haagen dazs

What haagen dazs does

Häagen-Dazs is a premium ice cream brand founded in 1960 by Polish immigrants Reuben and Rose Mattus in the Bronx, New York, with three original flavors (Vanilla, Chocolate, Coffee). The company produces branded ice cream and frozen desserts, including pints, bars, mini bars, Belgian Waffle Cones, and sorbets, made with named-origin ingredients such as Madagascar vanilla, Brazilian coffee, and California almonds. Since 2016, the brand has been phasing GMO ingredients out of its portfolio. In 2019 it extended into a spirits-infused line (bourbon, rum, whiskey) and in 2025 launched the Belgian Waffle Cone format, with a Cherry Dark Chocolate Ice Cream Bar following in 2026.

The Häagen-Dazs trademark is owned by HDIP, Inc. and used under permission by Dreyer's Grand Ice Cream, Inc., which is the operating US entity and a subsidiary of Froneri, the global ice cream company formed from the combination of Nestlé's and R&R's ice cream businesses; Froneri acquired Nestlé's US ice cream business in 2020. The US corporate headquarters is located at 590 Ygnacio Valley Rd., Suite 300, Walnut Creek, California. The Mattus family no longer holds ownership.

Häagen-Dazs generates revenue through three channels: retail product sales distributed through US grocery, convenience, and mass retailers (pints in 14 oz, 28 oz, and 3.6 oz formats; bars in 1-, 3-, 6-, and 15-count packs; sorbets); franchise-operated Häagen-Dazs shops offering Dazzlers, Sundaes, Milkshakes, and other specialty items (first shop opened in Brooklyn Heights, NY in 1976); and direct-to-consumer online ordering with home delivery via icecream.com. The brand's primary customer segment is mass-market consumers seeking premium indulgence, with a secondary engagement posture toward underrepresented creative communities through partnerships with organizations including La Cocina, She is the Music, CFDA, Allies in Arts, and Anderson .Paak's The Brandon Anderson Foundation (over $1.5M donated since 2021).

Name

haagen dazs

Legal name

Häagen-Dazs is a trademark of HDIP, Inc.; used by permission. Dreyer's Grand Ice Cream, Inc. is the operating company.

Website

https://haagen-dazs.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Häagen-Dazs is a premium ice cream brand founded in 1960, producing branded pints, bars, cones, and sorbets sold through US grocery retail, franchise scoop shops, and direct e-commerce under operator Dreyer's Grand Ice Cream (a Froneri subsidiary).

Ownership category

akta.pro rank

Product category

Premium Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream & Gelato Shops (THAFAGAA), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Premium ice cream
• Ice cream bars
• Frozen desserts
• Ice cream shops
• Sorbet products

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Retail Product Sales: Häagen-Dazs products are sold through major grocery stores, convenience stores, and mass retailers across the United States. Products include pints (14 oz, 28 oz, 3.6 oz cups), ice cream bars (1, 3, 6, 15 count packs), and sorbets.
2. Franchise Shop Sales: Häagen-Dazs operates franchise shops offering Dazzlers, Sundaes, Milkshakes, and other specialty items. The first shop opened in 1976 in Brooklyn Heights, NY, and the brand maintains a franchise program.
3. Online Ordering: Direct-to-consumer online ordering for home delivery through the official icecream.com website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Häagen-Dazs produces and sells premium branded ice cream in pints (14 oz, 28 oz, 3.6 oz cups), ice cream bars in 1, 3, 6, and 15 count packs, Belgian Waffle Cones, mini bars, and sorbets. The brand also operates franchise Häagen-Dazs Shops serving specialty items such as Dazzlers, Sundaes, and Milkshakes. Products are distributed through U.S. retail grocery, convenience, and mass channels, as well as through the official icecream.com e-commerce site.

