liliana shoes

What liliana shoes does

Liliana Shoes is a privately held women's fashion footwear and accessories brand that designs and sells trend-driven shoes, sandals, boots, wedges, flats, sneakers, and handbags through a direct-to-consumer e-commerce storefront at lilianashoes.com. The product portfolio spans seven core footwear categories plus a small bags line, totaling over 200 SKUs with a current emphasis on embellished, rhinestone, and statement designs priced between $15.99 and $98.99. The commerce platform is built on Shopify with standard CDN image delivery and the company offers free domestic shipping on US orders above $75, plus a 15% first-order discount for email signups.

The business operates across three distribution channels: direct-to-consumer e-commerce (lilianashoes.com), a separate B2B wholesale portal (wholesale-lilianasholes.com) serving retail buyers, and a third-party Amazon marketplace store (LilianaFootwear). Customer acquisition relies primarily on organic social media — TikTok (@lilianashoes) and Instagram (@lilianafootwear) — supplemented by email marketing and product-page customer reviews. The company serves fashion-conscious women seeking on-trend, embellished footwear at accessible mid-range price points for casual, work, party, and occasion wear.

The company is privately held with no disclosed funding, headcount, leadership team, revenue figures, or ownership structure. There are no patents, trademarks, certifications, regulatory actions, or strategic transactions on record. Operating geography is the USA, with potential international reach through the Amazon marketplace channel.

Name

liliana shoes

Legal name

Liliana Shoes

Website

https://lilianashoes.com

Company type

Private

Operating status

Operating

Short description

Liliana Shoes is a privately held US women's fashion footwear and accessories brand selling trend-forward heels, sandals, boots, wedges, and bags through a Shopify DTC storefront, a B2B wholesale portal, and the Amazon marketplace, targeting fashion-conscious women at accessible mid-range price points.

Ownership category

akta.pro rank

Product category

Women's Fashion Footwear

NAICS

Shoe Retailers (45821), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Off-Price Footwear Retailers (CRAEABAC)

akta.pro secondary industry

Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Women's footwear
• Fashion shoes
• Handbags accessories
• Wholesale footwear
• E-commerce fashion

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Retail sales through their primary e-commerce website lilianashoes.com, offering full-price footwear and accessories directly to consumers with free domestic shipping for orders over $75.
2. Wholesale Distribution: B2B wholesale sales through dedicated wholesale portal wholesale-lilianashoes.com, selling bulk orders to retail buyers.
3. Marketplace Sales: Sales through Amazon store (LilianaFootwear) as a third-party marketplace channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Liliana Shoes designs and sells women's fashion footwear and handbags through its own Shopify-powered e-commerce storefront at lilianashoes.com, a wholesale portal, and an Amazon marketplace storefront. The catalog spans heels, sandals, wedges, boots, sneakers, flats, and bags, with prices ranging from approximately $15.99 to $98.99. Distribution covers direct-to-consumer retail in the US and wholesale to third-party retail buyers domestically and abroad.

Product overview

Liliana Shoes is a fashion footwear and accessories e-commerce retailer operating a Shopify-powered online store (lilianashoes.com) with a wholesale division (wholesale-lilianashoes.com) and presence on Amazon. The product portfolio centers on women's fashion footwear across seven core categories: HEELS (79 products) featuring pumps, platform heels, stilettos, kitten heels, strappy heels, and rhinestone-adorned styles; SANDALS (49 products) including thong sandals, slide sandals, espadrille sandals, platform sandals, and embellished styles; WEDGES (16 products) encompassing espadrille wedges, platform wedges, and cork wedges; BOOTS (43 products) ranging from ankle boots to thigh-high boots, cowboy boots, and combat boots; SNEAKERS (4 products) including rhinestone-covered and knitted styles; FLATS (1 product) for ballet and caged flats; and BAGS (6 products) featuring crossbody bags, clutches, raffia mesh bags, and furry pouches. The NEW ARRIVALS section (104 products) showcases the latest styles. Best-selling items include the H-PARADISE Nylon Crossbody Bag ($15.99), PING-1 Rhinestone Horsebit Flat ($27.99), AILEEN-1 Espadrille Sandal, LAUCIA-38 Stiletto Heel ($46.99), and KELSI-1 Canvas Ankle Boots ($65.99). The company also sells on Amazon through LilianaFootwear store and offers wholesale purchasing through a separate portal. Pricing ranges from approximately $15.99 for bags to $98.99 for premium boots, with free domestic shipping on orders over $75.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's direct-to-consumer online storefront at lilianashoes.com, handling payments, inventory, and customer management.
• AmazoncoreChannel Partner/ Reseller/ DistributorThird-party marketplace channel selling LilianaFootwear products through Amazon store, expanding reach to Amazon's customer base.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Direct peers

• Steve Madden: Steve Madden is a leading fashion footwear brand specializing in trend-driven women's shoes at mid-range price points across heels, sandals, boots, and sneakers, with both DTC, wholesale, and Amazon presence — directly comparable to Liliana's embellished fashion-forward positioning and multi-channel GTM.
• Aldo: Aldo is a global fashion footwear retailer offering embellished women's heels, sandals, boots, and bags at accessible mid-range prices across DTC, wholesale, and department-store channels — overlapping Liliana's product mix, price band, and target customer almost identically.
• Chinese Laundry: Chinese Laundry is a women's fashion footwear label built around trendy, embellished, and rhinestone-adorned styles sold at $40-$100 price points through DTC, Amazon, and department stores — a near-direct overlap with Liliana's affordable-luxury rhinestone and statement-heel focus.
• Sam Edelman: Sam Edelman is a fashion footwear brand offering embellished women's heels, boots, sandals, and sneakers at $50-$200 mid-premium prices distributed through DTC, department stores, and Amazon — comparable to Liliana's category mix, embellishment aesthetic, and omnichannel model.
• Schutz: Schutz is a Brazilian fashion footwear brand known for embellished statement heels and on-trend women's designs at $40-$150 price points, sold globally through DTC and department stores — directly comparable to Liliana's embellished-heel, affordable-luxury positioning.
• JustFab: JustFab is a DTC online fashion footwear and accessories retailer using social-media-driven discovery and membership personalization to sell affordable women's shoes, bags, and accessories — overlapping Liliana's online-only model, social-led GTM, and affordable-luxury aesthetic.
• Betsey Johnson: Betsey Johnson is a fashion footwear and accessories label built around rhinestone-embellished, whimsical women's styles distributed through DTC, department stores, and Amazon — closely aligned with Liliana's embellished, fashion-forward, rhinestone-aesthetic focus.
• Sole Society: Sole Society is a DTC women's fashion footwear and handbag brand focused on on-trend heels, sandals, boots, and bags in similar mid-range price tiers through its own storefront and department-store partners — directly comparable to Liliana on product mix, price, and online-plus-wholesale GTM.

Broad incumbents

• DSW (Designer Brands): DSW is a large multi-brand footwear retailer carrying women's heels, sandals, boots, sneakers, and bags across price tiers and brands through stores, DTC, and marketplace channels — a broader incumbent that addresses the same consumer need as Liliana but with a vastly larger catalog and physical retail footprint.

Emerging players

• Public Desire: Public Desire is a UK-based digitally native women's fashion footwear brand selling embellished heels, sandals, and boots at affordable mid-range prices with a TikTok- and Instagram-led discovery model — emerging player with a near-identical social-media-led, affordable-luxury GTM as Liliana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lilianafootwear
• TikToktiktok.com/@lilianashoes
• LinkedInlinkedin.com/company/kimera-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about liliana shoes