gaming advisory services

What gaming advisory services does

Gaming Advisory Services (2019) Inc. is a privately held Canadian advisory firm headquartered in Camlachie, Ontario, that provides consulting services exclusively to the gaming industry. The firm was founded in 2019 by Stuart Walker, former VP of Gaming Operations at the Ontario Lottery & Gaming Corp, and the senior bench has accumulated 155+ combined years of gaming operations and regulatory experience, including a former FINTRAC Casino sector chair (Jean-François Lefebvre) and former VPs of Marketing and Electronic Gaming from OLG.

The service menu spans five product lines anchored by Anti-Money Laundering (program development, FINTRAC-aligned biennial reviews, risk assessments, training) and Compliance Services (audits, gap analysis, policy and procedure development). Adjacent offerings include Marketing Services (branding, loyalty, CRM, digital), Slot Services (floor optimization, vendor negotiation), and Security & Surveillance Services (policy, RTVAs, operational audits). Distribution is entirely direct and relationship-led: the firm markets via its website (gamingadvice.ca), industry conference speaking, and direct outreach by the senior team. There is no proprietary technology platform, no SaaS or subscription component, and no disclosed AI or data product. Revenue is project-driven, quote-based, and scoped to client needs.

The client base covers land-based casinos, iGaming operators, provincial gaming agencies, lotteries, and gaming regulators across Canada, with adjacent U.S. activity via partnerships. Named logos include Atlantic Lottery Corporation, Western Canada Lottery Corporation, New Brunswick Lotteries and Gaming Corporation, Fallsview Casino Resort, Mohegan Gaming Entertainment, Pala Interactive, Playground.ca, Ainsworth, Canadian Bank Note Company, Bingo World, Casino Time, Dolphin Gaming, We-Bingo, and CGAO. The firm has deliberately excluded banks, insurance, real estate, and money service businesses from its addressable market, concentrating entirely on gaming. Strategic alliances with i3 Integrity LLC (2024) and Armour Cybersecurity (2025) extend AML and cyber capabilities and broaden delivery capacity.

Name

gaming advisory services

Legal name

Gaming Advisory Services (2019) Inc.

Website

https://gamingadvice.ca

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Gaming Advisory Services is a Canadian advisory firm that provides AML, compliance, marketing, slot, and security consulting exclusively to gaming operators, lotteries, iGaming companies, and provincial gaming regulators across Canada.

Ownership category

akta.pro rank

Product category

Gaming Compliance Consulting

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Gaming Regulatory Consulting & Advisory (MPAEAOAA)

akta.pro secondary industries

Payment & Financial Compliance for Gaming (PCI DSS, sanctions screening, fraud compliance) (MPAEAOAI), Regulatory Reporting, Audit & Assurance Services (MPAEAOAC)

Keywords

• Gaming compliance consulting
• Anti-money laundering advisory
• Regulatory compliance services
• Casino security consulting
• Slot strategy advisory

Headquarters

HQ city

Camlachie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory and Consulting Services: Professional consulting services for gaming compliance, AML, marketing, slot strategy, and security/surveillance. Revenue is generated through project-based engagements and ongoing advisory relationships with gaming organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gaming Advisory Services provides advisory and consulting services exclusively to gaming organizations. Its core offerings include Anti-Money Laundering (AML) compliance, regulatory compliance advisory, marketing advisory, slot strategy, and security & surveillance consulting. Services are delivered through project-based engagements and ongoing advisory relationships with land-based casinos, iGaming operators, provincial gaming agencies, lotteries, and gaming regulators.

