Ayuntamiento De Villanueva De La Serena

What Ayuntamiento De Villanueva De La Serena does

The Ayuntamiento de Villanueva de la Serena is the constitutionally recognized municipal government entity (town hall) serving the city of Villanueva de la Serena in the province of Badajoz, Extremadura, Spain. With 197 employees and a registered electorate of 20,288 voters, it provides local public administration, administrative procedures, citizen participation tools, social and cultural services, urban management, tourism support, and care for vulnerable populations to residents, local businesses, and visitors. The current mayor is Ana Belén Fernández González.

Its core offering is a multi-channel digital services platform built on top of the municipality's administrative back office. The platform consists of citizen-facing mobile applications, an electronic headquarters portal (Sede Electrónica), an online administrative procedures service (Tramit@), a citizen notification and alert system (Villanueva Avisa), a citizen card (Tarjeta Ciudadana), an AI-powered chatbot for automated 24/7 citizen attention, a digital citizen participation platform, and an intelligent notice board (first deployed in Extremadura in 2019). The platform is being modernized through the 'Villanueva Particip@' program, which integrates the local FIRMADOC document management system with the General State Administration's national Citizen Folder via the Mi Carpeta Ciudadana 5.0 connector. Technology delivery is outsourced to four contracted vendors: Aytos Soluciones Informáticas (electronic administration, 48,400 euros), Phygital Dest S.L. (mobile app, 20,900 euros), Azulae S.L. (participation platform, 65,800 euros), and One Million Bot (chatbot, 18,000 euros).

The entity does not generate commercial revenue. Operations are funded through statutory municipal taxes, direct allocations from the Spanish national government, regional funding from Junta de Extremadura, and competitive European grants. Documented inflows include a 2.3 million euro FEDER grant executed at a 92.23% rate (2024), a 177,356.58 euro Next Generation EU subsidy administered via the Ministry of Territorial Policy, and additional funding from the Ministry of Territorial Policy, Diputación de Badajoz, Fundación Mapfre, and La Caixa Obra Social for social programs. Service delivery to citizens is free at the point of use for core municipal services, with fees applying only to specific administrative procedures and facility rentals.

Name

Ayuntamiento De Villanueva De La Serena

Legal name

Ayuntamiento de Villanueva de la Serena

Website

https://villanuevadelaserena.es

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

Ayuntamiento de Villanueva de la Serena is the municipal government of the Spanish city of Villanueva de la Serena in Extremadura, delivering digital and in-person public administration, e-government, citizen participation, social services, cultural programming, and tourism support to roughly 25,000 residents, local businesses, and visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Villanueva de la Serena

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. European Funds (FEDER): European Regional Development Fund allocations for infrastructure and modernization projects, with demonstrated 92.23% execution rate on 2.3 million euros received
2. Next Generation EU Funds: European recovery funds allocated for digital modernization, including administrative electronic integration, citizen participation platforms, mobile applications, and digital training centers
3. National Government Subsidies: Direct subsidies from Ministry of Territorial Policy for specific municipal projects including digital transformation and administrative modernization

Distribution channels4 records

Marketing channels6 records

Core offering

The Ayuntamiento de Villanueva de la Serena is a municipal government entity that administers and delivers public services to residents of Villanueva de la Serena in Extremadura, Spain. Its core offering is a multi-channel digital citizen services platform comprising a municipal mobile application, electronic administration portal, AI-powered chatbot, citizen participation platform, and electronic headquarters for online procedures, alongside traditional municipal services such as the Tarjeta Ciudadana card, public notifications, tourism, smart city infrastructure, and cultural events.

Product overview

Ayuntamiento de Villanueva de la Serena operates a multi-channel digital services platform comprising citizen-facing mobile applications, web portals, and AI-powered citizen services. The core offering includes the municipal APP for information delivery, the Tarjeta Ciudadana card system, Tramit@ for online administrative procedures, and Villanueva Avisa notification service. The platform integrates AI capabilities through an intelligent virtual assistant (Chatbot) for citizen attention, and a citizen participation platform. Smart City initiatives include intelligent notice boards. All services are being modernized through Next Generation EU funding, connecting to national government systems via Mi Carpeta Ciudadana 5.0 integration with the General State Administration.

