eureka-concept

What eureka-concept does

Eureka-Concept SPRL is a Belgian private limited company founded in February 2004 by Luc Michel in Frasnes-lez-Anvaing, Belgium, that manufactures and distributes sanitary products built around its patented Air9 odor-aspiration technology. The core product line consists of seven WC Air9 toilet variants (Classic and Villeroy & Boch Prestige versions in floor-standing, raised, and wall-mounted configurations, including open-rim and SFA-grinder-compatible models) that integrate a silent 12V DC fan inside the cistern to continuously aspirate odors and humidity directly from the bowl interior into the wastewater discharge pipe via an anti-return valve, compliant with the NBN D50-001 ventilation standard. Supporting the WC range, Eureka-Concept produces Uri Air9 waterless urinals (standard and advertising-screen variants), a smoke-injection sewer odor detection device (Détecteur d'odeur d'égout), and distributes Hydrosoft non-electric water softeners (100M, 200BL, Hydropure carbon filter, MAGNUS industrial), SFA Sanibroyeur grinder toilets, and a dedicated line of Air9 maintenance consumables (drain cleaner, urinal cleaner, spray bottle, ventilation tester).

The company sells primarily through direct channels in Belgium and northern France, employing ~4 staff and producing roughly 1,000 toilets per year against a stated ambition of 3,000, with an installed base exceeding 5,000 WC units and 250+ urinals since inception. Customer mix is approximately 80-94% private individuals (residential) supplemented by HORECA, retail (Auchan, E.Leclerc, Delhaize), healthcare (CHU Ambroise Paré, senior residences), education, public infrastructure (Brussels North Station, Pairi Daiza theme park with 240+ units), and entertainment venues. Distribution outside Belgium runs through an exclusive French distributor (Le Hub / Pause Vipée in La Madeleine), a Flanders channel, independent sales representatives, and exports to Russia and other countries, with the company actively recruiting additional international distributors. Eureka-Concept has won multiple Brussels Eureka gold medals (2002, 2004, 2005) and was named Most Innovative Company of Hainaut in 2006, and remains founder-owned and bootstrapped with no external institutional capital disclosed.

Name

eureka-concept

Legal name

Eureka-Concept SPRL

Website

https://air9.be

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Eureka-Concept SPRL is a Belgian manufacturer of patented Air9® odor-aspiration toilets, waterless urinals, sewer odor detectors, and Hydrosoft water softeners, serving residential, HORECA, retail, healthcare, and public-sector customers in Belgium, northern France, and select export markets.

Ownership category

akta.pro rank

Product category

Sanitary Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Sanitary Services (4950)

akta.pro primary industry

Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF)

akta.pro secondary industries

Odor, Corrosion & Air Emissions Control (H2S/VOC) (EUANADAK), Odor Control & Deodorization (Smoke/Pet/Decomposition) (HSAEAHAH)

Keywords

• Odor-free toilets
• Waterless urinals
• Odor aspiration systems
• Water softeners
• Sewer odor detection

Headquarters

HQ city

Frasnes-lez-Anvaing

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. WC Air9 Sales: Sale of odor-free toilets with integrated aspiration system. Available in Classic, Prestige (Villeroy & Boch), raised, and suspended models. Base price around 500 euros. Includes professional installation services in Belgium.
2. Urinal Air9 Sales: Sale of waterless urinals with odor extraction. Price approximately 550 euros excluding VAT. Multiple installations at public venues and restaurants.
3. Hydrosoft Water Softeners: Distribution and installation of electricity-free water softeners. Includes family models (100M, 200BL) and industrial Magnus systems. Quotes include installation, small supplies, travel, and 1 bag of salt. Extended warranty up to 15 years available.
4. Maintenance Products: Sale of Air9 maintenance products including deboucheur (unblocker) in 6x1 liter cartons, cleaner for urinals/surfaces in 5-liter canisters, spray bottles, and ventilation testers.
5. SFA Grinder Toilets Distribution: Distribution of SFA sanibroyeur (grinder toilet) systems compatible with Air9 toilets. Selected Sanibroyeur Saniaccess1 model combining odor aspiration with grinder functionality for locations without standard drainage.
6. Odor Detection Services: On-site sewer odor detection services using smoke injection technology. Performed for buildings, enterprises, public places, and individuals. Creates detailed localization report. Free follow-up test if initial findings are properly repaired.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Eureka-Concept designs, manufactures, and distributes sanitary products built around its patented air9® odor-aspiration technology, including odor-free toilets (WC Air9) and waterless urinals that continuously extract odors and humidity at source from the bowl interior and vent them directly to the wastewater pipe. The company also distributes Hydrosoft non-electric water softeners, SFA grinder toilets, dedicated air9® maintenance products, and operates a smoke-based sewer odor detection service for buildings and public sites in Belgium and northern France.

