nike inc. & subsidiaries (summit parent - alps)
Nike, Inc. is a publicly traded global athletic footwear, apparel, and equipment company operating three brands (Nike, Jordan, Converse), serving mass and elite athlete consumers worldwide through direct-to-consumer and wholesale channels with approximately $47 billion in revenue.
- Company typePublic
- Founded1964
- HeadquartersBeaverton, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What nike inc. & subsidiaries (summit parent - alps) does
Nike, Inc. is a publicly traded athletic footwear, apparel, and equipment company (NYSE: NKE) founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, headquartered at One Bowerman Drive, Beaverton, Oregon. The company operates three brands — Nike (core performance), Jordan (premium basketball and lifestyle), and Converse (lifestyle and skate, including Chuck Taylor All Star) — and generates revenue across four streams: Footwear, Apparel, Equipment & Accessories, and Licensing & Endorsements. Nike's technology foundation rests on proprietary cushioning systems (Nike Air, ZoomX), traction innovations (Waffle Sole, Cortez cushioned midsole), upper construction (Flyknit), and human-performance research conducted at the Nike Sport Research Lab (NSRL) within the LeBron James Innovation Center. The company holds eight registered patents stemming from co-founder Bowerman's original footwear innovations.
Revenue is generated through a hybrid go-to-market model combining direct-to-consumer channels (owned retail and e-commerce) with wholesale partners including DICK'S Sporting Goods, JD Sports, and Foot Locker. The company serves what it terms its universal athlete segment — "If you have a body, you are an athlete" — targeting both elite and everyday consumers across running, basketball, global football, training, and lifestyle categories. CEO Elliott Hill, who returned to the role in 2024, reorganized the company from demographic-based divisions into a Sport Offense structure organized by sport, with each segment accountable for revenue, margin, and market share; the company cites approximately $47 billion in revenue under this structure. Nike maintains regional headquarters in Hilversum (EMEA) and Shanghai (Greater China), and operates key enterprise relationships including an NFL uniform and licensing deal extended through 2038.
nike inc. & subsidiaries (summit parent - alps) firmographics
Firmographics- Name
- nike inc. & subsidiaries (summit parent - alps)
- Legal name
- Nike, Inc.
- Website
- https://nikeinc.com
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Short description
- Nike, Inc. is a publicly traded global athletic footwear, apparel, and equipment company operating three brands (Nike, Jordan, Converse), serving mass and elite athlete consumers worldwide through direct-to-consumer and wholesale channels with approximately $47 billion in revenue.
- Ownership category
- akta.pro rank
nike inc. & subsidiaries (summit parent - alps) industry classification
Industry- Product category
- Athletic Footwear & Apparel
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic & Performance Footwear (CRAAACAA)
- akta.pro secondary industries
- Athletic & Performance Footwear Retail (CRAAADAA), Athletic Footwear & Performance Apparel Distribution (CRAOAJAH), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA), Athletic Footwear & Sport Apparel Retail (CRAMABAC)
Keywords
Where nike inc. & subsidiaries (summit parent - alps) is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
nike inc. & subsidiaries (summit parent - alps) business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Footwear: Nike's largest revenue stream, comprising performance and lifestyle athletic shoes across running, basketball, football, training, and sportswear categories. Revenue is generated through wholesale accounts (retailers, department stores) and direct-to-consumer (owned stores and e-commerce).
- Apparel: Sports apparel including performance wear, athleisure, and sport-specific garments sold through the same wholesale and DTC channels.
- Equipment & Accessories: Sports equipment, accessories, and gear complementing the core footwear and apparel offerings.
- Licensing & Endorsements: Revenue from licensing the Nike, Jordan, and Converse brands to third-party manufacturers, plus income from athlete endorsement contracts structured as either licensing royalties or co-marketing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nike Core / Performance — mid-to-premium athletic footwear and apparel |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
nike inc. & subsidiaries (summit parent - alps) product offering
Product offeringCore offering
NIKE, Inc. designs, develops, manufactures and markets athletic footwear, apparel, equipment and accessories across the Nike, Jordan Brand and Converse labels. Core revenue is generated through performance and lifestyle shoes, sportswear, and complementary gear sold via wholesale partners (DICK'S Sporting Goods, JD Sports, Foot Locker) and direct-to-consumer channels (owned stores, nike.com).
