action maker

What action maker does

Action Maker BVBA is a privately held, founder-owned teambuilding event operator headquartered in Gentbrugge, Belgium. Founded in 2010 by Frederiek Troubleyn, a former competitive fencer, the company organizes team-building activities, workshops, and city games for corporate clients, groups, and associations throughout Belgium. Its service is delivered in Dutch, French, and English, with operational coverage spanning Flanders including city games in Ghent, Bruges, and Antwerp.

The company offers a catalog of more than 50 unique activities segmented into Indoor, Outdoor, Active, InnovAction (tech-forward experiences such as VR, drone flying, lightsaber fencing, and laser biathlon), City Games, and Workshop categories. There is no proprietary technology platform, mobile app, or API; the product is a physical experience portfolio delivered by in-house animators and selected subcontractors using portable kits such as mobile escape-room cases, biathlon rifles, drones, VR headsets, sumo suits, archery equipment, and blacksmithing tools. Activities include signature fencing initiations inspired by the founder's competitive background.

Action Maker generates revenue through quote-based event fees billed to corporate and group clients, with pricing determined by activity type, group size, duration, and location. Distribution is direct-to-consumer via the actionmaker.be website, where prospective customers submit quote requests. The company reports 10,000+ satisfied customers and a 98% positive review rate, with named enterprise and government clients including the European Council, European Commission, Siemens, Proximus, NMBS, Adecco, UGent, and The Reference. There are no disclosed funding rounds, subsidiaries, partnerships, patents, or AI capabilities.

Name

action maker

Legal name

Action Maker BVBA

Website

https://actionmaker.be

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Action Maker BVBA is a Belgian teambuilding event company offering 50+ corporate team-building activities, workshops, and city games in Flanders, serving enterprises, government bodies, and groups across Belgium since 2010.

Ownership category

akta.pro rank

Product category

Corporate Team-Building Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Corporate team-building activities
• Company team events
• Outdoor team-building activities
• Indoor team-building activities
• Corporate workshop facilitation

Headquarters

HQ city

Gentbrugge

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Teambuilding Activities and Events: Action Maker generates revenue by providing teambuilding activities, workshops, city games, and event services to corporate clients and groups. Pricing is quote-based, determined by activity type, group size, duration, and location requirements. Services are booked directly with the company for specific events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Action Maker organizes and facilitates team-building activities, workshops, games, and city experiences for companies, public-sector bodies, educational institutions, clubs, associations, and other groups. Its catalog spans indoor, outdoor, active, innovative, workshop, themed-game, and city-game formats, with activities delivered by experienced animators at venues or client-preferred locations in Belgium.

