zimmer radio & marketing group

Regional Radio Broadcasting and Advertising939theeagle.com

Company typePrivate
Founded-
HeadquartersColumbia, United States
Headcount—
GTM typeB2B
OfferingServices

zimmer radio & marketing group firmographics

Firmographics

Name: zimmer radio & marketing group
Legal name: Zimmer Radio & Marketing Group
Website: https://939theeagle.com
Company type: Private
Operating status: Operating
Ownership category
akta.pro rank

zimmer radio & marketing group industry classification

Industry

Product category: Regional Radio Broadcasting and Advertising
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
akta.pro secondary industries: News/Talk Radio Networks (MPABABAD), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

Radio advertising sales
Regional radio broadcasting
Local news programming
Sports radio coverage
Digital audio streaming

Where zimmer radio & marketing group is headquartered

Location

Headquarters

HQ city: Columbia
HQ country: United States
HQ region: North America

Offices1 record

Markets served

zimmer radio & marketing group business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Radio Advertising Sales: The primary revenue stream for Zimmer Radio & Marketing Group comes from selling advertising spots on their radio stations including KSSZ (93.9 The Eagle), KWOS, and other network stations. The company advertises direct advertising opportunities through their zimmercommunications.com/advertise/ page.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

zimmer radio & marketing group product offering

Product offering

Core offering

Zimmer Radio & Marketing Group owns and operates regional radio stations in mid-Missouri, including 93.9 The Eagle and KWOS, distributing local news, talk, sports, and community programming. It monetizes the stations' audiences by selling radio advertising spots and sponsorship opportunities to local and regional businesses and organizations.

Product overview

Zimmer Radio & Marketing Group operates a portfolio of radio stations and media properties centered on its flagship 93.9 The Eagle (KSSZ-FM) news and talk station in Columbia, Missouri. The company's offerings include terrestrial radio broadcasting with syndicated and local programming, integrated news content through KWOS, on-demand podcast distribution, and a mobile application for iOS and Android. The station provides news coverage, political commentary, sports broadcasts (notably St. Louis Cardinals baseball), and community-focused programming serving Mid-Missouri audiences.

Differentiator

Problem solved

Functional benefit

Brands

Wake Up Missouri: Morning drive time news and talk program on 93.9 The Eagle
CEO Roundtable with Fred Parry
The Gary Nolan Show
The Jennifer Bukowsky Show
Eagle Eye Drive at 5 with Mike Murphy

Products and services

Radio Advertising Sales Sale of advertising spots and packages on Zimmer Radio & Marketing Group stations, including KSSZ (93.9 The Eagle) and KWOS, to local and regional businesses and organizations.

Companies that use zimmer radio & marketing group

Customer profile

Named customers9 records

Segments1 record

Ideal customer profiles2 records

zimmer radio & marketing group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

zimmer radio & marketing group partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

StreamOn.fmcoreTechnology or IntegrationStreamOn.fm provides live streaming infrastructure for 93.9 The Eagle's online radio broadcasts, enabling listeners to access content digitally at listen.streamon.fm/kssz
ESPN RadiocoreTechnology or IntegrationZimmer Radio Group's KTGR (1580 AM) in Columbia broadcasts ESPN Radio sports content, featuring national sports programming and coverage
Ztxt (Steve's Pest Control)minorGTM or Marketing PartnerMobile text alert service branded as 'Z Text from Steve's Pest Control', enabling listeners to receive station updates via text messages at myztxt.com/

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

zimmer radio & marketing group competitors and assessment

Company assessment

Direct peers

Beasley Broadcast Group: Beasley Broadcast Group operates clusters of AM/FM radio stations across mid-sized U.S. markets with a focus on local content and digital expansion, directly comparable to Zimmer's mid-market cluster strategy.
Townsquare Media: Townsquare Media is a regional radio broadcasting company that owns and operates clusters of local radio stations in mid-sized U.S. markets and offers local advertising solutions — directly comparable to Zimmer's multi-station, mid-Missouri, ad-sales-oriented model.
Alpha Media: Alpha Media operates a large portfolio of local radio stations across mid-sized U.S. markets with a focus on local content and advertising sales, closely mirroring Zimmer's cluster-of-stations approach in smaller geographies.
Salem Communications / Salem Media Group: Salem Media Group specializes in news/talk and conservative political talk radio formats — a strong direct comparison to Zimmer's Gary Nolan Show, Jennifer Bukowsky Show, and news/talk programming on 93.9 The Eagle.
Midwest Communications: Midwest Communications is a privately-held regional radio broadcaster operating clusters of stations in mid-sized U.S. markets with a local advertising focus — directly comparable in scale and operating model to Zimmer.
Emmis Communications: Emmis Communications operates a small portfolio of local radio stations with a heavy emphasis on local content and community engagement, comparable in philosophy — though smaller and geographically different — to Zimmer.

Broad incumbents

iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with national reach, multi-platform distribution (broadcast, streaming, podcast, mobile app), and a diversified ad product set — comparable to Zimmer in product mix though much larger in scale and geography.
Cumulus Media: Cumulus Media operates hundreds of radio stations nationwide with a heavy emphasis on news/talk and sports formats, including local news and ad sales; a broad incumbent analog to Zimmer's news/talk-and-advertising focus.
Audacy (formerly Entercom): Audacy operates a large portfolio of AM/FM radio stations and a leading podcast platform, with news/talk and sports content — overlapping with Zimmer's mix of local news, talk, and sports broadcasting at scale.

Regional players

Bahakel Communications: Bahakel Communications is a privately-held family-owned operator of radio and TV stations across select U.S. markets, similar in private, multi-station, family-controlled structure to Zimmer Radio Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

zimmer radio & marketing group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

zimmer radio & marketing group leadership team

Management profile

Number of profiles

Profiles3 records

zimmer radio & marketing group subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

zimmer radio & marketing group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

zimmer radio & marketing group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zimmer radio & marketing group

What does zimmer radio & marketing group do?

Is zimmer radio & marketing group a public or private company?

zimmer radio & marketing group is a private company. It is classified as unknown and is currently operating.

When was zimmer radio & marketing group founded?

zimmer radio & marketing group was founded in -1.

Where is zimmer radio & marketing group based?

zimmer radio & marketing group is headquartered in Columbia, United States, in the North America region.

How does zimmer radio & marketing group make money?

One revenue line is on record: radio Advertising Sales.

Who are zimmer radio & marketing group's main competitors?

Direct peers on record are Beasley Broadcast Group, Townsquare Media, Alpha Media, Salem Communications / Salem Media Group, Midwest Communications and Emmis Communications. Broad incumbents are iHeartMedia, Cumulus Media and Audacy (formerly Entercom). Bahakel Communications is listed as a regional player.

Does zimmer radio & marketing group have an API?

No public API is recorded for zimmer radio & marketing group.

What industry is zimmer radio & marketing group in?

zimmer radio & marketing group's product category is Regional Radio Broadcasting and Advertising. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABABAD, News/Talk Radio Networks. Its NAICS code is 51611 and its SIC code is 4832.