przedsiebiorstwo handlowe agroma s.a. w poznaniu

What przedsiebiorstwo handlowe agroma s.a. w poznaniu does

Przedsiebiorstwo Handlowe Agroma S.A. w Poznaniu (P.H. Agroma S.A.) is a Polish distributor of agricultural and construction machinery operating since 1975. The company is an authorized dealer for premium OEMs including Kubota, Merlo, and Ausa, and additionally functions as an importer for TCM, Liugong, and Noblelift in the Polish market. Its product portfolio spans tractors, agricultural machinery, construction equipment, forklifts, mowers, and ancillary parts, with an inventory of over 46,000 SKUs. The business model is built on four reinforcing pillars: (i) multi-brand equipment sales, (ii) warranty and post-warranty service, (iii) parts supply and used-equipment trade-in, and (iv) digital sales via two e-commerce platforms (agrosam.eu and magazynowe.eu). Customer segments include agriculture, horticulture, construction, municipal services, and individual buyers, served through a network of 26+ stationary stores and 30+ sales points across Poland. Promotional financing at 0% on selected Kubota models is offered to support new-equipment sales. Agroma is privately held, without disclosed parent, private equity, or public listing.

Name

przedsiebiorstwo handlowe agroma s.a. w poznaniu

Legal name

Przedsiębiorstwo Handlowe AGROMA S.A. w Poznaniu

Website

https://agroma-poznan.pl

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Przedsiebiorstwo Handlowe Agroma S.A. w Poznaniu is a Polish agricultural and construction machinery dealer, founded 1975, operating 26+ stores nationwide as an authorized distributor for Kubota, Merlo, Ausa and importer of TCM, Liugong and Noblelift.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm Supplies Merchant Wholesalers (42491)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Agricultural machinery dealer
• Construction equipment sales
• Forklift trucks importer
• Spare parts distribution
• Agricultural equipment service

Headquarters

HQ city

Bogucin

HQ country

Poland

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural and Construction Machinery Sales: Sale of tractors, agricultural machinery, construction equipment, forklift trucks, and loaders as authorized dealer of Kubota, Merlo, Ausa brands and importer of TCM, Liugong, and Noblelift. Revenue generated through direct sales at branch locations and sales offices.
2. Parts and Components Sales: Sale of spare parts for all sold machinery categories through stationary stores and online via agrosam.eu platform. Offers over 46,000 products in inventory.
3. Warranty and Post-Warranty Service: Full customer service including warranty and post-warranty repairs for tractors, agricultural machinery, construction equipment, and forklift trucks. Services provided at authorized service points.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

P.H. Agroma S.A. is an authorized dealer and importer of agricultural tractors, agricultural machinery, construction equipment, telescopic handlers, and forklift trucks from brands including Kubota, Merlo, Ausa, TCM, Liugong, and Noblelift. The company distributes these products through 26+ physical retail stores, branch offices, and two e-commerce platforms, while providing authorized warranty and post-warranty repair services across its nationwide service network. It also sells spare parts (over 46,000 SKUs) and plant protection products as complementary offerings.

Product overview

P.H. Agroma S.A. is an authorized dealer of agricultural and construction machinery with a network of 26+ physical stores across Poland. The core offering centers on Kubota brand products (tractors, agricultural implements, construction equipment, compact tractors/mowers), complemented by Merlo telescopic handlers, Ausa forklifts and loaders, and imported brands TCM, Liugong, and Noblelift for forklifts and industrial cleaning equipment. The company also operates accessory businesses selling spare parts (via agrosam.eu), plant protection products, and provides warranty and post-warranty repair services through authorized service centers.

Differentiator

Problem solved

Functional benefit

Brands

• Agroma: Core commercial brand for agricultural and construction machinery sales and service operations.
• agrosam.eu
• magazynowe.eu

Products and services

• Kubota Tractors Agricultural tractors from Kubota including compact, standard, and orchard models ranging from entry-level to high-power professional units, sold through Agroma's authorized dealer network in Poland.
• Kubota Agricultural Machines Agricultural implements from Kubota including cultivators, mowers, balers, combines, and seeding equipment for farming operations.
• Kubota Mini Tractors and Mowers Compact tractors and professional mowers from Kubota for landscaping, grounds maintenance, and smaller agricultural operations, featuring diesel engines for industrial-grade continuous use.
• Kubota Construction Machines Construction equipment from Kubota including mini excavators, wheel loaders, and dumpers for earthmoving and construction applications.
• Ausa Forklifts and Loaders Industrial forklifts and telescopic loaders from Ausa brand for material handling applications, sold with authorized service support.
• Merlo Telescopic Handlers Telescopic handlers and lift trucks from Merlo for agricultural, industrial, and construction material handling use.
• TCM Forklifts Forklift trucks imported and sold by Agroma from TCM (Toyota Commercial Truck Manufacturing) brand for the Polish market.
• Liugong Forklifts Forklift trucks imported and sold by Agroma from Liugong brand for the Polish market.
• Noblelift Forklifts and Cleaning Machines Forklifts and industrial cleaning machines (scrubber-dryers) imported and sold by Agroma from Noblelift brand.
• Spare Parts (Części zamienne) Replacement parts for agricultural, construction, and material handling machinery sold through physical stores and the agrosam.eu online shop, with over 46,000 SKUs in inventory.
• Plant Protection Products (Środki ochrony roślin) Chemical and biological plant protection products for agricultural applications, sold at select branch locations including Kutno and Ciechanów.
• Service and Repairs Warranty and post-warranty repair services for agricultural machinery, construction equipment, and forklifts at authorized service centers across Poland.

