acts on stage
Acts on Stage is a Seattle-based nonprofit community theater producing professional performances, teen musicals, artist development, and applied theater workshops that center People of Color and People of Faith across the Pacific Northwest.
- Company typePrivate
- Founded-
- HeadquartersSeattle, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What acts on stage does
Acts on Stage is a Seattle-based nonprofit community theater organization founded by Michelle Lang-Raymond and Isiah Anderson Jr., focused on producing theater performances and arts programs that center the stories, artists, and audiences of People of Color and People of Faith. Its core programs include the Acts on Stage Theater Company (a professional season of three small-to-medium cast productions running September to May), Renaissance 20 (artist development coaching for aspiring performers aged 15+), Beyond Teen Summer Musical (regional co-production partnerships with NW theater programs for teen casts aged 13–18), the Art of Tough Talks (an applied theater workshop methodology created by Lang-Raymond in 2014 for facilitating dialogue on polarizing topics such as justice, equity, and identity), Faith Forums (community gatherings blending arts and faith), and the That's My Play Cousin online marketplace for scripts and digital content authored by writers of color and faith.
The organization's underlying "technology" is the Art of Tough Talks applied theater facilitation methodology — a human-centered, in-house IP asset developed by the co-founder — combined with a community-led engagement infrastructure (Avada-themed WordPress site, Constant Contact mailing list, DonorPerfect donation processing, social channels on Facebook/Instagram/YouTube, and an e-commerce store). No proprietary software platform, mobile application, or AI components are disclosed. Operational support comes from a 10-member board of directors, an Operations Director, and seasonal youth staff hired through a 2021 partnership with The Voices Project.
Acts on Stage generates revenue through four primary streams: (1) ticket sales from its professional season, (2) merchandise sales (t-shirts priced $25–$35, plus the 28 Days Guide), (3) charitable donations including Giving Tuesday and monthly giving programs, and (4) digital content sales via the That's My Play Cousin store. It pursues a community-led go-to-market model — word-of-mouth, social media, mailing list, and partnerships with NW regional theater programs — and targets four primary personas: People of Color and Creatives of Faith, aspiring performers (15+), teens (13–18) in regional musical programs, and organizations/institutions seeking dialogue facilitation. Headcount, financial figures, and explicit founding year are not disclosed.
acts on stage firmographics
Firmographics- Name
- acts on stage
- Legal name
- Acts On Stage, Inc.
- Website
- https://actsonstage.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Acts on Stage is a Seattle-based nonprofit community theater producing professional performances, teen musicals, artist development, and applied theater workshops that center People of Color and People of Faith across the Pacific Northwest.
- Ownership category
- akta.pro rank
acts on stage industry classification
Industry- Product category
- Community Theater and Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (711110), Independent Artists, Writers, and Performers (711510), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
- akta.pro secondary industries
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Children’s & Youth Theatre (MPAGABAE), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)
Keywords
Where acts on stage is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
acts on stage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Sales: Revenue from live theater performances and productions including their professional theater season featuring small to medium cast shows.
- Merchandise Sales: Sale of branded merchandise including t-shirts (priced $25-$35) and the 28 Days Guide.
- Donations and Contributions: Charitable donations from supporters, including Giving Tuesday campaigns and monthly giving programs to support programs like Renaissance20.
- Digital Content Sales: Sale of scripts, performable literature and digital content through That's My Play Cousin online store for independent writers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Acts on Stage T-Shirts |
| Unit Pricing | Pay-as-you-go | 28 Days Guide |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
acts on stage product offering
Product offeringCore offering
Acts on Stage produces professional theater performances centered on characters, themes, and narratives particular to People of Color and People of Faith. It also offers artist coaching and mentoring, teen musical programs, arts-and-faith forums, applied-theater workshops for difficult conversations, online scripts and performable literature, and branded merchandise.
Product overview
Acts on Stage is a community theater organization offering a portfolio of performing arts programs. Its core offerings include the Acts on Stage Theater Company (producing professional theater productions), Renaissance 20 (artist development mentoring), Beyond Teen Summer Musical (regional teen musical partnerships), Faith Forums (arts and faith gatherings), and The Art of Tough Talks (applied theater workshops). Supporting these programs are the That's My Play Cousin online store for scripts and creative content, and the Acts on Stage Store for merchandise. The organization focuses on elevating stories, narratives, and talents of People of Color and Creatives of Faith.
Differentiator
Problem solved
Functional benefit
Brands
- That's My Play Cousin: An online store featuring scripts, performable literature and digital content created by People of Color and People of Faith that actively promotes and supports the same.
Products and services
- Acts on Stage Theater Company A professional theater company dedicated to creating and staging productions written by or featuring characters, themes, and narratives particular to People of Color and People of Faith, operating a season of small- to medium-cast shows from September to May.
- Renaissance 20 An artist-development coaching and mentoring program for aspiring performers aged 15 years and older.
- Beyond Teen Summer Musical A program that partners with theater programs in Northwest regional cities to stage local versions of the annual Teen Summer Musical, featuring an elite touring company of teens from Seattle's Teen Summer Musical.