Product overview
NIKE, Inc. is a global athletic footwear, apparel, and equipment company comprised of three primary brands: Nike, Jordan, and Converse. Nike serves as the core performance brand offering athletic footwear, apparel, and equipment across sports including running, basketball, training, and more. Recent product innovations include the Nike Studio Fleece apparel line, Kobe 10 Protro basketball shoe, Nike Hybrid training footwear system, and Nike Air Zoom Hyperslide recovery equipment developed with Hyperice. Jordan Brand focuses on premium basketball and sports lifestyle products, while Converse (a subsidiary) offers casual and athletic footwear including the iconic Chuck Taylor All Star and Chuck 70. Nike's innovation ecosystem includes the LeBron James Innovation Center housing the Nike Sport Research Lab, the Serena Williams Building for design and creativity, the Bowerman Footwear Lab for sneaker creation, and the Nike Mind neuroscience initiative connecting brain science to product design. The company's foundational technologies include Nike Air cushioning and the iconic waffle sole traction pattern developed by co-founder Bill Bowerman.
Differentiator
Problem solved
Functional benefit
Brands
- Nike: Primary brand focusing on athletic footwear, apparel, and equipment for various sports and activities.
- Jordan Brand
- Converse
Products and services
- Nike Studio Fleece
- Kobe 10 Protro
- Nike Hybrid
- Nike Air Zoom Hyperslide
- Nike Brand
- Jordan Brand
- Converse Chuck Taylor All Star
- Converse Chuck 70
Quantifiable outcome
- Eliud Kipchoge completed a marathon in under 2 hours (Breaking2 project, 2017)
- +2 more outcomes
Companies that use nike inc. & subsidiaries (summit parent - alps)
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
nike inc. & subsidiaries (summit parent - alps) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
nike inc. & subsidiaries (summit parent - alps) partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- FC BarcelonacoreNike presented the new Kobe x FC Barcelona kit — a partnership delivering a club-specific jersey and apparel collection built for a club that plays without fear. Features FC Barcelona athletes Alejandro Balde, Pablo Gavi, and Frenkie de Jong.
- HypericecoreNike and Hyperice collaborated to debut the Nike Air Zoom Hyperslide — an innovative recovery slide for all athletes. This partnership combines Nike's athletic footwear and apparel expertise with Hyperice's recovery technology to create products addressing athlete recovery and performance.
- DICK'S Sporting GoodscoreMajor U.S. sporting goods retailer; wholesale partnership restored by CEO Hill after Nike's DTC-focused period. Executive Chairman Ed Stack notes that Hill's transparency builds trust and that 'Nike now believes it can be Nike again.'
- Comme des Garçons PLAYcoreLongest-standing fashion collaboration for Converse (Nike subsidiary), ongoing since 2015 with the Chuck 70 line. The partnership has validated the Chuck's place in high fashion and created enduring limited-edition product lines.
- DisneyminorThe first brand partnership for Converse in 1934 — the Chuck Taylor All Star was the first shoe to feature Mickey Mouse as a motif, establishing the collaboration legacy.
- Tyler, The CreatorminorMusician and creative whose collaborations with Converse have included multiple collections blending skate culture, music, and fashion.
- Billie EilishminorConverse By You collaboration with Billie Eilish in 2024 marked a record-setting personalization campaign for the brand's digital customization platform.
- Rick OwensminorHigh-fashion designer who created the TURBODRK Chuck 70, a reinterpretation of the classic Chuck Taylor silhouette, in 2021.
- Isabel MarantminorFrench designer who collaborated on the Converse x Isabel Marant Chuck 70 Ox for the 2025 collection, featuring a wedge sneaker concept inspired by her childhood habit of adding cork to her Chucks.
- Feng Chen WangminorChinese designer behind the Converse x Feng Chen Wang 2-in-1 Chuck 70, inspired by her Chinese heritage and creative background.
- Swarovskiminor2024 collaboration produced the Chuck 70 De Luxe Squared adorned with sparkling Swarovski crystals, targeting the premium collectibles market.
- Design Museum Londonminor2023 co-creation of the 'Skateboard' exhibition with curator Jonathan Olivares and Phaidon, exploring the design history of skateboarding and cementing the Chuck's role in skate culture.
- JD SportscoreInternational sports fashion retailer; key wholesale partner restored under Hill's strategy.
- Foot LockercoreGlobal athletic footwear retailer; wholesale partnership reinstated by Hill.
- NFLcoreNFL licensing and uniform deal extended through 2038, covering on-field apparel and licensing rights for all 32 NFL teams.
- Onitsuka Tiger (Tiger)coreFounded in 1949 in Kobe, Japan. Knight forged a relationship with Onitsuka in 1964 based on the belief that less expensive Japanese-made running shoes could match German quality. This partnership enabled Bowerman's shoe innovations (Cortez, etc.) to be manufactured and sold globally under the Tiger brand before Nike's own brand launch.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
nike inc. & subsidiaries (summit parent - alps) competitors and assessment
Company assessmentDirect peers
- adidas: Global athletic footwear and apparel competitor headquartered in Germany, with comparable scale in running, football (soccer), and lifestyle categories. Directly competes with Nike across sport segments, wholesale channels, and athlete endorsement strategy.
