NPG

What NPG does

NPG, Inc. operates Footage.net, a B2B vertical marketplace that aggregates footage archives into a single discovery surface for creative professionals including advertising agencies, filmmakers, and television producers. The platform integrates 26 partner archives into a unified search interface covering approximately 4.5 million screening clips and 10 million text records, with additional reach to 50+ archives via a Zap Request service that routes queries to non-integrated partners. Marquee partner archives include Getty Images, CNN, ABC News, BBC Motion Gallery, Shutterstock, Dreamstime, Pond5, and Envato, spanning news, historical, animation, wildlife, and contemporary stock footage categories. Archives listed in the Global Footage Archive Directory span 15+ countries, providing geographic breadth on the supply side.

The platform monetizes through two primary channels: subscription-based directory listings paid by footage archives seeking visibility to creative buyers, and advertising revenue on the platform. The Global Footage Archive Directory functions as a paid catalog product for archives, while advertising captures demand-side value from user traffic. An Educational Resources and tutorials section supports user onboarding and engagement. Footage.net has operated since 1996 and remains a privately held, founder-controlled company with no disclosed institutional funding, acquisitions, or material leadership transitions in the available record.

The company's product surface is concentrated on a single core workflow — footage discovery and licensing referral — with no disclosed expansion into adjacent production software, rights management, or post-production tooling. No AI/ML capabilities, third-party model integrations, or proprietary model development are referenced in the available data, and the search architecture appears to rely on traditional keyword and metadata indexing. Customer relationships are bilateral: archives on the supply side and creative professionals on the demand side, with no named enterprise anchor customers or disclosed long-term contracts.

Name

NPG

Legal name

NPG, Inc.

Website

https://footage.net

Company type

Private

Founded year

1996

Operating status

Operating

Short description

NPG, Inc. operates Footage.net, a B2B marketplace aggregating 26 partner footage archives and 50+ Zap Request partners into a unified search platform serving advertising agencies, filmmakers, and television producers, monetized via directory listing subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Stock footage marketplace

NAICS

Motion Picture and Video Distribution (512120), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Clip/Short-Form & Archive Footage Syndication (Libraries/Stock) (MPABAMAL)

akta.pro secondary industries

Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD), Media Asset Management (MAM) Platforms (MPAHAGAA)

Keywords

• Stock footage search
• Video archive platform
• Footage licensing marketplace
• Archival footage research
• Newsreel content discovery

GTM type

B2B

Offering type

Digital Commerce or Content

Revenue model

1. Directory Listings: Basic and premium listing options for footage companies in the Footage Industry Directory, and free listings for footage researchers and archival producers in the Footage Experts Directory
2. Advertising & Corporate: Corporate advertising opportunities including banner ads on the platform (e.g., Reuters Screenocean banner placements)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NPG, Inc. operates Footage.net, an online stock footage search engine and video archive platform that aggregates stock, news, and archival footage from 26 partner archives (including Getty Images, CNN Collection, ABC News VideoSource, Historic Films, AP Archive, and Reelin' in the Years Productions) into a single interface, providing access to approximately 4.5 million online screening clips and over 10 million detailed text records. The company additionally operates the free Zap Request email service that broadcasts a footage wish list to over 50 leading global footage providers simultaneously, and maintains the Global Footage Archive Directory listing 171+ footage companies and archives.

Product overview

Footage.net is a stock footage search engine and video archive platform operated by NPG, Inc. The core offering consists of a unified search platform that aggregates footage from 26 partner archives (expanding to 50+ via the Zap Request service), allowing creative professionals to discover and license stock, news, and archival footage from a single site. The product portfolio includes the main search platform, the Zap Request email service for simultaneous multi-company requests, the Global Footage Archive Directory for browsing partners, and a Research Dashboard for registered users. The company connects users to approximately 4.5 million online screening clips and over 10 million detailed text records from partners including ABC News VideoSource, CNN Collection, Getty Images, Historic Films, Reuters Connect, and Reelin' in the Years Productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Footage.net Search Platform A consolidated stock footage search engine that lets creative professionals search 26 partner archives simultaneously, providing access to approximately 4.5 million online screening clips and over 10 million detailed text records covering archival, news, and stock footage.
• Zap Request Service A free email-based research service that instantly dispatches a footage wish list to over 50 leading global footage companies simultaneously, with expert reviewers responding directly if matching footage is available.
• Global Footage Archive Directory A searchable directory listing 171 archive footage sources and footage companies, filterable by category and archive name, available as Basic or Premium annual listing tiers for footage suppliers.
• Research Dashboard Registered-user portal providing clipbins, autofilling Zap emails, saved clips, and past search history to streamline recurring footage research workflows.

