adrc of nw wi

What adrc of nw wi does

The Aging and Disability Resource Center of Northwest Wisconsin (ADRC of NW WI) is a county-operated government agency serving Polk and Burnett Counties in Wisconsin, plus the St. Croix Chippewa Indians of Wisconsin. It functions as a single-entry point for publicly funded long-term care programs including Family Care and IRIS, providing information, benefits counseling, and referral services to adults aged 60 and older, individuals with disabilities, family caregivers, and tribal members. The organization is overseen by a 12-member governing board with representation from both counties and has approximately 15 named staff, including a Regional Director, ADRC Manager, Business Manager, Nutrition Manager, Dementia Care Specialist, Benefits Specialists, Mobility/Outreach Coordinators, and a Tribal Liaison.

ADRC of NW WI delivers services through a portfolio of physical and direct-to-consumer programs rather than a technology platform. Core offerings include a Transportation Program (volunteer driver services, wheelchair-accessible social transportation vans, and a mobility management voucher program funded by FTA Section 5310); a Nutrition Program (five congregate dining sites and Meals on Wheels home delivery four days per week); Dementia Care Specialist services; evidence-based health promotion workshops (Stepping On, Powerful Tools for Caregivers, Boost Your Brain and Memory, Arthritis-Friendly Fitness); disability, elder, and tribal benefits counseling; Youth Transition services for disabled youth aged 17.5 and older; and a loan closet for adaptive equipment. The organization is currently constructing a centralized commercial kitchen in Webster, Burnett County, to consolidate meal preparation.

The business model is government-funded nonprofit operations. The majority of funding comes from Older Americans Act (OAA) funds, state and county appropriations, and federal pass-through grants, supplemented by private contributions and participant donations. Most services are provided free of charge. Meal contributions are suggested at $4-6 per meal for adults 60+ and $12 per meal for those under 60. Volunteer driver transportation uses a co-payment structure at $0.35/mile, with reduced rates for frequent users. The Voice monthly newsletter is offered at $5/year for mailed delivery, with free online access. No external investors, debt instruments, or venture funding exist; the organization has no app, API, or proprietary technology product, and no AI capabilities are deployed.

Name

adrc of nw wi

Legal name

Aging and Disability Resource Center of Northwest Wisconsin

Website

https://adrcnwwi.org

Company type

Private

Operating status

Operating

Short description

ADRC of NW WI is a county-operated aging and disability resource center serving older adults, individuals with disabilities, family caregivers, and St. Croix Chippewa tribal members across Polk and Burnett Counties, Wisconsin. It delivers transportation, Meals on Wheels, congregate dining, dementia care, benefits counseling, and youth transition services funded primarily by Older Americans Act, state, and county appropriations.

Ownership category

akta.pro rank

Product category

Aging and Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Aging services
• Disability resources
• Senior transportation
• Meals on wheels
• Caregiver support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

ADRC of NW WI is a single-entry point resource center providing aging, disability, benefits, nutrition, transportation, and caregiver support services to older adults and individuals with disabilities in Polk and Burnett Counties, Wisconsin. Core offerings include transportation programs (volunteer driver, social transportation, mobility management), nutrition programs (Meals on Wheels and congregate dining), dementia care specialist services, benefits counseling, youth transition services, health promotion workshops, and information/assistance. It also serves as the gateway to publicly funded long-term care programs including Family Care and IRIS.