Product overview

Action Maker is a Belgian teambuilding event company offering 50+ unique activities organized across multiple categories: Indoor activities (fencing, escape rooms, VR, laser shooting, sumo wrestling, drone flying), Outdoor activities (archery, axe throwing, GelBlaster, medieval activities), Workshops (wine, chocolate, beer tasting, blacksmithing, birds of prey), City Games (Ghent, Bruges, Antwerp themed tours), and Teambuilding Games (murder mysteries, The Mole-inspired games, spy academy, Space Games, Highland Games, Fort Boyard, Olympic Games, Innovation Games). The company operates from Gentbrugge, Belgium, with 15+ years of experience serving 10,000+ satisfied customers, organizing activities themselves with experienced animators and reliable subcontractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Fencing Initiation (Indoor) [Scherminitiatie (Indoor)] An indoor team-building fencing activity in which participants learn basic stance, footwork, and attack and defense movements under professional instruction.
• Fencing Initiation (Outdoor) [Scherminitiatie (Outdoor)] An outdoor team-building fencing activity that teaches fundamental techniques with professional equipment and safety gear.
• Mobile Escape Room (Indoor) [Mobiele Escape Room (Indoor)] An indoor mobile escape-room experience using portable cases such as Nuclear Box and Magic Bomb, in which teams solve puzzles to defuse bombs or save the world.
• Mobile Escape Room (Outdoor) [Mobiele Escape Room (Outdoor)] An outdoor mobile escape-room experience in which teams solve puzzle challenges together under time pressure.
• Drone Flying [Dronevliegen] A team activity led by certified pilots in which participants learn the basics of drone flying, practice with professional drones, and complete team challenges.
• Virtual Reality A virtual-reality team-building experience featuring challenges such as bomb defusal, Beat Saber, The Plank Experience at heights, and International Space Station exploration.
• Laser Rifle and Sport Pistol (Indoor) [Laser karabijn- en sportpistool (Indoor)] An indoor infrared biathlon shooting activity using converted biathlon rifles and console feedback that displays participants' shooting patterns.
• Laser Rifle and Sport Pistol (Outdoor) [Laser karabijn- en sportpistool (Outdoor)] An outdoor infrared biathlon shooting activity on biathlon targets, with console feedback available for coaching team members.
• Lightsaber Fencing (Indoor) [Lightsaber Schermen (Indoor)] An indoor Star Wars-inspired lightsaber fencing activity, described as the fourth fencing discipline and guided by one of Flanders' first certified instructors.
• Lightsaber Fencing (Outdoor) [Lightsaber Schermen (Outdoor)] An outdoor Star Wars-inspired activity in which participants learn lightsaber fencing as a Jedi or Sith under professional guidance.
• Arrow Tag (Indoor) [Arrow Tag (Indoor)] An indoor archery-tag activity in which participants shoot soft foam arrows in challenges combining action, strategy, and teamwork.
• Arrow Tag (Outdoor) [Arrow Tag (Outdoor)] An outdoor archery-tag activity combining action, strategy, and cooperation through the use of soft foam arrows.
• Sumo Wrestling (Indoor) [Sumoworstelen (Indoor)] An indoor sumo-wrestling activity in which participants wear inflatable sumo suits and push or pull opponents until one falls, following a traditional Japanese sumo greeting.
• Sumo Wrestling (Outdoor) [Sumoworstelen (Outdoor)] An outdoor sumo-wrestling activity using inflatable single and double sumo suits, in which participants compete to push opponents off the mat.
• Blowgun Shooting (Indoor) [Blaaspijpschieten (Indoor)] An indoor blowgun-shooting activity that introduces the history of blowguns and holds competitions using blowpipes of three different lengths.
• Blowgun Shooting (Outdoor) [Blaaspijpschieten (Outdoor)] An outdoor blowgun-shooting activity for all ages that includes a history introduction and competition using pipes of varying lengths.
• Laser Clay Pigeon Shooting (Indoor) [Laser Kleiduifschieten (Indoor)] An indoor laser clay-pigeon shooting activity using original Winchester rifles, five targets, and an infrared system that is safe for the location.
• Laser Clay Pigeon Shooting (Outdoor) [Laser Kleiduifschieten (Outdoor)] An outdoor laser clay-pigeon shooting activity using laser guns that react to special clay targets and cause no damage to the location.
• Archery [Boogschieten] A classical archery activity requiring concentration, technique, and precision, taught by experienced instructors in a safe environment.
• Crossbow Shooting [Kruisboogschieten] A crossbow-shooting activity requiring precision, concentration, and a steady hand, with safety instruction and team competition.
• Air-Pressure Pistol and Carbine Shooting [Luchtdruk pistool- en karabijnschieten] An air-pressure pistol and carbine shooting activity requiring precision, concentration, and a steady hand, delivered by professional instructors in a safe environment.
• Axe Throwing [Bijlwerpen] An accessible axe-throwing activity in which most participants hit the target within their first 5–10 throws and learn that rhythm matters more than brute strength.
• GelBlaster A paintball alternative using safe, eco-friendly gel projectiles to provide action and competition without paint, mess, or protective coveralls.
• Blacksmithing [Kunstsmeden] A blacksmith workshop in which participants forge company logos or names under expert guidance and take home their individual creations.
• Birds of Prey Workshop [Roofvogelworkshop] A birds-of-prey workshop featuring a demonstration, opportunities to fly several birds, instruction in luring and an ancient falconry knot, and a concluding bird show.
• Firewalking [Vuurlopen] A firewalking activity based on courage and trust in oneself and other participants, designed to strengthen team bonds through a distinctive shared experience.
• Alpaca Workshop A workshop with alpacas that provides direct feedback on human behavior and explores trust, communication, and leadership within teams.
• Sheep Herding [Schapendrijven] A sheep-herding activity in which participants learn the basics of working with Border Collies, use commands, and herd sheep through an obstacle course.