Product overview

Häagen-Dazs is a premium ice cream brand offering a diverse portfolio of frozen dairy products. The core offerings include pint-size ice cream in multiple flavors (Cherry Dark Chocolate, Coffee Almond Toffee, Dark Cherry Truffle, Dulce de Leche, Irish Cream Brownie, Strawberry), ice cream bars (Cherry Dark Chocolate Bar, Vanilla Milk Chocolate Almond Bar, and related varieties), Belgian Waffle Cones, sorbets, and mini bars. The brand also operates physical retail shops offering specialty items like Dazzlers, Sundaes, and Milkshakes. Founded in 1960, the company emphasizes quality ingredients and indulgent flavors, with recent innovation including spirits-infused ice cream (2019) and the Belgian Waffle Cone launch (2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Cherry Dark Chocolate Bar Premium ice cream bar with cherry ice cream swirled with tart cherry ribbons and coated in luxurious dark chocolate, sold as a standalone packaged product to consumers at retail and online.
• Coffee Almond Toffee Ice Cream Premium ice cream pint made with Brazilian coffee, buttery toffee, and California almonds, sold as a packaged pint to consumers at retail and online.
• Dark Cherry Truffle Ice Cream Cherry ice cream swirled with cherry ribbons and paired with soft cocoa truffles, sold as a packaged pint to consumers at retail and online.
• Dulce de Leche Ice Cream Rich caramel ice cream with thick, milky dulce de leche ribbons, available in 14 oz, 28 oz, and 3.6 oz cup sizes and sold to consumers at grocery, convenience, and online retail.
• Vanilla Milk Chocolate Almond Ice Cream Bar Iconic ice cream bar featuring Madagascar vanilla, rich milk chocolate, and toasted California almonds, available in 1, 3, 6, and 15 bar packs and sold at grocery, convenience, and online retail.
• Irish Cream Brownie Ice Cream Spirits-infused ice cream blended with whiskey, coffee, and cocoa, mixed with chewy chocolate brownie pieces and rich chocolaty swirls, sold in a 14 oz tub to consumers at grocery and online retail.
• Strawberry Ice Cream Classic strawberry ice cream made with the finest sweet red berries, sold as a packaged pint to consumers at retail and online.
• Belgian Waffle Cone Crispy, crunchy waffle cone with artisan-style pattern complemented by classic velvety ice cream, with caramel, fudge, or raspberry sauce at the bottom of the cone, sold as a standalone packaged frozen product.
• Sorbets Non-dairy sorbets available in multiple fruit flavors, sold as a packaged frozen dessert line to consumers at retail and online.
• Mini Bars Miniature versions of Häagen-Dazs ice cream bars for snacking, sold as a packaged line of small-format ice cream bars.
• Ice Cream Bars Full-size ice cream bars including chocolate-dipped and novelty varieties, sold in multi-pack formats (1, 3, 6, 15 count) at grocery, convenience, and online retail.
• Häagen-Dazs Shops Franchise-operated retail ice cream shops offering Dazzlers, Sundaes, Milkshakes, and other specialty items, with the first location opened in Brooklyn Heights, NY in 1976.

