Adrenaline-Events

Name

Adrenaline-Events

Legal name

Adrenaline-Events

Website

https://adrenaline-events.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Team Building & Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE)

akta.pro secondary industries

Corporate Retreats & Team Offsites (Non-incentive) (THAHAMAL), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Corporate team building
• Outdoor adventure events
• Event management services
• Incentive activities
• Company excursion planning

Headquarters

HQ city

Stavelot

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Team Building Events: The company generates revenue through organizing and facilitating custom team building events for corporate clients. Services include activity coordination, professional instructors, equipment provision, and venue management. Revenue is project-based, varying by group size, activity selection, duration, and customization level.
2. Catering & Seminar Services: Catering services are offered as an add-on to team building programs, including buffets, unique menus, and venue selection. Seminar facilities and custom event locations are also provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Adrenaline-Events organizes and facilitates custom corporate team building events in the Belgian Ardennes, offering roughly 20 themed modules grouped into Teambuilding Concepts, Relax & Soft, and Outdoor Adventures & Motor activities, supported by catering, seminar venue services, and a tree-planting sustainability initiative called Green Touch.

Product overview

Adrenaline-Events is a Belgian team building and corporate events company with over 25 years of experience operating in the Ardennes region. The company offers a comprehensive portfolio of team building activities organized into three main categories: Team Building Concepts (core program with ~20 themed modules), Relax & Soft (wellness activities), and Outdoor Adventures & Motor (adrenaline and sports activities). The product line spans culinary experiences (Cooking Class, Chocolate Factory, Cocktail Clinic), sports adventures (Kayak, Rafting, Paintball, Parachute), challenge activities (Escape Room, Highlands Games, Team Rally), unique experiences (Free Fall Simulator, Falconry, Ferrari driving), and corporate services (Catering, Seminars). The company also operates a sustainability initiative called Green Touch that plants trees for each event. The offerings are available in multiple languages (French, English, Dutch, German) across Belgium including Brussels and the Ardennes.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Building Concepts

Quantifiable outcome

• Teams develop improved cohesion and communication through facilitated adventure activities

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Wildpark CoominorOthersWildpark Coo is a wildlife park near Coo, Belgium, that partners with Adrenaline-Events to offer the Wild Park Train activity. Visitors can ride the Tchutchu train through the Ardennes forests, observing animals including goats, alpacas, deer, wild boar, and wolves.
• Société Royale Forestière de Belgique (Belgian Royal Forestry Society)coreStrategic or Co-development PartnerThe Société Royale Forestière de Belgique (Belgian Royal Forestry Society) partners with Adrenaline-Events on the Green Touch initiative. Each team building event organized through Adrenaline-Events results in planting 10 trees in the Belgian Ardennes, contributing to forest protection, biodiversity, and sustainable forest management.
• Ferme SimonminorOthersFerme Simon (Simon Farm) is referenced as a partner venue location for certain events, particularly for BBQ experiences following Into the Wild activities. Located in the Ardennes region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oxbow (Oxbow Events): French corporate event and team building provider focused on outdoor and adventure programs. Comparable in service catalog, customer segment, and European regional focus.
• Wildgoose: UK-based team building and treasure-hunt event provider serving corporate clients across multiple cities. Comparable in delivering facilitated, location-based corporate activities with bespoke quotation model.
• Original Mountain: UK outdoor adventure activity provider offering corporate events including kayaking, climbing, and mountain biking. Highly comparable in adventure-sport catalog and corporate group delivery format.
• Teambuilding.be: Belgium-based corporate team building provider offering curated activity programs across regions. Direct competitor with overlapping Belgian market focus and similar adventure/soft activity mix.

Broad incumbents

• Outback Team Building & Training: Large North American team building firm with a broad portfolio of corporate activities. Comparable in serving enterprise team building demand but at much greater scale and geographic reach.
• TeamBonding: Established US corporate team building provider with a wide catalog of in-person and virtual programs. Comparable buyer base and event-driven service model, though broader in geographic and product scope.

Regional players

• Ardennes-Etape: Belgian Ardennes-focused tourism and accommodation platform serving visitors to the same region as Adrenaline-Events. Adjacent in geography and customer overlap, though focused on lodging rather than activities.

Emerging players

• Escape Game Belgium: Network of Belgian escape room venues including corporate team building offerings. Partial overlap with Adrenaline-Events' escape room activity and corporate group focus.

Others

• Beau Rivage (event venues): Belgian Ardennes venue and event hosting provider in the same operating region. Adjacent rather than directly competitive, but shares the corporate group market.
• Spa-Francorchamps: Operator of the Spa-Francorchamps motorsport circuit, which Adrenaline-Events leverages for its motorsport-themed team building programs. Adjacent ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdrenalineEventsCoo
• LinkedInlinkedin.com/company/adrenaline-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenaline-Events