• Djembe Workshop (Outdoor) [Djembe Workshop (Outdoor)] An outdoor drumming workshop in which participants make music together to create a shared experience and positive group feeling through ensemble playing.
• Djembe Workshop (Indoor) [Djembe Workshop (Indoor)] An indoor djembe drumming workshop that strengthens team spirit through collaborative music-making and positive group dynamics.
• Wine Workshop [Wijnworkshop] An interactive wine workshop led by a sommelier that teaches groups about wine through experimental tastings, challenges, and curated bottles.
• Chocolate Workshop [Chocoladeworkshop] A chocolate workshop led by a professional chocolatier that covers tempering, decorating, and collaborative creation of chocolate treats.
• Beer Tasting [Biertasting] A group beer-tasting experience covering diverse beer styles and facts, with alcohol-free options available.
• Taste Test [Smaaktest] A sensory activity that challenges participants' senses of taste, smell, and touch using beer, cola, cheese, herbs, and other items and can be combined with a quiz.
• Spy Academy/James Bond (Indoor) [Spy-academy/James Bond (Indoor)] An indoor spy-academy activity in which colleagues complete shooting, Morse-code, and fencing challenges to form a team of secret agents.
• Spy Academy/James Bond (Outdoor) [Spy-academy/James Bond (Outdoor)] An outdoor spy-academy activity in which participants use Morse code, shooting accuracy, insight, and fencing skills, with an optional cocktail workshop.
• The Mole Hunt (Indoor) [De Mollenjacht (Indoor)] An indoor game inspired by The Mole in which secret saboteurs disrupt team missions while the other participants try to identify them.
• The Mole Hunt (Outdoor) [De Mollenjacht (Outdoor)] An outdoor game based on The Mole in which saboteur elements require teams to work together and outsmart the mole.
• Murder Dinner [Moorddiner] A murder game in which participants identify a killer by earning clues through group challenges and using detective elements.
• Chain Reaction A collaborative Rube Goldberg machine-building activity using materials such as marble runs, dominoes, LEGO blocks, and electrical devices.
• Groupo Universalis A team competition inspired by Homo Universalis that challenges participants to demonstrate versatility and collaboration across diverse activities.
• Murder Mystery (Indoor) [Moord Mystery (Indoor)] An indoor Cluedo-style murder mystery in which participants use detective hats and magnifying glasses to solve a case.
• Murder Mystery (Outdoor) [Moord Mystery (Outdoor)] An outdoor Cluedo-style murder mystery featuring communication games, shooting skills, and Cluedo croquet.
• Innovation Games (Indoor) [Innovation Games (Indoor)] An indoor, future-focused team-building event combining VR brain experiences, drone flying, laser biathlon, escape boxes, GelBlaster, and lightsaber fencing.
• The Others (Indoor) [De Anderen (Indoor)] An indoor game inspired by The Traitors in which hidden saboteurs must be identified through strategic discussion and voting.
• The Others (Outdoor) [De Anderen (Outdoor)] An outdoor game inspired by The Traitors in which participants identify hidden traitors through tactical play, strategy, and persuasion.
• The Office Games A team competition that reveals office talents through challenges such as paper-airplane construction, word writing, and office-chair racing.
• The Space Games [De Space Games] A space-themed team-building activity featuring lightsaber fencing, spaceship repair, space communication, and a competition involving cosmic-radiation protection drinks.
• Football Mania (Indoor) [Voetbalmanie (Indoor)] An indoor football-themed event featuring football bowling, football darts, a football quiz, football snooker, and a mini table football game.
• Football Mania (Outdoor) [Voetbalmanie (Outdoor)] An outdoor football-themed event featuring football bowling, darts, a quiz, snooker, and mini table football.
• TeamBooster A customizable team-building activity with exercises focused on cooperation, with optional coaching sessions.
• Excalibur A team challenge in which participants free a sword locked with chains by completing challenges that reveal code digits.
• The Funny Olympic Games An Olympic-style team competition in which groups represent countries and compete in relay races, sumo wrestling, tug-of-war, and skills tests.
• The Highland Games [De Highland Games] A Scottish-themed team event featuring hay-bale throwing, axe throwing, tug-of-war, and horseshoe throwing in a Highland atmosphere.
• The Swedish Games [De Zweedse Games] A Swedish variation on Highland Games featuring biathlon shooting, kubb, IKEA puzzles, and Swedish meatballs in a Swedish-themed setting.
• Expedition Robinson [Expeditie Robinson] A Robinson expedition-inspired event with survival skills, fire mastery, weapons handling, and coconut challenges for two competing camps.
• Medieval Day [Middeleeuwse Dag] A medieval-themed day with crossbow shooting, axe throwing, fencing, horseshoe throwing, and monk secrets, preferably held at a castle.
• Fort Boyard A Fort Boyard-inspired competition with time-bound challenges in different rooms testing logic, physical skills, accuracy, agility, and taste.
• Carnival Fair [De Kermis] A carnival-themed activity featuring a duck pond, shooting gallery, strength tester, target games, and an optional fortune teller.
• Traditional Folk Games (Outdoor) [Volksspelen (Outdoor)] An outdoor activity featuring traditional Dutch games such as sjoelbak, coin throwing, darts, and spiral burners.
• Ghent Stroppen Tour [Gentse Stroppentocht] A Ghent city game featuring a photo quest in Patershol, urban golf, semaphore alphabet, graffiti spotting, and gin and fruit-juice tasting.
• Ghent City Game [Gents Stadsspel] A Ghent city adventure in which participants follow Texas Jones to locate Emperor Charles' three legendary cups hidden near ten important monuments.
• Antwerp Straffe Handjes City Game [Antwerpse Straffe Handjes] An Antwerp-themed city tour with photo quests, basketball shooting at landmark locations, Antwerp-symbol recognition, and chocolate tasting.
• Bruges Metten City Tour [Brugse Metten Tocht] A Bruges city game featuring urban golf, Belfry-symbol recognition, jenever tasting, a quiz, and an optional challenge involving Bruges sayings.

