What agralia does

Agralia is a French agricultural trading company (négoce) headquartered in Pontonx-sur-l'Adour, operating as a wholly-owned SAS subsidiary of the Groupe Coopératif Maïsadour within its Plant Productions branch. Founded in 2001 and rebranded in May 2023 around the positioning 'the modern trading company that simplifies farmers' lives,' Agralia serves cereal, maize, sunflower, and specialty crop farmers across Southwest France, where it is the regional leader and ranks 5th nationally among French agricultural traders. Its core activity is two-sided commodity intermediation: supplying agricultural inputs (seeds, fertilizers, crop protection products) to farmers and then collecting, drying, and marketing grain harvests — including tiered humidity-based drying fees and specialty maize contracts (Waxy, Waxipro). Distribution runs through a silo/depot network and field advisors ('Conseillers terrain'), complemented by the 'aladin by Agralia' click & collect e-commerce platform (~800 users) and the 'Privilège' premium loyalty tier (~200 clients).

The company has built a digital platform layered onto the physical trading business. Infolia is a personalized extranet portal giving farmers real-time access to product flows, financial transactions, market prices, and agronomist communications. Climalia is a climate-risk insurance product (covering 15 hazards including frost, hail, drought, heat, and flooding) with three formula tiers and PAC-subsidy eligibility. Irré-LIS is a web/mobile subscription tool that delivers real-time water-balance forecasting and irrigation scheduling for corn plots. STRATELIA aggregates agronomic, technical, historical, commercial, environmental, and regulatory data to provide farm-level diagnostic and decision support. PROXILIA provides express replenishment delivery. Revenue mixes transactional grain trading margins with recurring subscription fees for digital services and insurance premiums; the company holds the AQ 00219 license for professional distribution of phytopharmaceutical products, anchoring its agrofourniture franchise.

Name

agralia

Legal name

AGRALIA SAS

Website

https://agralia.fr

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Agralia is a French agricultural trading company and subsidiary of Groupe Coopératif Maïsadour that supplies farm inputs, collects and markets grain, and provides digital farm-management services for cereal and specialty crop farmers in Southwest France.

Ownership category

akta.pro rank

Headquarters

HQ city

Pontonx-sur-l'adour

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Supply (Agrofourniture): Supplying agricultural inputs including seeds, fertilizers, crop protection products to farming operations.
2. Grain Collection and Marketing (Collecte et mise en marché): Collecting grain from farmers and facilitating its sale to downstream markets. Includes drying services with tiered pricing based on humidity levels.
3. Climalia® Climate Insurance: Insurance product covering climate risks for crop production. Eligible for PAC (Common Agricultural Policy) subsidies.
4. Irré-LIS® Irrigation Management: Subscription-based irrigation planning tool used via web on computer, tablet or smartphone.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Agralia supplies agricultural inputs (seeds, fertilizers, crop protection products) to farmers and markets cereals and oilseeds collected from their farms through a regional silo network in South-West France. It bundles the trading activity with proprietary digital services — Infolia (extranet portal), Climalia (climate insurance), Irré-LIS (irrigation tool) and STRATELIA (farm diagnostics) — and a click & collect e-commerce platform (aladin by Agralia). Drying services for collected grain are tier-priced by humidity level.

Product overview

Agralia is a modern agricultural trading company (negoce moderne) that operates as a platform-plus-modules offering. The core products include Infolia (customer portal/extranet), Climalia (climate insurance), Irré-LIS (irrigation management), and STRATELIA (farm diagnostic/decision support). These are complemented by services like PROXILIA (express replenishment/delivery), aladin by Agralia (e-commerce with click & collect and real-time stock visibility), and Privilège (premium client service). The company positions itself as 'the modern trading company that simplifies farmers' lives' by providing logistical services, commercialization advice, risk management, precision agriculture, and irrigation piloting tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Infolia Personalized extranet portal that centralizes in real-time all farm data for farmers, enabling tracking of product flows, financial transactions, seasonal information, market movements, sales contracts, and direct communication with agronomist advisors.
• Climalia
• Irré-LIS Personalized irrigation management tool accessible via internet on computer, tablet or smartphone, providing real-time predictive water balance, irrigation scheduling and water quota management for corn (consumer and seed) parcels.
• STRATELIA Farm diagnostic and decision-support suite that structures and exploits agronomic, technical, historical, commercial, environmental and regulatory data to help farmers with technical mastery and revenue management strategies.
• Agricultural Inputs Supply (Agrofourniture) Supply of agricultural inputs (seeds, fertilizers and crop protection products) to farming operations, provided through the silo network and direct sales advisors.
• Grain Collection and Marketing (Collecte et mise en marché) Collection of grain (cereals, maize, oilseeds) at silos across the territory, drying services priced by humidity level, and marketing of the collected grain to downstream markets, with specialized contracts for Waxy and Waxipro maize varieties.
• PROXILIA APPRO-LIVRAISON Express reappro (replenishment) service delivering agricultural inputs directly to farmers at the right time, providing rapid on-farm delivery as part of Agralia's proximity service model.
• aladin by Agralia E-commerce platform offering click & collect service with real-time available stock visibility, serving approximately 800 client users as part of Agralia's modern trading offer.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Groupe Coopératif MaïsadourcoreStrategic or Co-development PartnerAgralia is a subsidiary (filiale) of Groupe Coopératif Maïsadour in the Plant Productions branch (Branche Productions Végétales). Maïsadour is a large agricultural cooperative based in Haut-Mauco, registered at RCS Mont-de-Marsan. The Group provides recruitment platform and shares data infrastructure with subsidiaries. Agralia operates as the modern trading entity under this cooperative umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bunge: Global agribusiness and grain trader with European origination activities. Comparable on the grain marketing side of Agralia's business, though far larger and focused on international commodity flows.
• Louis Dreyfus Company: Global merchant of agricultural commodities with European footprint. Provides indirect competitive pressure on Agralia through downstream grain buyer relationships and pricing benchmarks.
• Limagrain: Major French cooperative and seed specialist with downstream vegetable seed and cereal activities. Comparable cooperative structure and farmer base, though more specialized in seeds and plant genetics than commodity trading.
• Axéréal: French cooperative group active in grain collection, malting barley, and crop inputs in central France. Overlaps with Agralia in core négoce activities (grain marketing, fertilizer/seed distribution) but at larger national scale.
• InVivo (including Soufflet): France's largest agricultural cooperative union with nationwide grain trading, input distribution, and agribusiness operations following its Soufflet acquisition. Competes with Agralia in grain marketing and farm supply categories at greater scale.
• Agrial: Major French cooperative with crop input, grain, and produce operations across western France. Comparable as a multi-branch cooperative with integrated agricultural supply and collection activities.
• Vivescia: French cooperative group with grain, malting, and specialty ingredient activities. Comparable in grain trading and farmer services model, though operating primarily in northern France.

Direct peers

• Euralis: French agricultural cooperative headquartered in Southwest France, providing crop inputs, grain collection, and advisory services to farmers in overlapping departments. Most directly comparable peer given shared regional geography and cooperative-backed négoce model.
• NatUp: Normandy-based French agricultural cooperative with grain collection, input distribution, and farm advisory services. Operates a similar integrated négoce-plus-services model, though in a different French region.

Others

• Cargill: Global agribusiness with grain origination, marketing, and farm input activities in France and Europe. Represents the upper-bound competitive threat on grain trading scale and downstream market access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agralia