alce srl

What alce srl does

Alce S.r.l. (operating as Alce Soliani Srl) is a privately held Italian manufacturer of outdoor wood products, founded in 1992 and headquartered in Luzzara, Reggio Emilia. The company produces a broad range of outdoor structures and accessories — gazebos, pergolas, carports, garden sheds, bungalows, treehouses, fencing, lattices, planters, outdoor flooring and cladding, playground equipment, garden and urban furniture, and semi-finished structural timber — under multiple brands including flagship AlceLiving (pressure-impregnated Swedish pine, launched 1995), Twig (continental pine for gardening/informal outdoor living, 2005), CoAn / CO+AN (proprietary conifer material launched 2013), and PINO+ (premium class-4 impregnated pine with 15-year warranty).

The company's core technology is wood treatment and processing, centered on autoclave impregnation at 10–12 atmospheres using non-toxic copper- and boron-based salts (approved under DIN 68800/3 by DIBt), thermotreatment of Swedish pine, and proprietary material formulations combining impregnation, coloration, and waterproofing in a single pressure/vacuum cycle. This is supported by an unusually dense certification stack for a mid-market Italian SME: PEFC Chain of Custody (first major Italian impregnated-wood company to obtain it), CE marking for structural timber, Ministerial Attestation as a Processing Center, ETA-20/1323 European Technical Assessment, EN 14080 glulam certification, UNI EN 1976:1998 compliance for playground equipment, and the Blue Angel (Angelo Azzurro) mark for maintenance products.

Alce sells exclusively through a network of Italian distributor partners (rivenditori) who are backed by the company's technical office with training, samples, tools, and co-marketing support. Revenue is generated through one-time product sales (catalog SKUs plus made-to-measure via Su Misura), with higher-value custom structural projects handled through the Project by Alcetech service. The company has no disclosed parent, no institutional investors, no subsidiaries, and operates solely within Italy despite holding EU-wide structural certifications. Distribution channels are supplemented by a content-driven website, downloadable price lists and catalogs in PDF/XLS, a YouTube product video channel, and participation in the MyPlant & Garden trade fair in Milan. No revenue, headcount, or ownership figures are publicly disclosed.

Name

alce srl

Legal name

Alce S.r.l.

Website

https://alceweb.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Alce S.r.l. is a privately held Italian manufacturer founded in 1992 in Luzzara that produces outdoor wood structures, accessories, and furnishings — including gazebos, carports, garden sheds, fencing, flooring, and playground equipment — sold exclusively through a network of Italian distributor partners and supported by proprietary materials, autoclave and thermal wood-treatment technology, and EU-grade certifications.

Ownership category

akta.pro rank

Product category

Outdoor Wood Products and Structures

NAICS

Wood Product Manufacturing (321), Custom Architectural Woodwork and Millwork Manufacturing (337212), Other Wood Product Manufacturing (3219)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industries

Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Wood Coatings & Finishes (IMADAKAD), Deck & Fence Painting/Staining/Sealing (HSAGADAD), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)

Keywords

• Outdoor wood structures
• Pressure-treated lumber
• Garden buildings
• Wood impregnation services
• Outdoor furniture manufacturing

Headquarters

HQ city

Luzzara

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Outdoor Wood Products Manufacturing and Sales: Alce manufactures and sells outdoor wood products including structures (gazebos, carports, sheds, bungalows, treehouses), garden accessories (trellises, planters, fences), flooring and cladding, playground equipment, garden furniture, and semi-finished wood products. Revenue is generated through one-time product sales via a distributor partner network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alce manufactures and sells outdoor wood products including structures (gazebos, carports, sheds, bungalows, treehouses), garden accessories (trellises, planters, fences), flooring and cladding, playground equipment, garden furniture, and wood semi-finished products. The company operates proprietary wood treatment technologies (autoclave impregnation, thermotreatment) and offers customization services including Project by AlceTech for fully bespoke structural solutions and AlceColor for staining. Products are sold through a network of distributor partners serving private homeowners and trade professionals in Italy and Europe.

Product overview

Alce Srl is an Italian wood products manufacturer specializing in outdoor wood applications. The company offers two main product lines: AlceLiving (premium outdoor structures) and Twig (gardening/outdoor living), along with exclusive materials CoAn and PINO+. The portfolio includes structures and coverings (gazebos, carports, garages), garden products (lattices, planters, fencing), flooring and cladding, casettes/bungalows, children's play equipment, and garden/urban furniture. Services include custom design (Project by AlceTech), staining (AlceColor), and made-to-measure products. The company has been active since 1992, with its flagship AlceLiving line launched in 1995.

