ademar

What ademar does

ABANCA Ademar León, legally Club Deportivo Ademar León, is a private professional handball club founded in 1956 and based in León, Spain. The club competes in Liga Plenitude ASOBAL, the top tier of Spanish handball, and participates in European competition via the EHF European League, with home matches played at the Palacio de los Deportes de León, a venue legally capped at 1,900 spectators. The first-team roster numbers 17–18 players, supported by a youth academy (cantera) and a reserve team, ULE Ademar, that competes in Primera División National in partnership with the Universidad de León.

The club generates revenue through five primary streams: match ticket sales (Preferencia at €20, Grada at €15 adults/€10 children), recurring season memberships (Socios) with multiple carnet tiers and annual renewals, sponsorship and advertising led by title sponsor ABANCA alongside ALSA, Alimerka, McDonalds, ASISA, and institutional partners, merchandise and retail via shop.ademar.com, and broadcasting rights distributed through LALIGA+ and select regional channels. The club also depends on public subsidies from Junta de Castilla y León and the Diputación de León.

Recent operational stress is evident: a €233,313 disputed subsidy balance with Diputación de León prompted President Cayetano Franco Juan to convene an Extraordinary Assembly on May 2 to address the economic situation, and head coach Dani Gordo Ríos departed on February 25, 2026. Despite this, the club launched a 70th anniversary commemorative jersey and a 2026/2027 member campaign in June 2026, indicating continued member-driven commercial activity.

Name

ademar

Legal name

CLUB DEPORTIVO ADEMAR LEÓN

Website

https://ademar.com

Company type

Private

Founded year

1956

Operating status

Operating

Short description

ABANCA Ademar León is a 70-year-old professional handball club based in León, Spain, competing in Liga Plenitude ASOBAL and the EHF European League, serving local fans, season members (Socios), and commercial sponsors through matchday, membership, and merchandise revenue.

Ownership category

akta.pro rank

Product category

Professional Handball Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

Keywords

• Professional handball club
• Season club memberships
• Match ticketing services
• Team merchandise retail
• Youth handball academy

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Match ticket sales: Revenue from selling tickets to home matches at Palacio de los Deportes de León. Ticket categories include Preferencia (20 euros), Grada (15 euros adults, 10 euros children 7-14 years), with children under 7 free in Grada.
2. Season memberships (Socios): Annual membership fees for supporters who commit to the club, with various carnet types and benefits including discounts on merchandise and priority access to tickets.
3. Sponsorship and advertising: Main sponsor ABANCA plus multiple commercial partners including ALSA, Alimerka, McDonalds, and local institutions. Includes jersey sponsorship, stadium advertising, and promotional partnerships.
4. Merchandise and retail: Official club merchandise sold through shop.ademar.com and physical locations, including the special 70th anniversary jersey.
5. Broadcasting rights: Matches broadcast through LALIGA+ platform with some matches on Teledeporte (RTVE). Broadcasting agreements managed through ASOBAL league.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ABANCA Ademar León is a professional handball club competing in Spain's top-tier Liga Plenitude ASOBAL and European competitions (EHF European League). The club generates revenue through match ticket sales, annual season memberships (carnet de socio), official merchandise sold via shop.ademar.com, and commercial sponsorships led by main sponsor ABANCA. It also operates a youth academy (cantera) and reserve team (ULE Ademar) supporting grassroots handball development in León.

Product overview

ABANCA Ademar León is a professional handball club competing in the Liga Plenitude ASOBAL (top-tier Spanish handball). The club offers match attendance through ticket sales, season memberships (carnet de socio) with various tiers, and merchandise through its online store. The club maintains a youth academy (cantera) and a reserve team (ULE Ademar) competing in lower divisions. The digital presence centers on the official website serving as the primary platform for club information, news, ticketing, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Match tickets (Entradas) Per-match ticketing for ABANCA Ademar León home games at Palacio de los Deportes de León, sold via the venue box office and Berrly online platform. Tiered pricing across Preferencia (20 euros) and Grada (15 euros adults, 10 euros children ages 7-14, free under 7), with capacity capped at 1,900 spectators.
• Season membership (Carnet de Socio) Annual subscription program for supporters, with multiple carnet types, merchandise discounts, and priority ticket access. Renewals before July 3 receive 10% off merchandise, and the 70th anniversary campaign allows existing members to gift a Fondo carnet to new members.
• Official club merchandise Official ABANCA Ademar León merchandise sold through shop.ademar.com and physical locations, including a special 70th anniversary commemorative jersey unveiled on 22 June 2026.
• Youth academy program (Cantera and ULE Ademar reserve team) Structured youth handball development pathway including the ULE Ademar reserve team competing in Primera División Nacional and supporting tournaments such as the XX Torneo Internacional de balonmano base Asisa-Ademar (400 participants, 24 teams). Designed to develop homegrown talent feeding into the first team.