Quantifiable outcome

• Kubota KX027-4 miniexcavator achieved 11 seconds per tree removal in orchard testing, significantly faster than traditional methods
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Zespół Szkół nr 1 w LiskowiecoreStrategic or Co-development Partner · 1 June 2025Partnership with agricultural school featuring Branżowe Centrum Umiejętności (BCU) for modern agriculture. Agroma contributed equipment and support to the training center. Joint participation in trade shows like AgroShow Bednary 2025.
• KubotacoreChannel Partner/ Reseller/ DistributorP.H. Agroma S.A. is an authorized dealer of Kubota agricultural and construction equipment including tractors, minitractors, mowers, excavators, wheel loaders, and track dumpers. The partnership includes warranty and post-warranty service authorization.
• MerlocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Merlo telescopic handlers and compact lifters. Company provides sales and full service support for Merlo products.
• AusacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ausa forklift trucks and loaders. Company provides sales and service for Ausa equipment.
• TCM (Toyota Commercial Truck Manufacturing)coreChannel Partner/ Reseller/ DistributorAs importer, P.H. Agroma S.A. supplies TCM forklift trucks to the Polish market with full sales and service support.
• LiugongminorChannel Partner/ Reseller/ DistributorImporter of Liugong forklift trucks for the Polish market.
• NobleliftminorChannel Partner/ Reseller/ DistributorImporter and distributor of Noblelift cleaning machines and forklift trucks.
• TALEXminorStrategic or Co-development PartnerTALEX participated as partner in Agroma field demonstration event on October 11, 2025, showcasing mulchers and mowers including LEO 3.2m Heavy Duty, Tiger 3.0m, and Leopard DUO 2.8m.
• AGRO-TOMminorStrategic or Co-development PartnerAGRO-TOM participated as partner in Agroma field demonstration event, presenting soil cultivation equipment including disc harrows, seed drills, and fertilizer spreaders.
• sadownictwo.com.plminorGTM or Marketing PartnerAgricultural portal that conducted equipment testing using Kubota KX027-4 miniexcavator for orchard root removal, providing product demonstration and marketing content.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Claas: Claas is a German agricultural machinery specialist (combines, forage harvesters, tractors) with an authorized dealer network in Poland. Comparable to Agroma's portfolio as a competing premium-brand OEM with overlapping customer base in Polish arable and livestock farming.
• JCB: JCB manufactures agricultural telehandlers, compact construction equipment, and material handling machinery with active dealer representation in Poland. Overlaps with Agroma's Merlo telehandler and Kubota construction equipment lines in serving Polish construction and ag customers.
• Manitou Group: Manitou is a global manufacturer of telescopic handlers, forklifts, and earth-moving equipment, directly competing with the Merlo and Ausa lines Agroma distributes. Same product category (telehandlers/loaders), same Polish construction and agricultural buyer.
• AGCO Corporation: AGCO is a global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra) that sells through authorized dealer networks across Europe, including Poland. Comparable as an incumbent competing for the same Polish farmer wallet via its dealer channel against Kubota equipment Agroma distributes.
• SDF Group (Same Deutz-Fahr): SDF Group manufactures tractors and harvesters under Same, Deutz-Fahr, and Lamborghini Trattori brands, distributed through European dealer networks including Poland. Directly competes with Agroma's tractor offering in the mid-power agricultural segment.
• Caterpillar Inc. Caterpillar is the world's largest construction equipment manufacturer with established Polish dealer representation. Overlaps with Agroma's construction equipment segment in serving Polish construction, infrastructure, and mining customers through comparable distribution-and-service models.
• Komatsu: Komatsu is a global construction and mining equipment OEM with dealer networks across Poland. Competes with the Kubota construction equipment line Agroma sells, particularly in mini-excavator and dumper segments serving Polish contractors.
• CNH Industrial (Case IH / New Holland Agriculture): CNH Industrial owns Case IH and New Holland Agriculture, both with active Polish dealer networks for tractors and harvest equipment. Competes head-to-head with Agroma's Kubota offering in the same Polish agricultural machinery purchase occasions.
• Deere & Company (John Deere): John Deere is the global market leader in agricultural equipment and operates a dealer network in Poland directly competing for the premium tractor and harvester accounts that Agroma's Kubota dealers target. Same product category, same customers, different OEM.

Direct peers

• Pronar: Pronar is a Polish manufacturer and seller of agricultural machinery, municipal equipment, and trailers with its own Poland-wide dealer and service network. Directly comparable to Agroma in that it operates a multi-segment, multi-brand equipment distribution and after-sales model anchored in the Polish agricultural and municipal markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@agromapolsad2271
• Facebookfacebook.com/AgromaPoznan
• LinkedInlinkedin.com/company/agroma-kutno

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about przedsiebiorstwo handlowe agroma s.a. w poznaniu