Premier Athletics

What Premier Athletics does

Premier Athletics is a multi-location youth athletics training organization founded in 1994 and headquartered in Knoxville, Tennessee. The company delivers recreational and competitive instruction in gymnastics, cheerleading, tumbling, dance, preschool movement, and ninja obstacle training to children ages 2-18 across nine owned/operated gymnasium facilities spanning Tennessee, Kentucky, and Michigan, with a historical footprint that also reached North Carolina and Florida. Competitive programming spans All Star Cheer (full-year and half-year "H.Y.P.E." formats), All Star Dance, Women's Gymnastics, Power Tumbling & Trampoline, and Club Cheer, supported by event services such as birthday parties, camps/clinics, Fun Gyms (open play), and the annual PA Showcase at the Knoxville Convention Center.

The business model combines subscription/recurring class enrollment, full-year and half-year competitive team fees (May-April seasons with associated competition fees), pay-as-you-go birthday party and event hosting, and usage-based open-play sessions. Pricing is location-specific and not publicly disclosed on the main website. Premier Athletics operates a hybrid franchisor model: brand owners Cole Stott (President) and Stacy Rowe (Vice President) oversee brand-level strategy, while individual facility owners/operators run day-to-day operations at each gym. Distribution occurs exclusively through owned facilities plus the website portal (premierathletics.com), a native iOS/Android mobile application, and direct outreach to school cheer and dance programs for choreography, stunt, skills, and coach-training services. Technology infrastructure relies on iClassPro (third-party SaaS) for class management, scheduling, attendance tracking, and billing, with the mobile app providing self-serve enrollment and party booking on top of that platform.

Strategic positioning leans on a 20-year competitive track record (25+ top-5 World Championship placements, 60+ top-5 post-season event titles, hundreds of state/regional/national titles), a distinctive claim as the only Eastern Tennessee gym placing gymnasts on D1 NCAA full scholarships, and an alumni network spanning programs such as UT, LSU, UGA, FSU, UK, and NC State. Coach credentials are unusually strong for the segment, including a USASF Coach of the Year and national-team coaching staff participation in power tumbling. Compliance is anchored to USASF, USAG, and USA Cheer governing body memberships with mandated background checks and SafeSport training. Customer acquisition is driven by free trial class evaluations, word-of-mouth, school team relationships, Instagram presence (@premierathletics1), and hosted gymnastics meets (The Showdown, Ozone Invitational).

Name

Premier Athletics

Legal name

Premier Athletics

Website

https://premierathletics.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Premier Athletics is a multi-location youth athletics franchise founded in 1994 and headquartered in Knoxville, Tennessee, operating nine gymnasium facilities across Tennessee, Kentucky, and Michigan that deliver recreational and competitive gymnastics, cheerleading, tumbling, dance, preschool movement, and ninja training to children ages 2-18.

Ownership category

akta.pro rank

Product category

Youth Athletics Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Collegiate & School Athletic Facilities (MPAKAEAJ), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Youth gymnastics training
• Cheerleading instruction
• Tumbling classes
• Competitive cheer teams
• Youth athletic programs

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recreational Class Enrollment: Weekly gymnastics, cheerleading, dance, tumbling, and ninja classes billed on subscription basis. Classes run year-round with session-based enrollments (6-10 week sessions for Cheer Experience).
2. Birthday Parties and Events: Basic Party (1.5 hours with party room, equipment access, party director, supplies) and Super Party Package (2 hours extended). Additional custom event services for school events and family gatherings.
3. Summer Camps and Clinics: Single-day and weekly themed camps during summer break. Skills camps, stunt camps, choreography camps for school teams throughout the year.
4. Competitive Team Programs: Full-year and half-year (H.Y.P.E.) competitive cheer, dance, gymnastics, and power tumbling teams. Season runs May through April. Team commitment includes competition fees.
5. Fun Gym/Open Play: Open gym sessions, Mom's Morning Out program, and non-member facility access on per-visit or package basis.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Premier Athletics is a multi-location youth athletics training organization that delivers recreational and competitive instruction in gymnastics, cheerleading, tumbling, dance, preschool movement, and Ninja obstacle course training through 9 owned gymnasium facilities. Offerings span weekly subscription-based classes, full-year and half-year competitive team programs competing at regional and national events, birthday party hosting, summer camps and clinics, and school squad training services.