Differentiator

Problem solved

Functional benefit

Brands

• AlceLiving: Flagship product line featuring complete range of structures and accessories in pressure-treated wood for outdoor use with high-quality Swedish Pine and careful design. Includes pavilions, carports, floors, coverings, pools, huts, bungalows, and structural fir laminate profiles.
• Twig
• CoAn
• PINO+
• Evolving Outdoor
• AlceTech

Products and services

• AlceLiving Flagship product line featuring a complete range of outdoor structures and accessories in high-quality pressure-impregnated Swedish pine wood, including gazebos, carports, garages, garden houses, flooring, cladding, and structural profiles. Targeted at homeowners and professionals seeking premium outdoor wood solutions.
• Twig Product line designed for gardening and informal outdoor living using continental pine wood, offering quality products in an easy and informal style for budget-conscious gardening projects.
• Twig Superior Premium tier of the Twig line offering higher quality specifications and an extended 10-year warranty against mold, fungus, and decay for gardening and informal outdoor living customers.
• CoAn (CO + AN) - Conifera Antichizzata Innovative proprietary material obtained from conifer wood through controlled and certified treatments, featuring unique texture from a special mix of processing and coloration techniques. Available in bulk profiles for custom solutions and standard structures in kit form, pressure-impregnated in autoclave class 3 for indoor and outdoor use.
• PINO+ Upgrade of autoclave-impregnated pine featuring superior assortment and processing quality, warm chestnut colour penetrating deep into the profile section, waterproofing component, and class 4 pressure impregnation with 15-year warranty. Ideal for outdoor flooring, cladding, fencing, paneling, and structures.
• Pino Termotrattato (Thermotreated Pine) Thermo-modified Swedish pine that undergoes thermal modification process achieving characteristic brown coloration without chemicals, making it more stable and naturally resistant against fungi, moulds, and decay. Nordic European origin with slower growth for superior fibre quality. Ideal for outdoor flooring and cladding.
• Project by AlceTech Custom structural design service providing highly personalized turnkey solutions with advanced manufacturing precision from wood cutting to complete structure delivery and assembly support. Targeted at trade professionals and customers with complex custom project requirements.
• AlceColor Wood staining and finishing service offering various colours including classic walnut, modern gray, white, blue, sage green, lilac, salmon, and dove grey for product customisation and finishing across Alce wood products.

Quantifiable outcome

• 10-year standard warranty on AlceLiving and Twig Superior products, extendable to 15 years for PINO+ and verniciati color noce products
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WEKA Holzbau: WEKA Holzbau is a leading German manufacturer of outdoor wood structures (gazebos, pavilions, carports, garden sheds, carports, saunas) sold through dealer networks — directly comparable to Alce in product category, materials (treated Nordic pine), customer base (DIY homeowners and trade), and channel model (distributor partners).
• Karibu Holztechnik: Karibu is a German manufacturer of outdoor wood products including garden sheds, pavilions, saunas, and carports, sold through European retail/dealer networks. Directly comparable to Alce in core category (treated outdoor wood structures), distribution approach, and DIY/trade customer segments.
• Skan Holz: Skan Holz is a German manufacturer of outdoor wooden structures (carports, pavilions, garden houses, summerhouses) using pressure-treated Nordic pine, sold across European markets through retail and dealer channels — closely comparable to Alce in materials, product types, and go-to-market.
• Palmako: Palmako is an Estonian manufacturer of outdoor wood products (log cabins, garden houses, pavilions, fencing, decking) with pan-European distribution. Highly comparable to Alce as a Nordic-source pine manufacturer serving outdoor-living segments through dealer networks.
• Pineca: Pineca is a Polish manufacturer of wooden garden houses, cabins, carports, and outdoor structures sold across Europe — comparable to Alce in product category (treated timber outdoor structures) and multi-country dealer distribution, with overlap on homeowner DIY and small-builder segments.

Broad incumbents

• Biohort: Biohort is an Austrian manufacturer of premium garden sheds, storage boxes, and outdoor structures (primarily metal but with wood-like finishes) sold across Europe through dealer networks. Comparable to Alce as an outdoor-structure specialist addressing the same homeowner/trade segments, though operating in metal rather than treated wood.
• Keter: Keter is a large global manufacturer of resin-based outdoor furniture, storage sheds, and garden structures. Comparable to Alce in addressing the same consumer need (outdoor structures and garden living) but at much larger scale and with composite/resin materials rather than treated wood.

Emerging players

• Woodn Industries: Woodn Industries is an Italian manufacturer of wood-polymer composite profiles for outdoor cladding, decking, and architectural applications. Comparable to Alce as an Italian outdoor-wood products company addressing architect/specifier channels, but using composite materials rather than treated natural wood.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXmvmEQ7VeOMlgPPlQdwxIA/featured
• LinkedInlinkedin.com/company/alce-s-rl

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alce srl