yeo's
Yeo's is a Singapore-headquartered heritage food and beverage company producing Asian beverages (soy milk, teas, juices), sauces, coconut spreads, and oils for retail consumers across the US, Canada, Europe, and Asia-Pacific, sold through mass retailers, specialty Asian grocers, and online marketplaces.
- Company typePrivate
- Founded1900
- HeadquartersDiamond Bar, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What yeo's does
Yeo's is a privately held, Singapore-headquartered food and beverage company that traces its origins to a family-owned soy sauce shop established in 1900 in China and relocated to Singapore in the 1930s. Over more than twelve decades it has expanded into a multinational CPG portfolio spanning Asian beverages (soy milk in multiple variants, ready-to-drink teas, chrysanthemum tea, lychee, white gourd, snow pear, sugarcane, water chestnut, and grass jelly drinks), sauces and condiments (hot chili, sweet chili, chili with garlic, Malaysian curry powder, Singapore curry gravy, BBQ satay, salted soy beans, black pepper steak), and pantry staples (kaya coconut spread, pure sesame oil). The underlying technology is traditional recipe-based food and beverage manufacturing, with adherence to international quality assurance standards such as HACCP; no proprietary software, AI, or digital platform is part of the core offering.
The company operates a consumer packaged goods business model, selling through physical and digital retail rather than direct B2B contracts. Its US go-to-market is executed via a channel-partner structure: Yeo's products are stocked at national mass retailers (Walmart, Kroger banners including Ralphs, QFC, Fred Meyer, King's Soopers, Smith's, Dillons, Fry's, Costco) and at specialty Asian grocery chains (H Mart, 99 Ranch, Shun Fat, Lotte Plaza, GW Supermarket, New York Mart, Sky Foods, Good Fortune), with parallel online distribution through Amazon, Jet.com, and Yamibuy, plus a proprietary DTC storefront at yeosshop.com. Customer segments are horizontal — health-conscious consumers seeking traditional Asian beverages and Asian cuisine enthusiasts looking for authentic sauces — with no disclosed pricing model or per-customer contract values. North American operations are run from a regional headquarters at 21700 E. Copley Drive, Suite 260, Diamond Bar, California, under the wholly owned subsidiary YEO'S USA, while the parent remains Yeo's (Singapore).
Yeo's revenue, headcount, ownership structure beyond the parent-subsidiary relationship, and capital structure are not disclosed in the available data. The company is actively operating, with recent product launches (the 2025 'Yeo's New Drinks' lineup and a Less Sugar Soy Milk SKU with non-GMO positioning) and ongoing US distribution expansion serving as the primary observable commercial signals. Geographic reach spans North America (US, Canada), Europe, Asia-Pacific (Singapore, Indonesia, China, Hong Kong, Vietnam), and Oceania (Australia). No mergers, acquisitions, leadership changes, funding rounds, or regulatory actions appear in the input data.
yeo's firmographics
Firmographics- Name
- yeo's
- Legal name
- YEO'S USA
- Website
- https://yeosusa.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Short description
- Yeo's is a Singapore-headquartered heritage food and beverage company producing Asian beverages (soy milk, teas, juices), sauces, coconut spreads, and oils for retail consumers across the US, Canada, Europe, and Asia-Pacific, sold through mass retailers, specialty Asian grocers, and online marketplaces.
- Ownership category
- akta.pro rank
yeo's industry classification
Industry- Product category
- Asian Packaged Food and Beverages
- NAICS
- Food Manufacturing (311)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
- akta.pro secondary industry
- Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF)
Keywords
Where yeo's is headquartered
LocationHeadquarters
- HQ city
- Diamond Bar
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
yeo's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Products: Sale of packaged beverages including soy milk, juices, teas, and Asian specialty drinks through retail distribution channels.
- Sauce Products: Sale of packaged sauces including chili sauces, curry products, culinary sauces, and seasonings through retail distribution.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
yeo's product offering
Product offeringCore offering
Yeo's manufactures and sells packaged Asian food and beverage products, including soy milks (regular, black, less-sugar, and Vietnamese-style), ready-to-drink teas, Asian specialty drinks (lychee, white gourd, snow pear, sugarcane, water chestnut, grass jelly), chili sauces, curry powders and gravies, BBQ satay sauce, salted soy beans, sesame oil, and kaya coconut spread. Products are sold primarily to individual consumers through national retailers, regional supermarket chains, specialty Asian grocery stores, and direct e-commerce channels across the United States and international markets.