Quantifiable outcome

• Over $1.5M donated to creative communities since 2021
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Brandon Anderson Foundation (Paakhouse)coreStrategic or Co-development Partner · 1 January 2023Anderson .Paak's nonprofit foundation. Häagen-Dazs donated $500,000 in 2023 as commitment to supporting underrepresented creators across music, fashion, culinary and art, engaging community through access to arts and experiences.
• La CocinacoreStrategic or Co-development Partner · 1 January 2021Nonprofit organization supporting underrepresented food entrepreneurs. Part of Häagen-Dazs' ongoing purpose initiative to uplift marginalized creative communities through partnerships with nonprofit organizations.
• She is the MusiccoreStrategic or Co-development Partner · 1 January 2021Organization empowering the future of women in music. Häagen-Dazs has partnered over several years, most recently sponsoring a full day of panels and workshops for 200+ college women in 2024.
• Free The WorkcoreStrategic or Co-development Partner · 1 January 2021Organization supporting underrepresented creators. Part of brand's commitment to elevate underrepresented creatives and give them opportunities to share culture through their craft.
• The TankminorStrategic or Co-development Partner · 1 January 2021Arts organization providing opportunities for emerging artists. Partner in supporting underrepresented creative communities.
• Alvin Ailey American Dance TheaterminorStrategic or Co-development Partner · 1 January 2021World-renowned dance theater organization. Partner in supporting underrepresented creators in performing arts.
• CFDA (Council of Fashion Designers of America)coreStrategic or Co-development Partner · 1 January 2021Fashion industry organization. Häagen-Dazs developed a 'ThatsDazs' inspired collegiate scholarship for four underrepresented fashion students ($25,000 each). Also sponsored CFDA's 2024 annual fashion awards.
• Allies in ArtscoreStrategic or Co-development Partner · 1 January 2021Creative network connecting LGBTQIA2+S artists. Expanded partnership for fourth consecutive year creating murals in NYC, LA, and SF inspired by new flavors. Murals featured in out-of-home campaigns and Häagen-Dazs shops.
• Hot Bread KitchenminorStrategic or Co-development Partner · 1 January 2021Organization supporting underrepresented culinary entrepreneurs. Partner in brand's creative community support initiatives.
• Support CreativesminorStrategic or Co-development Partner · 1 January 2021Creative support organization. Part of network of partners uplifting marginalized creative communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ben & Jerry's: Ben & Jerry's is the most directly comparable peer — a premium-positioned, nationally distributed ice cream brand sold through grocery, convenience, and scoop shops with a strong purpose/values-driven brand identity. Both compete head-to-head on freezer-aisle shelf space and on the cultural cachet of being a "premium" indulgence.
• Talenti: Talenti is a Unilever-owned premium gelato and sorbet brand that competes directly with Häagen-Dazs in grocery pints and bars. It uses similarly positioned premium ingredients (e.g., Brazilian caramel, gelato-style textures) and targets the same indulgent, slow-savored occasion as Häagen-Dazs.
• Jeni's Splendid Ice Creams: Jeni's is a premium craft ice cream brand sold through its own scoop shops and select grocery channels, directly competing for the same indulgent-occasion consumer. Its small-batch, ingredient-forward positioning mirrors Häagen-Dazs' premium narrative but with a more contemporary, artisanal brand voice.
• Tillamook: Tillamook is a farmer-owned dairy cooperative that has aggressively expanded into premium ice cream pints and bars distributed nationally in grocery. It competes on premium positioning, ingredient-quality messaging, and brand heritage much like Häagen-Dazs.
• Salt & Straw: Salt & Straw is a craft premium ice cream brand with a growing scoop-shop footprint and grocery pint presence. Its quirky, story-driven flavor innovation and premium pricing compete with Häagen-Dazs for culturally engaged premium ice cream consumers, particularly younger demographics.
• Magnum (Unilever): Magnum is Unilever's premium ice cream bar brand, directly competing with Häagen-Dazs' bars and mini-bars lines. Both compete on indulgent, chocolate-coated premium positioning in the same freezer-aisle premium bar segment.
• Blue Bell Creameries: Blue Bell is a US regional ice cream manufacturer with national distribution that competes in the premium and mainstream ice cream pint segment, with a long-standing brand and broad grocery presence similar to Häagen-Dazs.
• Graeter's: Graeter's is a premium, craft-style ice cream brand with both pint distribution and scoop shops. It competes with Häagen-Dazs on the small-batch, ingredient-quality narrative and in premium grocery channels.

Emerging players

• Van Leeuwen Ice Cream: Van Leeuwen is a fast-growing premium craft ice cream brand with scoop shops and grocery pint distribution. Its contemporary, ingredient-led positioning appeals to the same premium consumer Häagen-Dazs targets, with stronger momentum among younger demographics.

Broad incumbents

• Dreyer's / Edy's: Dreyer's (known as Edy's outside the West Coast) is the operating parent company of Häagen-Dazs and a broader incumbent in US grocery ice cream, offering a wide portfolio across mainstream and premium tiers. Useful as a portfolio-level comparison for category scale and distribution breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HaagenDazsUS
• Facebookfacebook.com/HaagenDazsUS
• Instagraminstagram.com/haagendazs_us
• TikToktiktok.com/@haagendazs_us
• LinkedInlinkedin.com/company/haagen-dazs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about haagen dazs