afb

What afb does

AFB AG (officially AFB Allgemeine Finanzierungsberatungs-Aktiengesellschaft) is an independent Austrian insurance agency and financial advisory firm founded in 1992 and headquartered in Graz. The company operates as a licensed multi-agent (Mehrfachagent) representing approximately 30 competing insurance providers, enabling it to offer broad product coverage without captive alignment to any single carrier. Core services span three lines: insurance brokerage (personal lines such as life, health, accident, home, motor, legal protection, and special collectibles; plus commercial lines including business interruption, liability, property, electronics, fleet, corporate legal protection, and industry-specific coverage), financing advisory (loans, leasing, building society products), and wealth advisory (Vermögensberatung). Revenue is generated exclusively through transaction fees and commissions paid by insurance carriers and financing partners; the firm is not authorized to collect premiums directly.

The company has no proprietary technology platform beyond a partner login portal and standard callback-service web forms; service delivery is fundamentally human-advisor-led, conducted in-person across three core offices (Graz headquarters, Vienna, Klagenfurt) and sixteen or more partner offices distributed across all major Austrian provinces. Customer segments are horizontal and diversified — private individuals, SMEs/trades/freelancers, and municipalities/associations — each served through tailored advisory rather than standardized product bundles. Marketing is largely referral-driven, supported by the firm's website and consecutive Kurier Gütesiegel Topberater awards in 2025 and 2026.

AFB AG is privately held, with no disclosed venture capital or institutional investor ownership, and is a member of the WVP Group consortium of Austrian financial services providers that share back-office IT and administrative services. Operational leadership consists of a Vorstand (Alma Osmancevic, BA MA) supported by a small central back-office team, with regional offices led by named Sales Directors and Senior Directors. The firm is actively recruiting both administrative staff and Geschäftspartner business partners, signaling continued channel buildout within Austria.

Name

afb

Legal name

AFB Allgemeine Finanzierungsberatungs-Aktiengesellschaft

Website

https://afb-ag.at

Company type

Private

Founded year

1992

Operating status

Operating

Short description

AFB AG is an Austrian independent insurance and financial advisory firm, founded 1992 in Graz, that operates as a multi-agent for ~30 insurance carriers plus financing and wealth partners, distributing products through three core offices and sixteen-plus partner offices across Austria. It serves private individuals, businesses, and municipalities via human-led advisory consultation.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: AFB AG operates as a multi-agent (Mehrfachagent) for competing insurance companies, earning commissions on insurance products sold. The company is not authorized to receive premiums directly from customers.
2. Financial Advisory and Financing Services: The company provides financial advisory services for financing solutions including loans, leasing, and building society products, earning fees or commissions from partner financial institutions and banks.
3. Wealth Advisory: The company provides wealth management and investment advisory services (Vermögensberatung), earning commissions from financial product providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AFB AG is an independent insurance agency and financial advisory firm operating as a multi-agent (Mehrfachagent) representing products from nearly 30 insurance companies. The company provides three core service lines: insurance brokerage covering personal lines (life, health, accident, home, motor, legal protection, special insurance) and commercial lines (business interruption, liability, property, electronics, fleet, industry-specific), financing services including loans, leasing, and building savings products, and wealth management advisory (Vermögensberatung) for asset accumulation and investment planning.

Product overview

AFB AG (Allgemeine Finanzierungsberatungs-Aktiengesellschaft) is an independent insurance agency and financial advisory firm established in 1992, operating as a multi-agent (Mehrfachagent) that represents competing insurance products from nearly 30 insurance companies. The company offers a unified platform of three core services: insurance brokerage, financing services, and wealth management. Insurance offerings span personal lines (life, health, accident, home, auto, legal protection, special insurance for valuables) and commercial lines (business interruption, liability, property, electronics, corporate legal protection, fleet, and industry-specific coverage). Financing services include credit, loans, leasing, and building savings products. The company operates through a headquarters in Graz plus branch offices in Vienna and Klagenfurt, with partner offices throughout Austria. The portfolio is delivered through professional advisory consultation, callback service, and a business partner login portal, with ongoing support and contract management throughout the customer relationship.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Access to approximately 30 different insurance companies' products

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core.

