What Jaquar Group does

Jaquar Group is an Indian privately held manufacturer of bathroom fittings, sanitaryware, wellness products, and lighting solutions, founded in 1960 by Late Shri N.L. Mehra and currently led by Promoter and Director Rajesh Mehra. The company operates through a multi-brand architecture spanning price tiers — Artize for the luxury segment, Jaquar for the premium segment, Essco for the value segment, and a dedicated Jaquar Lighting division — serving both residential and commercial end-markets across 55+ countries in Europe, Middle East, Asia-Pacific, and Africa.

The company produces 3.3 million bathrooms and 45.9 million bath fittings annually across eight manufacturing facilities (seven in India, one in South Korea) totaling 330,000 sq. m. of manufacturing area. Its Manesar headquarters holds LEED Platinum certification from the USGBC. Product design has been recognized with Red Dot, IF, Plus X, Good Design, and Elle Decor awards. Manufacturing expertise, integrated tooling, and modern machinery form the core of the technology base; no proprietary software, AI/ML, or data platform is disclosed.

Jaquar generates revenue through B2B/B2C hardware sales via multi-tier dealer and distributor networks, brand-specific websites and showrooms, and a 2,400-strong service technician field force. Pricing is not publicly disclosed and varies by brand and channel. Reported turnover for FY 2021-22 was $876 million (Rs. 7,493 crore), with a stated 17% CAGR over the prior 10 years, and over 60% market share in India's organized bath fittings category. The company remains founder/family-controlled with no disclosed institutional investors or external funding rounds.

Name

Jaquar Group

Legal name

Jaquar Group

Website

https://jaquargroup.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jaquar Group is an Indian privately held manufacturer of bathroom fittings, sanitaryware, wellness products, and lighting solutions, operating multi-tier brands (Artize, Jaquar, Essco, Jaquar Lighting) across residential and commercial markets in 55+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Bathroom Products: Jaquar Group generates revenue through manufacturing and selling bathroom fittings and fixtures including faucets, shower enclosures, and complete bathroom solutions across luxury, premium, and value segments.
2. Lighting Solutions: Jaquar Lighting division provides complete lighting solutions, contributing to the group's overall revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jaquar Group manufactures and sells bathroom fittings, sanitaryware, wellness products, shower enclosures, complete bathroom solutions, and lighting products. It serves the luxury, premium, and value segments through the Artize, Jaquar, Essco, and Jaquar Lighting brands for residential and commercial applications.

Product overview

Jaquar Group is a multi-segment bathroom and lighting solutions provider operating three distinct brands: Artize (luxury), Jaquar (premium), and Essco (value), supported by a dedicated lighting division. The company delivers over 3.3 million bathrooms annually and produces over 45.9 million bath fittings per year across its manufacturing facilities in India and South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Artize: Luxury bathroom brand for residential and commercial sectors
• Jaquar
• Essco
• Jaquar Lighting

Products and services

• Artize Artize is a luxury bathroom brand offering high-end bathroom products and solutions for luxury residential and commercial projects.
• Jaquar Jaquar is the premium brand offering complete bathroom and lighting solutions for residential and commercial applications.
• Essco Essco is a value-segment bathroom brand offering affordable bath fittings and fixtures to cost-conscious customers.
• Jaquar Lighting Jaquar Lighting is a dedicated division providing complete lighting solutions for residential and commercial applications.

Quantifiable outcome

• Over 60% market share in organized bath fittings category in India
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cera Sanitaryware: Indian listed manufacturer of sanitaryware, faucets, and tiles. Shares Jaquar's domestic market focus and competes across the value and premium segments in India with a similar multi-category bathroom portfolio.
• Kohler Co. Global leader in kitchen and bathroom fittings, fixtures, and engines. Directly comparable to Jaquar across faucets, shower enclosures, sanitaryware, and lighting, with a comparable premium-and-luxury brand architecture (Kohler, Kallista, Sterling).
• Grohe (LIXIL): German bathroom fittings and kitchen faucets brand owned by LIXIL. Competes head-to-head with Jaquar in premium and luxury faucets, showers, and complete bathroom systems across Europe, Middle East, and Asia.
• Villeroy & Boch: German premium manufacturer of sanitaryware, bathroom furniture, and wellness products. Comparable to Jaquar's premium and luxury offerings, with a strong design heritage and global hotel and residential project footprint.
• Roca: Spanish multinational producing bathroom products including sanitaryware, faucets, and bathtubs. Direct competitor to Jaquar globally and especially in India, where Roca owns Parryware, competing in the same premium and mass-premium tiers.
• Duravit: German designer bathroom manufacturer producing sanitaryware, bathroom furniture, bathtubs, and wellness products. Direct peer in the premium and luxury bathroom segment, with comparable international design-award credentials.
• Hindware Homes: Indian bathroom and kitchen solutions company covering sanitaryware, faucets, and wellness products. Direct domestic competitor to Jaquar across value, premium, and luxury tiers in the Indian bath fittings market.
• Parryware: Indian bathroom solutions brand owned by Roca, offering sanitaryware, faucets, and bathroom accessories. Direct domestic competitor to Jaquar across value and premium segments in India, and a key challenger in the same dealer channel.
• Hansgrohe: Premium German manufacturer of showers, shower systems, and bathroom and kitchen faucets. Comparable to Jaquar in premium bathroom fittings, with strong design credentials analogous to Jaquar's Red Dot and IF wins.
• TOTO: Japanese manufacturer of toilets, washlets, faucets, and bathroom fixtures. Comparable to Jaquar as a global bathroom fittings leader with strong technology and design positioning, particularly in premium and wellness-led categories.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jaquar-and-company-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaquar Group