yoga 4 classrooms
Yoga 4 Classrooms is a privately held, Maine-based education company that sells yoga, mindfulness, and SEL curricula to K-12 teachers, counselors, and school districts through self-paced and live training plus branded classroom tools.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What yoga 4 classrooms does
Yoga 4 Classrooms, LLC is a privately held, Maine-based for-profit company (founded 2007, officially launched 2010) that develops and distributes yoga, mindfulness, and social-emotional learning (SEL) curricula specifically designed for K-12 classroom environments. Its core product is a 6-hour foundational training course — available in self-paced online ($149), live remote, and in-person formats — built around 67 proprietary activities and 200+ sub-activities organized into six color-coded categories (Let's Breathe, At Your Desk, Stand Strong, Loosen Up, Imagination Vacation, Be Well) and a '5 Steps to Integrated Self-Regulation' framework grounded in neuroplasticity. The company also sells a higher-tier IMPLEMENT Leader Training ($525, 23 contact hours), physical Activity Cards ($29), bilingual digital versions, classroom kits ($58-$96), books, and a Research Repository ebook of 1,700+ peer-reviewed studies.
Revenue is generated through one-time purchases of training and physical products, with group pricing tiers for schools (11-19 participants at $129; 20-24 at $109) and graduate-level credit add-ons ($62/credit via University of the Pacific). Go-to-market is hybrid: a self-serve e-commerce site supports individual teacher adoption, while enterprise sales target district administrators and SEL coordinators through proposals, channel partnerships (UNH Professional Development & Training, PESI, ChildLight, Yoga Alliance), and crowdfunding through DonorsChoose. The company is bootstrapped, founder-owned since 2023 by Dr. Sarah Kirk, WBENC-certified as a Women's Business Enterprise, and has reached 60,000+ classrooms and 1.2M+ students worldwide through a 250+-member IMPLEMENT Leader network.
yoga 4 classrooms firmographics
Firmographics- Name
- yoga 4 classrooms
- Legal name
- Yoga 4 Classrooms, LLC
- Website
- https://yoga4classrooms.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Yoga 4 Classrooms is a privately held, Maine-based education company that sells yoga, mindfulness, and SEL curricula to K-12 teachers, counselors, and school districts through self-paced and live training plus branded classroom tools.
- Ownership category
- akta.pro rank
yoga 4 classrooms industry classification
Industry- Product category
- K-12 Social-Emotional Learning Curriculum & Educator Training
- NAICS
- Sports and Recreation Instruction (611620), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
- akta.pro secondary industries
- Kids & Family Yoga (HSADACAK), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
Keywords
yoga 4 classrooms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training and Courses: Self-paced online courses ($149), live remote training, and in-person workshops. Group discounts available for schools (11-19 participants: $129/pp; 20-24: $109/pp). IMPLEMENT Leader Training at $525. One-time purchase with lifetime access to digital content.
- Physical Products: Activity Cards boxed set ($29), classroom kits ($58-$96), breathing balls ($14), focus chimes, books ($16-$20), and merchandise. Volume discounts available (10-19 units: 6.9% off; 20+ units: 24.14% off).
- Digital Products: Digital versions of activity cards in English and Spanish ($14 each), research repository ebook ($12), mini-course introduction ($59).
- Graduate Credits: Partnership with University of the Pacific-Benerd College for 1-3 graduate-level credits at $62/credit for educator salary advancement and recertification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Yoga & Mindfulness in the Classroom Self-Paced Online Course |
| One time/ perpetual license | Pay-as-you-go | IMPLEMENT Leader Training (Live Remote) |
| Unit Pricing | Pay-as-you-go | Activity Cards Boxed Set |
| Unit Pricing | Pay-as-you-go | Classroom Essentials Kit 1 |
| Unit Pricing | Pay-as-you-go | Classroom Essentials Kit 2 |
| Unit Pricing | Pay-as-you-go | Graduate-Level Credits (University of the Pacific) |
| Unit Pricing | Pay-as-you-go | Yoga 4 Classrooms T-Shirt |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
yoga 4 classrooms product offering
Product offeringCore offering
Yoga 4 Classrooms sells a classroom-specific yoga and mindfulness curriculum and professional development training for K-12 educators, counselors, schools, and districts. Offerings include self-paced, live remote, and in-person educator training courses; advanced IMPLEMENT Leader train-the-trainer certification; signature Activity Cards (boxed and digital in English and Spanish); classroom kits, books, and tools; and a research repository of 1,700+ peer-reviewed studies. The program requires no equipment or prior yoga experience and is designed to fit time- and space-constrained classroom environments.