• Allianz Elementar Lebensversicherung AGcoreChannel Partner/ Reseller/ DistributorInsurance company for which AFB AG acts as multi-agent, offering life insurance products to customers. AFB AG is licensed as a Versicherungsagent (insurance agent) under Austrian law.
• Generali Versicherung AGcoreChannel Partner/ Reseller/ DistributorMajor Austrian insurance provider represented by AFB AG as multi-agent for property and casualty insurance products.
• UniqacoreChannel Partner/ Reseller/ DistributorLeading Austrian insurance company whose products are distributed through AFB AG's multi-agent network.
• Wiener Städtische Versicherung AGcoreChannel Partner/ Reseller/ DistributorAustrian insurance company represented by AFB AG for various insurance products.
• Grazer Wechselseitige Versicherung AG (GRAWE)coreChannel Partner/ Reseller/ DistributorStyrian insurance company whose products are distributed through AFB AG's agency network.
• ERGO Versicherung AGcoreChannel Partner/ Reseller/ DistributorInternational insurance group represented by AFB AG for Austrian market products.
• Zürich Versicherungs AGcoreChannel Partner/ Reseller/ DistributorGlobal insurance company whose products are distributed through AFB AG's Austrian agency network.
• WWK LebensversicherungcoreChannel Partner/ Reseller/ DistributorLife insurance provider represented by AFB AG for life and pension insurance products.
• Helvetia Versicherung AGcoreChannel Partner/ Reseller/ DistributorSwiss-based insurance company whose Austrian products are distributed through AFB AG.
• Dialog Lebensversicherungs AGcoreChannel Partner/ Reseller/ DistributorLife insurance company represented by AFB AG for life insurance products.
• Merkur Versicherung AGcoreChannel Partner/ Reseller/ DistributorAustrian insurance provider whose products are distributed through AFB AG's network.
• HDI Lebensversicherung AGcoreChannel Partner/ Reseller/ DistributorLife insurance company represented by AFB AG for life insurance products.
• Wüstenrot Gruppe (Bausparkasse & Versicherung)coreChannel Partner/ Reseller/ DistributorBuilding society and insurance group providing building savings and insurance products distributed through AFB AG. AFB AG is authorized to mediate building society contracts (Bausparverträge).
• ARAGcoreChannel Partner/ Reseller/ DistributorInternational insurance group represented by AFB AG for legal protection and other insurance products.
• Donau Brokerline Versicherung AGcoreChannel Partner/ Reseller/ DistributorAustrian insurance company represented by AFB AG.
• Kärntner Landesversicherung AGcoreChannel Partner/ Reseller/ DistributorCarinthian regional insurance company represented by AFB AG.
• Niederösterreichische Versicherung AGcoreChannel Partner/ Reseller/ DistributorLower Austrian regional insurance company represented by AFB AG.
• R+V Allgemeine Versicherung AGcoreChannel Partner/ Reseller/ DistributorGerman-Austrian insurance company represented by AFB AG.
• VAV Versicherungs AktiengesellschaftcoreChannel Partner/ Reseller/ DistributorAustrian insurance company represented by AFB AG.
• Nürnberger Versicherung AGcoreChannel Partner/ Reseller/ DistributorGerman insurance company represented by AFB AG in Austrian market.
• HanseMerkur Krankenversicherungs AGcoreChannel Partner/ Reseller/ DistributorGerman health insurance company represented by AFB AG for health insurance products.
• HDI AGcoreChannel Partner/ Reseller/ DistributorInsurance company represented by AFB AG for various insurance products.
• Muki VersicherungcoreChannel Partner/ Reseller/ DistributorInsurance company represented by AFB AG.
• OBVcoreChannel Partner/ Reseller/ DistributorInsurance company represented by AFB AG.
• Allianz Elementar Lebensversicherung AGcoreChannel Partner/ Reseller/ DistributorInsurance company represented by AFB AG.
• WVP GroupcoreStrategic or Co-development PartnerAFB AG is a member of WVP Group, an Austrian financial services group. External service providers include IT companies (MT Software, Dotcom Informationstechnik GmbH, digitalnova it & web solutions e.U.), telecommunications (VoiceNet GmbH), and other service providers. Group-level data administration and management occurs through WVP Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swiss Life Select: Swiss Life Select provides insurance and financial advisory through a consultant-led distribution model serving individuals and businesses. Its combination of insurance, financing, and wealth solutions across the DACH region is closely comparable to AFB's multi-service advisory model.
• Deutsche Vermögensberatung: Deutsche Vermögensberatung operates a large agent network distributing insurance, financial products, and wealth-building solutions. Its people-led, relationship-based intermediary model closely resembles AFB's network of advisors and partner offices.
• MRH Trowe: MRH Trowe is an insurance broker and financial-services provider serving corporate and private clients. Its commission-based advice and broad risk-product offering make it a relevant scaled analogue to AFB.
• GrECo Group: GrECo is a Central European insurance broker and risk-consulting group with a strong Austrian presence. It is comparable through its multi-carrier insurance distribution and advice to both corporate and individual clients.
• EFM Versicherungsmakler: EFM is an Austrian insurance brokerage business with a multi-location distribution network. Its insurance-focused intermediary model and domestic customer base make it a close regional comparator to AFB.

Broad incumbents

• Funk Gruppe: Funk Gruppe is an established insurance broker and risk-consulting provider in the German-speaking market. It overlaps with AFB in intermediating insurance and advising clients on risk, although its scale and service portfolio are substantially broader.
• Marsh: Marsh is a global insurance broker and risk adviser serving companies and institutions. It is relevant to AFB's commercial insurance and risk-advisory offering, but operates with far greater scale and breadth.
• Aon: Aon provides global insurance brokerage, risk advisory, and related financial-services solutions. AFB overlaps in commercial insurance distribution and risk advice, while Aon is a much larger incumbent with an international platform.

Emerging players

• durchblicker: durchblicker is an Austrian comparison platform focused on insurance and financial products. It competes for the same consumer shopping journey but through a digital, comparison-led model rather than AFB's office and partner-advisor network.
• CHECK24 Austria: CHECK24 Austria is an online comparison marketplace covering insurance and financial products. It is an adjacent but meaningful competitor for digitally acquired Austrian customers comparing policies offered through AFB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/afb-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about afb