SOS Sign & Lighting Services

What SOS Sign & Lighting Services does

SOS Sign & Lighting Services is a privately-held Florida commercial sign and lighting contractor founded in February 2004 as Sign-O-Saurus of Daytona, Inc., and rebranded to its current name in January 2019. The company is headquartered in Daytona Beach, FL and operates a fleet of service vehicles with in-house licensed installation crews serving commercial clients statewide. Its core offering is a full-stack signage business: in-house creative design, sign manufacturing, professional installation, ongoing repair/maintenance, and permit expediting for commercial properties.

The company produces and installs 19 distinct product categories — including channel letters, monument signs, pylon signs, electronic message centers, neon signs, cabinet signs, dimensional letters, vehicle wraps and graphics, sandblasted/routed signs, interior/wayfinding signage, vinyl lettering, banners, and laser-engraved ADA and office signage — alongside 8 service categories that include parking lot lighting (with LED upgrade options), color/digital printing, site surveys, and commercial building permit expediting. Manufacturing relies on state-of-the-art equipment, laser engraving, and digital printing technology; the company became a Florida state licensed electrical contractor in 2015 (license ES12001306), enabling electrical sign and lighting work.

The business model is primarily project-based, one-time sales of physical signage to commercial customers (restaurants, hotels, hospitals, shopping malls, car dealerships, real estate and property managers, and fleet/vehicle owners) supplemented by recurring service/repair and maintenance contracts. Pricing is quote-based and not publicly disclosed; customer acquisition is direct-to-consumer via phone, email, and the company website (soscustomsigns.com). The company is founder/management-owned, led by President/CEO Greg Martin (BS Aeronautical Science, Embry-Riddle), and reports no external investors, parent company, or public listing.

Name

SOS Sign & Lighting Services

Legal name

SOS Sign & Lighting Services

Website

https://soscustomsigns.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

SOS Sign & Lighting Services is a privately-held Florida-based commercial sign and lighting contractor that designs, manufactures, installs, and maintains signage and lighting systems for SMB customers across Florida, including restaurants, hotels, malls, car dealerships, real estate, and fleet owners.

Ownership category

akta.pro rank

Product category

Commercial Signage & Lighting Services

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Corporate Event Decor, Branding & Signage (HSACADAJ), Commercial Lighting Fixture Installation (HSAOAFAM), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Commercial signage services
• Sign installation repair
• Lighting maintenance services
• Vehicle wrap graphics
• LED retrofit services

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sign Manufacturing and Sales: Custom sign manufacturing and sales including channel letters, dimensional letters, banners, monument signs, pylon signs, vehicle wraps, and various other signage products. Primarily one-time purchase model for physical signage products.
2. Sign Service and Repair: Ongoing sign service, repair, cleaning, scheduled maintenance, and emergency repair services for existing signage installations.
3. Permit Expediting Services: Commercial building permit expediting services for architects, builders, engineers, designers, and business owners.
4. Parking Lot Lighting Services: Parking lot lighting installation, maintenance, and LED upgrade services for commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SOS Sign & Lighting Services designs, manufactures, installs, and maintains commercial signage and exterior lighting systems for businesses across Florida. Offerings include custom signs (channel letters, monument signs, pylon signs, wayfinding signs, digital displays), LED lighting retrofits, parking lot lighting installation and maintenance, vehicle wraps, window graphics, banners, and sign permit expediting. The company also provides ongoing sign repair and maintenance services performed under its Florida state electrical contractor license.

Product overview

SOS Sign & Lighting Services is a sign and lighting services company offering a comprehensive portfolio of physical signage products and professional services. The product portfolio spans 19 distinct sign types including Banners, Channel Letters, Dimensional Letters, Electronic Message Centers, Flags/Flag Poles, Interior Signs, Neon Signs, Real Estate/Yard/Site Signs, Sign Painting, Vinyl Lettering, Cabinet Signs, Digital Printing, Display Stands, Engraved Signs, Fleet/Vehicle Graphics, Monument Signs, Pylon Signs, Sandblasted/Routed Signs, and Vehicle Wraps. The service offerings complement the product line with Color Printing, Creative Design Services, Installation, Manufacturing, Parking Lot Lighting, Permit Expediting, Service/repair, and Surveys. The company operates as a Florida state licensed electrical contractor (ES12001306) and serves commercial clients across various sectors including restaurants, retail, real estate, and organizational events.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sign Design & Manufacturing In-house custom design and fabrication of commercial signage for businesses across Florida, including channel letters, monument signs, pylon signs, wayfinding signs, and digital displays.
• Sign Installation Professional installation of commercial signs and exterior signage systems for commercial properties throughout Florida, including new builds, rebrands, and replacement projects.
• Sign Repair & Maintenance Ongoing repair and maintenance services for commercial signs, addressing wear, damage, electrical issues, and code compliance for existing signage assets.
• LED Retrofit Services Conversion of existing commercial signage and exterior lighting to LED technology, reducing energy and maintenance costs for businesses.
• Parking Lot Lighting Services Installation and maintenance of parking lot lighting systems for commercial properties, performed under Florida state electrical contractor licensing.
• Vehicle Wraps Custom vehicle wrap design, printing, and installation for commercial fleets and individual business vehicles.
• Window Graphics & Decals Custom window graphics and decals for storefronts and commercial properties to support branding, promotions, and privacy needs.
• Banners & Temporary Signage Custom banners and temporary signage for promotions, events, grand openings, and short-term commercial needs.
• Sign Permit Expediting Permit application and expediting services to secure local government sign permits for commercial signage projects.

Quantifiable outcome

• Vehicle wraps can generate close to 70,000 impressions daily according to Transportation Advertising Council

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Image360: Alliance Franchise Brands sign franchise delivering signage, graphics, and visual communications to businesses; directly comparable on custom sign design, fabrication, and installation.
• FASTSIGNS: Largest franchised sign and graphics network in North America, offering custom signs, banners, vehicle wraps, and graphics with in-house design, manufacturing, and installation — directly comparable to SOS across product line and service model.
• Signarama: Franchise sign company providing custom signs, vehicle wraps, banners, and digital signage for commercial clients; mirrors SOS's full-service offering and target customer segments.
• SpeedPro Imaging: Franchise specializing in large-format printing, vehicle wraps, and commercial graphics — overlaps directly with SOS's vehicle wraps, banners, and large-format signage capabilities.

Broad incumbents

• YESCO: Large established sign manufacturer and installer serving national accounts across commercial, hospitality, and retail; broader scale and geographic footprint than SOS but comparable in scope of sign and lighting offerings.
• Allegra Marketing Print Mail: Marketing and print franchise network offering signage as part of broader print, direct mail, and marketing services; competes for the same commercial customer budget but with a wider portfolio.
• Poblocki & Sons: Multi-generation full-service sign company serving commercial clients with design, manufacturing, and installation; similar end-to-end model to SOS but operating at larger regional scale in the Midwest.

Emerging players

• Signs.com: E-commerce custom-sign platform offering banners, decals, and business signs direct to consumers and small businesses; pressures the lower-end of SOS's catalog on price and convenience.
• Heads Up Lighting: Specialty provider of commercial and architectural outdoor lighting solutions including parking lot and area lighting; comparable to SOS's outdoor lighting and LED retrofit services.

Others

• Facility Solutions Group (FSG): National commercial electrical and lighting services provider; comparable to SOS's parking lot lighting installation and LED upgrade services, though focused on facility-wide electrical contracting rather than signage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOS Sign & Lighting Services