rse italia

What rse italia does

RSE Italia Srl is an Italian private limited company headquartered in Rome (Via Tuscolana) with operational presence in Arezzo that organizes supercar driving experiences at 21 Italian racetracks. The company operates a fleet of more than 39 supercar and hypercar models across brands such as Ferrari, Lamborghini, and Porsche, and has been active in the segment for over 15 years. It also sells adjacent luxury experiences, including luxury boat experiences and luxury car rentals, expanding the core driving proposition into a broader luxury lifestyle offering.

The commercially exposed surface is a direct-to-consumer e-commerce platform supporting voucher purchases, gift cards (Buoni Regalo) priced between €50 and €1,000, and add-on services such as rain insurance, date change, share-experience, and onboard camera car. The site is localized in five languages (Italian, English, Spanish, French, German) and integrates a multi-rail payment stack including PayPal, Nexi, Scalapay, Apple Pay, and Google Pay. The company holds exclusive dealer arrangements at multiple circuits, which functions as the primary distribution anchor and the most defensible structural asset.

RSE Italia monetizes predominantly through per-experience pricing and gift card sales, with a secondary B2B corporate gifting channel. Reputation signals are unusually strong for a company of this size: TripAdvisor lists 3,798 reviews rated Excellent, Google shows 4.9/5 across 1,085 reviews, and Trustpilot carries 635 reviews. No revenue, headcount, or funding figures are disclosed, and no AI, ML, or proprietary technology layers are evidenced in the input material.

Name

rse italia

Legal name

RSE Italia Srl

Website

https://rseitalia.it

Company type

Private

Operating status

Operating

Short description

RSE Italia Srl is an Italian experience operator that runs supercar driving programs at 21 Italian racetracks using a fleet of more than 39 models, serving direct-to-consumer, gift, and corporate B2B customers.

Ownership category

akta.pro rank

Product category

Supercar Track Driving Experiences

NAICS

Passenger Car Rental (532111)

SIC

Services-Racing, Including Track Operation (7948), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Supercar track experiences
• Circuit driving instruction
• High performance vehicle rentals
• Corporate driving events
• Gift experience vouchers

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Track Driving Experience Packages: Core revenue stream from selling driving experience packages on Italian racetracks. Packages include use of the chosen supercar, instructor, insurance (RC and Kasko), reconnaissance lap, technical briefing, certificate of participation, and RSE Italia branded backpack. Packages range from 2 to 12 laps and can be customized by car, circuit, date, and number of laps. Pricing is quote-based / not publicly disclosed; special discounted offers of up to 50% are periodically available.
2. Gift Vouchers: Flexible gift vouchers (voucher valido per oltre 3 anni) sold as standalone products or as experience packages. Gift vouchers have no visible price, are valid for over 3 years, and are fully modifiable by the recipient (car, circuit, date, beneficiary). Gift vouchers are delivered immediately by email in PDF format.
3. Extra Services (Upsells): Optional add-on services generate additional revenue per transaction: HD video on USB, professional trackside photography, passenger ride with professional driver, open bar for companions, access to pits, personalized certificate, 'share the experience with a friend' companion package, and 'date change option' service.
4. Gift Cards (Buoni Regalo): Gift cards with a specific monetary credit value (from €50 to €1,000) that the recipient can apply toward any experience package on the website. Valid for 3+3 years (use within 3 years, experience within 3 years of selection). Each gift card can be used for one voucher purchase only; no change given for unused balance.
5. Corporate Events: Customized packages for corporate clients, team building, incentives, private events, and group bookings. Packages can be tailored by number of participants, event type, and exclusivity level.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RSE Italia sells paid supercar driving experiences on exclusive, traffic-free dates at 21 Italian racetracks. Customers choose a vehicle, circuit, date, and 2–12 laps, with professional on-board instruction, a technical briefing, a reconnaissance lap, RC and Kasko insurance, certificate and participation materials included. It also sells flexible gift vouchers, gift cards, corporate event packages, and related optional services.

