net pet shop

What net pet shop does

Net Pet Shop is an online pet supplies retailer operating netpetshop.co.uk, with the legal entity Akela Pet Foods Ltd incorporated on the Isle of Man. The company serves individual pet owners, professional dog breeders, animal rescue organisations, and independent stockists across the UK, Ireland, and 18 European countries. Product lines span the Akela own-brand pet food range — including 80:20, 50:50, and 90:10 formulas, grain-free and cold-pressed options, plus a cat food line — alongside third-party pet accessories, beds, bowls, collars, small pet, reptile, and bird supplies, and pet medications dispensed by SQP-certified staff.

The Akela range is produced using low-temperature Thermal Twin extrusion technology operating between 90°C and 180°C, a process the company positions as preserving nutritional integrity. Distribution is supported by three warehouse locations: the Isle of Man headquarters, Lowestoft, and Belfast, enabling fulfilment across the British Isles and continental Europe. The e-commerce platform is built on Magento.

The business model combines direct-to-consumer online sales, a subscription service (5% recurring discount), a Breeder Club (up to 20% off), a Rescues Club (5% off with donation contributions), a wholesale stockist programme (minimum £300 quarterly order), local collection points, and an affiliate programme. Unit pricing ranges from £1 to over £100, with free delivery on UK mainland orders above £70. The company operates with a described small team holding SQP certifications, a pet nutrition diploma, and an animal behaviour degree, allowing it to legally dispense pet medications alongside general pet supplies.

Name

net pet shop

Legal name

Akela Pet Foods Ltd

Website

https://netpetshop.co.uk

Company type

Private

Operating status

Operating

Short description

Net Pet Shop is an Isle of Man-based online pet supplies retailer operating netpetshop.co.uk. It serves UK, Irish, and European pet owners, breeders, rescues, and stockists with the Akela own-brand pet food range, accessories, and SQP-dispensed medications via three warehouses.

Ownership category

akta.pro rank

Product category

Online Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Dry Pet Food (Kibble) (AFADAFAA)

Keywords

• Online pet supplies
• Pet food retail
• Dog food
• Cat food
• Pet accessories

Headquarters

HQ city

Douglas

HQ country

Isle of Man

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct online sales of pet supplies including dog food, cat food, small pet supplies, pet accessories, and pet medications. One-time purchase model with prices ranging from £1 to £100+ depending on product.
2. Subscription Model: Recurring subscription deliveries with 5% discount. Options include weekly, fortnightly, tri-weekly, monthly, six-weekly, quarterly, and bi-monthly delivery schedules.
3. Wholesale/B2B Sales: Trade pricing to stockists and rescue centres. Minimum quarterly order value of £300 for stockists. Rescue centres can purchase Akela food for rescue dogs or to sell to public.
4. Affiliate Marketing: Affiliate program for partners to earn commissions. Uses affiliate tracking via cookie-based referral system.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

NetPetShop (netpetshop.co.uk) operates an online store supplying pet food, accessories and medicines for dogs, cats, small pets, reptiles, birds and other animals. It sells its own Akela-branded grain-free pet foods (80:20 and 50:50 formulations, cold-pressed working dog food, training treats) alongside third-party brands, and offers SQP-dispensed pet medications, vet diets and subscription-based repeat delivery with a 5% discount.

Product overview

NetPetShop is a UK-based online pet supplies retailer operating as an e-commerce platform with a focus on premium pet nutrition and accessories. The company owns the Akela sub-brand of grain-free dog and cat foods (including 80:20 and 50:50 formulas, cold-pressed options, and training treats), alongside a curated selection of third-party brands. The product portfolio spans Dogs, Cats, Small Pets, Reptiles, Birds, and Other Wildlife categories, with offerings including beds, bowls, coats, collars, crates, toys, health supplements, and pet medications. Membership programs include the Akela Breeder Club (up to 20% discount for professional breeders) and Akela Rescues Club (supporting animal rescue organizations). The platform also offers subscription-based repeat delivery with a 5% discount.

