age verify
AgeVerify, operated by Imbibe Digital, LLC, is a self-serve SaaS age-verification overlay deployed on 5,000+ websites across 50+ countries, primarily serving alcohol, cannabis, and vaping brands via single-line JavaScript integration and tiered subscription pricing.
- Company typePrivate
- Founded2013
- HeadquartersMill Creek, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What age verify does
AgeVerify, operated by Imbibe Digital, LLC, is a website age-verification SaaS product founded in 2013 and headquartered in Mill Creek, Washington. The product is a lightweight JavaScript overlay that website owners deploy via a single line of code; visitors encounter an age gate requiring either a button-click confirmation or a date-of-birth entry before accessing the underlying site. Verification state is stored in browser session and local storage (a migration from cookies completed in October 2021), and the product supports configurable minimum-age thresholds plus geolocation-based dynamic age requirements that adjust rules per visitor jurisdiction. Native compatibility spans more than 25 website builder platforms, including WordPress, Squarespace, Shopify, Wix, and BigCommerce, and the product includes integrations with Mailchimp and Klaviyo for downstream marketing workflows.
The business operates on a freemium SaaS subscription model with three tiers: a free Basic tier (ad-supported and co-branded with AgeVerify), Pro priced at $48-$190/year, and Premium/Custom priced at $149-$349/year. Distribution is entirely self-serve through an online code generator — no sales team is involved, and customers configure and deploy the product independently. The product is currently deployed on 5,000+ websites across more than 50 countries, with named customers including Bacardi, Michelob Ultra, McBride Sisters Winery, Brown Estate Napa Valley, Clover Hill Wines, and MTL Cannabis. The company is bootstrapped under founder Gregg Richter with no external funding disclosed.
AgeVerify's primary customer segments are alcohol, cannabis, and vaping/e-cigarette brands, ranging from small craft wineries and breweries to enterprise spirits companies. Customer acquisition relies on organic search, content marketing, and platform-specific marketplace listings rather than outbound sales, and the company's compliance positioning is anchored on helping merchants satisfy U.S. state alcohol regulations, cannabis access laws, and tobacco/vaping age-restriction rules. The technical footprint is intentionally minimal — a single-script deployment with no backend integration required by the merchant — which optimizes for low-friction adoption but limits the depth of behavioral or identity data the company itself collects.
age verify firmographics
Firmographics- Name
- age verify
- Legal name
- Imbibe Digital, LLC
- Website
- https://ageverify.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- AgeVerify, operated by Imbibe Digital, LLC, is a self-serve SaaS age-verification overlay deployed on 5,000+ websites across 50+ countries, primarily serving alcohol, cannabis, and vaping brands via single-line JavaScript integration and tiered subscription pricing.
- Ownership category
- akta.pro rank
age verify industry classification
Industry- Product category
- Website Age Verification Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)
Keywords
Where age verify is headquartered
LocationHeadquarters
- HQ city
- Mill Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
age verify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Annual subscription model for access to age verification service. Three tiers: Basic (free with ads), Pro ($48-190/yr), and Premium ($149-349/yr). No transaction fees on any tier.
- Premium Add-on Services: One-time add-on fees for additional features such as Mailchimp integration ($99) for existing Custom instances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Basic (Free) - Entry-level age verification with ads and AgeVerify branding |
| Subscription | Annual | Pro Single Site - $48/yr (normally $68) |
| Subscription | Annual | Pro Multi Site - $98/yr (normally $168) |
| Subscription | Annual | Pro 10 Site - $190/yr |
| Subscription | Annual | Premium Single Site - $149/yr (normally $249) |
| Subscription | Annual | Premium Multi Site - $199/yr (normally $349) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
age verify product offering
Product offeringCore offering
AgeVerify provides a JavaScript-based website age verification overlay that website owners deploy with a single line of code. The service offers three tiers—Basic (free, ad-supported), Pro ($48–190/yr), and Premium ($149–349/yr)—with features such as customizable branding, geolocation-based dynamic age thresholds, multi-language display, Mailchimp/Klaviyo email capture, and browser storage-based Remember Me functionality to prevent underage access on age-restricted websites.
Product overview
AgeVerify is a website age verification solution comprising three service tiers: Basic (free), Pro ($48/year single site), and Premium/Custom ($149/year single site). The product is offered as a SaaS (software as a service) with a self-service code generator and a WordPress plugin. It integrates into existing websites via a single line of code. Premium/Custom tier offers hand-coded solutions with advanced features including Mailchimp integration, multi-language display, geolocation-based age requirements, and custom branding. The product serves over 5,000 websites across more than 60 countries and supports integration with over 25 website builder platforms including WordPress, Squarespace, Shopify, Wix, BigCommerce, and Ecwid.
Differentiator
Problem solved
Functional benefit
Products and services
- AgeVerify Basic Free tier of AgeVerify's website age verification overlay that displays an age gate prompt to visitors using button click or DOB input before granting site access. Includes AgeVerify branding and advertisements, and uses browser session storage only. Targeted at any website owner seeking basic age gating.