Product overview

RSE Italia operates as a track driving experience company offering supercar driving experiences across 21 Italian racetracks. The core product consists of track driving packages where customers can drive supercars (Ferrari, Lamborghini, Porsche, McLaren, Mercedes AMG, Audi, Aston Martin, Alfa Romeo, Maserati, Nissan GT-R, Range Rover, Volkswagen) with professional instructors. Additional products include gift vouchers (valid 3+ years), special discounted offers, driving courses with technical briefing, corporate events, and personalized experiences. The company also offers related luxury services including boat experiences and car/boat rentals, plus a boutique with branded merchandise. Extra services include rain insurance, date change options, and video/photo packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercar Track Driving Experiences Paid track sessions for individual drivers and passengers at 21 Italian racetracks. Customers choose a supercar model, circuit, date, and 2–12 laps; each session includes an on-board professional instructor, technical briefing, reconnaissance lap, RC and Kasko insurance, participation certificate, and RSE Italia backpack. Standard vehicles require no deposit. Passengers can ride along at no extra charge.
• Gift Vouchers Flexible voucher that lets a recipient select a preferred supercar, circuit, date, number of laps, and beneficiary. Vouchers are valid for over three years (with a one-time 12-month extension), can be exchanged or modified by the recipient, carry no visible price, and are delivered as a PDF by email. Designed for individual gift givers and personal use.
• Gift Cards (Buoni Regalo) Stored-value monetary credit card priced from €50 to €1,000 that can be applied toward any RSE Italia experience voucher. Valid for three years from purchase and for three additional years once the experience is selected; one voucher can be purchased with the card and no change is issued for unused balance. Sold to individual gift givers and consumers.
• Driving Courses Professional driving instruction for track participants, including a technical briefing, reconnaissance laps, and on-board instructor guidance to teach driving techniques, safety, and track protocol. Available to individual drivers and corporate groups who want formal instruction alongside the supercar experience.
• Corporate Events Customized group packages for companies and organizations covering team building, incentives, corporate awards, and private events. Packages are tailored by participant count, event type, and exclusivity level and are quoted directly by the RSE Italia commercial team to corporate clients.
• Track Day Dedicated track-day bookings for enthusiasts seeking exclusive access to a chosen Italian racetrack. Customers reserve the circuit, select cars, and run sessions under standard RSE Italia protocols with professional staff and insurance coverage.
• Personalized Experiences Customized driving experiences tailored to individual preferences and requirements, including choice of vehicle, circuit, date, and session length, with optional add-ons and bespoke event coordination. Sold to individual customers and small private groups.
• Luxury Car Experiences Premium high-end vehicle experiences offered through RSE Italia's dedicated luxury car experience site, providing access to luxury cars with premium service options beyond the core track packages. Targets luxury lifestyle customers.
• Experiences on Luxury Boats Luxury boat experiences combining nautical activities with RSE Italia's supercar track offerings, enabling customers to combine sea and circuit experiences. Sold to individual customers and corporate groups seeking premium combined activities.
• Luxury Car Rental Premium car rental service offering high-end vehicles for customers who want to drive luxury cars outside of the standard track sessions. Targets luxury lifestyle customers.
• Luxury Boat Rental Premium boat rental service for customers seeking luxury nautical experiences, available as a standalone or alongside supercar track bookings. Targets luxury lifestyle customers.
• Our Boutique Physical boutique shop at Via Francesco Crispi, 70, Rome, where RSE Italia branded merchandise and participation materials are sold, including backpacks and certificates of participation. Functions as an in-person retail touchpoint for customers and prospects.
• HD Video on USB Optional HD video recording of the track experience delivered to the customer on USB. Sold as an add-on to any track session.
• Professional Trackside Photography Optional professional trackside photography capturing the customer's experience at the circuit, available as an add-on to any track session.
• Passenger Ride with Professional Driver Optional passenger ride with a professional RSE Italia driver, offered as an add-on for customers who want to experience a supercar without driving themselves.
• Open Bar for Companions Optional open bar service available to companions attending the track day, offered as an add-on to the core experience.
• Pit Access Optional access to the pits during the track experience, offered as an add-on for customers who want behind-the-scenes exposure to the circuit.
• Share the Experience with a Friend Companion package allowing a friend to attend the experience day, including access to RSE boxes, open bar, and participation in the event alongside the customer. Sold as a paid add-on service.
• Date Change Option Optional one-time date change service allowing customers to reschedule a booked session with 48 hours' notice instead of the standard 30-day requirement. Sold as a paid add-on.
• Camera Car Service Optional on-board camera recording service that captures driving footage during the track session. Sold as a paid add-on.