Product overview
Yoga 4 Classrooms offers a suite of educational programs and products centered on integrating yoga and mindfulness into school settings. The core offering consists of professional development training courses (foundational 6-hour Yoga & Mindfulness in the Classroom course and advanced IMPLEMENT Leader training) available in self-paced online, live remote, and in-person formats. These trainings are supplemented by physical and digital products including the signature Yoga 4 Classrooms Activity Cards (boxed set and digital formats in English and Spanish), books, breathing tools, focus chimes, and music albums. Bundled Classroom Essentials Kits provide essential classroom tools for implementation. The company also offers a Research Repository with over 1,700 peer-reviewed studies supporting evidence-based practices. All offerings support the company's mission of empowering educators to create mindful classrooms supporting whole child development, SEL, and positive climate.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga & Mindfulness in the Classroom Training Foundational 6-hour trauma-informed training teaching educators how to implement the 67+ activity framework and over 200 sub-activities for SEL, student success, and positive classroom climate. Delivered via self-paced online ($149), live remote quarterly, or in-person formats; no prior yoga experience required; includes workshop guide, certificate of completion, and eligibility for IMPLEMENT Leader Training.
- IMPLEMENT Leader Training (Live Remote) Advanced 23-hour train-the-trainer leadership program for school-based teams and individuals to launch and maintain Yoga 4 Classrooms as a sustainable schoolwide initiative. Live remote/online format. Price: $525 per participant.
- An Introduction to Yoga and Mindfulness in the Classroom (Self-Paced Mini-Course) Entry-level introductory self-paced mini-course providing an overview of yoga and mindfulness practices for the classroom. Price: $59.
- University of the Pacific Graduate-Level Credits Graduate-level semester credits awarded through University of the Pacific-Benerd College upon completion of Y4C training. 1-3 credits available per course at $62/credit, accepted for educator salary advancement and re-certification.
- Yoga 4 Classrooms Activity Cards – Boxed Set Signature classroom tool with 67 yoga and mindfulness-based activity cards plus detailed insert. Includes illustrated instructions, discussion points, sub-activities, and educational tie-ins for over 200 mindful moments. Six categories: Let's Breathe, At Your Desk, Stand Strong, Loosen Up, Imagination Vacation, Be Well. Price: $29 (1-9 units), $27 (10-19), $22 (20+).
- Yoga 4 Classrooms Activity Cards – Digital (English) Digital PDF version of the Activity Cards in English. Ideal for remote teaching, classroom displays, and immediate access. Price: $14.
- Yoga 4 Classrooms Activity Cards – Digital (Spanish) Digital PDF version of the Activity Cards translated into Spanish. Supports bilingual classroom implementation. Price: $14.
- Yoga for Children (Book) Book authored by Lisa Flynn containing 200+ yoga poses, breathing exercises and meditations for healthier, happier, more resilient children. Price: $16.
- Yoga for Children – Spanish Edition Spanish language edition of the Yoga for Children book. Price: $20.
- Yoga for Children – Yoga Cards (Boxed Set) Yoga Cards featuring 50+ yoga and mindfulness activities for kids. Companion to the Yoga for Children book. Price: $16.
- Research Repository – Digital Ebook Comprehensive digital research guide with over 1,700 peer-reviewed studies and research review articles on yoga, meditation and mindfulness for children, adolescents and schools. Updated every two years. Price: $12.