Product overview

Eureka-Concept is a Belgian manufacturer of sanitary products centered on the patented air9® odor aspiration technology. The product portfolio comprises three main pillars: (1) WC air9® toilets — seven models (Classic, Villeroy & Boch Prestige, raised, wall-mounted, and open-rim variants) — each integrating a 12V DC silent fan inside the cistern that aspirates odors and humidity directly from the bowl to the drain, meeting NBN D50-001 ventilation standards; (2) Urinoirs air9® waterless urinals — two models (standard and with advertising screen) — that operate without water and continuously aspirate odors via an integrated ventilation unit; and (3) the Détecteur d'odeur d'égout air9® smoke-based sewer odor locator. Supporting the core range, Eureka-Concept distributes Hydrosoft non-electric water softeners (100M, 200BL, Hydropure active carbon filter, and industrial MAGNUS series), distributes SFA Saniaccess1 grinder toilets, and offers a dedicated line of air9® maintenance products (drain cleaner, urinal/floor/wall cleaner, spray bottles, and a ventilation tester). All air9® products are patented, manufactured in Belgium, and have been awarded gold medals at the Salon Mondial de l'Innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Air9: Core product brand for odorless WC systems, waterless urinals, sewage odor detectors, and related maintenance products.

Products and services

• WC Air9 odor-free toilets (Classic, Villeroy & Boch Prestige, raised, and suspended variants) Floor-standing and wall-mounted toilets with an integrated air9® odor aspiration system (12V DC silent fan) built into the cistern tank. The fan continuously extracts odors and humidity from inside the bowl and vents them to the drain via the overflow channel. Models include Classic, Villeroy & Boch Prestige, raised versions for accessibility, and wall-mounted variants with Geberit support frames. Sold to residential consumers, HORECA, healthcare, education, retail, and public infrastructure customers in Belgium and northern France.
• Urinoir Air9 waterless urinals (standard and with advertising screen) Waterless urinals with integrated air9® ventilation system (230V AC to 9V DC) that continuously aspirates urine odors and humidity and vents them to the wastewater pipe. Made of high-resistance synthetic antibacterial material that resists urine crystallization and bacterial growth. Available with an optional built-in advertising display screen for commercial venues. Sold to public venues, restaurants, theme parks, retail locations, transport stations, and other high-traffic commercial settings.
• Air9 sewer odor detection device and on-site detection service Professional smoke-injection device for locating sewer gas leaks and drainage network faults by sending dense non-toxic smoke through pipes to visually reveal invisible odor sources through walls, floors, and electrical systems. Eureka-Concept also performs the on-site detection service for buildings, enterprises, public places, and individuals in Belgium and northern France, producing a localization report and offering a free follow-up test if initial findings are repaired.
• Hydrosoft water softeners (100M, 200BL, Hydropure active carbon filter, MAGNUS industrial) Distributed range of non-electric, hydraulic water softeners using water pressure for operation with volumetric regeneration and an 80-micron automatic self-cleaning filter. Includes the 100M household model (up to 4-5 persons, 15 kg salt capacity), the 200BL family/professional model (up to 2600 L/h, 25 kg bulk salt), the Hydropure active carbon filter for taste/odor removal (up to 3000 m³), and the MAGNUS industrial duplex systems for hospitals, hotels, swimming pools, and heavy industry. Made in Belgium with up to 15-year extended warranty.
• SFA Saniaccess1 grinder toilet (distributed) SFA Sanibroyeur Saniaccess1 macerator/grinder toilet distributed by Eureka-Concept for locations without standard drainage, with a 550W motor, vertical discharge up to 4 m, horizontal up to 50 m, and compatibility with four Air9® WC models when combined with a 40 mm air extraction pipe.
• Air9 maintenance products (drain cleaner, urinal/floor/wall cleaner, spray bottle, ventilation tester) Specialized consumables for maintaining Air9® systems: air9® déboucheur drain cleaner in 6x1 L cartons to prevent urine-mineral blockages; air9® urinal, floor and wall cleaner in 5 L canisters to dissolve urine molecules from tiles and grout; spray bottles; and a ventilation tester placed on the urinal strainer to verify system function. Sold to Air9® toilet and urinal owners.