Product overview

Premier Athletics operates as a multi-location recreational and competitive athletics training organization offering gymnastics, cheerleading, tumbling, dance, preschool programs, and ninja classes across 9 facilities in 5 states. The portfolio consists of core recreational class programs (Gymnastics, Cheerleading, Tumbling, Dance, Preschool Gymnastics & Tumbling, Ninja Classes) structured as progressive skill-based curricula, supplemented by competitive team programs (All Star Cheer, Half-Year All Star Cheer, All Star Dance, Women's Gymnastics, Power Tumbling & Trampoline, Club Cheer) for athletes pursuing competitive pathways. Additional revenue streams include event services (Birthday Parties, Fun Gyms, Camps & Clinics), school team training programs, and the annual PA Showcase event. The company also offers a mobile application for iOS and Android providing enrollment, attendance, and communication features. All programs are franchised through a license model supporting facility operators.

Differentiator

Problem solved

Functional benefit

Brands

• The Studio by Premier Athletics: Dance program under Premier Athletics brand, launched January 2, 2012. Offers dance instruction including technique, history, anatomy, and various dance disciplines including Hip Hop, Jazz, Contemporary, Ballet, Acro, and Pom.

Products and services

• Gymnastics Classes Recreational gymnastics instruction for boys and girls offering Basic, Intermediate, and Advanced levels focusing on balance, coordination, strength, beam, bars, and floor skills. Targeted at youth ages 6 and up across 9 Premier Athletics gymnasium locations.
• Cheerleading Classes Cheer Experience program introducing children to cheerleading through 6-10 week sessions covering jumps, tumbling, stunts, and routine composition, designed for boys and girls ages 5-18.
• Tumbling Classes Progressive tumbling instruction with levels including Intro to Tumbling, Basics, Intermediate, Advanced, Excel, Superior, and Elite, with a 9:1 student-teacher ratio for ages 6 and up.
• Dance Classes Dance instruction featuring Dance Tricks curriculum (Intro, Intermediate, Advanced) plus Preschool Dance, covering styles including Hip Hop, Jazz, Contemporary, Ballet, Acro, Pom, and technique training.
• Preschool Gymnastics & Tumbling Age-specific programs including Panda & Parent (age 2), Red Panda Tots (age 3), Tiger Tots (age 4), and Lion Cubs (age 5), plus Mom's Morning Out, focusing on balance, motor skills, and body awareness.
• Ninja Classes Ninja Academy offering obstacle course training with Lil' Ninja (ages 3-5) and Ninja (ages 5-18) classes focused on agility, strength, and cardiovascular development, delivered in 55-minute sessions.
• All Star Cheer Teams Full-year competitive cheerleading teams for ages 5-18 running May through April with 9 teams at various skill levels, competing at regional and national events including Summit and World Championships.
• Half-Year All Star Cheer (H.Y.P.E.) Half-year competitive cheerleading teams running October through April offering a lower time and financial commitment alternative for ages 5-18.
• All Star Dance Teams Competitive dance teams offering styles including Hip Hop, Pom, Jazz, and Contemporary/Lyrical, available in both full-year and half-year formats.
• Women's Gymnastics Team Competitive women's gymnastics team operating May through April with 5 competition levels, noted as the only gym in Eastern Tennessee to send gymnasts to Division 1 NCAA universities on full scholarships.
• Power Tumbling & Trampoline Team Power Tumbling and Trampoline competitive team training in Trampoline, Double Mini, and Floor disciplines with state, regional, and national champions.
• Club Cheer Teams Traditional school-style competitive cheer teams for athletes 14 years and younger following school cheer divisions rules and guidelines.
• Birthday Parties Event hosting services offering Basic Party (1.5 hours with private room, equipment access, party director) and Super Party Package (2 hours with 1.5 hours gym time) plus personalized event options.
• Fun Gyms Open gym sessions including Mom's Morning Out and Open Play for supervised recreational activities with equipment access.
• Camps & Clinics Seasonal camps including themed summer camps and single-day clinics covering cheerleading, dance, gymnastics, and specialty themes like Spy Camp.
• School Teams Programs Training services for school cheer and dance squads including Squad Lessons, Skills Camps, Choreography Camps, Stunt Camps, Gym Rental, and Coaches Training.
• PA Showcase Annual showcase event featuring competitive team performances, held at the Knoxville Convention Center with scheduled annual dates and $10 admission.
• Mobile Application Native mobile app for iOS and Android enabling enrollment, attendance tracking, party booking, and push notifications for announcements, available on App Store and Google Play.

