, AFAD RECUERDA EXTREMADURA Todos los derechos reservados

What , AFAD RECUERDA EXTREMADURA Todos los derechos reservados does

AFAD Recuerda Extremadura — Asociación de Familiares de Enfermos de Alzheimer y otras Demencias — is a private non-profit association (CIF G06322416) founded in 2000 in Don Benito, Badajoz, and headquartered at Avda. del Pilar 74. The organization delivers specialized sociosanitary care to people with Alzheimer's disease and other dementias across rural Extremadura, operating five therapeutic centers in Don Benito (opened 2003), Villanueva de la Serena (2010), Quintana de la Serena (2015), Talarrubias (2016), and Herrera del Duque (2016), collectively serving nearly 100 municipalities in the La Serena, Vegas Altas, and La Siberia regions.

The service portfolio spans cognitive stimulation workshops, the Sala Snoezelen — the first multisensory room in Spain designed specifically for Alzheimer's patients, equipped with projectors, bubble tubes, fiber optics, vibrating chairs, and aromatic diffusers — prevention programs for people over 50, family support and caregiver counseling, home-help service covering approximately 100 households, professional training, and the PIDEX public neurocognitive rehabilitation program. Delivery is performed by a multidisciplinary team of 124 staff including neuropsychologists, psychologists, social workers, nurses, physiotherapists, a speech therapist, occupational therapists, gerontological caregivers, and administrative personnel. In 2022 the organization served 295 people in therapeutic centers and 80 through the home-help service, with satisfaction scores consistently above 3.5 out of 4.

Revenue is derived from multiple public and private sources rather than market-priced service fees: the SEPAD regional dependency agency (€440,949.35 grant in 2022), Junta de Extremadura IRPF tax-assignment funding, Diputación de Badajoz and municipal subsidies, LEADER/FEDER rural development grants via CEDER La Serena and La Siberia, a network of more than 24 corporate sponsors, solidarity product sales (Christmas lottery, handmade crafts), and direct donations. The organization holds Sanitary Authorization from the Junta de Extremadura, ISO 9001 and EFQM 200+ certifications, and the Nivel 3 Estrellas 'Reconocimiento a la Gestión y el Compromiso Social' quality seal, with Queen Sofía as Honorary Godmother since 2020.

Name

, AFAD RECUERDA EXTREMADURA Todos los derechos reservados

Legal name

AFAD RECUERDA EXTREMADURA

Website

https://afads.org

Company type

Private

Founded year

2000

Operating status

Operating

Short description

AFAD Recuerda Extremadura is a Spanish non-profit association, founded in 2000, that operates five therapeutic centers and a home-help service providing specialized sociosanitary care for people with Alzheimer's and other dementias and their families across nearly 100 rural municipalities in Extremadura.

Ownership category

akta.pro rank

Product category

Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Caregiver Support, Coaching & Training (HLADALAG), Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Dementia day care
• Alzheimer family support
• Cognitive stimulation therapy
• Multisensory Snoezelen therapy
• Home care assistance

Headquarters

HQ city

Don Benito

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SEPAD Subsidies: Main funding from Servicio Extremeño de Promoción de la Autonomía y Atención a la Dependencia (SEPAD) for therapeutic intervention projects including cognitive stimulation workshops and therapeutic center operations. In 2022, received €440,949.35.
2. Government Grants and IRPF Allocation: Funding from Junta de Extremadura through IRPF tax assignment (0.7%) designated for social interest activities. Additional subsidies from regional ministries and local councils.
3. Solidarity Products and Donations: Sale of solidarity gifts including Christmas lottery (number 20.635), traditional sweets, handmade dolls, bracelets, keychains, and artisanal soaps created in therapeutic workshops. Also accepts direct donations through website.
4. Service Fees: Day care services for persons with Alzheimer's and other dementias, including therapeutic workshops, physiotherapy, nursing care, and family support programs.
5. Corporate Partnerships: Corporate sponsors in the 'El Alzheimer es tu mejor empresa' solidarity network contribute financially to support the organization's mission.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

AFAD Recuerda Extremadura operates a network of five therapeutic day-care centers (Don Benito, Villanueva de la Serena, Quintana de la Serena, Talarrubias, Herrera del Duque) providing specialized socio-sanitary care for people with Alzheimer's disease and other dementias. Service portfolio includes cognitive stimulation therapy, Snoezelen multisensory therapy, physiotherapy, occupational therapy, speech therapy, nursing care, family support, prevention workshops for people over 50, a Home Help Service (SAD), and professional training — delivered by a multidisciplinary team of 124 staff across nearly 100 municipalities in the La Serena, Vegas Altas, and La Siberia regions of Extremadura, Spain.

Product overview

AFAD Recuerda Extremadura operates a network of five therapeutic centers (Don Benito, Villanueva de la Serena, Quintana, Talarrubias, and Herrera del Duque) providing integral sociosanitary care to persons with Alzheimer's and other dementias. The organization offers a comprehensive service portfolio including cognitive stimulation therapy, Snoezelen multisensory room, prevention programs, family support, home help services, and professional training. Services are delivered through a multidisciplinary team of neuropsychologists, psychologists, social workers, nurses, physiotherapists, occupational therapists, speech therapists, and caregivers, covering nearly 100 municipalities in the La Serena, Vegas Altas, and La Siberia regions of Extremadura.

