first american home buyers
First American Financial Corporation (NYSE: FAF) provides title insurance, settlement services, home warranty, mortgage technology, and real estate data solutions to homebuyers, lenders, title agencies, and commercial real estate professionals, supported by a nationwide office network and proprietary digital platforms.
- Company typePublic
- Founded1889
- HeadquartersSanta Ana, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What first american home buyers does
First American Financial Corporation (NYSE: FAF) is a large, publicly traded provider of title insurance and settlement services founded in 1889 (originally as Orange County Title Company) and headquartered in Santa Ana, California. The company issues approximately 1 million title insurance policies per year — comprising both owner's policies (which persist for as long as the owner or heirs hold the property) and lender's policies (required by most mortgage lenders) — and generated 16,000 team members with operations spanning nearly 70 countries. Underwriting is supported by DataTree.com, which the company describes as the nation's largest land record database with 100% U.S. property record coverage, and by a multi-decade regulatory moat as a licensed title insurer across all U.S. states.
Beyond core title, First American operates a diversified suite of real estate–adjacent businesses. The Home Warranty subsidiary sells subscription coverage for major residential systems and appliances, with cumulative claims paid of $1.9 billion since 2011. Mortgage lender and servicer solutions are delivered through wholly owned subsidiaries Docutech (document technology and eClosing), ServiceMac (loan servicing technology), First American Mortgage Solutions, and First American Data & Analytics. Additional product lines include the EAGLE Protection premium owner's policy, the First Exchange tax-deferred exchange platform, and wealth management/trust/banking services through First American Trust. Digital infrastructure comprises Transactions Portal, FirstAm IgniteRE, ClarityFirst, AgentNet, myFirstAm, and DataTree.com, accessed by title agencies, real estate professionals, mortgage lenders, commercial real estate users, and individual consumers.
Go-to-market is hybrid: enterprise field sales for title insurance, settlement, and commercial real estate transactions; direct digital channels for residential and home warranty transactions; and self-service PLG platforms for property data, agency operations, and eClosing. Revenue models include one-time title premiums (regulated at roughly 42 basis points of home value), transaction-fee settlement and mortgage technology revenue, recurring home warranty subscriptions, data subscriptions (DataTree), and recurring wealth/trust fees. Owner concentration is low; the business is structurally exposed to U.S. residential and commercial real estate transaction volumes.
first american home buyers firmographics
Firmographics- Name
- first american home buyers
- Legal name
- First American Financial Corporation
- Website
- https://firstamerican.com
- Company type
- Public
- Founded year
- 1889
- Operating status
- Operating
- Short description
- First American Financial Corporation (NYSE: FAF) provides title insurance, settlement services, home warranty, mortgage technology, and real estate data solutions to homebuyers, lenders, title agencies, and commercial real estate professionals, supported by a nationwide office network and proprietary digital platforms.
- Ownership category
- akta.pro rank
first american home buyers industry classification
Industry- Product category
- Title Insurance and Home Warranty Services
- NAICS
- Direct Title Insurance Carriers (524127)
- SIC
- Title Insurance (6361)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
- akta.pro secondary industries
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD), Homeowners Insurance (FSAJACAA)
Keywords
Where first american home buyers is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
first american home buyers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Title Insurance Premiums: One-time premium payments for title insurance policies protecting homeowners and lenders from covered title defects. Owner's policies protect homeowners for as long as they or their heirs hold an interest in the property. Lender's policies are required by most lending institutions.
- Settlement Services: Professional settlement services to facilitate and streamline real estate transactions for homebuyers, sellers, real estate agents, mortgage brokers, lenders, and commercial property professionals.
- Home Warranty: Coverage for home's major systems and appliances including heating, air conditioning, plumbing, dishwashers, ovens, clothes washers/dryers, refrigerators, and water heaters. Claims do not increase rates.
- Mortgage Lender Solutions: Technology and data solutions for mortgage lenders and servicers, including loan origination, eClosing, and data analytics services through subsidiaries like Docutech and ServiceMac.
- Real Estate Data Solutions: Property-centric data including tax assessor data, deeds, mortgages, foreclosures, releases, HOA data, property characteristics, valuation data, and map boundaries across the nation.
- Wealth Management & Banking Services: Investment management, trust, and banking services with special expertise in real estate management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Title Insurance - Owner's Policy |
| One time/ perpetual license | Pay-as-you-go | Title Insurance - Lender's Policy |
| One time/ perpetual license | Pay-as-you-go | EAGLE Protection Premium Policy |
| Subscription | Monthly | Home Warranty Coverage |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
first american home buyers product offering
Product offeringCore offering
First American Home Buyers (part of First American Financial Corporation) provides home warranty plans covering repair and replacement of major home systems and appliances, along with title insurance, settlement services, real estate data solutions, mortgage lender technology, and wealth management services. The company issues approximately one million title insurance policies per year and has paid $1.9 billion in home warranty claims since 2011.
Product overview
First American operates as a comprehensive platform of title insurance, specialty insurance, and real estate-related services. The core offering consists of Title Insurance & Settlement Services (including the premium EAGLE Protection™ add-on), Home Warranty coverage, Mortgage Lender and Servicer Solutions (through subsidiaries First American Mortgage Solutions, ServiceMac, Data and Analytics/DNA, and Docutech), Real Estate Data Solutions, and Wealth Management & Banking Services. Digital platforms including Transactions Portal, FirstAm IgniteRE™, ClarityFirst®, AgentNet®, DataTree.com, and myFirstAm® support transaction management, property data access, and agency operations. The company issues approximately 1 million title insurance policies per year across its 130+ year history.
