Simply Rugged Holsters

Name

Simply Rugged Holsters

Legal name

Simply Rugged Holsters, LLC

Website

https://simplyrugged.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Leather Firearms Holsters & Accessories

NAICS

Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (3169), Other Leather and Allied Product Manufacturing (31699)

SIC

Leather & Leather Products (3100), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear) (IMAOAHAF)

akta.pro secondary industries

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Leather gun holsters
• Concealed carry holsters
• Handcrafted gun belts
• Leather ammo pouches
• Firearms carrying accessories

Headquarters

HQ city

Chino Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Holster Sales: Primary revenue from handcrafted leather holsters sold directly to consumers. Products are made-to-order with semi-custom options including exotic leathers, carving, and stamping. Multiple holster styles from $80-$210.
2. Gun Belt Sales: Leather gun belts sold as standalone products and bundle components. Multiple product lines from basic Real Man's Gun Belt ($65) to premium options with exotic hides ($350+).
3. Accessory Sales: Ammo pouches, magazine pouches, speed loader pouches, slings, wallets, and accessories. Products range from $20-$250.
4. Gift Cards: Digital gift cards sold in denominations of $50, $100, $200, $400, and $500. Cards expire 12 months from purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Simply Rugged Holsters designs and handcrafts made-to-order leather gun holsters engineered for specific revolver and semi-automatic pistol models (including Silver Dollar Pancake, Cattleman, Eldorado, Shootist, and Range Master designs), gun belts, ammunition and speed loader pouches, rifle slings and scabbards, chest carry harnesses, and leather wallets and accessories. All production is semi-custom with options for exotic leathers, carving, and stamping, performed in Prescott, Arizona with standard 3-4 week lead times.

Product overview

Simply Rugged Holsters is a leather holster and accessories company offering a semi-custom, make-to-order product portfolio. The core offering centers on leather gun holsters (including Silver Dollar Pancake, Cattleman, Eldorado, Shootist, and Range Master), complemented by gun belts (Real Man's Gun Belt, Simply Rugged Gun Belt, Ranger Belt, Border Belt, Safari Cartridge Belt), ammunition pouches (Most Versatile Ammo Pouch, Cartridge Cuffs, speed loader pouches, magazine pouches), chest carry systems (Chesty Puller Suspension System), rifle slings and accessories (Alaskan Sling, No Drill Sling, Saddle Scabbard), leather wallets, and branded merchandise. Products are proudly made in Prescott, Arizona with a 3-4 week production time (6 weeks for carved items).

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Dollar Pancake Holster Scaled-down leather concealment holster designed for small-framed revolvers, featuring 3 belt slots, open bottom design for grit/water drainage, and convertible between inside and outside waistband carry. Compatible with Inside The Waistband straps and the Chesty Puller Suspension System.
• Cattleman Holster Traditional western-style field holster with fold-over tunnel loop design offering secure lower ride and full gun protection for revolvers and popular auto loaders.
• Eldorado Holster Open-mouth western-style conventional holster built for Single Action Army, New Vaquero, Ruger GP100s, Colt Troopers, S&W K/L/N frames, and Freedom Arms M97 revolvers.
• Shootist Holster Traditional-looking range holster with advanced retention features, designed to ride at neutral cant for smoother draw. Made for Single Action Revolvers, 1911 Commanders, Government models, and Browning Hi-Power.
• Range Master Holster Traditional-format holster offering full gun protection with secure lower ride and fold-over tunnel loop design. Available for most service-sized auto loaders.
• Simply Rugged Saddle Scabbard Functional leather scabbard for lever-action rifles fitting most 1892, 1893, 1894, 1895, and 336 Marlin/Winchester rifles. Available in tan with optional sheepskin lining or exotic trim.
• Small Revolver EDC Bundle Complete everyday carry bundle including Silver Dollar Pancake holster, Real Man Belt, Most Versatile Pouch, and Tuff Products Quickstrips, designed for small revolvers with free shipping included.
• Real Man's Gun Belt Heavy-duty single-piece gun belt made from thick saddle skirting leather, designed to accommodate holsters and ammo pouches. Available in Black, Tan, or Oxblood.
• Simply Rugged Gun Belt Heavy-duty laminated belt using Herman Oak leather, featuring solid brass buckle attached with Chicago screws. Dual-layer construction for stiffness and durability.
• Ranger Belt Traditional billeted belt available in 1.5" or 1.75" widths with solid brass buckle held by Chicago screws. Supports most applications including Carharts, Levis, Wranglers BDU/ACUs.
• The Border Belt 2.5" Gun Belt 12 oz single-layer heavy gun belt, designed to work with Shootist, Cattleman, Competitor, and Eldorado holsters. Can be ordered with cartridge slide option.
• Safari Cartridge Belt Laminated leather cartridge belt with elastic pockets designed by Tim Fallon of FTW Shooting School, featuring 11 pockets for versatile ammunition loading.
• Most Versatile Ammo Pouch Versatile cartridge pouch measuring 3.5" wide x 4" long, designed to carry Speed or Quick Strips. Holds 7 rounds of .357 or 8 rounds of .32 ammunition.
• Sidewinder Speedloader/Moon Clip Pouch Speed loader pouch designed for fastest revolver reload. Fits J Frame, K Frame, L/GP/Python/N Frame revolvers with support for HKS, Safariland, Five Star, and other speed loaders.
• Single Magazine Pouch Compact leather magazine pouch designed for belt wear, featuring directional snap for easy on/off. Compatible with 1911s, double stack and polymer magazines.
• Chesty Puller Suspension System Chest harness system that converts pancake hip holsters to chest carry, designed for outdoor activities including fishing, hunting, and wearing with backpacks or life jackets. Accommodates chest sizes from 5'6"/130lbs to 6'3"/325lbs.
• Double CID Mag Pouch Dual magazine pouch compatible with CID holster design. Configurable for magazine/flashlight combo carry with 3/4" or 1" tube options.
• Cartridge Cuff Ammo carrier designed to attach to rifle stocks, holding up to 10 pistol or 6 rifle cartridges. Available for various calibers including .32, .38/357, .41, .44, .45, .480/475, .500.
• Bandolier 50-inch belt with 50 sewn cartridge loops, made from tan leather for carrying ammunition.
• Rugged Bifold Leather Wallet Handcrafted bifold wallet made from 3/4 ounce full-grain leather with waxed polyester thread, featuring two card pockets holding up to 5 cards each.
• Rugged Leather Business Card Holder Sturdy leather card holder made from 3/4 ounce leather, designed to carry cash, ID, credit/debit cards, and business cards. Available in Tan and Black.
• Deluxe Gun Rug Premium gun case built from full-grain leather with sheepskin lining and YKK zipper for protecting pistols during transport and storage.
• Inside the Waistband Straps Bolt-on straps that convert pancake holsters or ammo pouches to inside-the-waistband carry for deeper concealment and quick on/off convenience.
• Simply Rugged Holsters Gift Card Digital gift card available in $50, $100, $200, $400, or $500 denominations, valid for 12 months from purchase date.

