Valley Feed

What Valley Feed does

Valley Feed operates a sales-led, direct-to-customer go-to-market. Customers purchase by visiting the Staunton facility, calling the local line (540-886-2311), or the toll-free line (1-800-476-2697), with delivery or pickup arranged. Pricing is unit-based with volume discounts ($0.50/bag at 20+ bags, $1.00/bag at 1+ ton, $2.00/bag at 4+ ton), and certain products require pre-order with at least one day advance notice. The company also offers custom feed design, evidenced by a custom blend developed for Appalachian Horse Adventures. Marketing channels are limited primarily to local reputation and word-of-mouth, supplemented by a company website with downloadable price lists and a Facebook page. No distribution through third-party retailers, dealer networks, or e-commerce platforms is disclosed.

Name

Valley Feed

Legal name

Valley Feed Company

Website

https://valleyfeed.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Valley Feed Company is a privately held, 40-year-old regional animal feed manufacturer based in Staunton, Virginia, producing feeds, minerals, and supplements for livestock, horses, poultry, and small animals across Augusta County and surrounding areas.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC) (AFADAEAE), Equine Concentrates & Balancers (Ration Balancers, Fortified Concentrates) (AFADAEAB)

Keywords

• Animal feed manufacturing
• Livestock feed supplies
• Equine nutrition products
• Mineral supplements cattle
• Poultry and small animal feed

Headquarters

HQ city

Staunton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Feed Products: Sale of bagged and bulk animal feeds including livestock, horse, chicken, hog, goat, sheep, deer, and rabbit feeds. Products sold in 50lb bags or bulk tons with various protein levels and formulations.
2. Mineral Supplements: Sale of mineral and supplement products for cattle, horses, goats, sheep, and deer. Includes basic minerals, medicated minerals, and specialty formulations with additives like garlic, kelp, and fly control.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Valley Feed manufactures and supplies animal feeds, mineral supplements, and forage enhancers for livestock, horses, poultry, hogs, goats, sheep, deer, and rabbits. Products are available in bagged (50 lb) and bulk (per-ton) formats and sold directly to farmers, horse owners, and small stable operations from the company's Staunton, Virginia facility. The offering spans complete feed formulas, protein concentrates, medicated minerals, and custom-blended formulations.

Product overview

Valley Feed is an animal feed and mineral supplements company serving Augusta County and surrounding areas for over 40 years. The company offers a comprehensive portfolio of livestock feeds and minerals organized into five product categories: (1) Livestock Feeds including calf, stocker, and commodity pellets ranging from 14% to 24% protein; (2) Horse Feeds encompassing complete pellets, textured feeds, and senior formulations from 12% to 15.5% protein; (3) Poultry Feeds covering layer pellets/mash, starter mash, and egg production formulas; (4) Small Ruminant Feeds for goats (18-20% protein) and sheep (16% protein); and (5) Specialty Feeds including hog, deer, and rabbit products. Complementing the feed portfolio are mineral supplements including basic pasture minerals, HI-MAG formulations, medicated minerals with Bovatec/Rumensin/CTC, and forage enhancers like Equi Lix and Hi-Performance Supple-Lix blocks. The products are available in bagged and bulk formats through direct sales from their Staunton, Virginia facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Livestock Feeds Complete pelleted and textured feed line for cattle, beef, calves, sheep, and hogs, ranging from 14% to 24% minimum crude protein. Includes dual-medicated calf feed with CTC and Bovatec for coccidiosis and anaplasmosis control, hay-stretcher pellets to maximize forage utilization, and bulk ton pricing. Sold to livestock owners and small farms in Augusta County and surrounding Virginia areas.
• Horse Feeds Complete textured and pelleted horse feed line spanning 12% to 15.5% protein formulations for general maintenance, pleasure, performance, and senior horses. Includes high-fat options (up to 10% minimum fat for sport horses), flaxseed- and rice-bran-based blends, and senior-horse formulations with digestive aids. Sold to individual horse owners and small equestrian stable operations.
• Chicken Feed Poultry feed line for laying hens, chicks, and backyard flocks. Includes layer pellets and mash (17% protein), 20% starter mash with probiotics and fermentation products, egg-production pellets containing kelp, flax seed, and menhaden fishmeal, and chicken scratch as a grain supplement. Sold to backyard and small-flock poultry owners.
• Hog Feed Mash and pelleted hog feed with 17% minimum crude protein, formulated with L-lysine for swine nutrition. Available as pre-order and standard stock in 50-lb bags and bulk tons. Sold to small hog owners and hobby farms.
• Goat Feed and Goat Minerals Complete goat feed line in 18% and 20% yellow-pellet formulations, plus goat mineral supplements including a medicated version with Lasalocid (Rumensin) for increased rate of weight gain. Sold to goat owners and small ruminant farms.
• Sheep Feed and Sheep Minerals Textured sheep feed with 16% minimum crude protein, formulated with ammonium chloride for urinary tract health, and a balanced 2:1 calcium-to-phosphorus sheep mineral for free-choice pasture supplementation. Sold to sheep owners and small ruminant farms.
• Deer Feed Custom-manufactured deer feed (Buck Booster 24) formulated for deer nutritional supplementation on managed properties and hunting operations. Sold to landowners and deer managers in Virginia.
• Rabbit Feed Complete rabbit feed in pellet form with 18% minimum crude fat, containing alfalfa meal and linseed meal. Sold to rabbit owners and small-animal hobbyists.
• Livestock Minerals and Supplements Broad livestock mineral and supplement line including basic pasture minerals, HI-MAG formulations for brood cows, medicated minerals with Lasalocid (Bovatec), Monensin (Rumensin), and Chlortetracycline (CTC) for coccidiosis, weight gain, and anaplasmosis control, fly-control minerals with Clarifly (Diflubenzuron), kelp-based minerals for fescue toxicity mitigation, and breeding supplements like Valley Conception Mix with garlic. Sold to cattle producers and livestock owners.
• Horse Minerals and Supplements Equine mineral and supplement line including Horse Mineral with 7.5% minimum phosphorous for improved equine health and stamina, and Equi Lix forage supplement block for horses, mules, and donkeys containing all-natural protein, concentrated vitamins, trace minerals, and Amaferm for enhanced forage utilization. Sold to horse owners and small stable operators.
• Forage Supplements and Enhancers Forage supplement blocks and enhancers designed to maximize forage utilization in cattle, including Hi-Performance Supple-Lix all-natural blocks with concentrated vitamins, trace minerals, and protein. Sold to cattle producers seeking to extend grazing value and improve weight gain on pasture-based operations.