- Classroom Essentials Kit 1 Bundled kit with 3 essential classroom tools: Yoga 4 Classrooms Activity Cards (boxed set), Focus Chime, and Breathing Ball. Supplements foundational training for effective classroom implementation. Price: $58.
- Classroom Essentials Kit 2 Extended bundle for contexts with more space (Pre-K, K, special education, OT, PT, after-school). Includes Kit 1 items plus Yoga for Children book, Yoga for Children-Yoga Cards, and I Grow With Yoga MP3 Album. Price: $96.
- Breathing Ball Breathing exercise tool for supporting mindful breathing activities in the classroom. Price: $14.
- Focus Chime Auditory focus tool for signaling transition times and drawing student attention during mindfulness activities.
- I Grow With Yoga – Yoga Songs for Children (MP3 Album) Music album with yoga songs for children including bonus PDF with lyrics and movement cues. Supports kinesthetic learning. Price: $10.
- Yoga 4 Classrooms T-Shirt Official branded merchandise T-shirt featuring the Yoga 4 Classrooms logo. Unisex fit, Navy Mist color (60% ring-spun cotton / 40% polyester Gildan Softstyle CVC blend). Sizes Small through XXL. Price: $20.00 with free shipping limited time.
Quantifiable outcome
- Decrease in cortisol concentrations (stress marker) in second graders after Y4C intervention
- +4 more outcomes
Companies that use yoga 4 classrooms
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
yoga 4 classrooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
yoga 4 classrooms partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- University of the Pacific – Benerd CollegecorePartnership for graduate-level professional development credits. Educators may earn 1-3 post-baccalaureate, graded, graduate-level semester credits at $62/credit upon completion of Yoga 4 Classrooms training. Credits accepted for salary advancement and re-certification.
- University of New Hampshire Professional Development & TrainingcoreLong-standing partnership hosting Yoga & Mindfulness in the Classroom training as standalone continuing education for educators. Course offered in-person in Portsmouth and Manchester, NH, and included in the UNH Behavioral Health Certificate program.
- Yoga AllianceminorRegistered Yoga Teachers earn 6 Continuing Education Contact Hours for the training when presented by an E-RYT/YAECP. Contact hours valid toward Yoga Alliance RCYT specialty designation for those completing ChildLight Education Company's 95hr Registered Children's Yoga School.
- Women's Business Enterprise National Council (WBENC)coreWBENC certification as Women's Business Enterprise. Certification enables participation in corporate and government supplier diversity programs and adds diversity to supply chains.
- DonorsChooseminorNonprofit crowdfunding platform partnership enabling public school educators to request Yoga 4 Classrooms training and materials. Educators create projects describing their needs, and donors contribute to fund them.
- ChildLight Education CompanycoreAffiliate organization offering expanded yoga and mindfulness training certifications. Y4C founder Lisa Flynn developed the original ChildLight foundational training. ChildLight's RCYS program offers 470+ hours of trainings. Y4C training earns 23 hours toward ChildLight's 95-hour program.
- UMass-Lowell and Brigham and Women's Hospital, Harvard Medical SchoolminorResearch partnership for first study using both subjective and objective data to examine school-based yoga intervention effects on cortisol and behavior in young children.
- PESI Inc.minorProfessional education provider offering Yoga 4 Classrooms training as part of their seminar catalog for educators and mental health professionals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
yoga 4 classrooms competitors and assessment
Company assessmentDirect peers
- BASE Education: BASE Education provides an online, self-paced SEL curriculum for high school and middle school students. It is a direct peer competing for the same district SEL budget pool through digital curriculum licensing rather than teacher PD workshops.
- Inner Explorer: Inner Explorer delivers a daily audio-guided mindfulness program for PreK-12 classrooms and trains educators in implementation. It is a direct peer: a school-facing mindfulness PD and curriculum company with a similar teacher-adoption GTM motion.