Differentiator
Problem solved
Functional benefit
Brands
- EAGLE Protection: Premium owners title policy with enhanced coverages including post-policy protection, building permit violations, and zoning violations. Features coverage that increases annually as a hedge against inflation.
- FirstAm IgniteRE
- ClarityFirst
- AgentNet
- DataTree
- First Exchange
- First American Mortgage Solutions
- Docutech
- ServiceMac
- First American Data and Analytics (FA DNA)
Products and services
- Title Insurance and Settlement Services
Quantifiable outcome
- Nearly 70% of homebuyers choose to purchase owner's title insurance policy
- +3 more outcomes
Companies that use first american home buyers
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
first american home buyers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
first american home buyers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Fannie MaecoreFannie Mae data cited in First American's white paper on title insurance economics. First American's title premium data is compared against Fannie Mae figures, indicating a data-sharing and research collaboration for industry analysis.
- DocutechcoreDocutech provides loan origination technology and eClosing solutions as part of First American's mortgage lender and servicer solutions portfolio. Executive Todd Sleight was named a 2026 HousingWire Insider Award winner.
- ServiceMaccoreServiceMac is a subsidiary providing mortgage servicer solutions as part of First American's mortgage lender and servicer solutions. Executive Rachael Macaulay was named a 2026 HousingWire Insider Award winner.
- DataTracecoreDataTrace provides title search automation and property data solutions. First American released a study on AI and title search automation in collaboration with DataTrace.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
first american home buyers competitors and assessment
Company assessmentDirect peers
- Fidelity National Financial: FNF is the largest US title insurance underwriter by market share and the closest direct competitor to First American Title, with overlapping product lines (title, escrow, specialty insurance) and a comparable nationwide office network. The two companies together account for the majority of US title premiums.
- Old Republic International: Old Republic Title Insurance Group is one of the top three US title insurers, competing directly with First American Title on residential and commercial title underwriting, escrow, and closing services across the same national footprint.
- Stewart Information Services: Stewart Title is a top-tier US title insurance underwriter competing head-to-head with First American Title for agent and direct title business, with overlapping commercial real estate and homebuilder relationships.
- First American Home Warranty (subsidiary view): Listed here for context: First American Home Warranty competes directly in the residential home warranty segment with American Home Shield and HomeServe. Within First American's portfolio it represents the home warranty P&L that maps most closely to FSAJALAG.
- American Home Shield: American Home Shield (an AmTrust company) is the largest US home warranty provider, directly competing with First American Home Warranty on coverage of HVAC, plumbing, and major appliances to residential homeowners.
- HomeServe USA: HomeServe is a major home warranty and home repair services provider competing with First American Home Warranty on systems and appliance coverage, often distributed through utility and municipal partnerships.
Emerging players
- CoreLogic: CoreLogic was spun off from First American in 2010 and is now a leading real estate data and analytics provider. It competes with First American Data & Analytics (FA DNA) on property data, valuation, and risk analytics, while remaining a complementary data source to First American's title operations.
Broad incumbents
- ICE (Intercontinental Exchange) — Real Estate Data: ICE owns Black Knight and MLS/residential real estate data assets that overlap with First American Mortgage Solutions, Docutech, ServiceMac, and FA DNA on mortgage technology, property data, and analytics used by lenders and servicers.
- Mr. Cooper: Mr. Cooper is the largest US mortgage servicer and a buyer of loan servicing technology and property data — competing with First American Mortgage Solutions and ServiceMac for servicing technology and origination tool spend.
- Rocket Companies: Rocket Companies (Rocket Mortgage, Redfin, Rocket Homes) competes with First American on multiple fronts: lender-driven title and closing, mortgage technology, and increasingly home warranty through its broader homeownership platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
first american home buyers social profiles
Digital presencefirst american home buyers financial estimates
Financial estimateRevenue estimate
Valuation estimate
first american home buyers leadership team
Management profileNumber of profiles
Profiles1 record
first american home buyers subsidiaries and ownership
Company hierarchySubsidiaries7 records
first american home buyers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
first american home buyers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about first american home buyers
What does first american home buyers do?
First American Home Buyers (part of First American Financial Corporation) provides home warranty plans covering repair and replacement of major home systems and appliances, along with title insurance, settlement services, real estate data solutions, mortgage lender technology, and wealth management services. The company issues approximately one million title insurance policies per year and has paid $1.9 billion in home warranty claims since 2011.
Is first american home buyers a public or private company?
first american home buyers is a public company. It is classified as public and is currently operating.
When was first american home buyers founded?
first american home buyers was founded in 1889.
Where is first american home buyers based?
first american home buyers is headquartered in Santa Ana, United States, in the North America region.
How does first american home buyers make money?
Six revenue lines are on record. Title Insurance Premiums are the primary driver. The others are settlement Services, home Warranty, mortgage Lender Solutions, real Estate Data Solutions and wealth Management & Banking Services.
Who are first american home buyers's main competitors?
Direct peers on record are Fidelity National Financial, Old Republic International, Stewart Information Services, First American Home Warranty (subsidiary view), American Home Shield and HomeServe USA. CoreLogic is listed as an emerging player. Broad incumbents are ICE (Intercontinental Exchange) — Real Estate Data, Mr. Cooper and Rocket Companies.
Does first american home buyers have an API?
No public API is recorded for first american home buyers.
What industry is first american home buyers in?
first american home buyers's product category is Title Insurance and Home Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances), with a secondary code of FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused). Its NAICS code is 524127 and its SIC code is 6361.