automation sensors
Automation Sensors, Inc. is a private Ramsey, Minnesota-based authorized stocking distributor and manufacturers' representative that sells industrial sensors, safety products, and controls from 24+ manufacturer brands to industrial manufacturing customers across North America.
- Company typePrivate
- Founded-
- HeadquartersRamsey, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What automation sensors does
Automation Sensors, Inc. is a privately held industrial stocking distributor and manufacturers' representative headquartered at 14000 Sunfish Lake Blvd. NW, Suite 202, in Ramsey, Minnesota. The company distributes a wide range of sensing and control products sourced from more than two dozen manufacturer brands, organized across three core product categories: Sensors/Transducers (ultrasonic, photoelectric, fiber optic, laser measurement, color and UV, vision systems, proximity, barcode scanners, linear transducers, encoders, vacuum and pressure, flow, level, temperature, and mechanical limit sensors); Safety Products (light curtains, laser area scanners, safety floor mats, interlock switches, safety and muting relays, and stack lights and audible alarms); and Controls/Accessories (logic modules, counters and timers, power supplies, panel meters, cables and connectors, and engineering services).
The underlying technology is commodity industrial sensing hardware from third-party manufacturers rather than proprietary Automation Sensors platforms. The company's value proposition rests on its breadth of authorized distributor relationships with brands such as Tri-Tronics, Balluff, Panasonic/SunX, Hyde Park, Contrinex, Leuze Electronic, Euchner, Kobold, and Werma, combined with application engineering services to cross-reference obsolete or hard-to-find sensors to currently available equivalents. The firm is positioned as a value-added service-oriented distributor rather than a low-cost volume reseller.
The business model is hardware resale under a quote-based pricing structure that is not publicly disclosed, sold through direct sales to industrial customers. Revenue mechanics are traditional distribution margins on stocked and drop-shipped product, with no subscription, software, or recurring service revenue disclosed. The customer base is described horizontally across industrial manufacturing applications including machine automation, product inspection, material handling, process control, and personnel safety, served within a North American geographic footprint from a single office. No founding date, headcount, revenue, funding, or ownership information is publicly disclosed, and the company website carries a 2015 copyright with no evident material updates since.
automation sensors firmographics
Firmographics- Name
- automation sensors
- Legal name
- Automation Sensors, Inc.
- Website
- https://sensorsite.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Automation Sensors, Inc. is a private Ramsey, Minnesota-based authorized stocking distributor and manufacturers' representative that sells industrial sensors, safety products, and controls from 24+ manufacturer brands to industrial manufacturing customers across North America.
- Ownership category
- akta.pro rank
automation sensors industry classification
Industry- Product category
- Industrial Sensor Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs) (IMAHAHAF)
Keywords
Where automation sensors is headquartered
LocationHeadquarters
- HQ city
- Ramsey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
automation sensors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: As a stocking distributor and manufacturers' representative, the company generates revenue through the resale of sensing and control products from multiple supplier partners to industrial customers.
Go-to-market motion1 record
Distribution channels1 record
automation sensors product offering
Product offeringCore offering
Automation Sensors, Inc. is an authorized stocking distributor and manufacturers' representative for a wide range of industrial sensing and control products. The company resells photoelectric sensors, ultrasonic sensors, proximity sensors, safety products, and automation control accessories from multiple manufacturer partners, offering application engineering support including cross-referencing of obsolete or hard-to-find sensors to currently available models.
Product overview
Automation Sensors, Inc. is an authorized stocking distributor and manufacturers' representative for industrial sensing and control products. The company operates three core product categories: Sensors/Transducers (ultrasonic, photoelectric, fiber optic, laser measurement, color & UV, vision systems, proximity, barcode scanners, linear transducers, encoders, vacuum & pressure, flow, level, temperature, and mechanical limit sensors), Safety Products (light curtains, laser scanners, safety floor mats, interlock switches, safety & muting relays, and stack lights/audible alarms), and Controls/Accessories (logic modules, counters/timers, power supplies, panel meters, cables & connectors, and engineering services). The company represents numerous manufacturer brands including Tri-Tronics (SMARTEYE X-PRO series), Balluff, Panasonic, Leuze Electronic, and others, offering application engineering support to cross-reference and source sensors for diverse industrial automation, product inspection, material handling, process control, and personnel safety applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensors / Transducers Comprehensive range of industrial sensors including ultrasonic, photoelectric, fiber optic, laser measurement, color & UV, vision systems, proximity, barcode scanners, linear transducers, encoders, vacuum & pressure, flow, level, temperature, and mechanical limit sensors for machine automation, product inspection, material handling, process control, and personnel safety applications.
- Safety Products Industrial safety sensors and devices including light curtains, laser area scanners, safety floor mats, interlock switches, safety & muting relays, and stack lights/audible alarms for personnel and machine protection.
- Controls / Accessories Control and accessory products including logic modules, counters/timers, power supplies, panel meters, cables & connectors, and engineering services to support sensor implementations.
- SMARTEYE X-PRO Series Sensors Photoelectric sensor series from Tri-Tronics featuring fiber optic light guides, registration sensors, and UV sensors for industrial automation applications.
