What PAUC Handball does

PAUC Handball (Pays d'Aix Université Club) is a professional handball club founded in 1955 and headquartered in Aix-en-Provence in the Provence-Alpes-Côte d'Azur region of France. The club employs 38 people and operates primarily in two French regions — Provence-Alpes-Côte d'Azur and Auvergne-Rhône-Alpes — serving handball fans and local families who attend its home matches at the Chambery Sport Arena du Pays d'Aix.

The club's commercial operations are consolidated on a single WordPress-based e-commerce storefront at pauchandball.shop, which bundles two product lines: "Billetterie PAUC Handball," the official ticketing channel for home matches, and "PAUC Boutique," the official merchandise outlet selling team apparel and fan goods. Match ticket transactions are routed through the Digitick platform, which functions as the club's core ticketing infrastructure and payment processor. Promotional mechanisms include the "OFFRE DUO" (buy one ticket, receive one free) on selected fixtures and cross-promotions with marquee opponents such as PSG Handball. No proprietary technology, mobile applications, APIs, or differentiated technical stack is disclosed in the available data.

Revenue is generated through a transactional, event-driven model: small-ticket individual match sales plus ancillary merchandise purchases, with no subscription, sponsorship, broadcasting, or enterprise contracting information disclosed. Marketing is conducted entirely through the club's own website, which acts as the bottom-of-funnel digital touchpoint linking consumers directly to the Digitick checkout. Ownership structure, financials, management team, and competitive league positioning are not disclosed in the source material.

Name

PAUC Handball

Legal name

PAUC Handball

Website

https://pauchandball.shop

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PAUC Handball is a professional handball club founded in 1955 and based in Aix-en-Provence, France. It sells match tickets via the Digitick platform and official team merchandise through its online PAUC Boutique, serving handball fans and families in southern France.

Ownership category

akta.pro rank

Product category

Sports Ticketing & Team Merchandise

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

Keywords

• Professional handball club
• Match ticket sales
• Team merchandise shop
• Sports event ticketing
• Fan apparel retail

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Match Ticket Sales: Revenue is generated through the sale of tickets to handball matches played by PAUC Handball at the Chambery Sport Arena du Pays d'Aix. Ticket sales are processed through the Digitick platform, with promotional duo offers available for specific match events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PAUC Handball operates a direct-to-consumer online storefront that sells match tickets for its professional handball home games at Chambéry Sport Arena du Pays d'Aix in Aix-en-Provence, along with branded team merchandise through the PAUC Boutique. Ticket transactions are processed through the Digitick platform, and the club runs promotional campaigns such as the "OFFRE DUO" (buy one ticket, get one free) around selected matches.

Product overview

PAUC Handball operates a unified ticketing and merchandise e-commerce platform. The primary offering is the billetterie (ticketing service) enabling fans to reserve tickets for home matches at Chambery Sport Arena du Pays d'Aix, integrated with Digitick's ticketing system. The boutique (online shop) component handles merchandise sales. The site features promotional offers such as the 'OFFRE DUO' (buy one ticket, get one free) and partner promotions with PSG handball.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie PAUC Handball (Match Ticketing)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DigitickcoreChannel Partner/ Reseller/ DistributorDigitick serves as the primary ticketing platform and transaction processor for PAUC Handball ticket sales. All ticket purchases are redirected to the Digitick platform for payment processing and ticket delivery. This partnership enables secure online ticket sales for matches at Chambery Sport Arena du Pays d'Aix.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Montpellier Handball (MHB): One of France's most successful professional handball clubs, competing in the same French leagues (LNH/Ligue Butagaz Étoile) as PAUC. Directly comparable in core business: ticketing-driven match-day revenue, merchandise shop, and sponsorship model targeting French handball fans.
• Tremblay-en-France Handball: Paris-region professional handball club competing in the French handball pyramid. Operates an analogous match-day ticket and team-merchandise model targeting French handball spectators, making it a structurally similar direct peer to PAUC.
• Chambéry Savoie Mont Blanc Handball: Historic French handball club based in Chambéry, sharing league competition with PAUC and an overlapping Auvergne-Rhône-Alpes footprint. Comparable business model around arena ticketing, local sponsorships, and team merchandise for French handball fans.
• HBC Nantes: Top-tier French professional handball club competing in the same domestic league as PAUC. Operates an analogous revenue model centered on arena ticketing, membership/season tickets, and branded merchandise, with similar target customers to PAUC's French handball fan base.
• US Ivry Handball: Long-established professional handball club in the Paris region competing in the French handball system. Operates a similar event-driven ticketing model with arena-based match-day revenue and team merchandise, serving as a comparable mid-tier French handball business.
• Fenix Toulouse Handball: Professional handball club based in Toulouse, competing in French top divisions and the EHF European competitions. Directly comparable to PAUC in operating a ticket-, sponsorship-, and merchandise-driven business around professional handball in France.
• Saint-Raphaël Var Handball: French professional handball club based in the Var department of the PACA region — the same broad region PAUC serves. Directly comparable in catchment area, ticketing-driven model, and merchandise e-commerce for handball spectators.
• PSG Handball: Paris Saint-Germain's professional handball section, competing in the same French top division as PAUC. Already linked to PAUC via a documented cross-promotion, making it both a direct league rival and a benchmark for ticket, merchandise, and sponsorship scale in French handball.

Others

• Digitick: Established French ticketing platform that PAUC currently relies on for transaction processing. As the infrastructure partner rather than a competitor, Digitick is an enabler/ecosystem peer whose roadmap, fees, and partner terms materially shape PAUC's commercial model.

Broad incumbents

• Paris Saint-Germain (parent multi-sport club): While far larger and multi-sport, PSG's umbrella brand owns PSG Handball (a direct peer) and sets the commercial ceiling for French handball sponsorship, ticketing, and merchandise. Useful as a broad incumbent benchmark for partnership economics rather than a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pauchb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAUC Handball