Product overview
Yeo's is a Singapore-based food and beverage company with over 120 years of heritage, offering a diverse portfolio of Asian beverages and sauces. The product line includes: (1) Beverages - soy milk products (regular, black, less sugar, Vietnamese style), ready-to-drink teas (green, chrysanthemum, lemon iced), fruit/plant-based drinks (lychee, white gourd, snow pear, sugarcane, water chestnut, grass jelly); (2) Sauces and Condiments - chili sauces (hot, sweet, garlic varieties), curry products (Malaysian powder, Singapore gravy), culinary sauces (BBQ satay, salted soy beans); (3) Food products - kaya coconut spread, pure sesame oil. The company operates primarily as a consumer packaged goods business with distribution through major retailers across the US.
Differentiator
Problem solved
Functional benefit
Brands
- Yeo's Beverage: Beverage product line including soymilk, juice, tea, and other Asian beverages
- Yeo's Sauce
Products and services
- Soy Milk Traditional soy milk beverage made with whole soybeans, available in multiple sizes (250ml, 300ml, 1L). Protein-rich drink with smooth creamy texture, lightly sweet and nutritious, targeted at health-conscious individual consumers.
- Black Soy Milk Black soy milk variant packed with vitamins B1 and B2 and antioxidants, with a more fragrant, strong, and rich soy taste for individual consumers seeking fortified dairy alternatives.
- Less Sugar Soy Milk Soy milk with 25% less sugar and 25% more calcium, made with non-GMO soybeans, targeted at health-conscious consumers monitoring sugar intake.
- Soy Milk Vietnamese Style Traditional Vietnamese-style soy milk made with Canadian soybeans, cholesterol-free and lactose-free, for individual consumers seeking authentic regional variants.
- Ice Green Tea Ready-to-drink green tea brewed with premium-grade tea leaves infused with jasmine hints and rich in antioxidants, for individual consumers seeking a refreshing tea beverage.
- Lemon Flavored Iced Tea Black tea blended with zesty lemon for a refreshing fruit tea beverage, targeted at individual consumers seeking ready-to-drink flavored iced tea.
- Chrysanthemum Tea Popular floral tea with notes of yellow chrysanthemum flowers, known to help soothe and detoxify the body, available in 250ml and 300ml sizes for individual consumers.
- Lychee Drink Sweet exotic lychee fruit juice beverage offering a tropical fruit juice option available year-round, for individual consumers seeking Asian-style fruit drinks.
- White Gourd Drink Winter melon drink with a pleasant sweet melon aftertaste, served as a cooling beverage available in 250ml and 300ml sizes for individual consumers.
- Snow Pear Drink Premium-grade snow pear extract drink with smooth taste and calming sensation, containing dried pear, mandarin orange, apricot kernel, bei sha shen, and chuan bei mu for individual consumers.
- Sugarcane Drink Naturally sweetened sugarcane juice drink made with quality sugarcane, available in 250ml and 300ml sizes for individual consumers seeking natural Asian beverages.
- Water Chestnut Drink Delicately sweet beverage made with sugar cane juice containing crunchy water chestnut bits, available in 300ml size for individual consumers.
- Grass Jelly Drink Refreshing herbal beverage containing soft strips of grass jelly made from Mesona chinensis extract, targeted at individual consumers seeking traditional Asian herbal drinks.
- Hot Chili Sauce Spicy chili sauce with strong flavor used as a condiment, dipping sauce, seasoning, marinade, or sauce for steamed food, targeted at home cooks and Asian cuisine enthusiasts.
- Sweet Chili Sauce Sweet and mildly spicy sauce suitable for barbecues, fried dishes, or dipping, targeted at home cooks preparing Asian-inspired meals.
- Chili Sauce with Garlic Chili sauce combining garlic fragrance and sweetness with hot chili zest, targeted at garlic enthusiasts and Asian cuisine home cooks.
- Malaysian Curry Powder Specially blended curry powder from selected spices including coriander, chili, fennel, cumin, turmeric, white pepper, aniseed, cinnamon, and clove, targeted at home cooks preparing Malaysian-style curries.
