by m

What by m does

Agence BY M is a private, founder-owned boutique communication agency (legal entity "Agence BY M", SIRET 81014742100012) headquartered at 91 Route Nationale, 35650 Le Rheu, Brittany, France, with its primary market positioning centered on Rennes. Founded circa 2015 by Magalie Morin — whose background combines an entrepreneurial family upbringing and a high-level motorsport career (rally racing including the Rallye des Gazelles and Africa Eco Race podiums) — the firm operates as a full-service creative agency delivering brand strategy, visual identity and naming, web design (vitrine and e-commerce), packaging design, print/editorial design, photography and videography, and digital communication consulting. Service delivery is built around a lean internal core that orchestrates a curated external bench of graphic designers, photographers, developers, copywriters, SEO specialists and printers.

The agency's deliberate vertical focus spans health, beauty and wellness, sports and fitness, tourism, hospitality and gastronomy, with additional work in automotive and local retail. Its client base is overwhelmingly SMB, with one disclosed mid-market anchor (Fitness Park Rennes, relationship of 3+ years). Pricing is project-based and quote-driven (no public pricing, no subscription or retainer model), and go-to-market is sales-led and founder-driven via direct outreach, referrals, organic presence on Instagram (@agencebym) and LinkedIn, and inbound through the agencebym.com contact form. No technology platform, software product, API, app, or AI tooling is offered; the business is a pure professional-services model with no disclosed headcount, funding, or revenue figures.

Name

by m

Legal name

Agence BY M

Website

https://agencebym.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Agence BY M is a founder-owned boutique communication agency in Le Rheu/Rennes, Brittany, providing project-based brand strategy, identity, web design, packaging, print, and photo/video services primarily to SMB clients in health, beauty, sports, tourism, gastronomy, and automotive.

Ownership category

akta.pro rank

Product category

Creative Communication Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand strategy services
• Visual identity design
• Website design development
• Packaging design services
• Creative communication agency

Headquarters

HQ city

Le Rheu

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Creative and Communication Services: By M generates revenue through project-based professional services including brand strategy, visual identity design, web design and development, packaging design, photography and video production, print/editorial design, and digital communication consulting. Each engagement is tailored, and pricing is likely quote-based rather than publicly listed. No subscription or recurring revenue model is described.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

By M is a full-service communication agency offering strategic brand identity development (naming, visual identity), website design and e-commerce development, packaging design, print/editorial design, and photography/videography. Services span digital and physical mediums and are delivered as integrated, bespoke creative projects tailored to each client, primarily for small-to-medium businesses in Brittany, France.

Product overview

Agence By M is a communication agency offering a unified suite of creative services centered on brand strategy and storytelling. The core offering combines brand identity development (naming, visual identity, branding) with digital production (websites, e-shops), physical brand touchpoints (packaging, print/editorial), and content creation (photography, videography). Rather than a modular software platform, By M delivers integrated creative projects where these services are combined on a per-client basis to create cohesive brand experiences across digital and physical channels.

Differentiator

Problem solved

Functional benefit

Named customers21 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fitness Park RennescoreStrategic or Co-development PartnerBy M has maintained an ongoing digital marketing and branding partnership with Fitness Park Rennes for more than three years. The collaboration is described as a real pleasure, marked by professionalism, reactivity, and a strong personal connection. Patrick Charmel, Commercial Director at Fitness Park, provided a testimonial praising the partnership. This is the agency's most explicitly referenced long-term client partnership.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BETC Paris: BETC is one of France's largest and most awarded full-service creative agencies, serving global brands across advertising, branding, and digital. It is comparable to By M as a higher-end reference point in the French creative-agency landscape, illustrating the scale ceiling By M would need to scale toward to win larger brand budgets.
• Publicis Groupe: Publicis is the world's largest advertising and communications group, with deep French roots and agencies spanning creative, digital, media, and branding. It is comparable as the broad incumbent that defines the upper bound of the French agency ecosystem against which boutique studios like By M position.
• Havas Creative: Havas is a major global advertising and communications network headquartered in France, offering creative, media, and digital services worldwide. It is comparable as a French-headquartered broad incumbent whose creative agencies compete for the same brand-budget pool By M targets.
• Superunion: Superunion is a global branding agency specializing in brand strategy, identity, and experience design across multiple sectors. It is comparable to By M as a specialist in brand identity and strategic branding engagements, but operating at significantly larger scale and across broader geographies.
• Jellyfish France: Jellyfish is a global digital marketing and creative agency with a substantial French presence, offering branding, content, and digital media services. It is comparable as a broader-scope agency operating in the same French market for clients seeking integrated digital and brand solutions.
• Klee Group: Klee Group is a French digital and consulting firm combining creative, technology, and strategy services for enterprise and mid-market clients. It is comparable to By M as a France-based agency offering integrated brand and digital services, though at materially larger scale and with technology capabilities beyond By M's scope.

Direct peers

• Royalties: Royalties is a French creative and digital agency offering branding, web design, and communication services, with strong roots in western France. It is directly comparable to By M as a similarly sized, full-service French creative boutique targeting SMB and mid-market clients across digital and physical brand touchpoints.
• Eskimoz: Eskimoz is a French digital marketing and web agency specializing in SEO, web design, and digital strategy for SMBs and mid-market clients. It is comparable to By M as a French agency targeting similar SMB segments with bundled digital and brand services, though with greater emphasis on performance marketing.
• Vanksen: Vanksen is a French digital agency offering web design, branding, and digital marketing services with offices in multiple French cities. It is comparable to By M as a regional French creative/digital agency serving SMB and mid-market clients with full-service communication offerings.

Regional players

• Tiz Creative Agency: Tiz is a French creative agency offering branding, web design, and communication services to regional clients. It is comparable to By M as a similarly scoped French creative boutique competing for the same SMB communication budgets in regional France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agence-by-m
• Instagraminstagram.com/agencebym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about by m