Quantifiable outcome

• Valley Feed designed a custom feed for Appalachian Horse Adventures to provide trail horses with energy and stamina for demanding workouts

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kent Nutrition Group: Regional feed manufacturer with deep equine (Kent Equine), livestock, and specialty nutrition lines across the Midwest and Mid-Atlantic. Closely comparable business model — independent feed mill with custom formulations and medicated supplement capability.
• Hi-Pro Feeds: Regional feed manufacturer with multi-species complete feed portfolio and equine/livestock specialty lines. Comparable in scope and product breadth to Valley Feed, though with broader multi-state distribution across the Mid-Atlantic and Southeast.
• Augusta Cooperative Farm Bureau: Regional farm cooperative serving the same Shenandoah Valley geography as Valley Feed with livestock feeds, equine products, and farm supply services. Most directly comparable peer given overlapping service territory, customer base, and product portfolio in Augusta County.
• Blue Seal Feeds (KENT): Northeast-focused equine and livestock feed brand with specialty horse feeds and minerals. Comparable to Valley Feed's premium horse feed positioning (12% Supreme, Senior Horse, sport performance lines) and serves equestrian customers in the Mid-Atlantic.

Broad incumbents

• Tractor Supply Co. National rural-lifestyle retailer with extensive in-store and online feed assortment including proprietary brands (Producer's Pride, Dumor) that compete on bagged commodity feeds. Indirect channel competitor that captures customers Valley Feed targets, especially hobby-farm poultry/rabbit/equine segments.
• Purina Animal Nutrition (Land O'Lakes): National premium animal feed brand owned by Land O'Lakes offering complete feeds, supplements, and specialty equine products. Competes head-to-head with Valley Feed's premium horse and livestock feed lines but with vastly broader distribution, brand recognition, and R&D budget.
• Cargill Animal Nutrition: Global animal nutrition division of Cargill producing complete feeds, premixes, and specialty ingredients for livestock and equine. Indirect competitive presence via Nutrena brand and bulk ingredient supply; serves as both competitor and potential ingredient supplier to Valley Feed.
• Nutrena (Cargill): Cargill-owned national feed brand with deep equine (Nutrena Empower, Triumph) and livestock lines. Direct competitor in the bagged complete-feed category that Valley Feed serves, leveraging Cargill's commodity sourcing scale.
• Southern States Cooperative: Mid-Atlantic/Southeast agricultural cooperative offering a broad feed portfolio across livestock, equine, and poultry. Overlaps directly with Valley Feed's product categories and serves overlapping Virginia geography, but operates at significantly larger scale with multiple retail locations and member co-op distribution.

Regional players

• Farmers Cooperative (Shenandoah Valley): Multi-state agricultural cooperative serving the Shenandoah Valley with feed, grain, and farm supply services. Comparable regional footprint and customer profile, providing cooperative-based alternative to Valley Feed's independent mill model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Valley-Feed-Company-100063509111563
• LinkedInlinkedin.com/company/valley-feed-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Feed