alder + eisenhut
Alder + Eisenhut AG manufactures sports and gymnastics equipment, plans and constructs sports facilities, and builds mobile or fixed stage systems for municipalities, schools, clubs, associations, theaters, and event venues, with sales, rentals, maintenance, and online distribution.
- Company typePrivate
- Founded1891
- HeadquartersEbnat-kappel, Switzerland
- Headcount—
- GTM type—
- OfferingHardware or Manufacturing
What alder + eisenhut does
Alder + Eisenhut AG is a privately held Swiss company founded in 1891 that manufactures gymnastics and sports equipment, outfits gym halls, plans and constructs sports facilities, and supplies mobile and fixed stage systems. It serves municipalities, public institutions, schools, sports clubs and associations, architects, theaters, concert halls, community centers, and other event venues, with headquarters and production in Ebnat-Kappel and a stage division in Cortaillod. Stage construction dates to 1905, and the company acquired the stage specialist Eberhard Bühnen AG in 2005 before consolidating the business under a unified brand in 2025.
Technology is centered on configurable mechanical installations rather than a software platform. The modular Scenofix system includes mobile and fixed stage platforms, while the broader stage portfolio incorporates curtains, lighting, sound, video, and control systems. The sports portfolio spans fixed gym apparatus, more than 2,200 catalog products, complete outdoor facilities, and Street Workout installations with rings, bars, benches, walls, and slacklines.
Revenue is generated mainly through one-time equipment sales and project installation, supplemented by consultation, planning, rental, and maintenance or revision services. Direct institutional selling for gym, sports-facility, and stage projects is complemented by a German- and French-language online shop, print catalogs, and product promotions. Public pricing is unit-based with no disclosed tiers, and announced price changes effective June 1, 2026 are tied to raw-material cost increases.
alder + eisenhut firmographics
Firmographics- Name
- alder + eisenhut
- Legal name
- Alder + Eisenhut AG
- Website
- https://alder-eisenhut.ch
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Short description
- Alder + Eisenhut AG manufactures sports and gymnastics equipment, plans and constructs sports facilities, and builds mobile or fixed stage systems for municipalities, schools, clubs, associations, theaters, and event venues, with sales, rentals, maintenance, and online distribution.
- Ownership category
- akta.pro rank
alder + eisenhut industry classification
Industry- Product category
- Sports Equipment and Stage System Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
- akta.pro secondary industry
- Arts, Music & Performance Equipment (Instruments, Art Supplies, Stage/Lighting Basics) (EDAEAIAH)
Keywords
Where alder + eisenhut is headquartered
LocationHeadquarters
- HQ city
- Ebnat-kappel
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
alder + eisenhut business model
Business model- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Equipment Sales: Sale of sports and gym equipment including fixed gym hall installations, gymnastics apparatus, and 2,200+ catalog products through online shop.
- Stage Construction: Design, installation, and maintenance of stage systems including mobile stages, lighting grids, curtains, and control systems for venues, theaters, and event spaces.
- Consulting and Planning Services: Expert consultation for architects, municipalities, and clubs on design and planning of sports facilities and stage installations.
- Maintenance and Revision Services: Ongoing maintenance, inspection, and revision services for gym equipment and stage systems to ensure safety and longevity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with periodic promotions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
alder + eisenhut product offering
Product offeringCore offering
Alder + Eisenhut AG manufactures and supplies sports and gymnastics equipment (over 2,200 catalog products) and designs, builds, and installs stage systems for venues, theaters, and event spaces. The Swiss firm also provides consulting, planning, facility construction, and maintenance/revision services across both business divisions, serving municipalities, schools, sports clubs, and event venues primarily in Switzerland.
Product overview
Alder + Eisenhut AG operates two core business divisions: Sport (sports equipment and gymnasium installations) and Bühnen (stage construction). The Sport division encompasses fixed gymnasium equipment, over 2,200 portable sports items in their online shop, sports facility planning and construction, and maintenance services. The Bühnen division, which has built stages since 1905 and includes the acquired Eberhard Bühnen brand (since 2005), offers stage systems from mobile platforms to large lifting podiums, complete with curtains, lighting, sound, video, and control systems. Both divisions provide consulting, planning, maintenance, and rental/sales services. Recent offerings include Street Workout outdoor parks.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportgeräte (Sports Equipment)
Quantifiable outcome
- Over 100 Street Workout installations completed across Switzerland
- +1 more outcomes
Companies that use alder + eisenhut
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
alder + eisenhut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
alder + eisenhut partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Eberhard Bühnen AGcoreAcquired in 2005, Eberhard Bühnen specializes in stage construction. The two family companies have gradually merged, sharing a unified brand presence since 2025. All Eberhard Bühnen business activities continue under Alder + Eisenhut with existing staff retained.
- Schweizerischer Turnverband (STV)coreOfficial partner of the Swiss Gymnastics Federation, providing equipment for major gymnastics events and maintaining close ties with the Swiss gymnastics community.
- SVSS (Schweizerischer Verband für Sportgeräte)minorMember of the Swiss Association for Sports Equipment, indicating industry leadership and standards involvement.
- SporthilfeminorSwiss sports support foundation that promotes sports development, with Alder + Eisenhut listed as a partner.