Companies that use automation sensors
Customer profileSegments1 record
Ideal customer profiles1 record
automation sensors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
automation sensors partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Tri-TronicscorePhotoelectric sensors, fiber optic light guides, registration sensors, UV sensors - authorized stocking distributor relationship
- Hyde ParkcoreUltrasonic sensors, level sensors, web monitoring systems - authorized distributor
- BalluffcoreInductive proximity sensors, photoelectric sensors, linear transducers, cylinder/valve sensors - authorized stocking distributor
- ContrinexcoreInductive proximity sensors, ultrasonic sensors - authorized distributor
- SunX (Panasonic)coreLaser sensors, pressure & vacuum sensors, safety light curtains - authorized distributor
- Go SwitchcoreMagnetic limit switches, cylinder position sensors, valve indication packages - authorized distributor
- OptexminorLaser sensors - authorized distributor
- TelemecaniquecoreInductive proximity sensors - authorized distributor
- PinnacleminorSafety floor mats, anti-tie down switches - authorized distributor
- Leuze ElectroniccoreSafety light curtains, laser sensors, barcode scanners - authorized distributor
- EuchnercoreSafety interlock switches, pendant stations, multi-ch limit switches - authorized distributor
- TelcominorHigh performance photoelectric sensors for dirty/wet environments - authorized distributor
- PanasoniccoreTimers & counters, PLCs & HMIs, temperature controllers, vision systems - authorized distributor
- Lion PrecisionminorTransparent label sensors, splice detection sensors, capacitive measurement - authorized distributor
- MencomcoreCables & cordsets, panel interface connectors, sensor junction blocks - authorized distributor
- LumbergcoreCables & cordsets, network connectivity - authorized distributor
- SIE SensorsminorCapacitive proximity sensors, capacitive level sensors - authorized distributor
- DinelminorColor sensors, optical frame/fork sensors, specialty photoelectrics - authorized distributor
- STMminorLaser fork sensors, optical frame sensors, mini-optosensors - authorized distributor
- KoboldcoreFlow sensors, pressure sensors, temperature sensors - authorized distributor
- Automatic Timing & ControlscoreCounters & timers, indicator lights, relays - authorized distributor
- WermacoreStack lights/signal towers, audible alarms - authorized distributor
- MigatronminorUltrasonic sensors, intrinsically safe sensors, setpoint controllers - authorized distributor
- Di-SoricminorLabel sensors, web-monitoring sensors - authorized distributor
Recent moves4 records
Expansion highlights4 records
automation sensors competitors and assessment
Company assessmentDirect peers
- AutomationDirect: Direct online distributor of industrial sensors, motor controls, PLCs, and safety products with overlapping customer base of U.S. industrial manufacturing and machine builders. Closest pure-play peer given similar horizontal sensor/control product portfolio and channel model.
- Pepperl+Fuchs: Major industrial sensor manufacturer that also operates direct sales channels alongside authorized distributors. Compares as a brand-and-channel competitor since some of its product lines overlap with Automation Sensors' portfolio and customers.
- IFM Electronic: Industrial sensor manufacturer with strong direct sales and field engineering presence in the U.S. Many of IFM's inductive, photoelectric, and level sensors overlap with Automation Sensors' product categories.
Broad incumbents
- Digi-Key Electronics: Global broad-line electronics component distributor with deep industrial sensor catalog and online ordering. Much larger scale, but competes head-to-head for sensor and control product sales to industrial engineers and OEMs.
- Mouser Electronics: Global authorized distributor of semiconductors and electronic components including industrial sensors from many of the same manufacturer brands Automation Sensors carries. Competes on breadth, depth, and online order infrastructure.
- RS Components (RS Americas): Global industrial product distributor serving maintenance, engineering, and procurement buyers with broad sensor, safety, and control offerings from overlapping supplier brands. Directly competes in the U.S. industrial channel.
- Allied Electronics & Automation: North American industrial distributor of automation, control, and electromechanical products including sensors and safety devices. Sister brand to RS Components with similar product overlap.
- Newark / element14: High-service electronics distributor carrying industrial sensors, controls, and safety products from overlapping supplier base. Competes for engineering and small-volume industrial orders in the U.S.
- W.W. Grainger: Massive industrial MRO distributor that carries sensors and safety products for plant maintenance buyers. Competes for MRO-driven sensor replacement orders, particularly through its KeepStock and e-commerce channels.
- Graybar: North American electrical and industrial communications distributor serving utility, contractor, and industrial customers. Overlaps on cable, connectivity, and select sensor categories carried by Automation Sensors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
automation sensors social profiles
Digital presenceautomation sensors financial estimates
Financial estimateRevenue estimate
Valuation estimate
automation sensors leadership team
Management profileNumber of profiles
automation sensors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
automation sensors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about automation sensors
What does automation sensors do?
Automation Sensors, Inc. is an authorized stocking distributor and manufacturers' representative for a wide range of industrial sensing and control products. The company resells photoelectric sensors, ultrasonic sensors, proximity sensors, safety products, and automation control accessories from multiple manufacturer partners, offering application engineering support including cross-referencing of obsolete or hard-to-find sensors to currently available models.
Is automation sensors a public or private company?
automation sensors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was automation sensors founded?
automation sensors was founded in -1.
Where is automation sensors based?
automation sensors is headquartered in Ramsey, United States, in the North America region.
How does automation sensors make money?
One revenue line is on record: product Distribution.
Who are automation sensors's main competitors?
Direct peers on record are AutomationDirect, Pepperl+Fuchs and IFM Electronic. Broad incumbents are Digi-Key Electronics, Mouser Electronics, RS Components (RS Americas), Allied Electronics & Automation, Newark / element14, W.W. Grainger and Graybar.
Does automation sensors have an API?
No public API is recorded for automation sensors.
What industry is automation sensors in?
automation sensors's product category is Industrial Sensor Distribution. Its primary akta.pro industry code is IMAHAHAF, Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs). Its NAICS code is 334513 and its SIC code is 3823.