Product overview

The ADRC of Northwest Wisconsin is a single-entry point for aging and disability resources, offering a comprehensive portfolio of services rather than a unified software product. Core offerings include transportation programs (volunteer driver, social transportation, and mobility management), nutrition programs (congregate dining and Meals on Wheels), dementia care specialist services, health promotion workshops, benefits counseling, youth transition services, and information/assistance. The organization serves as the gateway to publicly funded long-term care programs including Family Care and IRIS, functioning as an information hub rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation Program Non-emergency transportation services for seniors and individuals with disabilities in Polk and Burnett Counties, encompassing the volunteer driver program, wheelchair-accessible social transportation, and the mobility management voucher program.
• Nutrition Program (ADRC Dining Program and Meals on Wheels) Nutritious meal programs including congregate dining at multiple sites across Polk and Burnett Counties and home-delivered meals through Meals on Wheels for individuals aged 60+ and eligible adults with disabilities.
• Dementia Care Specialist Services Specialized support services for individuals living with dementia and their families, including dementia education, caregiver support, dementia-friendly community initiatives, and connection to memory clinics and resources.
• Health Promotion Programs Evidence-based health and wellness workshops for older adults, including Powerful Tools for Caregivers, Stepping On fall prevention, Boost Your Brain and Memory, and Arthritis-Friendly Fitness programs.
• Volunteer Driver Program Non-emergency medical transportation provided by volunteer drivers using their own vehicles for elderly and disabled passengers, with mileage reimbursement at IRS rates.
• Social Transportation Wheelchair-accessible group transportation for shopping, errands, and events using ADRC vehicles accommodating 5, 10, or 14 passengers for individuals aged 60+ or adults with disabilities.
• Mobility Management & Transportation Voucher Program One-on-one travel training, trip planning, and transportation voucher reimbursement programs funded by FTA Section 5310 for seniors, individuals with disabilities, and low-income individuals.
• Youth Transition Services Transition assistance for disabled youth starting at age 17.5, including help with benefit applications, disability benefits counseling, and access to long-term care programs.
• Benefits Specialists (Disability, Elder, and Tribal) Benefits counseling services providing assistance with private or government benefits for adults with disabilities (18-59), seniors (60+), and tribal members through county or Great Lakes Inter-Tribal Council specialists.
• Information and Assistance Comprehensive information and assistance services connecting individuals to long-term care, housing, transportation, nutrition, legal services, and other community resources.
• The Voice Newsletter Free monthly newsletter published by the ADRC with community updates and resources, available digitally or by mail subscription at $5 per year.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights5 records

Direct peers

• ADRC of Dane County: Wisconsin Aging and Disability Resource Center serving Dane County with the same single-entry-point mandate for Family Care/IRIS, transportation, nutrition, dementia care, and benefits counseling — directly comparable in mission, structure, and service mix.
• ADRC of the Lakeshore: Wisconsin ADRC serving Sheboygan, Manitowoc, and other counties with the same statutory role, offering transportation, Meals on Wheels, dementia care specialist services, and benefits counseling under a county-government model directly comparable to ADRC of NW WI.
• Great Lakes Inter-Tribal Council: Tribal consortium coordinating aging and disability services for Wisconsin tribes; ADRC of NW WI specifically partners with GLITC for tribal benefit specialists, making it a directly comparable peer in tribal elder services delivery.
• Bay Area Regional Council (ADRC of Northeastern Wisconsin): Wisconsin ADRC covering multiple counties with the same service portfolio including transportation, dementia care, benefits counseling, and nutrition; directly comparable in regional multi-county ADRC structure.

Broad incumbents

• Meals on Wheels of America: National umbrella organization supporting local Meals on Wheels programs including ADRC of NW WI's home-delivered meal service; comparable in the home-delivered nutrition segment and shared Older Americans Act funding mechanisms.
• Modivcare (NEMT division): Large national non-emergency medical transportation broker and provider serving Medicaid and senior populations; comparable as a transportation services competitor that ADRC's volunteer driver and wheelchair-accessible programs compete against.
• MTM Inc. Major NEMT broker managing Medicaid and senior transportation across many states including Wisconsin; comparable to ADRC's transportation services in target population and service type, though operating at far larger scale.
• Eldercare Locator (U.S. Administration for Community Living): Federal public information and referral service connecting older adults and caregivers to local aging services; comparable in the information-and-assistance function that ADRC performs for its local catchment area.

Others

• WellSky (care coordination software): Care coordination and human services software provider whose platforms support aging and disability case management workflows similar to ADRC's information-and-assistance function; comparable as an enabling technology peer rather than direct competitor.
• Wisconsin Department of Health Services (Family Care / IRIS): Wisconsin state agency administering Family Care and IRIS programs for which ADRC serves as the local single-entry point; comparable as the upstream funder/regulator of the long-term care pipeline ADRC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ADRCofNorthwestWisconsin
• LinkedInlinkedin.com/company/adrc-of-northwest-wisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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