Quantifiable outcome

• Thousands of satisfied customers over many years

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bucky O'Neill GunsminorChannel Partner/ Reseller/ DistributorDisplay partnership at local Prescott, AZ gun store. Small display of Simply Rugged holsters at Bucky O'Neill Guns (122 Grove Avenue, Prescott, AZ 86301). Not a full retail location - just product showcase.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VersaCarry: Leather holster and gun belt manufacturer focused on concealed carry products. Direct peer offering premium leather holsters and accessories targeting similar firearms enthusiast customers.
• 1791 Gunleather: Leather holster and gun belt manufacturer offering IWB, OWB, and concealed carry products. Comparable on leather holsters and belts, with broader distribution through major retailers and a wider price range.
• Galco Gunleather: One of the largest US leather holster manufacturers offering holsters, belts, and accessories for revolvers and pistols. Closely comparable to Simply Rugged on product category (handcrafted leather holsters) and target customer (firearms enthusiasts), with broader catalog and wider distribution.
• CrossBreed Holsters: Hybrid Kydex/leather holster manufacturer based in Missouri offering custom-fit concealed carry solutions. Comparable on custom-fit holsters for specific firearm models, with broader distribution and dealer network.
• DeSantis Holster & Leather Goods: Long-established US leather holster and concealment products manufacturer serving law enforcement, military, and civilian markets. Directly comparable on leather holsters, belts, and accessories with similar target customers.
• Tagua Gunleather: US-based leather holster manufacturer producing handcrafted holsters, belts, and accessories for concealed carry and competition. Comparable as a smaller leather goods maker targeting firearms enthusiasts with custom-fit products.
• Milt Sparks Holsters: Premium custom leather holster maker explicitly referenced in Simply Rugged customer testimonials as the previous go-to holster brand. Comparable as a high-end leather holster manufacturer serving serious firearms enthusiasts with custom-fit products.

Broad incumbents

• BlackHawk Products Group: Established tactical gear brand offering holsters, belts, and accessories for law enforcement, military, and civilian shooters. Overlaps on holsters and accessories but operates at broader portfolio scale with synthetic and tactical-focused offerings beyond leather.
• Safariland: Large tactical and holster brand under a major holding company (Maui Acquisition / Berkshire Hathaway era), offering holsters, belts, and accessories for law enforcement, military, and civilians. Comparable in product category but operates at much larger scale across multiple holster technologies.

Emerging players

• Alien Gear Holsters: Hybrid and polymer holster maker known for fast shipping, lifetime warranties, and broad SKU coverage across firearms. Comparable as a holster maker serving concealed carry customers, but differs in materials (polymer/Kydex vs. leather) and lead time (stock vs. made-to-order).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php
• LinkedInlinkedin.com/company/simply-rugged-holsters-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Rugged Holsters