uw madison counseling
UW Madison Counseling is the mental health and counseling unit of University Health Services at the University of Wisconsin–Madison, serving the university's 51,822 enrolled students (Fall 2025) with on-campus clinical and referral services integrated with UW Health and the School of Medicine and Public Health.
- Company typePublic
- Founded1848
- HeadquartersMadison, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What uw madison counseling does
UW Madison Counseling is the mental health and counseling unit of University Health Services (UHS) at the University of Wisconsin–Madison, a public land-grant research university and the flagship campus of the Universities of Wisconsin system. It serves UW-Madison's enrolled student body of 51,822 (Fall 2025), spanning 37,198 undergraduates, 10,069 graduate students, 1,995 special students, and 2,560 professional students across 14 schools and colleges. The service operates within a broader student support framework that includes residence halls, student affairs, the UW School of Medicine and Public Health, and the affiliated UW Health system (#1 hospital in Wisconsin, 2025-26), enabling an integrated clinical-behavioral health referral pathway.
The service is delivered through the on-campus UHS infrastructure at UW-Madison's 939-acre Madison campus, with student access centralized through the MyUW portal, which integrates Canvas LMS, Box, Google Apps, and Zoom. As a non-profit unit of a public university, it does not operate as a commercial enterprise; it is funded through institutional allocations, segregated student fees, and the broader university budget of $4.95 billion for FY2024-25. Ancillary pricing signals include the $330 fee for incoming freshmen and $256 for new transfers, alongside differentiated undergraduate tuition of $12,186 (Wisconsin residents) and $44,210 (nonresidents) for the 2025-26 academic year.
The parent institution's research and clinical scale—$1.93B in annual research expenditures (#5 nationally), 4,500+ WARF patents, 22 Nobel laureates, and 28,017 faculty and staff—provides backstop capacity for the counseling service's clinical and academic integration. Its go-to-market is direct-to-consumer in the sense that the entire enrolled student body is the served market, with no external customer acquisition. No AI-specific or technology-specific product launches for the counseling service are disclosed in the input data, and operational scale metrics (caseload, FTE clinicians, utilization) are not provided.
uw madison counseling firmographics
Firmographics- Name
- uw madison counseling
- Legal name
- University of Wisconsin–Madison
- Website
- https://wisc.edu
- Company type
- Public
- Founded year
- 1848
- Operating status
- Operating
- Short description
- UW Madison Counseling is the mental health and counseling unit of University Health Services at the University of Wisconsin–Madison, serving the university's 51,822 enrolled students (Fall 2025) with on-campus clinical and referral services integrated with UW Health and the School of Medicine and Public Health.
- Ownership category
- akta.pro rank
uw madison counseling industry classification
Industry- Product category
- Student Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mental Health Counseling & Psychotherapy Services (EDALAFAB)
- akta.pro secondary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where uw madison counseling is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
uw madison counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Technology or R&D
Revenue model
- Tuition and fees: Primary revenue stream from undergraduate and graduate tuition, with differentiated pricing for in-state (Wisconsin residents) vs out-of-state students. Additional fees for specific programs including business, nursing, and engineering.
- Research funding and grants: Significant federal and state research funding supporting $1.9B annual research spending. Includes grants from federal agencies, private foundations, and industry partnerships for research projects.
- Healthcare services: Revenue from University Hospital and Clinics and UW Medical Foundation providing healthcare services. School of Medicine and Public Health generates clinical revenue.
- Alumni giving and donations: Wisconsin Foundation & Alumni Association manages donor relations and fundraising. Living alumni base of 504,072 generates charitable contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Undergraduate resident tuition for Wisconsin residents |
| Subscription | Annual | Undergraduate nonresident tuition for out-of-state students |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
uw madison counseling product offering
Product offeringCore offering
UW-Madison Counseling provides mental health and counseling services to University of Wisconsin–Madison students through University Health Services (uhs.wisc.edu). The service delivers individual therapy, group counseling, psychiatric evaluation, and crisis intervention to enrolled students, operating as the in-house student mental health arm of the university's broader student health infrastructure.
Product overview
The University of Wisconsin–Madison is a large public research university offering a comprehensive portfolio of educational programs, research services, and student life offerings. The university operates 14 schools and colleges providing over 600 undergraduate and graduate degree programs, supplemented by a robust research enterprise with $1.9B in annual research spending. Student and faculty access is centralized through the MyUW portal, while community outreach is guided by the Wisconsin Idea principle. Supporting services include 23 Big Ten athletics programs, over 50 campus dining locations, and extensive student housing options.
