harvey insurance

What harvey insurance does

Harvey Insurance Ltd. is a privately held independent insurance brokerage founded in 1965 and headquartered at 2027 Route 3, Harvey, New Brunswick, Canada. The agency sells personal and commercial insurance products on behalf of six major carriers — Aviva, Economical, Portage, Intact, Travelers, and Wawanesa — and earns revenue through broker commissions on policies placed. Its product catalog spans a broad range of personal lines (home, auto, ATV, boat, classic car, motorcycle, RV, flood, earthquake, landlords, renters, umbrella, travel, event, and wedding insurance) and commercial lines (business insurance, BOP, group benefits, and insurance bonds). The agency is led by CEO Brandon McGee and includes insurance broker Bob Barrieau among its named staff, with a small, locally embedded team.

The business operates on a traditional sales-led go-to-market model: customers reach the agency via phone, online quote request forms, in-person office visits, or a Refer a Friend program, and receive free consultations and policy reviews. Pricing is quote-based, determined by individual risk assessment, coverage limits, deductibles, and carrier underwriting criteria, with no public price lists. Distribution is regional, focused on Harvey and surrounding New Brunswick communities, with a 24/7 claims line available to clients. Marketing is centered on a content blog covering local insurance topics, community engagement, and referral-driven acquisition.

The underlying technology is standard for an independent insurance brokerage: a website with quote forms, online document management, and integration with carrier policy management systems. There is no proprietary technology platform, no AI or ML capabilities, no mobile app, and no public API. The agency represents a durable, low-overhead local distribution channel for major Canadian insurance carriers, with 60 years of community presence as its primary intangible asset.

Name

harvey insurance

Legal name

Harvey Insurance Ltd.

Website

https://harveyinsurance.ca

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Harvey Insurance Ltd. is a privately held independent insurance brokerage founded in 1965 in Harvey, New Brunswick, Canada, serving individual consumers, small businesses, and employer groups with personal, commercial, group benefits, and bond insurance products through six major carriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Harvey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agency, Harvey Insurance earns commissions from insurance carriers (Aviva, Economical, Portage, Intact, Travelers, Wawanesa) for policies placed. Revenue is recurring in nature as clients maintain ongoing policies with annual/billing cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Harvey Insurance is an independent insurance brokerage agency that sells personal, commercial, group benefits, and surety bond insurance products on behalf of multiple carriers to consumers and businesses in Harvey, New Brunswick and surrounding communities. The agency places policies with carriers including Aviva, Economical Insurance, Portage, Intact Insurance, Travelers, and Wawanesa, earning brokerage commissions, and offers free consultations, policy reviews, and 24/7 claims support.

Product overview

Harvey Insurance Ltd. is an insurance agency founded in 1965, serving Harvey and surrounding New Brunswick communities. The company offers a comprehensive portfolio of insurance products through multiple carriers including Aviva, Economical Insurance, Portage, Intact Insurance, Travelers, and Wawanesa. The core offering consists of personal insurance products (Home, Auto, Earthquake, Flood, Landlords, and Renters insurance) and vehicle insurance (ATV, Auto, Boat, Classic Car, Motorcycle, and RV insurance). Commercial insurance offerings include Business Insurance, Business Owners Package (BOP), Group Benefits, and Insurance Bonds. Additional specialty products include Event, Travel, Umbrella, and Wedding insurance. The agency operates as a traditional insurance brokerage model, connecting customers with multiple insurance carriers to find appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Property insurance covering a private residence, combining personal insurance protections including losses to one's home, contents, loss of use, and liability insurance. Offered to individual consumers and homeowners in New Brunswick.
• Auto Insurance
• Business Insurance
• ATV Insurance
• Boat Insurance
• Classic Car Insurance
• Earthquake Insurance
• Event Insurance
• Flood Insurance
• Insurance Bonds
• Landlords Insurance
• Motorcycle Insurance
• Renters Insurance
• RV Insurance
• Travel Insurance
• Umbrella Insurance
• Wedding Insurance
• Group Benefits
• Business Owners Package (BOP) Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• AvivacoreOthersInsurance carrier represented by Harvey Insurance. Aviva is a global insurance company providing personal and commercial insurance products through independent brokers.
• Economical InsurancecoreOthersCanadian insurance carrier providing auto, home, and business insurance. Harvey Insurance is an authorized broker for Economical products.
• PortagecoreOthersInsurance carrier partnered with Harvey Insurance agency for various insurance products.
• Intact InsurancecoreOthersCanada's largest provider of property and casualty insurance. Harvey Insurance offers Intact products through their brokerage.
• TravelerscoreOthersAmerican insurance company with Canadian operations. Harvey Insurance is an authorized agent for Travelers insurance products.
• WawanesacoreOthersCanadian mutual insurance company. Harvey Insurance provides Wawanesa auto and property insurance to New Brunswick clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HUB International: Global insurance brokerage with significant Canadian operations through acquisitions of regional independents. Comparable business model (multi-carrier brokerage) and active acquirer of small-town brokerages similar to Harvey Insurance.
• Marsh Canada: Global insurance broker with a Canadian operation focused on commercial and specialty lines. Comparable as a multi-carrier brokerage, though typically more weighted to mid-market and enterprise rather than Harvey's small-business core.
• TD Insurance (Melanie): Direct-to-consumer and broker-distributed personal/commercial insurance arm of TD Bank. Competes for the same personal-lines customers as Harvey Insurance, often through a captive-agent and digital model that pressures independent broker commissions.
• RBC Insurance: Canadian bank-owned insurance distributor offering personal lines, life, and group benefits directly and through brokers. Competes with Harvey Insurance for the same household and small-group benefit accounts, particularly through digital channels.
• Westland Insurance: Western Canada's largest Canadian-owned independent brokerage with expanding national footprint. Operates the same multi-carrier personal/commercial/specialty brokerage model as Harvey Insurance and represents a likely consolidator of smaller NB brokers.
• Western Financial Group: National Canadian insurance and financial services brokerage with a comparable multi-line personal and commercial offering. Comparable as an independent multi-carrier broker serving small-town and rural markets similar to Harvey's footprint.
• Arthur J. Gallagher & Co. (Canada): Major global brokerage with a Canadian personal/commercial insurance practice. Operates the same intermediary distribution model and competes for the same small-business and personal-lines accounts that Harvey Insurance serves.
• BrokerLink: One of Canada's largest independent insurance brokerages with hundreds of branches across the country. Directly comparable business model — multi-carrier personal and commercial brokerage — but at vastly greater scale and geographic breadth than Harvey Insurance.

Others

• Surety Association of Canada members (e.g., Travelers, Aviva — Harvey's bond partners): Surety bond underwriters that supply the bond products Harvey Insurance distributes to local contractors. Comparable as ecosystem partners rather than direct competitors; representative of the carrier-side counterparties to Harvey's brokerage activity.
• Intact Public Entities / Intact Insurance (carrier perspective): Canada's largest P&C insurance carrier and one of Harvey Insurance's core carrier partners. Comparable insofar as Intact shapes the products, commissions, and digital distribution that ultimately flow through Harvey Insurance's brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about harvey insurance