What 7fifty does

7FIFTY is a UK-based, privately held video production agency founded in 2021 and headquartered in Lancashire. The company operates as a collaborative of forward-thinking creatives offering video production, photography, editing, and social media content services, with a tight vertical focus on the hospitality and food industry. Its client base spans Michelin-starred restaurants (Da Terra, The Pem), hotels (Northcote Hotel), food and beverage brands (Birkenstock, Electrolux Professional, Sage, Estrella Damm, Exmoor Caviar), culinary competitions (Bocuse d'Or), and lifestyle/charity events (Action Against Hunger, SOKO bakery). The agency's stated differentiator is a guerrilla filming approach — real locations, minimal disruption, and authentic storytelling — combined with active talent discovery that gives emerging hospitality figures a platform.

7FIFTY's core services form a single unified offering spanning concept development, storyboarding, filming, editing, and multi-platform publishing. Photography and social media management are bundled alongside the primary video production service, allowing clients to commission full content packages rather than discrete deliverables. No proprietary software, platform, or technology stack is disclosed; the offering is a classic creative professional services model executed through human-driven production workflows and supported by a network of freelance collaborators (Bone Soup TV, Eat Pictures, Bacon on the Beech, Amber Banks, Rock Oyster Media).

The business operates on a project-based, quote-driven pricing model with no publicly disclosed rates. Go-to-market is sales-led and direct, driven by portfolio credibility, industry reputation, and referrals within the UK hospitality ecosystem. The company serves primarily UK-based enterprise clients with selective international work tied to high-profile events such as Bocuse d'Or. No funding rounds, acquisitions, leadership changes, or expansion into software/platform products have been disclosed. Revenue, headcount, and ownership structure are not publicly available.

Name

7fifty

Legal name

7FIFTY

Website

https://7fifty.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

7FIFTY is a UK-based video production agency specializing in films, photography, and social media content for hospitality, food, and beverage brands including restaurants, hotels, and culinary events.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

akta.pro secondary industry

Party Photography & Videography Services (HSACACAH)

Keywords

• Video production services
• Hospitality content creation
• Food photography services
• Social media content
• Culinary event documentation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based video production for hospitality clients including films, documentaries, social media content, and event documentation. Services span concept, storyboarding, filming, editing, and multi-platform publishing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

7FIFTY is a video production agency that produces films, photography, and social media content for hospitality and food industry clients. Services span concept development, storyboarding, guerrilla-style on-location filming, editing, and multi-platform publishing. Clients include restaurants, hotels, food brands, culinary events, and kitchen appliance companies.

Product overview

7fifty is an un-conventional video production agency specializing in hospitality and culinary content. The company operates as a single unified offering rather than a platform architecture, providing baked-in services from concept and storyboarding through to editing and publishing across all channels. Their core services include video/film production, photography, and social media content management. The product portfolio consists of video/film production as the primary service, supplemented by photography services and social media content management. They work with hospitality brands, restaurants, and culinary events to create engaging visual content.

Differentiator

Problem solved

Functional benefit

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Bacon on the BeechcoreStrategic or Co-development PartnerPhotography collaboration partner for food photography at Obsession events and ongoing restaurant projects including The Pem. Delivers exceptional daily food photography for events.
• Amber BankscoreStrategic or Co-development PartnerPhotography collaboration documenting Obsession event both out front and back of house. Brings documentary-style food photography to events.
• Rock Oyster MediaminorStrategic or Co-development PartnerIntroduced Sam Holland to 7Fifty, facilitating the start of ongoing content partnership with the emerging chef.
• Bone Soup TVcoreStrategic or Co-development PartnerCollaboration partner for Tom Kerridge x Sage project. Produced four recipe-focused films showcasing kitchen appliances.
• Eat PicturesminorStrategic or Co-development PartnerPhotography collaboration for The Pem restaurant, providing additional photography capabilities for monthly content packages.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Droga5 (Accenture Song): Droga5, now part of Accenture Song, is a major global creative agency producing advertising and branded content for food/restaurant clients. Comparable as an incumbent agency producing hospitality and food brand creative at significantly greater scale.
• Great Guns: Great Guns is a UK-based commercial and branded content production company serving agencies and brands globally. Comparable as a UK production peer producing short-form commercial work, though with a wider client base than hospitality alone.
• Hungry Man: Hungry Man is a global commercial production company producing advertising and branded content for major brands. Comparable as a peer production company targeting commercial/brand clients with video content of similar format to 7FIFTY's branded films.
• Merman: Merman is a London-based creative agency producing commercial, branded, and entertainment content. Comparable as a UK-based content production peer, but operates across a broader set of verticals rather than hospitality-only.
• Pulse Films: Pulse Films is a London-based, award-winning production company producing commercials, music videos, and branded content. Broader incumbent with overlapping commercial/branded content capability but a wider portfolio beyond hospitality.
• RSA Films: RSA Films is a long-established London/global production company producing commercials, branded content, and short-form work for major brands. Comparable in commercial production capability but a much larger, broader incumbent.
• Smuggler: Smuggler is a global commercial production company with offices in London and the US, producing branded and advertising content. Compares to 7FIFTY as a commercial production peer serving major brands, with significantly broader scale and reach.

Direct peers

• Farm League: Farm League is a New York-based video production agency focused exclusively on food, beverage, and hospitality content for brands and restaurants. Directly comparable to 7FIFTY in vertical specialisation, B2B production model, and emphasis on social-first food/hospitality storytelling.
• MKG (M Hospitality Group): MKG is a hospitality-focused marketing and creative agency producing content, branding, and social campaigns for hotels, restaurants, and food brands. Comparable to 7FIFTY as a direct competitor in hospitality-only creative production and brand storytelling.
• The Fifteen Agency: The Fifteen Agency is a UK-based food and drink marketing and PR agency serving restaurants, food brands, and hospitality operators. Directly comparable to 7FIFTY in UK hospitality vertical focus and B2B content/marketing service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/7fifty
• LinkedInlinkedin.com/company/7-fifty
• Instagraminstagram.com/7fiftyfilms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7fifty