salespad, llc d/b/a cavallo

What salespad, llc d/b/a cavallo does

Cavallo (Sales Pad LLC) is a Grand Rapids, Michigan-based software company that builds profit-maximization and order-management software as an overlay to major ERP platforms, serving wholesale distributors across verticals including dental supplies, medical, foodservice equipment, industrial, footwear, consumer goods, and baby products. Operating under the original SalesPad product brand and the commercial Cavallo identity, the company has been in the distribution software market for over 20 years and claims thousands of distributor customers.

Its product architecture is a platform-plus-modules design anchored by three offerings: SalesPad for GP (order-to-cash optimization for Microsoft Dynamics GP), SalesPad for BC (order management and visual workflow automation for Dynamics 365 Business Central, including the Mission Control workflow builder and Profit Scan margin guardrails), and the Profit Max Platform (AI-powered margin, customer, and product intelligence). Add-on modules include SalesPad Mobile, Inventory Manager (barcode/warehouse), ShipCenter (FedEx, UPS, USPS), Customer Portal, Web API, Automation Agent, and Customer IQ. The "Science of Profit" methodology combines distribution domain expertise with applied AI for margin protection, churn prediction, and workflow automation. ERP integrations span Microsoft Dynamics GP/BC/F&O, NetSuite, Acumatica (Distribution Edition), and Infor.

Cavallo monetizes through SaaS/cloud subscriptions, on-premises subscription licenses, and perpetual licenses with annual maintenance, supplemented by implementation professional services. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, combining direct enterprise field sales, an inside-sales motion for mid-market, and a partner channel of ERP implementation firms (RSM US, NextDyn) plus formal co-sell relationships with Microsoft, Acumatica, and other ERP vendors. Demand generation runs through industry conferences (Directions NA, Community Summit, Acumatica Summit), case studies, webinars, and partner co-marketing.

Name

salespad, llc d/b/a cavallo

Legal name

Sales Pad LLC

Website

https://salespad.net

Company type

Private

Operating status

Operating

Short description

Cavallo (Sales Pad LLC) is a Grand Rapids, Michigan-based software company that provides AI-powered profit-maximization and order-management software as an overlay to major ERP systems (Microsoft Dynamics, NetSuite, Acumatica, Infor) for thousands of wholesale distributors.

Ownership category

akta.pro rank

Product category

Distribution Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Distribution management software
• ERP integration solutions
• Order management software
• Profit intelligence platform
• Wholesale distribution software

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS/Subscription Software: Cloud-based subscription licensing for Profit Max Platform and SalesPad products, with tiered pricing based on modules and user count. Offered as monthly or annual subscriptions.
2. On-Premises Software Licenses: Traditional software license agreements for organizations preferring on-premises deployment. Includes Subscription Software License Agreement and Perpetual Software License Agreement options.
3. Professional Services: Implementation, customization, and consulting services to support deployment of Cavallo solutions across ERP environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cavallo (SalesPad, LLC) develops and sells profit maximization and order-to-cash management software for wholesale distributors, delivered as add-ons to Microsoft Dynamics GP and Dynamics 365 Business Central ERPs. Its core offering is a suite of web-based order entry, inventory workflow, sales order management, and AI-driven profit intelligence tools (SalesPad for GP, SalesPad for BC, and the Profit Max Platform), sold to mid-market and enterprise distributors globally with both on-premises and subscription licensing options.

Product overview

Cavallo (formerly SalesPad) offers a platform-plus-modules architecture centered on profit maximization for distributors. The portfolio consists of two core ERP integration products (SalesPad for GP and SalesPad for BC), the AI-powered Profit Max Platform, and multiple add-on modules. SalesPad for GP optimizes the order-to-cash cycle for Microsoft Dynamics GP with modules including SalesPad, SalesPad Mobile, Inventory Manager, Shipping, Web API, Customer Portal, Automation Agent, and Customer IQ. SalesPad for BC extends Microsoft Dynamics 365 Business Central with Mission Control, Advanced Pricing, Smart Printing, and Profit Scan. The Profit Max Platform delivers AI-powered margin, customer, and product intelligence. The Science of Profit methodology underpins all offerings with responsible AI for margin protection, churn prediction, and operational automation.