Quantifiable outcome

• 10,000+ satisfied customers served
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BeTropolis: Belgian teambuilding and city game operator based in Belgium, offering directly comparable group activities, escape rooms and city quests to corporate clients — same target market and delivery model as Action Maker.
• Crazy Dog Events: Belgian provider of team events, group activities and outdoor experiences for companies — operates in the same Flanders/Belgium corporate teambuilding niche as Action Maker.
• Teambuilding.be: Belgian teambuilding marketplace and organiser connecting companies with activity providers across Belgium — directly competes for the same corporate bookers as Action Maker.
• Adrénaline Events: Belgium-based organiser of adrenaline, outdoor and group activities for corporate teambuilding, overlapping significantly with Action Maker's outdoor/action portfolio.

Regional players

• Wildgoose: UK-based corporate teambuilding and team events agency offering similar activity-based and city game experiences — comparable product and B2B model but focused on the UK market.
• TeamBonding: US-based corporate team building event company with a broad portfolio of in-person and virtual activities — same corporate teambuilding category but operating in North America rather than Belgium.
• The Activities Company: UK corporate events and team activities provider offering comparable multi-activity packages to companies, similar in product breadth but serving UK clients.
• Original Outdoors: UK organiser of outdoor team building, activity days and corporate events — comparable activity-based product mix and B2B buyer profile, but UK-focused.

Emerging players

• City Tours Belgium: Belgian operator of city tours and themed group activities in Ghent, Bruges and Antwerp — partial overlap with Action Maker's City Games category.

Broad incumbents

• Eventbrite: Global events marketplace and ticketing platform with significant presence in corporate event discovery — adjacent competitor for the broader experiential events category though not a direct activity provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/action-maker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about action maker