- Puma: German athletic footwear and apparel company competing across running, football, basketball, and motorsport. Closely comparable product portfolio and global wholesale distribution, though at smaller scale than Nike.
- Under Armour: US-based performance athletic apparel, footwear, and accessories company competing directly with Nike in training, running, basketball, and team sports. Comparable multi-channel distribution including wholesale and DTC.
- New Balance: US-based athletic footwear and apparel company with strong positions in running and lifestyle. Direct competitor in performance running where Nike's Alphafly, Vaporfly, and Pegasus compete against New Balance's racing and daily-trainer lines.
- ASICS: Japanese performance running and athletic footwear brand with comparable technology heritage (GEL cushioning versus Nike Air). Direct competitor in running specialty retail and sport-performance footwear globally.
- Skechers: US-based footwear company with significant share in casual, walking, and value-priced athletic categories. Competes with Nike at the accessible end of the market and through wholesale sporting goods and family footwear channels.
Emerging players
- On Holding: Swiss performance running and lifestyle footwear brand with rapidly growing share in premium running and athleisure. Overlaps with Nike in running performance (Cloudmonster, Cloud X) and lifestyle footwear segments where Nike competes with Pegasus and Vomero lines.
- Hoka (Deckers Brands): Performance running and lifestyle footwear brand owned by Deckers Outdoor. Has taken significant share in the maximal-cushion running category directly competing with Nike's ZoomX, Vomero, and Pegasus franchises.
Regional players
- Anta Sports: China's largest domestic sportswear company and owner of FILA and Descente brands. A leading competitor in the Greater China market where Nike operates one of its three regional HQs (Shanghai).
Broad incumbents
- Lululemon Athletica: Premium athletic apparel company with growing footwear business. Competes with Nike in women's performance apparel and athleisure, and increasingly in performance footwear; broader lifestyle positioning than core Nike performance lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
nike inc. & subsidiaries (summit parent - alps) social profiles
Digital presencenike inc. & subsidiaries (summit parent - alps) financial estimates
Financial estimateRevenue estimate
Valuation estimate
nike inc. & subsidiaries (summit parent - alps) leadership team
Management profileNumber of profiles
Profiles1 record
nike inc. & subsidiaries (summit parent - alps) subsidiaries and ownership
Company hierarchySubsidiaries2 records
nike inc. & subsidiaries (summit parent - alps) funding detail
Funding detailFunding overview
Funding rounds
Investors
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nike inc. & subsidiaries (summit parent - alps) M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about nike inc. & subsidiaries (summit parent - alps)
What does nike inc. & subsidiaries (summit parent - alps) do?
NIKE, Inc. designs, develops, manufactures and markets athletic footwear, apparel, equipment and accessories across the Nike, Jordan Brand and Converse labels. Core revenue is generated through performance and lifestyle shoes, sportswear, and complementary gear sold via wholesale partners (DICK'S Sporting Goods, JD Sports, Foot Locker) and direct-to-consumer channels (owned stores, nike.com).
Is nike inc. & subsidiaries (summit parent - alps) a public or private company?
nike inc. & subsidiaries (summit parent - alps) is a public company. It is classified as public and is currently operating.
When was nike inc. & subsidiaries (summit parent - alps) founded?
nike inc. & subsidiaries (summit parent - alps) was founded in 1964.
Where is nike inc. & subsidiaries (summit parent - alps) based?
nike inc. & subsidiaries (summit parent - alps) is headquartered in Beaverton, United States, in the North America region.
How does nike inc. & subsidiaries (summit parent - alps) make money?
Four revenue lines are on record. Footwear is the primary driver. The others are apparel, equipment & Accessories and licensing & Endorsements.
Who are nike inc. & subsidiaries (summit parent - alps)'s main competitors?
Direct peers on record are adidas, Puma, Under Armour, New Balance, ASICS and Skechers. Emerging players are On Holding and Hoka (Deckers Brands). Anta Sports is listed as a regional player. Lululemon Athletica is listed as a broad incumbent.
Does nike inc. & subsidiaries (summit parent - alps) have an API?
No public API is recorded for nike inc. & subsidiaries (summit parent - alps).
What industry is nike inc. & subsidiaries (summit parent - alps) in?
nike inc. & subsidiaries (summit parent - alps)'s product category is Athletic Footwear & Apparel. Its primary akta.pro industry code is CRAAACAA, Athletic & Performance Footwear, with a secondary code of CRAAADAA, Athletic & Performance Footwear Retail. Its NAICS code is 3162 and its SIC code is 3140.