Quantifiable outcome

• Most users begin hearing back from Zap partners within a few hours

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Reuters ConnectcoreStrategic or Co-development PartnerMajor footage archive partner offering Archival/Newsreel, Contemporary Stock Footage, Entertainment/Celebrity, Natural History/Wildlife, Sports, Weather, Aerials, and Politics content. Featured as a top partner on the platform.
• CONUS ArchivecoreStrategic or Co-development PartnerArchive partner specializing in Archival/Newsreel, Contemporary Stock Footage, Entertainment/Celebrity, News, Aerials, Politics, and Fashion and Style content.
• Global ImageWorkscoreStrategic or Co-development PartnerPartner archive providing Contemporary Stock Footage, Aerials, Animation, and Archival/Newsreel content including Entertainment/Celebrity footage.
• Archive Films by Getty ImagescoreStrategic or Co-development PartnerMajor stock footage provider specializing in Archival/Newsreel, News, Personalities, and Sports content.
• ABC News VideoSourcecoreStrategic or Co-development PartnerLeading news footage archive offering News, Archival/Newsreel, Personalities, Sports, and Weather content.
• CNN CollectioncoreStrategic or Co-development PartnerPremier news and entertainment footage source with Contemporary Stock Footage, Entertainment/Celebrity, Natural History/Wildlife, and Personalities content.
• Historic FilmscoreStrategic or Co-development PartnerSpecializing in Archival/Newsreel, Entertainment/Celebrity, Music, Natural History/Wildlife, and News footage.
• Reelin' In The Years ProductionscoreStrategic or Co-development PartnerWorld's premier source for footage of musical artists, entertainers, and history makers. Archive includes 20,000+ hours of music footage and 7,000 hours of interviews.
• Getty ImagescoreStrategic or Co-development PartnerMajor global visual content company and one of the best-known names in stock footage industry.
• BBC Motion Gallery / Getty ImagescoreStrategic or Co-development PartnerJoint partnership offering Contemporary Stock Footage, Aerials, Archival/Newsreel, Entertainment/Celebrity, and Model Released content.
• Bridgeman ImagescoreStrategic or Co-development PartnerArt and culture archive specializing in Archival/Newsreel, Animation, Contemporary Stock Footage, Entertainment/Celebrity, and Music content.
• British PathécoreStrategic or Co-development PartnerHistoric newsreel archive with Archival/Newsreel, Entertainment/Celebrity, Fashion and Style, News, and Personalities content.
• CriticalPastcoreStrategic or Co-development PartnerArchive partner offering Archival/Newsreel, News, Personalities, and Politics footage.
• INA (Institut national de l'audiovisuel)coreStrategic or Co-development PartnerFrench national audiovisual archive with Archival/Newsreel, Contemporary Stock Footage, Entertainment/Celebrity, Music, and Aerials content.
• F.I.L.M ArchivescoreStrategic or Co-development PartnerArchive partner with Archival/Newsreel, Animation, Contemporary Stock Footage, Entertainment/Celebrity, and News content.
• NFB ArchivescoreStrategic or Co-development PartnerNational Film Board of Canada archive with Archival/Newsreel and Natural History/Wildlife content. Rich source of Canadian historical footage.
• Oddball Film+VideocoreStrategic or Co-development PartnerEclectic archive with over 50,000 archival and contemporary 35mm, 16mm and HD media elements including newsreels, commercials, lifestyle footage, and exotic locales.
• Science Photo LibrarycoreStrategic or Co-development PartnerLeading scientific footage library with Other, Animation, Archival/Newsreel, Natural History/Wildlife, and Weather content.
• StormStockcoreStrategic or Co-development PartnerWorld's top source for storm and climate footage since 1993. Offers extreme weather footage in HD, 4K, 16K video and Super 35mm film.
• Producers LibrarycoreStrategic or Co-development PartnerMajor provider since 1957 with 35mm collections of out-takes and originally shot footage. Largest archive of Hollywood entertainment history.
• FramepoolcoreStrategic or Co-development PartnerInternational footage library specializing in Natural History/Wildlife, Aerials, Archival/Newsreel, Contemporary Stock Footage, and Model Released content.
• ShutterstockcoreStrategic or Co-development PartnerOne of the largest premiere online resources for professional video with over 10M royalty-free video clips and 12,000+ clips added weekly.
• Periscope Film LLCcoreStrategic or Co-development PartnerHistoric media archive with thousands of hours of 16mm and 35mm film chronicling 20th Century moments. Licensed to BBC, History Channel, National Geographic, Discovery, PBS, Smithsonian.
• Sky Clip SalescoreStrategic or Co-development PartnerHome of Sky News, Sky Sports and Sky entertainment clips and footage licensing. Licensed Sky archive content since 1989.
• DreamstimeminorStrategic or Co-development PartnerVisual content provider with Contemporary Stock Footage, Aerials, Archival/Newsreel, Animation, Entertainment/Celebrity, Model Released, Music, Natural History/Wildlife, Time Lapse, Sports, and Weather content.
• EnvatominorStrategic or Co-development PartnerCreative marketplace with Contemporary Stock Footage, Aerials, Animation, Model Released, and Music content.
• LOLA ClipscoreStrategic or Co-development PartnerNew generation licensing company curating professionally shot and exclusive footage with decades of experience in London and Los Angeles markets.
• VideezyminorStrategic or Co-development PartnerGrowing library of free HD and 4K content along with Pro content including high-end After Effects templates and studio content.
• VIA FilmscoreStrategic or Co-development PartnerPremium royalty-free stock footage producer for advertising and entertainment. Licensed over 200,000 clips to major brands including Red Bull, Adidas, Microsoft, Coca-Cola, Sony, Canon, Samsung, Disney, BBC, Warner Bros., CBS, Discovery Channel.
• Wazee DigitalcoreStrategic or Co-development PartnerCloud content management and revenue generation for over 400 media partners across Sports, News, Studio, Major Brands and Independent categories.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Getty Images: One of the world's largest stock imagery and footage companies; also a major partner of Footage.net. Comparable because Getty operates both a content archive and its own discovery platform, making it both a supplier and a potential competitor to Footage.net's aggregator model.
• Shutterstock: Major global stock media marketplace with 10M+ royalty-free video clips. Comparable as both a partner archive to Footage.net and a direct competitor offering footage search and licensing through its own platform.
• Adobe Stock: Stock footage and imagery offering tightly integrated with Adobe Creative Cloud. Comparable as a footage search and licensing platform serving the same creative professional segments Footage.net targets, with embedded workflow advantages via Premiere Pro and After Effects.