Product overview

Gaming Advisory Services is a specialized advisory firm offering a unified portfolio of consulting services exclusively for the gaming industry. The core offerings are Anti-Money Laundering (AML) and Compliance Services, which form the foundation of their practice. These are complemented by additional specialized services including Marketing Services, Security and Surveillance Services, Slot Services, and Other Gaming Services. The portfolio serves land-based gaming operators, iGaming/cGaming organizations, provincial gaming agencies, lotteries, and gaming regulators across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Money Laundering (AML) AML compliance services including program development, independent biennial reviews, risk assessments, policies and procedures, and training aligned with FINTRAC requirements for gaming organizations.
• Compliance Services Gaming compliance advisory covering program development, compliance audits, policies and procedures, training, and regulatory gap analysis for land-based, iGaming, and charitable gaming operations.
• Marketing Services

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Armour CyberSecuritycoreStrategic or Co-development Partner · 1 January 2025Multi-year strategic agreement between Gaming Advisory Services and Armour Cybersecurity to integrate elite cybersecurity services into the gaming compliance offering. The partnership provides a comprehensive solution to manage both regulatory and digital risk, combining gaming compliance expertise with world-class cyber defense. Clients gain preferred access to Armour's four key service pillars: Cyber Advisory, Professional Services, Managed Services, and Breach Services.
• i3 IntegritycoreStrategic or Co-development Partner · 1 January 2024Strategic partnership between Gaming Advisory Services LLC and i3 Integrity LLC to provide top-of-the-line Compliance and Anti-Money Laundering services to the gaming industry. The partnership expands opportunities for both businesses in Canada and globally. Ben Floyd, Founder of i3 Integrity brings world-class experience having overseen Caesars and Walmart's global AML programs. The partnership provides additional resources and expertise in Gaming Compliance and AML, expanding ability to take on larger and more complex projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EY (Ernst & Young): Big 4 firm with a Gaming sector practice (including EY-Parthenon) offering advisory, transaction, and risk services. Comparable in serving gaming operators and regulators with compliance and AML work, though from a much broader platform.
• KPMG: Big 4 firm with an established Gaming practice providing audit, tax, and advisory services to operators, lotteries, and regulators globally. Competes for the same enterprise compliance and risk mandates as Gaming Advisory Services but from a broader multi-industry platform.
• PwC: Big 4 firm with a dedicated Gaming industry group covering compliance, AML, cyber, and tax. Competes for the same compliance and regulatory mandates as Gaming Advisory Services but typically at larger enterprise and multi-jurisdictional engagements.
• Deloitte: Big 4 firm with a global Gaming & Lodging practice offering risk, regulatory, AML, and technology advisory. Comparable as a large incumbent serving many of the same operator, lottery, and regulator clients but with a much wider service portfolio.

Others

• BMM Testlabs: Independent gaming testing laboratory and compliance certification provider. Adjacent rather than directly competing; serves the same regulators and operators on product certification, complementing Gaming Advisory Services' advisory and AML offerings.

Direct peers

• Spectrum Gaming Group: US-based independent gaming consultancy providing regulatory, compliance, economic analysis, and operational advisory to operators, lotteries, and regulators. Closely comparable in scope (compliance + AML + operational advisory) to Gaming Advisory Services, though larger and US-anchored.
• Eilers & Krejcik Gaming: Specialized gaming research and advisory firm covering slots, table games, iGaming, and M&A. Comparable as a gaming-exclusive advisory boutique serving operators and suppliers, with overlapping slot and iGaming advisory practices.
• GMA Gaming Consulting: Independent gaming operations and compliance consultancy serving tribal and commercial operators. Comparable as a focused gaming advisory competitor offering compliance audits and operational reviews similar to Gaming Advisory Services' core AML and compliance engagements.
• Raving: Tribal and commercial casino consulting firm focused on marketing, player development, CRM, and database analytics. Comparable as a gaming-only advisory firm overlapping with Gaming Advisory Services' marketing, loyalty, and CRM service lines.
• The Innovation Group: Gaming consultancy providing feasibility, marketing, operations, and casino development advisory. Comparable in serving gaming operators and lotteries with strategy and operational engagements analogous to Gaming Advisory Services' marketing, slot, and security offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gaming advisory services