davis & c

What davis & c does

The Davis Cup is the premier international men's tennis team competition, founded in 1900 and operated by ITF Licensing (UK) Limited, a subsidiary of World Tennis (formerly the International Tennis Federation). The competition is contested by 157 nations across a multi-tier structure that culminates in an eight-team Finals event held each November, with 275 ties played annually in 65 countries. Its customer base spans national tennis federations, professional players, global broadcast partners, and tennis fans and consumers across major and emerging tennis markets.

The property's product surface centers on event delivery and a digital ecosystem that includes daviscup.com, the World Cup of Tennis App, a paid "Watch Live" subscription streaming service, and editorial newsletter communications. Commercial operations are supported by a data partnership with Sportradar for official data and content distribution. The competition's structure-modernized by a 2019 format revision - produces a recurring calendar of qualifying rounds and a marquee Finals event that drives concentrated commercial activity each year.

Revenue is generated through a diversified mix: title and category sponsorship (including MG, Visa, Fage, Corpay, and Betsson), broadcast and media rights, ticketing for live ties, licensed merchandise, and direct-to-consumer subscription streaming. The property sits within the governance and licensing authority of World Tennis, whose 200+ member national associations feed the qualification pathway. Headquartered in Roehampton, London, the Davis Cup functions as a federation-owned sports IP rather than a privately funded venture-backed business.

Name

davis & c

Legal name

ITF Licensing (UK) Limited

Website

https://daviscup.com

Company type

Private

Founded year

1900

Operating status

Operating

Short description

The Davis Cup is the international men's tennis team competition, operated by ITF Licensing (UK) Limited under World Tennis. Founded in 1900, it features 157 nations across 275 ties annually in 65 countries, monetized through sponsorship, media rights, ticketing, merchandise, and subscription streaming.

Ownership category

akta.pro rank

Product category

International Tennis Competition

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113), Sports Teams and Clubs (711211)

akta.pro primary industry

Tennis Leagues & Team Competitions (MPAKAAAJ)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• International tennis competition
• National team tennis
• Tournament streaming subscription
• Tournament management platform
• Sports media rights

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship: Partnership with major brands including MG (automotive), Visa (payments), Fage (dairy/yogurt), Corpay (fleet management), and Betsson (gaming) as official sponsors.
2. Watch Live Streaming Subscription: Subscription-based streaming service for live Davis Cup matches with payment processing for subscriptions.
3. Ticket Sales: Direct ticket sales for Davis Cup events including Final 8, qualifiers, and regional group events, with hospitality packages available.
4. Media Rights: Television and streaming broadcast rights distributed globally through regional broadcast partners.
5. Official Merchandise: Sale of official Davis Cup merchandise and branded products through the official app and website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Davis Cup operates an annual international men's tennis team competition across a multi-tiered structure (Qualifiers, World Group I & II, regional Groups III–V) culminating in the Final 8. The company sells consumer-facing products and services built around the competition, including paid live-streaming subscriptions, event tickets and hospitality, official merchandise, and advertising/sponsorship packages to corporate partners, while distributing news, scores and video content via its website, mobile app and broadcast network.

Product overview

Davis & c operates a portfolio of products centered around the Davis Cup tennis tournament. The core offering consists of the Davis Cup Website (daviscup.com), a comprehensive web platform delivering news, results, team information, and ticketing. The World Cup of Tennis App extends this content to mobile users with live scores, video streaming, and match statistics. A Watch Live subscription service enables real-time match viewing. The Davis Cup Access newsletter provides editorial content including match analysis and player interviews. Together, these products serve tennis fans seeking tournament coverage, results, and live streaming capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• World Cup of Tennis App: The official mobile application of the Davis Cup that brings together Davis Cup and Billie Jean King Cup content with live scores, video highlights, and match stats.