Direct peers

• Pond5: Stock footage marketplace serving filmmakers and producers with a large contributor-submitted library. Directly comparable to Footage.net's mission of enabling footage discovery and licensing for creative professionals, with overlapping buyer personas and similar search/filter workflows.
• Storyblocks: Subscription-based stock media library for video creators and editors. Comparable as a stock footage discovery and licensing platform targeting the same horizontal segment of video producers and editors Footage.net serves.
• Bridgeman Images: Specialist art, culture and historical image/footage archive. Already a partner of Footage.net; directly comparable as a curated cultural/archival footage library serving documentary filmmakers, archival producers, and rights & clearance specialists.
• British Pathé: Historic newsreel archive with global archival footage. A Footage.net partner; directly comparable as a newsreel/archival footage library serving documentary filmmakers, news producers, and archival researchers.
• Wazee Digital: Cloud-based content management, licensing and monetization platform serving 400+ media and sports partners. A Footage.net partner; comparable as a B2B footage rights, distribution and licensing infrastructure provider serving the same media/archive ecosystem.
• Envato: Creative marketplace including stock footage and video templates. A Footage.net partner; comparable as a marketplace aggregating stock footage and creative assets, serving independent video creators and producers with a similar freemium/premium content discovery model.
• AP Archive: News and historical footage archive from the Associated Press. Comparable to Footage.net's role in aggregating and surfacing news/archival footage to documentary filmmakers, news producers, and rights & clearance buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPG