its SIC code is 7900.