- Singapore Curry Gravy Authentic Singaporean curry with savory blend of curry spices and coconut milk, targeted at home cooks preparing Singapore-style curry dishes.
- BBQ Satay Sauce Asian sauce with chopped peanuts, spices, chili, and tamarind offering a sweet yet slightly spicy flavor suitable for BBQ meats, kebabs, rice cakes, pasta gravy, salad dressing, or marinade, for home cooks.
- Salted Soy Beans Steamed and fermented soybeans with salt and wheat, providing a strong aromatic sauce for marinades, stir-fries, fish stews, braised meat, and seafood, targeted at home cooks.
- Kaya Coconut Spread Coconut jam that is smooth and rich in texture with the soothing aroma of fragrant coconut, targeted at individual consumers seeking traditional Asian spreads for bread and toast.
- Pure Sesame Oil Premium quality sesame oil with a unique roasted flavor for authentic Southeast Asian cuisine, available in 150ml and 375ml sizes, targeted at home cooks preparing Asian dishes.
- Black Pepper Steak Sauce Black pepper steak sauce for meat dishes, targeted at home cooks preparing Asian-style steak and meat dishes.
Companies that use yeo's
Customer profileSegments2 records
Ideal customer profiles2 records
yeo's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
yeo's partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- KrogercoreMajor US grocery retailer chain stocking Yeo's beverages and sauces across their nationwide store network.
- WalmartcoreNational retail chain offering Yeo's products in their food and beverage sections.
- CostcocoreWarehouse club retailer providing bulk purchasing options for Yeo's products.
- AmazoncoreOnline marketplace platform for Yeo's products reaching customers nationwide.
- H MartcoreSpecialty Asian grocery chain serving as a key retail partner for Yeo's products targeting Asian consumers.
- 99 RanchcoreAsian supermarket chain with multiple locations serving as primary retail outlet for Yeo's products.
- RalphsminorRegional supermarket chain in the Kroger portfolio stocking Yeo's products.
- QFCminorRegional supermarket chain in the Kroger portfolio offering Yeo's products.
- Fred MeyerminorRegional supermarket chain in the Kroger portfolio distributing Yeo's products.
- City MarketminorRegional supermarket chain distributing Yeo's products.
- Baker's PlusminorRegional grocery retailer stocking Yeo's products.
- Shun Fat SupermarketminorAsian supermarket chain serving Chinese and Asian communities with Yeo's products.
- Smith's Food and DrugminorRegional supermarket chain in the Kroger portfolio offering Yeo's products.
- GerbesminorRegional supermarket chain in the Kroger portfolio distributing Yeo's products.
- DillonsminorRegional supermarket chain in the Kroger portfolio stocking Yeo's products.
- Foods CominorRegional discount grocery chain offering Yeo's products.
- Food 4 LessminorRegional discount grocery chain distributing Yeo's products.
- Fry's FoodminorRegional supermarket chain in the Kroger portfolio offering Yeo's products.
- JayC FoodsminorRegional grocery retailer stocking Yeo's products.
- King's SoopersminorRegional supermarket chain in the Kroger portfolio distributing Yeo's products.
- Owen's MarketminorRegional grocery retailer offering Yeo's products.
- Payless MarketsminorRegional grocery retailer stocking Yeo's products.
- Asian Food MarketsminorAsian specialty grocery chain distributing Yeo's products.
- YamibuyminorOnline Asian specialty marketplace offering Yeo's products.
- Sky FoodsminorAsian grocery retailer distributing Yeo's products.
- New York MartminorAsian specialty grocery chain serving Chinese communities with Yeo's products.
- Lotte PlazaminorAsian grocery retailer stocking Yeo's products.
- GW SupermarketminorAsian supermarket chain distributing Yeo's products.
- Good Fortune SupermarketminorAsian grocery retailer offering Yeo's products.
- Jet.comminorOnline marketplace platform (Walmart subsidiary) for Yeo's products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
yeo's competitors and assessment
Company assessmentDirect peers
- Vitasoy: Vitasoy is a Hong Kong-based plant-based beverage maker whose flagship soy milk and Asian tea portfolio directly overlaps Yeo's. Both brands sell Asian-style soy milk and teas through US retail and Asian specialty channels, making Vitasoy the closest product-line comparable.
