alamo city all stars

What alamo city all stars does

Alamo City All-Stars (legally Victory 1 Sports Center — Alamo City All-Stars Sportsplex) operates a 40,000 sq ft purpose-built youth sports facility at 11471 E Loop 1604 N in Universal City, TX, serving the San Antonio metro area. Founded around 2016 by Tom and Grace Brown and acquired in February 2023 by Edward J. Dahl Jr. and Victory Sports Performance, the facility delivers basketball and volleyball tournaments, leagues, camps, and skills training for athletes ages 5 through varsity, alongside MAXXFIT performance training, an after-school program with transportation, summer camps, B2B basketball skills camps, and venue rentals. The company runs South Texas Volleyball Academy (STVA) programs in-house, which has grown to over 24 national, regional, and local volleyball teams with 5 teams placing at nationals in a recent season.

The underlying technology stack is operational rather than proprietary: PlaySight provides live streaming for basketball and volleyball events, LeagueApps handles camp/clinic registration, Clover powers cafe online ordering, and Venmo and Cash App (under the Victory Sports Performance accounts) handle consumer payments. NTBA affiliation provides governance and grade-based eligibility for league play. The company's marketing mix is direct-to-consumer, combining an SEO-optimized website, an active Facebook presence, a monthly "Reach for the Stars" email newsletter, event-driven tournament marketing, and partner channels including schools for after-school programs and the Exposure Events third-party registration platform.

The business model combines transaction-fee revenue streams (tournament registration at $185–$300 per team, league fees at $300 per team, venue rentals), per-unit program fees (8-session camps at $240, on-demand training at $25/hour), and subscription-like recurring revenue through the after-school program. Pricing is publicly disclosed and positioned as affordable relative to market alternatives. Customers are SMB families and individual athletes; schools and community organizations serve as channel partners rather than enterprise accounts, keeping customer concentration low but tying revenue to local youth sports participation cycles.

Name

alamo city all stars

Legal name

Victory 1 Sports Center - Alamo City All-Stars Sportsplex

Website

https://alamocityallstars.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Alamo City All-Stars operates a 40,000 sq ft youth sports facility in Universal City, TX, offering basketball, volleyball, fitness training, after-school programs, and venue rentals for athletes ages 5 through varsity in the San Antonio metro area.

Ownership category

akta.pro rank

Product category

Youth Sports Facility and Programs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth sports programs
• Youth basketball leagues
• Youth volleyball training
• Sports facility rentals
• After school programs

Headquarters

HQ city

Universal City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tournament and League Registration Fees: Revenue from youth basketball tournaments and league participation fees charged per team. Tournaments range from $185-$300 per team depending on event type.
2. Camp and Training Programs: Revenue from summer camps, skills camps, and training sessions. Example: B2B Basketball Skills Camp at $240 for 8 sessions, on-demand training at $25/hour.
3. Venue Rental: Court and facility rental for team practice, pickup games, birthday parties, Futsal, corporate team-building events, and tournament hosting.
4. After School Program: Revenue from afterschool care and enrichment programs with homework help, skills training, and transportation provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alamo City All-Stars operates a 40,000 sq ft youth sports facility in Universal City, TX (San Antonio metro), delivering year-round competitive basketball and volleyball tournaments, leagues, camps, skills training, and clinics for youth ages 5 through varsity. The facility also hosts after-school programs, summer camps, MAXXFIT performance training, and court rentals for team practice, pickup games, birthday parties, and corporate events. Programs are delivered on-site via the facility's courts, fitness training area, and cafe, with revenue generated through per-team tournament/league fees, training session fees, and venue rental charges.

Product overview

Alamo City All-Stars Sportsplex is a 40,000 sq ft youth sports facility operating as a unified sports programming platform. The core offerings center on Basketball Programs and Volleyball Programs (delivered via partnership with South Texas Volleyball Academy), supplemented by MAXXFIT Performance Training for athletic development. Additional modules include After School Program, Summer Camp programs (Kids Club Summer Camp and B2B Basketball Summer Camp), Venue Rentals for event hosting, and Coaching Sessions for personalized instruction. The facility serves youth athletes ages 5 through Varsity level, providing competitive tournaments, leagues, camps, clinics, and private lessons across basketball and volleyball disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Programs Year-round competitive youth basketball tournaments, leagues, camps, clinics, and private lessons for grades 2 through 12 (ages 5 through varsity). Includes NTBA-affiliated tournaments with national exposure and on-demand training.
• Volleyball Programs Affordable volleyball tournaments, leagues, and skills training for youth athletes 9U through 18U, operated in partnership with South Texas Volleyball Academy (STVA). Includes 24+ national, regional, and local teams with national tournament placement.
• MAXXFIT Performance Training Sports performance and fitness training program offering small group and sports-team options with strength, agility, and cardio bootcamps to improve athletic performance and injury resistance for young athletes.
• After School Program Subscription-based after-school program for school-age children providing homework help, skills training, activities, and various exercises, with transportation provided from schools.
• Kids Club Summer Camp Program Youth summer camp program offering sports activities and skill development for children during summer break, positioned as a high-value summer option for the San Antonio area.
• B2B Basketball Summer Camp Back to Basics basketball training camp run by Coach Michael J. Daniel Jr., focusing on basketball skills, drills, conditioning, and fundamentals for children in grades 1st through 8th ($240 for 8 sessions/12 hours).
• Venue Rentals Court rentals at the 40,000 sq ft Sportsplex for team practice, pickup games, birthday parties, Futsal, tournament or league hosting, and corporate team-building events.
• Coaching Sessions One-on-one and group coaching sessions with experienced coaches teaching fundamentals of youth basketball, volleyball, and fitness for ages 7-18. First session is free.

