accumatchbi training

What accumatchbi training does

AccuMatch Behavior Intelligence (AccuMatchBI Training) is a private coaching and behavior assessment business operating as a division of NLP Profiles Inc., headquartered in Calgary, Alberta, Canada. Founded by Nagui Bihelek in 2007 and rebranded under the AccuMatchBI name in 2009, the firm operates a neural mapping platform that combines AI, psychology, and neuroscience to surface unconscious behavioral patterns, codified across 49 Meta-Programs, that the company says drive team dynamics, leadership effectiveness, and organizational culture. The product surface includes the AccuMatchBI Platform anchored by the proprietary BRMap assessment, the BIQCoach App for session tracking, the COARS organizational transformation methodology, the BYCP business development course for coaches, and the BIQ Foundation Training certification program (20 modules, 78 lessons).

The company monetizes primarily through coach training and certification delivered via three pricing tiers — Standard at $3,450 one-time, Premium at $4,970 multi-year (with 12 months of support), and Platinum at $3,000 plus a $1,970 annual subscription — supplemented by recurring assessment subscriptions and BIQCoach App access. The addressable customer base spans business leaders and executives, coaching practitioners, HR professionals, and individual professionals across 20 countries and five languages, with 2,000+ organizations served and 10,000+ assessments completed. A network of 147 certified coaches across six continents functions as the primary delivery and referral channel.

The business is founder-led, with no disclosed external funding or institutional investors. Go-to-market combines direct online sales, consultative demos with the founder, community-led distribution through the certified coach network, and event-driven demand generation through the Live Wednesdays interview series, the BIQTalks podcast, and educational blog content. A strategic partnership with the University of Calgary Technology Department focuses on reducing bias in DEI applications through AI-augmented assessment, signaling the company's intent to harden its technology positioning beyond its NLP-rooted methodology heritage.

Name

accumatchbi training

Legal name

NLP Profiles Inc

Website

https://accumatchbi.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

AccuMatchBI is a Calgary-based behavior intelligence platform that uses AI, psychology, and neuroscience to map 49 unconscious Meta-Programs for leadership development, team dynamics, and organizational transformation, monetized through coach training, certification programs, and assessment subscriptions distributed via a global certified coach network.

Ownership category

akta.pro rank

Product category

Behavior Intelligence Software and Coaching Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Behavioral assessments
• Neural mapping platform
• Coach certification training
• Behavior intelligence software
• Team dynamics analytics

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training and Certification Programs: One-time payment for Behavior Intelligence coach training and certification. Three tiers available: Standard ($3,450), Premium ($4,970), and Platinum (training + annual subscription). Includes video lessons, assessment maps, weekly masterclasses, and backend systems access.
2. Assessment Subscriptions: Monthly subscription plans providing assessments at reduced rates. Premium subscribers receive 5 assessments per month. Post-12-month period, coaches can choose subscription plans.
3. BIQCoach App Access:

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AccuMatchBI sells a behavior intelligence platform that combines AI, psychology, and neuroscience to map 49 unconscious meta-programs and produce the AccuMatch BRMap assessment for leaders, teams, and organizations. The company packages this technology into paid coach training and certification programs (Standard, Premium, and Platinum tiers) along with the BIQCoach App for session tracking, allowing certified coaches to deliver behavior-based assessments and coaching to corporate and individual clients worldwide.

Product overview

AccuMatchBI Training offers a unified product portfolio centered on its flagship neural mapping platform (AccuMatchBI Platform) combined with comprehensive coach training programs (BIQ Foundation Training). The core offering integrates the AccuMatchBRMap behavioral assessment system, which maps 49 Meta-Programs using AI and neuroscience, alongside the BIQCoach App for client engagement and session tracking. Additional modules include the Build Your Coaching Practice (BYCP) business course and the COARS organizational transformation methodology. Training is delivered via self-paced online videos with 12-month access to Masterclasses and includes 60 AccuMatch Assessments. The portfolio also extends to content platforms including BIQTalks podcasts and Live Wednesdays interviews. Three subscription tiers are offered: Standard ($3,450 one-time), Premium ($4,970), and Platinum ($3,000 + $1,970 annual).