Quantifiable outcome

• XX Torneo Internacional de balonmano base Asisa-Ademar attracted 400 participants and 24 teams

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ASOBALcoreStrategic or Co-development PartnerThe governing body of professional handball in Spain that organizes the Liga Plenitude ASOBAL competition. The club participates in this league as a member team.
• ASISAmajorGTM or Marketing PartnerHealth insurance company sponsoring the youth tournament (Torneo Asisa-Ademar) and providing support for the club's grassroots development initiatives.
• ALSAminorGTM or Marketing PartnerTransportation company and club sponsor providing logistics support and brand visibility.
• AlimerkaminorGTM or Marketing PartnerRegional supermarket chain sponsor supporting the club with brand exposure.
• McDonalds LeónminorGTM or Marketing PartnerFast food chain sponsor with local franchise presence in León.
• Ayuntamiento de LeóncoreStrategic or Co-development PartnerLeón city council providing institutional support and access to municipal sports facilities including Palacio de los Deportes.
• Universidad de LeónmajorStrategic or Co-development PartnerLocal university partner supporting the ULE Ademar team that competes in Primera División Nacional, and providing campus facilities for activities.
• Grupo GEAminorGTM or Marketing PartnerBusiness group sponsor with visibility on club communications and stadium.
• Carrero & Tezza Clínica DentalminorGTM or Marketing PartnerDental clinic sponsor providing financial support in exchange for brand visibility.
• Castilla y León es VidaminorGTM or Marketing PartnerRegional tourism brand sponsor supporting the club.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helvetia Anaitasuna: Pamplona-based handball club competing in Liga ASOBAL with a similar mid-table profile and a strong local-fanbase/membership model. Comparable to Ademar in scale, revenue mix (tickets, socios, sponsorship), and regional institutional support.
• Bidasoa Balonmano (Irun): Top-tier ASOBAL club from Irun with consistent European competition participation. Directly comparable as a regional Spanish handball club competing for similar league positioning, sponsorship dollars, and European qualification slots.
• BM Logroño La Rioja: Handball club from Logroño competing in Liga ASOBAL with similar scale and revenues. Comparable as a mid-table Spanish professional handball club dependent on regional sponsorship and member revenues.
• Ángel Ximénez Avisa Puente Genil: ASOBAL handball club from Puente Genil, Andalusia, with comparable scale and a recent head-to-head against Ademar (29-28 win on 9 March 2026 per source). Directly comparable as a small/mid-tier Spanish professional handball club.
• Recoletas Atlético Valladolid: Handball team from Valladolid competing in Liga ASOBAL, operating in the same Castile and León region. Directly comparable as a regional rival sharing similar sponsorship pools, public-subsidy dependencies, and demographic fan base.
• Bathco BM Torrelavega: ASOBAL handball club from Cantabria with comparable squad scale and a traditional community/cantera model. Comparable to Ademar as a mid-table Spanish professional handball club with similar revenue structure.
• Fraikin BM Granollers: Historic Catalan handball club competing in Liga ASOBAL and European competitions. Comparable as a long-tenured Spanish professional handball club operating under similar membership/ticket/sponsorship economics as Ademar.

Regional players

• PAUC Handball: French top-division handball club from Chambéry; destination of former Ademar player Adrián Casqueiro. Comparable as a mid-sized European professional handball club operating under similar revenue economics in its domestic league.
• Kadetten Schaffhausen: Top Swiss handball club competing in the EHF European League, a direct 2025/26 Ademar opponent. Comparable as a mid-sized European professional handball club with similar league-positioning dynamics in its domestic market.

Broad incumbents

• FC Barcelona Handball: Handball section of FC Barcelona, the dominant force in Spanish and European handball, competing in Liga ASOBAL and the EHF Champions League. Comparable as the apex Spanish handball club against which mid-table teams like Ademar measure competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ademar-Le%C3%B3n-161347353879568
• Instagraminstagram.com/leonademar
• LinkedInlinkedin.com/company/club-balonmano-ademar-le-n

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ademar