- The Art of Tough Talks An applied-theater and interactive workshop created by Michelle Lang-Raymond to foster conversation, reflection, education, and actions that lead to problem solving on difficult topics such as justice, equity, politics, and identity.
- Faith Forums Community gatherings featuring lectures by artists on themes related to arts and faith, supplemented by weekly digital video content delivered directly to subscribers.
- That's My Play Cousin An online store featuring scripts, performable literature, and digital content created by People of Color and People of Faith, designed to help independent writers collect, promote, and sell their work globally.
- Acts on Stage Store An e-commerce store selling Acts on Stage merchandise, including t-shirts and the 28 Days Guide.
Companies that use acts on stage
Customer profileSegments5 records
Ideal customer profiles5 records
acts on stage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
acts on stage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Voices ProjectcorePartnership with The Voices Project (www.VoicesProject.com) enabled hiring of college students including Sydney Coleman, Jaeden Thomas, Kiara 'Clutch' Turner, Michela 'LaLa' Walker, Jaydon Beleford and Akila Griffin. These staff members participate in weekly leadership development classes and projects.
- Teen Summer MusicalcoreProducers of Seattle's Teen Summer Musical partner with theater programs in other NW regional cities through the Beyond TSM program to stage local versions of the annual showstopper production.
- NW Regional Theater ProgramsminorLocal theater programs in Northwest regional cities that partner with Beyond TSM to re-stage productions using local actors as ensemble, crew, marketing and administration. AOS provides scripts, rights, Principle Casting, and Production Team.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
acts on stage competitors and assessment
Company assessmentDirect peers
- Penumbra Theatre Company: St. Paul, MN nonprofit African American theater company with a Center for Racial Healing and extensive education/outreach programming. Comparable in its identity-centered artistic mission, education arm, and community dialogue work.
- Theater of Witness: Applied theater company founded by Teya Sepinuck that uses performance to facilitate dialogue on divisive social issues with marginalized communities. Highly comparable to Acts on Stage's Art of Tough Talks methodology and mission.
- The Black Rep: St. Louis-based professional African American theater company producing a season of productions and educational programs. Comparable professional theater company model serving POC audiences and touring community work.
- Mixed Blood Theatre: Minneapolis-based nonprofit theater known for diverse casting and radical inclusion, with community engagement programming. Comparable in using theater as a vehicle for cross-cultural dialogue and community representation.
- East West Players: Los Angeles-based Asian American theater company producing a professional season plus arts education and community programs. Closely comparable in being an identity-focused nonprofit theater with parallel artistic and educational programming.
- INTIMAN Theatre: Seattle-based nonprofit theater producing a season of productions and community programming in the same Pacific Northwest market. Comparable as a regional nonprofit theater operating in overlapping geography and audience.
- Cornerstone Theater Company: Los Angeles-based community theater that creates original work with non-actors and partners with local organizations nationwide. Comparable in its community-driven, applied theater approach and partnership/licensing model.
- National Black Theatre: Harlem-based nonprofit theater dedicated to producing work rooted in the African diaspora, with education and community programs. Directly comparable mission and structure to Acts on Stage's POC-centered, community-engaged theater model.
Broad incumbents
- Steppenwolf Theatre Company: Large Chicago-based nonprofit theater with extensive education and community programs. Comparable as an established nonprofit producing theater with a community engagement arm, but much larger in scale and not identity-focused.
- Seattle Repertory Theatre: Major LORT regional theater in Seattle producing a full season with education programs. Comparable as the leading nonprofit theater in Acts on Stage's home market, with overlapping audiences and educational programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
acts on stage social profiles
Digital presenceacts on stage financial estimates
Financial estimateRevenue estimate
Valuation estimate
acts on stage leadership team
Management profileNumber of profiles
Profiles13 records
acts on stage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
acts on stage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about acts on stage
What does acts on stage do?
Acts on Stage produces professional theater performances centered on characters, themes, and narratives particular to People of Color and People of Faith. It also offers artist coaching and mentoring, teen musical programs, arts-and-faith forums, applied-theater workshops for difficult conversations, online scripts and performable literature, and branded merchandise.
Is acts on stage a public or private company?
acts on stage is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was acts on stage founded?
acts on stage was founded in -1.
Where is acts on stage based?
acts on stage is headquartered in Seattle, United States, in the North America region.
How does acts on stage make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, donations and Contributions and digital Content Sales.
Who are acts on stage's main competitors?
Direct peers on record are Penumbra Theatre Company, Theater of Witness, The Black Rep, Mixed Blood Theatre, East West Players, INTIMAN Theatre, Cornerstone Theater Company and National Black Theatre. Broad incumbents are Steppenwolf Theatre Company and Seattle Repertory Theatre.
Does acts on stage have an API?
No public API is recorded for acts on stage.
What industry is acts on stage in?
acts on stage's product category is Community Theater and Performing Arts. Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music), with a secondary code of EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater). Its NAICS code is 711110 and its SIC code is 7900.