Differentiator
Problem solved
Functional benefit
Brands
- Bucky's Tuition Promise: Free tuition program for incoming Wisconsin resident students whose family household income is $65,000 or less
- Bucky's Pell Pathway
- Wisconsin Tribal Educational Promise
- Badger Promise
- The Wisconsin Experience
Products and services
- Student Mental Health and Counseling Services Mental health and counseling services delivered through University Health Services (uhs.wisc.edu) to University of Wisconsin–Madison students, including therapy, psychiatric care, and crisis intervention.
Companies that use uw madison counseling
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
uw madison counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
uw madison counseling partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Wisconsin Foundation & Alumni AssociationcoreManages alumni relations, fundraising, and donor engagement for the university. Supports institutional priorities through charitable contributions and alumni networking programs.
- UW Medical FoundationcoreAffiliated healthcare organization supporting the School of Medicine and Public Health and University Hospital operations.
- University Hospital and ClinicscoreAcademic medical center providing clinical care, medical education, and research opportunities for medical students and residents.
- Wisconsin Alumni Research Foundation (WARF)coreTechnology transfer office managing patents, licensing, and commercialization of university research discoveries. Has been granted over 4,500 patents.
- University Research ParksecondaryTechnology incubator and research park supporting startup companies and technology transfer from university research to commercial applications.
- Universities of WisconsincoreSystem of 13 universities serving 164,400+ students with 840+ programs across Wisconsin. UW-Madison is the flagship campus.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
uw madison counseling competitors and assessment
Company assessmentDirect peers
- University of Michigan University Health Service: Public Big Ten university's on-campus health service providing medical, mental health, and wellness services to ~50,000 students. Highly comparable in scale, structure, and student-counseling service model to UW-Madison's UHS.
- Ohio State University Student Health Services: Big Ten university health service providing counseling and medical care to over 60,000 students. Similar public university infrastructure, counseling center scale, and integrated student health model.
- University of Minnesota Boynton Health: Midwest Big Ten student health center offering counseling, medical, and pharmacy services to ~50,000 students. Directly comparable in mission, scope, and public university context.
- University of Illinois McKinley Health Center: Big Ten public university health center providing mental health, medical, and wellness services to a large student body. Comparable structure and service mix to UW-Madison UHS.
- Penn State University Health Services: Large public Big Ten university with on-campus counseling and health services. Comparable student population size and integrated counseling service model.
- University of Iowa Student Health: Big Ten public university offering on-campus counseling and health services. Comparable in scale, public institution context, and student mental health service portfolio.
- Indiana University Health Center: Big Ten public university health center providing counseling, medical, and pharmacy services to a large student body. Directly comparable in service model and population.
Emerging players
- Mantra Health: Digital mental health platform specifically built for college students, partnering with universities to deliver teletherapy and psychiatry services. Competes with on-campus counseling centers like UHS for student mental health budgets.
- Uwill: Mental health and crisis support platform contracted by 300+ colleges to provide teletherapy and counseling to students. Directly competes with traditional university counseling centers for institutional mental health partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
uw madison counseling social profiles
Digital presenceuw madison counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
uw madison counseling leadership team
Management profileNumber of profiles
Profiles1 record
uw madison counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uw madison counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uw madison counseling
What does uw madison counseling do?
UW-Madison Counseling provides mental health and counseling services to University of Wisconsin–Madison students through University Health Services (uhs.wisc.edu). The service delivers individual therapy, group counseling, psychiatric evaluation, and crisis intervention to enrolled students, operating as the in-house student mental health arm of the university's broader student health infrastructure.
Is uw madison counseling a public or private company?
uw madison counseling is a public company. It is classified as state government owned and is currently operating.
When was uw madison counseling founded?
uw madison counseling was founded in 1848.
Where is uw madison counseling based?
uw madison counseling is headquartered in Madison, United States, in the North America region.
How does uw madison counseling make money?
Four revenue lines are on record. Tuition and fees are the primary driver. The others are research funding and grants, healthcare services and alumni giving and donations.
Who are uw madison counseling's main competitors?
Direct peers on record are University of Michigan University Health Service, Ohio State University Student Health Services, University of Minnesota Boynton Health, University of Illinois McKinley Health Center, Penn State University Health Services, University of Iowa Student Health and Indiana University Health Center. Emerging players are Mantra Health and Uwill.
Does uw madison counseling have an API?
No public API is recorded for uw madison counseling.
What industry is uw madison counseling in?
uw madison counseling's product category is Student Mental Health Services. Its primary akta.pro industry code is EDALAFAB, Mental Health Counseling & Psychotherapy Services, with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8000.