Differentiator

Problem solved

Functional benefit

Brands

• Behavior Intelligence (BIQ): Core coaching methodology using neuroscience, cognitive psychology and behaviorism framework
• AccuMatchBI Platform
• BIQCoach App
• Build Your Coaching Practice (BYCP)
• BIQTalks
• Live Wednesdays

Products and services

• Behavior Intelligence (BIQ) Foundation Training Coach training and certification program covering neuroscience, cognitive psychology, and behavior mapping. Includes 20 modules, 78 lessons, 2 books, 12 months access to weekly Masterclasses, and 60 AccuMatch assessments. Designed for aspiring and existing coaches seeking Behavior Intelligence certification.
• AccuMatchBI Platform Neural mapping platform using AI, Psychology, and Neuroscience to expose unconscious habits. Maps 49 Meta-Programs in one assessment to provide behavior-specific insights for leaders, teams, and organizations. Serves as the technology backbone for AccuMatchBI assessments.
• BIQCoach App Coaching application for tracking client goals, sessions, and documentation. Used by certified AccuMatchBI coaches to engage coaching clients in 1-on-1 or group settings with coaching templates included.
• AccuMatch BRMap Assessment Behavioral mapping report system that visualizes individual and team neural patterns by mapping 49 Meta-Programs. Used for individual coaching, team mapping, and organizational culture analysis.

Quantifiable outcome

• Fast Food Chain reduced turnover from 70% to 32% (-50%)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• University of Calgary Technology DepartmentcoreStrategic or Co-development Partner · 1 January 2024AccuMatchBI collaborates with the University of Calgary technology department and their AI experts to advance behavior intelligence research and reduce biases in Diversity, Equality and Inclusion through Behaviors. This partnership focuses on applying AI and machine learning to improve assessment accuracy and expand the platform's capabilities for organizational applications including recruitment, performance reviews, and team composition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wiley (Everything DiSC): Wiley's Everything DiSC suite is one of the most widely deployed workplace behavioral assessment products, sold through certified practitioners and used for team dynamics, leadership, and conflict resolution. It is the closest mainstream alternative to AccuMatchBI's neural-mapping platform and competes for the same HR and coaching buyer.
• Hogan Assessments: Hogan provides personality assessments used for leadership development, executive selection, and coaching. It is a direct competitor to AccuMatchBI in the behavior-based leadership and talent assessment category, with strong enterprise and consulting channel distribution.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is a dominant strengths-based assessment used by coaches, managers, and organizations worldwide. It competes with AccuMatchBI for share of wallet in leadership development and coaching engagements and benefits from massive global brand recognition.
• TTI Success Insights: TTI Success Insights sells DISC, motivators, and other behavioral assessments to a global network of certified practitioners. Its multi-assessment, practitioner-led distribution model closely mirrors AccuMatchBI's BIQ-certified coach network and product positioning.

Broad incumbents

• The Predictive Index (PI): PI provides behavioral and cognitive assessment SaaS used by enterprises for hiring, team design, and leadership development. It is a broader, more enterprise-focused incumbent competing with AccuMatchBI in the talent analytics space and targeting HR buyers directly.
• Caliper: Caliper offers personality assessments and consulting for talent management, leadership, and team effectiveness. It is an established incumbent in the same behavioral assessment category, with deeper enterprise sales coverage than AccuMatchBI.
• BetterUp: BetterUp is a digital coaching platform combining certified coaches with proprietary behavioral science assessments. It overlaps with AccuMatchBI on coaching certification and behavior-driven development, but operates at much larger scale with enterprise SaaS contracts.
• Korn Ferry: Korn Ferry combines executive search, leadership development, and assessment tools (e.g., KFAL, Voices) used by global enterprises. It is a broad incumbent whose assessment and coaching offerings compete with AccuMatchBI for enterprise leadership development budgets.

Emerging players

• MindTools: MindTools provides online learning, toolkits, and resources for leadership, management, and personal development. It serves a similar audience of professionals and coaches but focuses on skill-based content rather than behavioral assessment.

Others

• International Coach Federation (ICF): ICF is the largest global credentialing body for professional coaches and the ecosystem within which AccuMatchBI positions its certification program. It is an enabling/adjoining organization rather than a direct competitor, but relevant for understanding the addressable coach market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@accumatchbi
• Facebookfacebook.com/AccuMatchbi
• LinkedInlinkedin.com/company/accumatchbi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about accumatchbi training