communica 6-f46-21

What communica 6-f46-21 does

Communica is an integrated, full-service advertising, marketing communications, and public relations firm headquartered in Toledo, Ohio, with additional regional offices in Columbus, Detroit, and Charlotte. Founded in 1988, the firm serves both B2B and B2C clients across North America, Europe, and Asia, with a portfolio spanning automotive, manufacturing, healthcare, education, financial services, nonprofit, and tourism verticals. Named clients include BASF, Severstal, Cooper Tire, Hercules Tires, Gerber Technology, Auria Solutions, University of Toledo Medical Center, Bowling Green State University, and the Toledo Zoo. The company merged with The Pursuit Group in July 2017 to expand capability and market presence.

Service breadth covers advertising, branding, consulting, content, design, digital (websites, mobile, custom web applications on Microsoft .NET/Java stacks with Oracle/SQL/MySQL integration), film and video via the wholly-owned Anserina subsidiary, funnel management, inbound marketing (built on HubSpot), media planning and buying, public relations, research, sales promotion, social/real-time media, strategic planning, tradeshow activation, and 3D/CGI/CAD visualization. Proprietary operational differentiators include the in-house Anserina film division (script-to-post production with award-winning talent) and a 3D/CGI/CAD capability using high-performance computing to generate custom on-demand imagery. A core technology partnership with HubSpot underpins the inbound marketing and funnel management service lines, providing CMS, marketing automation, lead scoring, and CRM integration.

The business model is professional services: custom-quoted project and retainer engagements scoped per client, sold through direct senior-management-led field engagement with enterprise and mid-market accounts. Pricing is not publicly disclosed. Revenue is generated across the integrated service stack with no single dominant stream, though advertising/marketing services, media planning and buying, and managed inbound marketing are explicitly identified revenue streams. The firm is privately held, founder-driven, and has been recognized 10 times by BtoB Magazine as a top U.S. business-to-business agency.

Name

communica 6-f46-21

Legal name

Communica

Website

https://thinkcommunica.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Communica is an integrated, full-service advertising, marketing communications, and public relations firm founded in 1988, serving B2B and B2C clients across automotive, manufacturing, healthcare, education, and other verticals from four U.S. regional offices.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Integrated marketing services
• Advertising agency services
• Media planning buying
• Public relations services
• Digital marketing services

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service agency fees encompassing creative development, media planning and buying, digital services, branding, public relations, research, and strategic planning for B2B and B2C clients across multiple industries.
2. Media Planning and Buying: Integrated media services including print, digital, broadcast, social media, out-of-home, trade shows and sponsorships, operating on behalf of clients across North America and internationally.
3. Inbound Marketing Services: Marketing automation, content creation, CRM integration, and lead generation services leveraging HubSpot platform for client campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Communica is an integrated full-service advertising, marketing communications, and public relations agency serving mid-market to enterprise clients across North America, Europe and Asia. The firm delivers strategic planning, creative development, digital, branding, media planning and buying, public relations, research, social media, film/video production (via its Anserina division), tradeshow activation, inbound marketing, funnel management, and 3D/CGI/CAD visualization services from four US regional offices (Toledo HQ, Columbus, Detroit, Charlotte).

Product overview

Communica is an integrated full-service advertising, marketing and PR firm—not a software platform with discrete modules. The company offers a comprehensive portfolio of professional services organized around core disciplines: Advertising (print, broadcast, motion graphics, outdoor, direct mail, digital), Branding, Consulting, Content, Design, Digital (websites, web applications, mobile), Film/Video (via Anserina Films division), Funnel Management, Inbound Marketing (using HubSpot), Media Planning & Buying, Public Relations, Research, Sales Promotion, Social/Real-time Media, Strategic Planning, Tradeshow Activation, and 3D/CGI/CAD visualization services. These services are delivered across four regional offices (Toledo HQ, Columbus, Detroit, Charlotte) serving clients in automotive, manufacturing, healthcare, education, consumer products, and other industries. The Anserina Films division handles film/video production, while specialized capabilities like funnel management and inbound marketing leverage platforms like HubSpot for marketing automation. There is no unified software platform or SaaS product; rather, Communica provides professional service engagements tailored to each client's marketing and communications needs.