Quantifiable outcome

• 24+ volleyball teams competing at national, regional, and local levels
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Victory Sports PerformancecoreStrategic or Co-development Partner · 7 February 2023Edward J. Dahl Jr. partnered with Victory Sports Performance to acquire the Alamo City All-Stars Sportsplex facility in 2023. Victory Sports Performance serves as a key operational partner in running the facility and programs.
• South Texas Volleyball Academy (STVA)coreStrategic or Co-development PartnerSTVA, led by Edward J. Dahl Jr., partnered with Victory Sports Performance to acquire ACA in 2023. STVA runs affordable volleyball tournaments, leagues, and skills training for youth athletes 9U through 18U at the facility.
• National Travel Basketball Association (NTBA)coreStrategic or Co-development PartnerNTBA provides governance and standards for ACA's boys and girls basketball leagues, ensuring grade-based eligibility compliance. ACA's leagues operate under NTBA guidelines.
• MAXXFIT Performance TrainingminorGTM or Marketing PartnerMAXXFIT offers sports performance training at the ACA facility, providing small group and team fitness programs. Their services are promoted alongside ACA's core basketball and volleyball offerings.
• Premier AthleticsminorStrategic or Co-development PartnerACA partners with Premier Athletics for annual events like the Love & Basketball Classic, co-branding tournaments that attract teams from across the region.
• Travel 2 Give SportsminorGTM or Marketing PartnerTravel agency partner providing team-friendly hotel accommodations with negotiated rates and favorable cancellation policies for teams traveling to ACA tournaments.
• B2B Basketball (Back to Basics)minorStrategic or Co-development PartnerB2B Basketball Skills Camp program run by Coach Michael J. Daniel Jr., offering basketball training camps at the ACA facility for children in grades 1st-8th.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Large national fitness operator with youth sports programming, leagues, and camps integrated into club memberships. Comparable in offering a multi-program facility under one roof, though at materially larger scale and broader demographic reach.
• D1 Sports Training: National franchise of athletic-based training centers for youth and adults featuring strength, conditioning, and sport-specific programs. Overlaps with ACA's MAXXFIT performance training and broader youth athlete development positioning.

Direct peers

• Skyhawks Sports Academy: Operator of youth sports camps, clinics, and leagues across multiple sports including basketball and volleyball. Comparable to ACA in offering structured skill development, league play, and seasonal programming targeted at the same youth athlete demographic.
• i9 Sports: National youth sports league and camp franchise offering basketball, volleyball, and multi-sport programming for kids ages 3–17. Highly comparable business model: pay-per-program fees, tournament and league structures, and direct-to-consumer family marketing in regional territories.
• Challenger Sports: National youth soccer and multi-sport training/camp provider serving kids through camps, clinics, and team programs. Comparable direct-to-consumer youth sports programming and registration-fee revenue model targeting families.
• YMCA of Greater San Antonio: Local community organization offering youth basketball/volleyball leagues, afterschool care, and summer camps in the same San Antonio metro as ACA. Direct overlap on afterschool subscription, camps, and recreational leagues targeting families.
• Premier Athletics: National youth volleyball and basketball event operator that co-hosts tournaments with ACA (e.g., Love & Basketball Classic). Comparable as a tournament-first, multi-city youth sports brand operating in the same competitive set for team registrations.

Emerging players

• Parisi Speed School: Franchised youth sports performance training brand offering strength, speed, and agility programs analogous to ACA's MAXXFIT offering. Comparable as a performance-training add-on layer to youth athlete development in regional markets.

Others

• National Travel Basketball Association (NTBA): Governing body under which ACA's basketball leagues operate, providing grade-based eligibility and tournament standards. Functions as a channel/ecosystem partner rather than a direct competitor, but NTBA-affiliated clubs and events shape ACA's competitive set.

Regional players

• Boys & Girls Clubs of San Antonio: Local youth services organization in the San Antonio metro offering afterschool programs, sports leagues, and summer camps. Directly competes for the same working-family segment ACA targets with its afterschool + transportation offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alamocityallstars
• LinkedInlinkedin.com/company/alamo-city-all-stars-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alamo city all stars