Differentiator

Problem solved

Functional benefit

Brands

• Villanueva Particip@: Proyecto de administración orientada al ciudadano que incluye APP, plataforma de participación ciudadana y asistente virtual inteligente (Chatbot).
• Villanueva Informa
• Villanueva AVISA
• Tramit@
• Mi Carpeta Ciudadana 5.0

Products and services

• APP Municipal Mobile application for citizens to access municipal information, news, services, and engagement features on iOS and Android devices.
• Tarjeta Ciudadana Citizen card service enabling residents to access municipal services, programs, and benefits offered by the Ayuntamiento.
• Tramit@ Online administrative procedures platform allowing citizens to manage municipal paperwork and bureaucratic processes digitally.
• Villanueva Avisa Citizen notification and alert service for municipal communications, alerts, and emergency information.
• Smart City Smart city initiative integrating urban technology, including intelligent notice boards and digital infrastructure for city management and services.
• Sede Electrónica Electronic headquarters portal providing online access to municipal administrative services, official announcements, and government procedures.
• Plataforma de Participación Ciudadana Digital platform enabling citizen participation in municipal decision-making processes and civic engagement activities, developed with Azulae S.L.
• Asistente Virtual Inteligente (Chatbot) AI-powered intelligent virtual assistant for automated citizen attention and inquiry response about municipal services and procedures, providing 24/7 automated support.
• Mi Carpeta Ciudadana 5.0 Electronic administration integration connecting the local FIRMADOC document management system with the national Citizen Folder of the General State Administration (AGE) for seamless government services.

Quantifiable outcome

• 92.23% execution rate on European FEDER funds
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered major.

• Aytos Soluciones InformáticasmajorTechnology or IntegrationTechnology company contracted for 48,400 euros to develop electronic administration modernization project, integrating FIRMADOC case management with national Citizen Folder system.
• Phygital Dest S.L.majorTechnology or IntegrationDigital solutions company developing mobile application for municipal information dynamization at a cost of 20,900 euros.
• Azulae S.L.majorTechnology or IntegrationTechnology partner developing citizen participation platform valued at 65,800 euros for digital civic engagement.
• One Million BotmajorTechnology or IntegrationAI company providing intelligent virtual assistant (Chatbot) for citizen attention services valued at 18,000 euros.
• AFAD (Association for Alzheimer's and Dementia)majorOthersNon-profit association serving people with Alzheimer's and senile dementias across the region, operating day center with 65 user capacity since 2010.
• Inclusives (Plena Inclusión)majorOthersNon-profit organization for people with intellectual disabilities receiving municipal support including hospital facility transfer for socio-health center development.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ayuntamiento de Badajoz: Provincial capital of Badajoz, providing a comparable municipal administration model within the same province. Larger in scale, it offers overlapping citizen services, electronic administration, and digital modernization initiatives.

Others

• Aytos Soluciones Informáticas: Technology vendor contracted (€48,400) to develop the electronic administration modernization project, integrating FIRMADOC with the national Citizen Folder. A direct technology partner rather than a peer municipality.
• Diputación de Badajoz: Provincial government body that coordinates and co-funds municipal projects across the province, including the €12,000 contribution to the adapted vehicle for AFAD. Acts as a higher-tier public administration enabling municipal service delivery.
• Junta de Extremadura: Regional government of Extremadura providing significant co-funding (e.g., €6M mobility investment between Don Benito and Villanueva de la Serena) and policy oversight for municipal initiatives. Functions as an enabler of municipal projects.
• One Million Bot: AI company contracted (€18,000) to provide the intelligent virtual assistant (chatbot) for 24/7 citizen attention. A technology enabler for the municipality's digital service platform rather than a comparable entity.

Regional players

• Ayuntamiento de Mérida: Regional capital of Extremadura, serving as a comparable municipal government in the same autonomous community. Provides similar administrative, cultural, and digital citizen services, with its own smart city and electronic administration programs.
• Ayuntamiento de Cáceres: Another major municipality in Extremadura with comparable scale and a similar portfolio of citizen-facing services, cultural programs, and digital administration platforms.

Direct peers

• Ayuntamiento de Don Benito: Neighboring municipality in Extremadura whose residents ratified the merger with Villanueva de la Serena in a 2022 popular consultation. Operates a similar municipal services portfolio and is on track to become a single combined entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xyoutube.com/channel/UC_p7EVBzgmsogHX8GATOcNQ
• YouTubeyoutube.com/channel/UC_p7EVBzgmsogHX8GATOcNQ
• LinkedInlinkedin.com/company/ayuntamiento-de-villanueva-de-la-serena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento De Villanueva De La Serena