Products and services

• World Cup of Tennis App Official mobile app for Davis Cup and Billie Jean King Cup fans, providing live scores, match statistics, point-by-point recaps, live streams, video highlights, official draws, player profiles and team rankings on iOS and Android.
• Davis Cup Website (daviscup.com) Official web platform delivering Davis Cup news, draws and results, team information, ticket sales, live streaming access, tournament calendar and video content for tennis fans.
• Watch Live streaming subscription Subscription streaming service that lets individual fans watch Davis Cup matches live in real time, governed by separate Terms of Watch Live Subscription.
• Davis Cup event tickets and hospitality Direct ticketing for Davis Cup live events such as the Final 8 (e.g., Bologna), qualifiers and regional group events, with general admission and hospitality packages sold through official channels.
• Davis Cup Access newsletter Email newsletter subscription that delivers expert match analysis, player interviews, behind-the-scenes content and the latest Davis Cup news to tennis fans.
• Davis Cup official merchandise Official branded Davis Cup merchandise and products sold to fans through the official website and mobile app.
• Davis Cup media rights and sponsorship packages Commercial partnerships comprising global sponsorships (MG, Visa, Fage, Corpay, Betsson) and licensed television/streaming broadcast rights distributed to regional partners worldwide.

Quantifiable outcome

• 157 nations participated in 2025 Davis Cup, making it the largest annual international team competition in sport
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MGcoreOthersMG (automotive brand) appears as a major sponsor of Davis Cup with branding on official materials and event coverage.
• VisacoreOthersVisa is a global payment partner providing transaction processing for ticket sales, streaming subscriptions, and official merchandise purchases.
• FageminorOthersFage yogurt brand appears as a sponsor with branding presence across Davis Cup digital platforms.
• CorpayminorOthersCorpay (fleet management company) is listed as a Davis Cup partner with corporate sponsorship activation.
• BetssonminorOthersBetsson gaming company partnered with Davis Cup for sponsorship as noted in their blog coverage of tennis events.
• Sportradar AGcoreTechnology or IntegrationSportradar AG acts as a data controller for data collected through their services, hosting the site in conjunction with ITF. Provides sports data and streaming technology integration.
• World TenniscoreStrategic or Co-development PartnerWorld Tennis (formerly ITF) is the world governing body of tennis that operates Davis Cup, Billie Jean King Cup, and other international competitions. Manages the five areas of administration, competition organization, game structure, development, and promotion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WTA Tour: The women's professional tennis circuit that shares the World Tennis ecosystem and complements the Billie Jean King Cup. Comparable as a tennis property operating live events, media rights, and sponsorships at global scale.
• Ryder Cup: The premier international team golf competition (Europe vs. USA) is the closest analog by format, scale, and prestige. Highly comparable for sponsorship economics, broadcast rights, and fan engagement patterns, though established in golf rather than tennis.
• ATP Tour: The men's professional tennis tour that competes with Davis Cup for player time, sponsor budgets, and broadcast windows. While not a team competition, it owns the year-round individual competition calendar that frames Davis Cup's window.

Others

• Sportradar AG: Sportradar is a technology partner and data controller for Davis Cup, providing sports data and streaming integration. Listed as a core partner and represents the broader sports data and content infrastructure layer that enables Davis Cup's digital product.
• ITF (World Tennis): The parent organization and world governing body of tennis that owns and operates Davis Cup. Not a peer in the commercial sense but the principal governance and ecosystem entity that defines how Davis Cup operates.

Direct peers

• Laver Cup: A rival men's team tennis competition launched in 2017 featuring the top players in a Europe vs. World format. Directly competes with Davis Cup for elite player participation, sponsor dollars, and premium tennis fan attention.
• Billie Jean King Cup: Operated by the same parent (World Tennis/ITF) as the women's counterpart to Davis Cup. Directly comparable as a national-team tennis competition with shared infrastructure, app, and sponsors, differing only by gender and tier structure.
• ATP Cup / United Cup: ATP-run national team tennis competition that historically competed head-to-head with Davis Cup for the early-season team-tennis slot. The successor United Cup (mixed ATP/WTA) continues to compete for national-team tennis oxygen and player availability.

Regional players

• Hopman Cup: Historically a mixed-team national tennis competition run in Perth, Australia. A regional / dormant peer that overlaps conceptually as a national-team tennis event but with far smaller scale and limited current operating status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/daviscup
• YouTubeyoutube.com/channel/UCsyvlpbK0BTEc3jec6nhPyQ
• Facebookfacebook.com/DavisCupTennis
• Instagraminstagram.com/daviscup
• TikToktiktok.com/@daviscup
• LinkedInlinkedin.com/company/davis-cup-tennis-courts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about davis & c