- Mindful Schools: Mindful Schools is a nonprofit that offers online and in-person mindfulness professional development training programs and curricula for K-12 educators and students. It is one of the most direct competitors to Y4C, addressing the same teacher PD + classroom mindfulness activity category at similar price points.
- Move This World: Move This World provides social-emotional learning through movement, music, and video for K-12 students. It overlaps directly with Y4C's use of physical movement, breath, and embodied activities to deliver SEL outcomes in the classroom.
- ChildLight Education Company: ChildLight Education Company, founded by Y4C's founder Lisa Flynn, offers expanded yoga and mindfulness training certifications (RCYS 95-hour program). It is a closely affiliated direct peer offering overlapping children's yoga teacher training, with curriculum credits that flow into Y4C's pathway.
- GoZen!: GoZen! offers online social-emotional learning programs, curricula, and resources for K-6 students and educator training. It is a direct peer focused on SEL skill-building with both digital lessons and educator PD, sharing Y4C's educator GTM motion.
- Calm for Schools: Calm for Schools distributes the consumer mindfulness app and supporting educator resources to K-12 districts. It is a direct peer offering mindfulness content for students and educators with substantial brand recognition and marketing reach.
- Headspace for Education: Headspace for Education offers mindfulness and meditation content to K-12 schools and universities, including teacher PD. As a brand-backed player moving into the same school mindfulness PD market, it is a direct peer competing for the same district budget line.
Emerging players
- Pure Edge, Inc. Pure Edge delivers brain-breaks, mindful movement, and SEL programs for K-12 classrooms, with a focus on underserved communities. It overlaps with Y4C's embodied/SEL classroom activities but targets distribution via curriculum partnerships and grant funding.
Others
- PESI, Inc. PESI is a continuing education provider that offers Y4C training as part of its seminar catalog for educators and mental health professionals. It is best characterized as an adjacent channel partner / distribution enabler rather than a direct competitor, providing Y4C access to PESI's professional audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
yoga 4 classrooms social profiles
Digital presenceyoga 4 classrooms compliance and trust
Trust signalCompliance1 record
yoga 4 classrooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
yoga 4 classrooms leadership team
Management profileNumber of profiles
Profiles4 records
yoga 4 classrooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yoga 4 classrooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yoga 4 classrooms
What does yoga 4 classrooms do?
Yoga 4 Classrooms sells a classroom-specific yoga and mindfulness curriculum and professional development training for K-12 educators, counselors, schools, and districts. Offerings include self-paced, live remote, and in-person educator training courses; advanced IMPLEMENT Leader train-the-trainer certification; signature Activity Cards (boxed and digital in English and Spanish); classroom kits, books, and tools; and a research repository of 1,700+ peer-reviewed studies. The program requires no equipment or prior yoga experience and is designed to fit time- and space-constrained classroom environments.
Is yoga 4 classrooms a public or private company?
yoga 4 classrooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was yoga 4 classrooms founded?
yoga 4 classrooms was founded in 2010.
How does yoga 4 classrooms make money?
Four revenue lines are on record. Training and Courses are the primary driver. The others are physical Products, digital Products and graduate Credits.
Who are yoga 4 classrooms's main competitors?
Direct peers on record are BASE Education, Inner Explorer, Mindful Schools, Move This World, ChildLight Education Company, GoZen!, Calm for Schools and Headspace for Education. Pure Edge, Inc. is listed as an emerging player. PESI, Inc. is listed as an others.
Does yoga 4 classrooms have an API?
No public API is recorded for yoga 4 classrooms.
What industry is yoga 4 classrooms in?
yoga 4 classrooms's product category is K-12 Social-Emotional Learning Curriculum & Educator Training. Its primary akta.pro industry code is EDAAAHAC, Yoga, Pilates & Mind-Body Movement Education, with a secondary code of HSADACAK, Kids & Family Yoga. Its NAICS code is 611620 and its SIC code is 8200.