- Lee Kum Kee: Lee Kum Kee is a Hong Kong heritage sauce manufacturer whose soy sauce, chili sauce and Asian condiment range directly mirrors Yeo's sauce portfolio. Both brands serve US mainstream and Asian specialty retail with traditional Chinese-origin condiments.
- Huy Fong Foods: Huy Fong Foods (Sriracha) is a US-based Asian chili sauce manufacturer competing for the same Asian-condiment shelf space as Yeo's chili sauces. Its US manufacturing footprint and cult brand recognition make it a direct competitor in the hot sauce category.
- Ito En: Ito En is a Japanese RTD tea and Asian beverage company whose green tea and jasmine tea products directly compete with Yeo's Ice Green Tea and other Asian tea SKUs on US retail shelves, with similar packaging format and distribution channels.
- Pearl River Bridge: Pearl River Bridge is a Chinese-origin soy sauce and Asian condiment maker whose product portfolio (soy sauce, chili sauces, Asian cooking ingredients) overlaps Yeo's sauce line. Both serve US Chinese-American retail channels with comparable heritage products.
- Thai Kitchen: Thai Kitchen, a McCormick-owned brand, produces Thai curry pastes, sauces and Asian rice noodles sold across US mass grocery. It competes with Yeo's curry powder and curry gravy SKUs for the same Asian cooking aisle shelf space.
- San-J: San-J is a US-based Japanese-style tamari, teriyaki and Asian sauce manufacturer serving natural and mainstream grocery channels. It competes with Yeo's sauce line for natural/specialty food retailer facings and Asian condiment positioning.
Broad incumbents
- Kikkoman: Kikkoman is the global soy sauce leader with a much broader portfolio including Asian sauces, marinades and Asian-inspired foods sold across US mainstream grocery. Yeo's competes in overlapping categories but at a fraction of Kikkoman's scale and brand recognition.
- Uni-President: Uni-President is a large Taiwanese food conglomerate with noodles, sauces, beverages and dairy products across Asia and overseas. It overlaps with Yeo's beverage and sauce categories at scale and represents the larger Asian CPG incumbent benchmark.
Regional players
- Marigold: Marigold is a Singapore/Malaysia-based packaged beverage brand with soy milk, juices and Asian drinks. It serves a similar Southeast Asian consumer base as Yeo's but has more limited US retail penetration, making it a regional rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
yeo's social profiles
Digital presenceyeo's compliance and trust
Trust signalCompliance1 record
yeo's financial estimates
Financial estimateRevenue estimate
Valuation estimate
yeo's leadership team
Management profileNumber of profiles
yeo's subsidiaries and ownership
Company hierarchySubsidiaries1 record
yeo's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yeo's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yeo's
What does yeo's do?
Yeo's manufactures and sells packaged Asian food and beverage products, including soy milks (regular, black, less-sugar, and Vietnamese-style), ready-to-drink teas, Asian specialty drinks (lychee, white gourd, snow pear, sugarcane, water chestnut, grass jelly), chili sauces, curry powders and gravies, BBQ satay sauce, salted soy beans, sesame oil, and kaya coconut spread. Products are sold primarily to individual consumers through national retailers, regional supermarket chains, specialty Asian grocery stores, and direct e-commerce channels across the United States and international markets.
Is yeo's a public or private company?
yeo's is a private company. It is classified as family owned and is currently operating.
When was yeo's founded?
yeo's was founded in 1900.
Where is yeo's based?
yeo's is headquartered in Diamond Bar, United States, in the North America region.
How does yeo's make money?
Two revenue lines are on record. Beverage Products are the primary driver. The others are sauce Products.
Who are yeo's's main competitors?
Direct peers on record are Vitasoy, Lee Kum Kee, Huy Fong Foods, Ito En, Pearl River Bridge, Thai Kitchen and San-J. Broad incumbents are Kikkoman and Uni-President. Marigold is listed as a regional player.
Does yeo's have an API?
No public API is recorded for yeo's.
What industry is yeo's in?
yeo's's product category is Asian Packaged Food and Beverages. Its primary akta.pro industry code is CRADAHAM, Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.), with a secondary code of AFAKADAF, Soy Sauce, Tamari & Asian Condiments Manufacturing. Its NAICS code is 311 and its SIC code is 2080.