Differentiator

Problem solved

Functional benefit

Brands

• Anserina: Film and video production division of Communica. Named from the Latin phrase 'cutis anserina' (goose bumps), representing the company's goal to create emotionally impactful work. Features an award-winning feature film director/producer/writer.

Products and services

• Integrated Marketing Agency Services Full-service integrated advertising, marketing and PR firm offering strategic planning, creative services, digital solutions, media planning/buying, public relations, research, social media, and tradeshow activation across multiple industry verticals.
• Anserina Films Film and video production division specializing in script writing, preproduction, production, post-production, and motion graphics/3D animation. Named from the Latin phrase 'cutis anserina' (goose bumps) reflecting their goal of creating emotionally impactful content. Staffed by an award-winning feature film director/producer/writer.
• Inbound Marketing Services Marketing services including content creation, keyword research, HubSpot marketing automation, audience segmentation, social sharing, CRM integration, and report generation to attract, convert, and close customers through organic search and targeted campaigns.
• Funnel Management Program combining inbound and outbound marketing, database management, multi-stage messaging strategy, content creation, and sales integration to attract prospects into the sales funnel, nurture them through their buying process, and convert them to sales-qualified leads.
• Digital Services Website planning, design, and execution with focus on user experience, mobile marketing, responsive design, quality assurance, and custom web application development using Microsoft .NET, C++, Java, C, SharePoint and integration with Oracle, SQL and mySql.
• 3D/CGI/CAD Services 3D design capabilities using custom imagery, animation, and visualizations with photo-real feel to create on-demand assets when stock photography is insufficient, using high-performance computing hardware. Used for tradeshow displays and marketing materials.

Quantifiable outcome

• BGSYou campaign for Bowling Green State University more than doubled top scholar student applicants
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationHubSpot marketing automation platform integration providing state-of-the-art CMS, targeted campaign automation, email follow-ups, lead scoring, and CRM integration capabilities for client inbound marketing programs.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Eric Mower + Associates (Mower): Syracuse-based independent marketing communications agency with multiple offices. Comparable independent integrated agency offering branding, advertising, PR, digital, and media services to B2B and B2C clients.
• Laughlin Constable: Milwaukee, WI-based independent integrated agency offering advertising, public relations, digital, and media services. Comparable independent Midwest integrated agency with similar size and client profile.
• Cramer-Krasselt: Chicago-based independent integrated agency with offices in multiple US cities. Comparable as a top independent full-service agency with similar integrated creative, media, digital, and PR capabilities.
• Wray Ward: Charlotte, NC-based integrated marketing agency serving home, lifestyle, and B2B clients. Comparable in size, service breadth, and shared Charlotte geographic presence, making it a direct regional peer.
• Brown Bag Marketing: Indianapolis-based integrated digital marketing agency with B2B and B2C clients. Comparable size and Midwest independent agency with overlapping digital, inbound, and content marketing capabilities.
• Hitchcock Fleming & Associates: Akron, OH-based integrated marketing agency serving B2B and consumer clients. Highly comparable Midwest independent agency with similar full-service model and Ohio operating base.
• The Marcus Thomas Company: Cleveland, OH-based integrated full-service advertising and marketing agency serving B2B and B2C clients across multiple verticals. Closely comparable in size, geographic base, and integrated service model (branding, digital, PR, media).
• Fathom Communications: Cleveland-based digital and integrated marketing agency. Comparable Midwest independent agency with similar size and digital/inbound marketing capabilities.

Emerging players

• Rise Interactive: Chicago-based digital marketing agency with strong media and analytics capabilities. Comparable as a Midwest-based independent agency targeting overlapping B2B and enterprise clients, though with a more digital/analytics focus.

Broad incumbents

• Doner: Southfield/Detroit-based advertising agency with strong automotive vertical presence. Comparable given Communica's automotive client roster, but typically larger and more specialized in automotive OEM accounts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about communica 6-f46-21