activimpact

What activimpact does

ActivImpact is a Las Vegas, Nevada-based AI-driven multi-channel performance marketing platform structured as a Delaware LLC. The company operates a unified suite of five integrated modules — ActivData, ActivAudience, ActivTerritory, ActivMedia, and ActivInsights — that covers data onboarding, audience modeling, trade area optimization, media execution, and cross-channel analytics. Core technology combines a proprietary household-level data layer (262 million households with 700+ data points each, plus 20 million+ opted-in fitness activity subscribers) with AI-driven modeling capabilities including behavioral modeling, look-alike modeling, propensity scoring, and dynamic media mix optimization. The platform is positioned to execute across paid search, paid social, programmatic display, connected TV (CTV), over-the-top (OTT), and direct mail from a single workflow.

The platform is built primarily for independent advertising agencies, which serve as the go-to-market channel for reaching 120+ brands and 6,000+ multi-location endpoints. Underlying integrations include technology partnerships with Meta and Google, enabling direct activation through major walled-garden ad surfaces. The company has registered as a data broker in Texas, formalizing its compliance posture for regulated data-brokerage states. Reported operating scale includes 5,000+ campaigns executed, 1.1 million+ conversions, 1 billion+ impressions, and 100 million+ unique individuals reached.

The business model combines three revenue streams: agency-level Statements of Work (SOW) and Insertion Orders for campaign execution, programmatic media procurement at reduced DSP rates that capture spread economics, and data licensing through third-party data partners. The agency channel partnership model is the primary commercial lever, with senior leadership drawn from alumni of Google, Epsilon, Oracle, AT&T, and GM — Kerry Morris serves as President, Justin Morris as VP, and Brad Higdon as SVP.

Name

activimpact

Legal name

ActivImpact, LLC

Website

https://activimpact.ai

Company type

Private

Operating status

Operating

Short description

ActivImpact is a Las Vegas-based AI-driven multi-channel performance marketing platform serving independent agencies with five integrated modules spanning data, audience modeling, trade area optimization, media buying, and analytics, covering 262 million households.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Marketing automation platform
• Audience targeting software
• Media activation services
• Campaign measurement analytics
• Multi-channel performance marketing

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Marketing Services (SOW/Insertion Order): Client pays fees as specified in Statements of Work (SOW) or Insertion Orders for marketing services including data management, audience development, media activation, and analytics. Services include Direct Mail Campaigns, Email Campaigns, and Programmatic Media Campaigns. Client also reimburses for Costs and Expenses.
2. Media Procurement: ACTIVIMPACT purchases media placement from third parties on behalf of clients as their agent. Client is responsible for payment of media costs as outlined in working documents.
3. Data Licensing: ACTIVIMPACT licenses data from third parties for use in creating Appended Client Data and Custom Media Audiences for clients. Enrichment Data licensing terms apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ActivImpact provides an AI-driven multi-channel performance marketing platform for independent agencies and multi-location brands. The platform combines proprietary data management (262M households, 20M+ fitness activity records), AI-powered audience modeling, dynamic trade area optimization, multi-channel media activation (Search, Social, Programmatic, CTV, OTT, Streaming, Direct Mail, Email, OOH), and unified measurement and attribution. Services are delivered via Statements of Work and Insertion Orders covering data management, audience development, media activation, and analytics.

Product overview

ActivImpact is an AI-driven multi-channel performance marketing platform built for independent agencies. The platform consists of five integrated modules: ActivData (data management with 262M household master file), ActivAudience (AI behavioral modeling and custom audiences), ActivTerritory (AI-defined dynamic trade areas), ActivMedia (multi-channel media activation including Search, Social, Programmatic, CTV, OTT, Streaming, DM, Email, OOH), and ActivInsights (automated analytics and reporting). The platform processes over 700 data points per household to optimize marketing performance across channels.

Differentiator

Problem solved

Functional benefit

Brands

• ActivData: Data and data management platform featuring a master file of 262M households, automated ingestion of customer first-party data, and daily fitness activity data for over 20M people.
• ActivAudience
• ActivTerritory
• ActivMedia
• ActivInsights

Products and services

• ActivImpact Platform AI-driven multi-channel performance marketing platform for independent agencies that maximizes marketing impact through data management, audience development, automated decisioning, media activation, and measurement and insights. The platform is composed of five integrated modules covering the full campaign lifecycle from data ingestion to attribution.
• Marketing Services Professional services delivered through Statements of Work (SOW) and Insertion Orders covering data management, audience development, media activation, and analytics. Includes Direct Mail Campaigns, Email Campaigns, and Programmatic Media Campaigns, with clients reimbursing ACTIVIMPACT for out-of-pocket costs and expenses.

Quantifiable outcome

• Lower cost per action through AI-optimized campaign execution
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MetacoreTechnology or IntegrationACTIVIMPACT integrates with Meta platforms as part of its multi-channel media activation capabilities. The partnership enables access to Meta's advertising ecosystem including audience targeting and campaign execution within the ActivMedia platform. Meta logos are displayed on the website indicating partnership status.
• GooglecoreTechnology or IntegrationACTIVIMPACT integrates with Google advertising platforms as part of its multi-channel media activation capabilities. The partnership enables access to Google's advertising ecosystem including search, display, and YouTube advertising within the ActivMedia platform. Google logos are displayed on the website indicating partnership status.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Trade Desk: Independent programmatic DSP offering cross-channel media buying and AI-driven campaign optimization. Highly comparable to ActivImpact's ActivMedia module, though The Trade Desk serves advertisers and agencies directly at larger scale.
• Zeta Global: Data-driven marketing platform combining a proprietary identity graph, AI-based audience modeling, and multi-channel activation—closely paralleling ActivImpact's ActivData/ActivAudience/ActivMedia stack, with comparable mid-market and enterprise positioning.
• AdRoll: Multi-channel performance marketing platform focused on SMBs and agencies, offering programmatic display, social, and email activation. Comparable to ActivImpact in targeting the same independent-agency and mid-market customer base.
• MiQ: Programmatic intelligence company providing AI-powered media buying and audience analytics across digital channels. Directly comparable to ActivImpact's data-driven, programmatic-led multi-channel activation approach.
• LiveRamp: Data connectivity platform enabling audience resolution, data collaboration, and identity infrastructure across the marketing ecosystem. Comparable to the foundational data-layer capabilities within ActivImpact's ActivData module.
• Tinuiti: Independent performance marketing agency operating its own proprietary data and cross-channel activation capabilities. Comparable as a peer-channel buyer (and occasional competitor) for brand clients seeking agency-led performance marketing.

Broad incumbents

• Epsilon: Publicis-owned data-driven marketing powerhouse offering proprietary household data, AI audience modeling, and multi-channel activation at enterprise scale. The incumbent competitor ActivImpact explicitly positions itself against in the agency value chain.
• Merkle: Dentsu-owned data-driven CX and performance marketing agency combining identity data, analytics, and media activation. Represents the Big 5 incumbent model that ActivImpact targets to displace for independent agencies.
• Adobe Experience Platform / Real-Time CDP: Adobe's enterprise martech stack offers identity resolution, audience segmentation, and cross-channel orchestration at scale. Represents the broad incumbent alternative that large agencies and brands may already be embedded within.
• Salesforce Marketing Cloud: Enterprise marketing platform combining data, audience building, journey orchestration, and advertising—functionally adjacent to ActivImpact's end-to-end stack but targeting larger enterprise customers with deeper IT integration requirements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/activimpact

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about activimpact