- PlusportminorSwiss umbrella organization for disabled sports, partnering with equipment specialists.
- SVTB (Schweizerischer Verband der Turn- und Ballettmaterialien)minorSwiss association for gymnastics and ballet equipment materials, representing industry interests.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
alder + eisenhut competitors and assessment
Company assessmentDirect peers
- SPIETH Gymnastics: SPIETH Gymnastics is a leading German manufacturer of gymnastics equipment and competition apparatus, serving schools, clubs, and international competitions. Directly comparable to Alder + Eisenhut's core gymnastics equipment and gymnasium installation business, with overlap in vaulting horses, parallel bars, mats, and competition-ready apparatus.
- Gymnova (Gymnova SAS): Gymnova is a major French manufacturer of gymnastics and sports equipment with a strong presence in European schools and competitions. Directly comparable to A+E's sports equipment division, offering similar products including mats, vaulting apparatus, and complete gym hall outfitting solutions.
- Nüssli Group: Nüssli is a Swiss-based global provider of temporary and permanent event infrastructure, including grandstands, stages, and platforms. Directly comparable to A+E's Bühnen (stage) division, with overlap in mobile stage systems and modular event construction, though Nüssli operates at larger international scale.
- Eurotramp: Eurotramp is a German manufacturer of trampolines and gymnastics equipment for schools, clubs, and competitive sports. Comparable to A+E's sports equipment catalog offerings, particularly in trampolines, tumble tracks, and training apparatus for school and club sports.
- Sport-Thieme: Sport-Thieme is a major German school and club sports equipment retailer/distributor with an extensive catalog of gymnastics and sports equipment. Comparable to A+E's online catalog business (2,200+ products), serving the same school, club, and institutional customer segments in the DACH region.
- Janssen-Fritsen: Janssen-Fritsen is a Dutch manufacturer of gymnastics equipment and indoor sports apparatus with European-wide distribution. Directly comparable to A+E's gymnastics and sports equipment manufacturing, particularly for competition apparatus and school gym installations.
- Bänfer Sportgeräte: Bänfer is a German manufacturer of sports and gymnastics mats, training equipment, and competition apparatus. Comparable to A+E's gymnastics mats and training equipment offerings, with overlap in supplying major gymnastics events and federation-level customers.
- Sälzer GmbH Bühnentechnik: Sälzer is a German manufacturer of stage and event technology including stage platforms, podiums, and theater equipment. Directly comparable to A+E's Bühnen division's Scenofix mobile stage systems and fixed installations, serving similar community halls and multi-purpose venues.
- Reuther Bühnentechnik: Reuther is a German manufacturer of stage technology, podiums, and event equipment. Directly comparable to A+E's Bühnen division, offering similar fixed and mobile stage solutions to community halls, theaters, and multi-purpose venues in the German-speaking market.
Broad incumbents
- American Athletic / AAI: AAI is a large US-based manufacturer of gymnastics equipment and athletic equipment with global distribution. While operating primarily in North America, it represents a broader incumbent competitor in the gymnastics equipment category where A+E competes for international federation partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
alder + eisenhut social profiles
Digital presencealder + eisenhut financial estimates
Financial estimateRevenue estimate
Valuation estimate
alder + eisenhut leadership team
Management profileNumber of profiles
Profiles2 records
alder + eisenhut subsidiaries and ownership
Company hierarchySubsidiaries1 record
alder + eisenhut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
alder + eisenhut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about alder + eisenhut
What does alder + eisenhut do?
Alder + Eisenhut AG manufactures and supplies sports and gymnastics equipment (over 2,200 catalog products) and designs, builds, and installs stage systems for venues, theaters, and event spaces. The Swiss firm also provides consulting, planning, facility construction, and maintenance/revision services across both business divisions, serving municipalities, schools, sports clubs, and event venues primarily in Switzerland.
Is alder + eisenhut a public or private company?
alder + eisenhut is a private company. It is classified as family owned and is currently operating.
When was alder + eisenhut founded?
alder + eisenhut was founded in 1891.
Where is alder + eisenhut based?
alder + eisenhut is headquartered in Ebnat-kappel, Switzerland, in the Europe region.
How does alder + eisenhut make money?
Four revenue lines are on record. Gym Equipment Sales are the primary driver. The others are stage Construction, consulting and Planning Services and maintenance and Revision Services.
Who are alder + eisenhut's main competitors?
Direct peers on record are SPIETH Gymnastics, Gymnova (Gymnova SAS), Nüssli Group, Eurotramp, Sport-Thieme, Janssen-Fritsen, Bänfer Sportgeräte, Sälzer GmbH Bühnentechnik and Reuther Bühnentechnik. American Athletic / AAI is listed as a broad incumbent.
Does alder + eisenhut have an API?
No public API is recorded for alder + eisenhut.
What industry is alder + eisenhut in?
alder + eisenhut's product category is Sports Equipment and Stage System Manufacturing. Its primary akta.pro industry code is EDAEAIAG, Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards), with a secondary code of EDAEAIAH, Arts, Music & Performance Equipment (Instruments, Art Supplies, Stage/Lighting Basics). Its NAICS code is 33992 and its SIC code is 3949.