- AgeVerify Pro Paid self-service annual subscription ($48/yr single site, $98/yr 3-site bundle, $190/yr 10-site bundle) for website age verification. Features custom logo, custom background image, button/input color customization, 'Remember Me' functionality via local storage, configurable underage redirect, DOB count-up effect toggle, and display in any language. No AgeVerify branding or ads. Targets SMB and mid-market operators needing branded age gates.
- AgeVerify Premium (Custom) Premium custom-built annual subscription ($149/yr single site, $199/yr 3-site bundle) for website age verification. Includes fully custom branding (logo, custom background images/videos), Mailchimp and Klaviyo integrations, geolocation-based dynamic age requirements by state/country/province, multi-location functionality, custom fonts, social media links, page include/exclude controls, and multi-language display. Targets operators needing fully tailored, jurisdiction-aware deployments.
- AgeVerify WordPress Plugin WordPress plugin that enables AgeVerify age verification functionality for WordPress websites. Available in Basic (free, ad-free) and Pro versions. Pro users can edit button colors, upload custom backgrounds, configure cookie duration, set underage redirect locations, and configure text for any language. Distributed via the WordPress Plugin Directory.
Quantifiable outcome
- 5,000+ websites use AgeVerify globally
- +1 more outcomes
Companies that use age verify
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
age verify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
age verify partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
age verify competitors and assessment
Company assessmentDirect peers
- AgeChecker.net: AgeChecker.net is a direct competitor offering online age verification for age-restricted websites, particularly in alcohol, e-cigarette, and cannabis verticals. It overlaps directly with AgeVerify's product category, target SMB customers, and subscription pricing model.
- Veratad Technologies: Veratad provides age and identity verification solutions for online alcohol sales, CBD, vape, and other age-restricted e-commerce. It competes for the same alcohol/cannabis/vape customer base as AgeVerify but offers stronger KYC with data-source checks rather than self-attestation.
- IDology (GBG): IDology, now part of GBG, provides identity verification and age verification APIs for regulated industries including alcohol, gaming, and financial services. It is a direct competitor targeting higher-end customers that may eventually displace lighter self-attestation tools like AgeVerify.
- Yoti: Yoti offers digital identity and age verification products, including age estimation and document-based verification, serving alcohol, gaming, and adult content verticals globally. It directly competes with AgeVerify in the age-verification-as-a-service category with stronger identity assurance.
- AgeVerifyUK: AgeVerifyUK offers age verification solutions tailored to UK regulatory requirements for online alcohol and adult content. It directly competes with AgeVerify's international offering in the same verticals with similar SMB-focused pricing and self-attestation model.
- KWS (KnowWho Solutions) / AgeChecker.net: KnowWho Solutions operates AgeChecker.net, a direct SMB-focused age verification service with similar freemium-plus-subscription pricing. It is one of AgeVerify's most direct head-to-head competitors for small alcohol, cannabis, and vape merchants.
Broad incumbents
- Jumio: Jumio is a large-scale identity verification and KYC platform used across financial services, online gaming, and age-restricted commerce. It is a broader incumbent offering document verification and biometrics — adjacent and increasingly competitive as regulators push toward stronger age assurance.
- Stripe Identity: Stripe Identity provides document-based and selfie-based identity verification embedded in Stripe's payment platform, including age verification for age-restricted merchants. It is a broad incumbent that threatens AgeVerify's Shopify/ecommerce customers with a bundled, well-capitalized alternative.
Emerging players
- Persona: Persona provides configurable identity verification including age checks for online commerce and community platforms. It overlaps with AgeVerify's age-gating use cases but emphasizes a flexible KYC platform, making it an emerging alternative for SMB customers needing stronger verification.
- VerifyPass: VerifyPass provides age verification and digital ID solutions for e-commerce, including alcohol and CBD verticals. It is an emerging niche competitor with comparable self-service onboarding and per-check pricing competing for AgeVerify's SMB base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
age verify social profiles
Digital presenceage verify financial estimates
Financial estimateRevenue estimate
Valuation estimate
age verify leadership team
Management profileNumber of profiles
Profiles1 record
age verify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
age verify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about age verify
What does age verify do?
AgeVerify provides a JavaScript-based website age verification overlay that website owners deploy with a single line of code. The service offers three tiers—Basic (free, ad-supported), Pro ($48–190/yr), and Premium ($149–349/yr)—with features such as customizable branding, geolocation-based dynamic age thresholds, multi-language display, Mailchimp/Klaviyo email capture, and browser storage-based Remember Me functionality to prevent underage access on age-restricted websites.
Is age verify a public or private company?
age verify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was age verify founded?
age verify was founded in 2013.
Where is age verify based?
age verify is headquartered in Mill Creek, United States, in the North America region.
How does age verify make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are premium Add-on Services.
Who are age verify's main competitors?
Direct peers on record are AgeChecker.net, Veratad Technologies, IDology (GBG), Yoti, AgeVerifyUK and KWS (KnowWho Solutions) / AgeChecker.net. Broad incumbents are Jumio and Stripe Identity. Emerging players are Persona and VerifyPass.
Does age verify have an API?
No public API is recorded for age verify.
What industry is age verify in?
age verify's product category is Website Age Verification Software. Its primary akta.pro industry code is MPAEAKAE, Geolocation, Age Verification & Responsible Gambling Tech. Its SIC code is 7372.