Differentiator

Problem solved

Functional benefit

Products and services

• Centros Terapéuticos de Día (Therapeutic Day Centers) Five specialized day-care centers providing integral, continuous, therapeutic socio-sanitary care for persons with Alzheimer's and other dementias, including cognitive stimulation, physical rehabilitation, occupational therapy, nursing and family support.
• Orientación, Información y Asesoramiento (Guidance, Information and Advisory Service)
• Programa de Prevención (Cognitive Prevention Program)
• Promoción de la Autonomía Personal (Personal Autonomy Promotion)
• Sala Snoezelen (Multisensory Therapy Room)
• Programa de Familia (Family Support Program)
• Ayuda a Domicilio (Home Help Service)
• Plan de Formación (Training Plan)
• Unidad en Ictus (Stroke Rehabilitation Unit)

Quantifiable outcome

• Served nearly 1,300 persons at Villanueva de la Serena center over 12 years
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and major.

• Fundación IbercajacoreStrategic or Co-development Partner · 24 July 2026Partnership to launch the 'Unidad en Ictus' for comprehensive rehabilitation and promotion of autonomy for young adult survivors of brain damage. Signed by José Luis López Morales (Ibercaja) and Matilde Escobar Blázquez (AFAD President).
• Fundación Atrio CácerescoreStrategic or Co-development PartnerCollaboration to improve wellbeing of persons with dementia through music-based therapeutic programs. Activities conducted at AFAD therapeutic center in Don Benito.
• SEPAD (Servicio Extremeño de Promoción de la Autonomía y Atención a la Dependencia)coreOthersPrimary government funding partner providing €440,949.35 in 2022 for therapeutic intervention projects including cognitive stimulation workshops and therapeutic center operations across 5 centers serving nearly 100 municipalities.
• CEDER La SerenamajorOthersRural development center co-financing projects for therapeutic center modernization and expansion in La Serena region through European LEADER funds.
• CEDER La SiberiamajorOthersRural development center co-financing expansion and modernization of Centro Terapéutico Ernest Lluch in Herrera del Duque, including new workshop, climate control improvements, and renovation.
• Torres Mediadores Zurich Seguros / Z Zurich FoundationmajorGTM or Marketing PartnerLaunched 'Seguros con Corazón y Memoria' campaign where company donates €10 per policy sold during November-December to AFAD. Z Zurich Foundation matches donations.
• Junta de Extremadura - Consejería de Sanidad y Servicios SocialescoreOthersRegional government providing IRPF subsidies and grants for volunteer promotion programs ('Tu Ayuda Suma') and dementia awareness projects.
• Federación Extremeña de Alzheimer (FAEX)coreStrategic or Co-development PartnerRegional federation of Alzheimer's associations. AFAD participates in federation activities including the 'Re-cordis' photography exhibition showcasing therapeutic work.
• Ayuntamiento de Don BenitomajorOthersLocal government providing €2,000 subsidy for COVID-19 protection project and ongoing support for center operations.
• Ayuntamiento de Villanueva de la SerenamajorOthersLocal government providing facilities and ongoing municipal support for therapeutic center and community programs.
• Diputación de BadajozmajorOthersProvincial government providing financing through 'Música contra Olvido' research project and general operational support.
• Fundación La CaixamajorOthersCorporate partner providing ongoing support as company member of the solidarity network.
• Distributed companies in 'El Alzheimer es tu mejor empresa' networkmajorGTM or Marketing PartnerNetwork of 24+ companies (as of 2022) providing corporate sponsorship and solidarity support including: Distribuciones González Márquez, Torres Mediadores, OtoStick (Disras Innovaciones SL), MBG Ozono, and others.

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• CEAFA - Confederación Española de Alzheimer: National umbrella federation of Alzheimer's associations in Spain, of which AFAD is a member. Directly comparable as a non-profit coordinating dementia care advocacy, family support, and caregiver services across Spanish regions.
• FAEX - Federación Extremeña de Alzheimer: Regional federation of Alzheimer's associations within Extremadura where AFAD operates. AFAD participates directly in FAEX activities including the Re-cordis photography exhibition, making this a tightly integrated peer.
• Fundación Alzheimer España: Spanish non-profit dedicated to Alzheimer's research, advocacy, and family support. Operates a similar mission profile combining caregiver support, information services, and therapeutic guidance for dementia patients.
• AFAL Contigo: Madrid-based association of families of Alzheimer's patients providing therapeutic day centers, family support, and caregiver training. Directly comparable operating model to AFAD at a larger urban scale.

Broad incumbents

• Cruz Roja Española: Large Spanish non-profit delivering a broad portfolio of social and healthcare services including elderly care, dependency support, and home-help programs overlapping with AFAD's home care and family support offerings.
• Cáritas Española: Spain's largest Catholic non-profit providing social services including elderly support, dependency care, and family assistance. Overlaps with AFAD on social-assistance mission but at vastly greater scale and broader scope.
• DomusVi: Spain's largest private operator of nursing homes, day centers, and home care services including specialized dementia units. Represents the dominant commercial-scale incumbent AFAD competes with for public dependency-care contracts.
• Sanitas Mayores (Sanitas Day Centers): Operates a network of day centers and residences for elderly with cognitive impairment across Spain under the Sanitas/Buenaventura brands. Directly comparable therapeutic day-care model, but at national scale with private backing.

Emerging players

• Fundación Pilares para la Autonomía Personal: Spanish foundation focused on personal autonomy and community-based care models for elderly and dependent persons. Comparable mission overlap with AFAD's 'Promoción de la Autonomía Personal' service line and advocacy for non-institutional care.

Others

• CEAPAT-IMSERSO: Spanish government-affiliated center for personal autonomy assistance and technical aids. Functions as an enabling/adjacent organization providing resources that complement AFAD's therapy and caregiver training programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8bg7uRoIKH_u11dRSCDGUg
• Facebookfacebook.com/AFADrecuerdaextremadura
• LinkedInlinkedin.com/company/afad-recuerda-extremadura
• Instagraminstagram.com/afadrecuerdaextremadura

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about , AFAD RECUERDA EXTREMADURA Todos los derechos reservados