Quantifiable outcome

• Annual electricity cost of 8.00 euros for continuous operation (24h/7d)
• +6 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Le Hub / Pause VipéecoreChannel Partner/ Reseller/ DistributorOfficial distributor for France operating since establishment of distribution network. Located at 81 rue du Pré Catelan, 59110 La Madeleine, France. Contact: +33 672486221, [email protected]. Handles sales and distribution of Air9 products throughout France.
• SirrissupportingStrategic or Co-development PartnerSirris (Collective Center of Technological Industry) provided technical expertise for production of components and product refinement. Contributed to the development and manufacturing process of the Air9 system.
• Université de MonssupportingStrategic or Co-development PartnerUniversity of Mons provided technical consultation on ventilation systems and standards compliance. Worked with the company to ensure Air9 technology meets NBN D50-001 ventilation standards.
• La Maison de l'EntreprisesupportingStrategic or Co-development PartnerBusiness development center that provided support for launching industrial activities. Assisted with the establishment and growth of Eureka-Concept as a manufacturing company.
• InnovatechsupportingStrategic or Co-development PartnerInnovatech organization provided support and promotion for the urinoir without water innovation. Featured on Innovatech website highlighting the waterless urinal technology.
• CSTC (Centre Scientifique et Technique de la Construction)minorOthersBelgian building research center published article on durability of waterless urinals. While the article noted considerations for waterless urinals, it did not account for Air9's aspiration technology advantages. The article provided context for product positioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geberit: Swiss-listed global leader in sanitary technology, particularly concealed cisterns and installation systems. Eureka already uses Geberit support frames for its suspended WC models, making Geberit the most direct incumbent reference for the underlying sanitary ware category Eureka addresses.
• Villeroy & Boch: Premium European sanitary porcelain manufacturer whose Villeroy & Boch Prestige line Eureka integrates into its top-tier WC Air9 product. Comparable as a premium sanitary ware player with significant brand equity and distribution reach in the same bathroom fixture category.
• Ideal Standard: Major European sanitary ware brand with broad bathroom product portfolio including water-saving and rimless toilet designs. Comparable as a mainstream premium sanitary ware competitor whose Ideal Standard flush mechanism is integrated in Eureka's Villeroy & Boch Prestige model.
• Grohe: German premium sanitary fittings and bathroom solutions brand owned by LIXIL. Broad incumbent offering complete bathroom portfolios; highly relevant comparable for product positioning in the European premium sanitary segment where Eureka competes.
• Duravit: German premium bathroom manufacturer with strong design-forward positioning and European distribution. Comparable as a premium sanitary ware incumbent competing for the same HORECA and high-end residential customers Eureka serves.
• TOTO: Japanese global leader in high-tech sanitary ware with proprietary Washlet, tornado flush, and rimless toilet innovations. Comparable as an incumbent that has successfully commercialized technical toilet innovations at scale - the closest large-scale analog to Eureka's technology-driven differentiation strategy.

Direct peers

• SFA Sanibroyeur: French manufacturer of grinder/macerator toilets and pumping systems. Eureka already distributes SFA's Saniaccess1 grinder toilet for use with its Air9 system, representing the closest direct partnership and the most overlapping product line in small-space sanitary solutions.
• Sloan Valve: US-based manufacturer specializing in waterless urinals, flush valves, and sensor-activated commercial plumbing. Most direct international comparable for the waterless urinal product line, particularly relevant for HORECA, public, and commercial customer overlap.
• Falcon Waterfree Technologies: US-based specialist in waterless urinals and cartridge-based systems serving commercial and institutional markets. Direct peer to Eureka's waterless urinal business line, addressing the same sustainability-driven water conservation use cases for commercial restrooms.
• Urimat: Swiss/Spanish manufacturer of waterless urinals with cartridge-based odor-control technology. Direct peer in the European waterless urinal category, offering comparable sustainability and maintenance product offerings for HORECA and public facility customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eurek-concept-air9

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eureka-concept