Differentiator

Problem solved

Functional benefit

Brands

• Akela: Own brand of pet food products including Akela 80:20 grain-free dog food, Akela cat food, and Akela pet treats

Products and services

• Akela Dog Food Own-brand premium grain-free dry dog food with 80% meat content and 20% fruit, vegetables and botanicals. Available in 80:20 and 50:50 formulas including cold-pressed options for working dogs. Targeted at dog owners seeking high-meat, British-made nutrition.
• Akela Cat Food Own-brand premium 90:10 grain-free cat food with 90% meat content and 10% fruit, vegetables and botanicals. Vet-approved formula using human-grade ingredients, sold to cat owners via the NetPetShop e-commerce storefront.
• Akela 50:50 Cold-Pressed Chicken Working Dog Food Cold-pressed dog food made with 50% British chicken and 50% fruit, vegetables and botanicals, including glucosamine, chondroitin, prebiotics and turmeric. Formulated for working and active dogs; not suitable for dogs with chicken or egg allergies.
• Akela Pet Dog Training Treats 80% poultry training treats containing chicken, duck and turkey with no synthetic additives, available in 100g, 500g and 15kg bags. Designed for dog owners and trainers for use as a training reward.
• Akela Tracker Sport Dog Harness Adjustable padded dog harness with reflective piping, grab handle and five-point adjustment system, designed for working dogs, jogging, countryside walks and night-time visibility.
• Akela Anti-Wolfin' Bowl Slow-Feed Dog Bowl BPA-free melamine slow-feeding dog bowl designed to help prevent bloat, with a rubberised edge for grip. Available in medium and large sizes.
• Luxury British Made Dog Sofa Shape Dog Bed British-made sofa-shaped dog bed in brown check, hand-filled to order (not vacuum packed) and machine washable at 40°C. Available in small (70cm x 44cm) and other sizes under the Snug & Cosy brand.
• Pet Meds Online dispensing service for pet medications and veterinary products including arthritis and joint care, wormers, hepatic treatments and stress relief products. Dispensed by SQP-qualified staff for pet owners who would otherwise need to visit a specialist store or veterinary practice.
• Akela Breeder Club Membership program offering approved professional breeders up to 20% discount on selected products and hobby breeders 10% off, with easy online ordering and free puppy packs supplied to new puppy owners.
• Akela Rescues Club Program for registered animal rescue centres offering 5% ongoing discount plus 5% donation back to the rescue from each sale, with trade pricing available for rescue centres purchasing Akela food for rescue dogs or to resell.
• Subscription Service Repeat-delivery subscription offering a 5% discount on all subscription orders, with selectable delivery frequencies including weekly, fortnightly, tri-weekly, monthly, six-weekly, quarterly and bi-monthly.

Quantifiable outcome

• Free delivery threshold: £70 spend
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Wildlife Rescue Centre (unnamed)minorOthersStaff volunteer at a local wildlife rescue centre outside of work hours as part of company animal welfare commitment.
• National Re-homing Charities (unnamed)minorOthersStaff assist with home checks for national re-homing charities as part of animal welfare advocacy.
• Local Dog Clubs (unnamed)minorOthersStaff donate time to assist with local dog club training classes, making training more affordable for community members.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pet Planet: Pet Planet operates a UK online pet shop with a broad food, accessory and small-animal assortment. It serves the same type of pet owners through an e-commerce-led proposition.
• Zooplus: Zooplus is a large European online pet-supplies retailer spanning food, accessories and repeat delivery. It directly overlaps with NetPetShop's inventory-led direct-to-consumer model.
• The Pet Express: The Pet Express is a UK online pet retailer focused on food, treats, toys and accessories. Its core assortment and direct online distribution model overlap substantially with NetPetShop.
• Bitiba: Bitiba is a European online pet-supplies retailer with a broad inventory and value positioning. It is directly comparable to NetPetShop's inventory-led e-commerce model.

Emerging players

• VetUK: VetUK is a UK online pet pharmacy and accessories retailer. Its medicine, health and general-supplies categories overlap with NetPetShop's specialist product range.
• Canagan: Canagan is a UK premium pet-food brand sold through specialist and online channels. Its high-meat, premium nutrition positioning is comparable to Akela's own-brand food offering.
• Pet Drugs Online: Pet Drugs Online is a UK online pet pharmacy and supplies retailer. It directly overlaps with NetPetShop's pet-medicine, veterinary-diet and health-product offering.
• Animed Direct: Animed Direct is a UK online retailer of pet medicines, veterinary diets and general supplies. It is comparable to NetPetShop on regulated health products and e-commerce distribution.
• Natures Menu: Natures Menu is a UK premium natural pet-food brand with direct online sales and repeat-purchase behavior. It is comparable to NetPetShop's own-brand Akela nutrition proposition.

Broad incumbents

• Pets at Home: Pets at Home is a UK omnichannel pet retailer offering food, accessories, medicines and veterinary services. It is a close customer and solution analogue to NetPetShop, with a broader store and service footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about net pet shop