Differentiator

Problem solved

Functional benefit

Brands

• SalesPad: Order-to-cash management software solution for distributors, available in versions for Microsoft Dynamics GP and Business Central. Includes modules for sales order management, inventory management, shipping, mobile access, customer portal, workflow automation, and reporting.
• Profit Max Platform
• Customer IQ
• Mission Control
• Inventory Manager

Products and services

• SalesPad for GP Order-to-cash automation software for wholesale distributors running Microsoft Dynamics GP, providing sales order entry, inventory management, purchasing, returns, mobile ordering, and barcoding via a desktop client and SalesPad Web application.
• SalesPad for BC Order-to-cash automation software for wholesale distributors running Microsoft Dynamics 365 Business Central, delivering the SalesPad Web application, mobile ordering, and inventory/workflow management adapted to BC.
• Profit Max Platform AI-driven profit intelligence platform for wholesale distributors, providing customer-level profitability scoring, AI-powered margin recommendations, and product-level profitability analytics that layer on top of Dynamics ERP transactions.
• SalesPad Mobile Mobile order entry application for SalesPad, available on iOS and Android, enabling barcode scanning, customer lookup, and order creation for distribution sales reps and warehouse users.
• SalesPad Cloud Hosting Hosted/cloud deployment service for SalesPad environments, allowing customers to run SalesPad (and underlying Dynamics GP) in a managed cloud environment instead of on-premises servers.

Quantifiable outcome

• 4% increase in top-line gross profit for customers
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, secondary and strategic.

• Microsoft Dynamics GPcoreTechnology or IntegrationLong-standing partnership providing SalesPad as an enhanced order management and distribution layer for Microsoft Dynamics GP users. Cavallo has been doubling down on GP support despite Microsoft's shift toward cloud solutions, offering ongoing development and migration support.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationSalesPad for BC provides enhanced sales order management, workflow automation (Mission Control), and profit protection natively within Business Central environment.
• NetSuitesecondaryTechnology or IntegrationNative integration with Oracle NetSuite ERP for distributors seeking enhanced order management and profit intelligence.
• AcumaticasecondaryTechnology or IntegrationProfit Max Platform available for Acumatica ERP with dedicated integration and configuration support. Cavallo recognized by Sprinterra for strong Acumatica integration.
• RSM USstrategicImplementation/ SI/ Consulting PartnerRSM US, a leading consulting service focused on mid-market businesses, serves as a trusted implementation partner that recommends Cavallo solutions to their distribution clients undergoing ERP implementations or upgrades.
• NextDynstrategicImplementation/ SI/ Consulting PartnerTechnology partner that recommended SalesPad alongside Microsoft Dynamics GP implementations. NextDyn helped Chadwell Supply discover Cavallo's solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Epicor Software: Epicor provides industry-specific ERP solutions including Epicor Prophet 21 and Kinetic for distribution and wholesale distributors. It directly competes with Cavallo in the distribution ERP and order management space, often as a replacement rather than an overlay for Microsoft Dynamics.
• Blue Yonder (formerly JDA Software): Blue Yonder is a leading supply chain and distribution software provider offering order management, warehouse management, and pricing solutions. It competes with Cavallo's order-to-cash and Profit Max offerings at the larger end of the distribution market.
• Körber Supply Chain (formerly Körber / HighJump): Körber delivers warehouse management, order management, and supply chain execution software specifically tailored for distributors. It is a relevant peer for Cavallo's distribution-focused order management and warehouse functionality.
• Manhattan Active (Manhattan Associates): Manhattan Active offers supply chain, warehouse, and order management software for distributors and 3PLs. It competes with Cavallo's offerings in distribution order management and warehouse execution, particularly at enterprise scale.
• NetSuite (Oracle): NetSuite is a cloud ERP platform that Cavallo integrates with but that also offers native order management, inventory, and financial capabilities. As a strategic partner, it is also a competitor for new logo distribution customers evaluating Cavallo overlays.
• Acumatica Distribution Edition: Acumatica is a cloud ERP with a Distribution Edition that competes with Microsoft Dynamics, with which Cavallo integrates. As a strategic partner, Acumatica also represents a potential alternative to Cavallo for distribution customers seeking an ERP-plus-add-on stack.

Direct peers

• Insight Works: Insight Works is a Microsoft Dynamics ISV that builds mobile warehousing, shipping, and distribution add-ons for Dynamics GP and Business Central - directly overlapping with Cavallo's SalesPad for GP, SalesPad Mobile, Inventory Manager, and Shipping modules.
• Dynamic Insights (now Forterro): Dynamic Insights offers distribution and supply chain add-ons for Microsoft Dynamics GP, including order management and analytics extensions that overlap with Cavallo's SalesPad product family.
• Binary Stream Software: Binary Stream is a Microsoft Dynamics GP ISV providing financial, property management, and operations add-ons. It is mentioned as a Cavallo partner and represents an adjacent Dynamics ISV peer targeting the same GP customer base.

Emerging players

• TrueCommerce (a HighJump company): TrueCommerce provides EDI, order management, and integration solutions for distributors and retailers. SPS Commerce (specifically named as a Cavallo partner) is a closer peer, but TrueCommerce offers comparable EDI and integration capabilities for distribution customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CAVALLOsoftware
• LinkedInlinkedin.com/company/cavallosolutions
• Instagraminstagram.com/cavallo.solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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