Quantifiable outcome

• All RSE Italia vehicles are covered by RC (third-party liability) and Kasko (comprehensive) insurance, eliminating customer liability for vehicle damage during the experience.
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Circuiti Italiani (21 tracks including Mugello, Imola, Misano, Vallelunga, Franciacorta, and others)coreStrategic or Co-development PartnerRSE Italia has exclusive dealer arrangements with 21 Italian racetracks including Mugello, Imola, Misano World Circuit, Vallelunga, Franciacorta, Adria, Tazio Nuvolari, Castelletto di Branduzzo, Siena, Magione, Arese, Bruino, Bari, Varano, Ortona, and others. The company is recognized as the exclusive driving experience provider at circuits such as Bruino, Castelletto di Branduzzo, Franciacorta, Misano, and Sele, meaning it books entire track dates exclusively for RSE participants, ensuring zero traffic on the circuit.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Everyman Racing: UK provider of supercar driving experiences at multiple British circuits (Donington, Goodwood, etc.). Comparable in delivery model — consumer gifting of multi-lap supercar experiences — but operates exclusively in the UK.
• Drive Me: UK-based supercar and track driving experience provider offering Ferrari, Lamborghini, and Aston Martin experiences on British circuits (e.g., Silverstone). Comparable in business model and product offering but serving a different geography.
• Octane Performance Driving: European supercar and track day experience operator offering driving experiences across circuits in the UK and Europe, comparable in core offering but with a different geographic footprint than RSE Italia's Italy-only focus.

Direct peers

• Puresport: Italy's largest and most direct competitor, offering supercar driving experiences on Italian racetracks with Ferrari, Lamborghini, and Porsche. Operates in the same geographic market with a similar traffic-free/exclusive event model and gift voucher program.
• Adrenalin Driving Experience: Italian track driving experience company focused on Ferrari and Lamborghini experiences on Italian circuits, directly competing with RSE Italia for the same consumer and corporate gifting market.
• Bamboo Racing: Italian company offering supercar driving experiences on Italian racetracks, directly competing with RSE Italia on circuit access, fleet composition, and consumer gifting experiences.
• GP Drive: Italian supercar driving experience operator running on-track events at Italian circuits with a similar direct-to-consumer gifting model targeting the same affluent enthusiast segment.

Broad incumbents

• Trackdays.co.uk: Established UK track day marketplace and operator running supercar and racing car experiences at major British circuits. A broader incumbent in the experience-day category with overlapping but considerably wider product scope.
• MotorSport Vision: UK operator of major racing circuits (Brands Hatch, Donington, Snetterton, Bedford Autodrome) that runs its own driving experience programs. A broader incumbent controlling both venue and experience delivery, rather than a pure-play experience operator.

Emerging players

• OmniDrive: Italian luxury car rental and event operator offering high-performance car rental services with a partial overlap with RSE Italia's luxuryrent.rseitalia.it arm. Competes more in the rental bookend than the core track experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RseItalia
• YouTubeyoutube.com/channel/UCFDnzPKQNuC47YfizzBQ-HA
• Facebookfacebook.com/893158774040399
• Instagraminstagram.com/rseitalia
• LinkedInlinkedin.com/company/rseitalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rse italia