Quantifiable outcome

• Only gym in Eastern Tennessee to send gymnasts to Division 1 NCAA Universities on FULL gymnastics scholarships
• +4 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Sports Compliance CompanycoreImplementation/ SI/ Consulting PartnerIndependent third-party compliance provider contracted to provide an anonymous hotline for athletes, families, and staff to report ethics or misconduct concerns. Available 24/7/365 via phone, text, or web chat. Part of comprehensive athlete safety program including USASF, USAG, and USA Cheer background check requirements.
• St. Jude Children's Research HospitalminorOthersCorporate fundraising partnership. Website displays donation link and merchandise purchase option for St. Jude. Team fundraiser page established (team_id: 311158).
• USASF (United States All Star Federation)coreOthersGoverning body for all-star cheer programs. All competitive team coaches must be USASF members with NCIS background checks, SafeSport training, and professional responsibility code compliance.
• USAG (United States of America Gymnastics)coreOthersGoverning body for gymnastics clubs. Gymnastics team coaches must be USAG members with NCIS background checks, Safety and Risk Management Course, and Fundamentals of Gymnastics Instruction Course.
• USA CheercoreOthersGoverning body for all cheerleading. School team coaches must be AACCA certified and follow USA Cheer guidelines.
• iClassProcoreTechnology or IntegrationClass management software provider powering the customer portal, enrollment, scheduling, attendance tracking, and billing across all Premier Athletics locations.

Scale indicators6 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• Varsity Brands (Varsity Spirit / Varsity All Star): Largest player in the all-star cheer and dance industry, operating the UCA/NCA college competition circuits and owning The JAM Brands competition events. Premier Athletics alumni and staff have worked at Varsity's Knoxville office, and Varsity competes directly for athletes, events, and coaches in Premier's core markets.

Direct peers

• World Cup All Stars: Premier all-star cheer program where Sean Timmons (now Premier's All Star Director) coached from 1999-2014, earning five Top-5 Worlds finishes and a 2009 World Championship. Direct comparable for elite competitive cheer programming and coaching pedigree.
• Cheer Athletics: Texas-based all-star cheer gym with multiple locations and a top-tier competitive reputation, including World Championship titles. Directly comparable to Premier Athletics in program structure (recreational through elite competitive teams) and target market of competitive cheerleading families.
• FAME All Stars: Multi-location all-star cheer and dance program with nationally competitive teams. Operates a similar franchise-style regional expansion model and competes in the same USASF-sanctioned event ecosystem as Premier Athletics.
• GymTyme All Stars: Multi-location all-star cheer and tumbling program with competitive teams at the highest levels. Operates a similar multi-state gym model with recreational through elite competitive programming comparable to Premier Athletics' all-star cheer, gymnastics, and tumbling offerings.
• Top Gun All Stars: Large multi-location all-star cheer gym in the Southeast (Tennessee and beyond) with elite-level competitive teams that compete at Summit and World Championships. Direct competitor for athletes and coaching talent in Premier Athletics' regional footprint.
• California All-Stars (CAS): Elite all-star cheer gym network with multiple California locations and World Championship-caliber teams. Comparable to Premier Athletics in elite competitive programming and in offering gymnastics, cheer, and tumbling under a unified brand.
• ACE All Stars: Tennessee-based all-star cheer program where Premier Athletics GM Chasity Carter served as All-Star Director for 13 years. Directly comparable in geographic market, program structure, and competitive positioning against Premier's Tennessee facilities.
• The Stingray All Stars: Multi-location all-star cheer and tumble program with elite competitive teams. Operates similar recreational-to-elite program progression and competes at the same national events (Summit, Worlds) as Premier Athletics.

Emerging players

• Royalty All Stars: Growing all-star cheer gym with multiple locations and competitive teams at regional and national levels. Comparable in program offering (all-star cheer, tumbling, classes) and target demographic to Premier Athletics, with overlapping competition participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/premierathletics1
• Xx.com/pamurfreesboro
• Facebookfacebook.com/PANorthernKY
• LinkedInlinkedin.com/company/premier-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Athletics