alldecor sp. z o.o.

What alldecor sp. z o.o. does

All Decor sp. z o.o. is a privately held Polish e-commerce retailer (sp. z o.o. limited liability form) operating the storefront alldecor.pl, specializing in decorative interior and exterior architectural products including wall lamellas (Lamele ścienne), 3D wall panels, English-style paneling (boazeria angielska), wall and ceiling moldings (sztukateria), baseboards (listwy przypodłogowe), LED cornice lighting, ceiling curtain rails, and facade elements. The catalog spans sub-brands such as the Lamelli paintable lamella collection (Mardom Decor) and the DuroFit waterproof duropolymer baseboard line, with most products sold in the tens to low hundreds of PLN per unit and a 300 PLN free-shipping threshold.

The business is built on the Shoper Premium SaaS e-commerce platform, with conventional supporting tooling including Google Analytics and ad-pixel conversion tracking on Google Ads and Meta (Facebook/Instagram). The go-to-market is primarily direct-to-consumer (B2C) targeting Polish homeowners undertaking interior renovation, supplemented by two B2B channels: the Strefa Architekta (Architect Zone) program for architects and interior designers, and an in-house professional installation service (marketed at 12 years of experience) offered in select Polish voivodeships.

The revenue model is one-time product sales with volume-based bulk quotes available on request, plus ancillary installation services in covered regions. Marketing is multi-channel: an SEO-oriented blog of installation guides and trend analyses (including 2026-dated content), an email newsletter with a 5% first-purchase discount, and paid search and social. The company discloses no headcount, no revenue, no funding rounds, and no parent company; it appears to be an independent founder-/privately-held operation with a national (Poland) geographic footprint.

Name

alldecor sp. z o.o.

Legal name

All Decor sp. z o.o.

Website

https://alldecor.pl

Company type

Private

Operating status

Operating

Short description

All Decor sp. z o.o. is a privately held Polish e-commerce retailer selling decorative interior and exterior products — wall lamellas, 3D panels, moldings, baseboards, LED cornices, and facade elements — to homeowners, architects, and installers via its Shoper-powered online storefront.

Ownership category

akta.pro rank

Product category

Decorative Building Materials

NAICS

Home Furnishings Retailers (44912), Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

akta.pro secondary industries

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ)

Keywords

• Decorative interior products
• Wall panels and lamellas
• Mouldings and trims
• Skirting boards
• Ceiling cornices

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online retail sales of decorative interior products including wall panels (panele ścienne), wall lamellae (lamele ścienne), moldings (sztukateria), skirting boards (listwy przypodłogowe), ceiling cornices (karnisze sufitowe), and facade elements (elewacje). Products are sold directly to consumers and professionals at listed prices with free shipping threshold of 300 PLN.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

All Decor sp. z o.o. is a Polish e-commerce retailer that sells decorative interior and exterior architectural products, including wall lamellas, 3D wall panels, English paneling, wall and ceiling moldings, baseboards, LED cornices, curtain rod systems, and facade elements. The company operates a Shoper Premium-powered online storefront serving the Polish market, with free shipping on orders above 300 PLN, and offers professional installation services backed by 12 years of experience in select voivodeships.

Product overview

All Decor is an e-commerce retailer specializing in interior and exterior decorative architectural products. The product portfolio centers on three main categories: (1) Wall lamellas (Lamele Ścienne) including paintable, white, black, cashmere, and oak-colored variants in Lamelli brand profiles; (2) Wall panels including 3D panels (Duna, Aria, Lumio, Vivid collections) and English paneling (boazeria); (3) Molding systems including wall moldings for creating decorative frames, ceiling moldings with integrated LED lighting strips, and baseboards in polyurethane/duropolymer including the waterproof DuroFit premium line. Additional offerings include curtain rod systems with integrated LED masking strips, ceiling curtain rails, and exterior facade decorative elements. The company also offers professional installation services in select regions and provides sample products for customer evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Lamellas (Lamele Ścienne) Decorative wall lamella panels available in paintable, white, black, cashmere, decorative, and oak-colored variants in profiles Stretto, Medio, Sereno, and Largo, in lengths of 200–270 cm, intended for interior wall decoration.
• 3D Wall Panels (Panele Ścienne 3D) Three-dimensional decorative wall panels for interior decoration, available in paintable versions and collections including Duna, Aria, Lumio, and Vivid (Mardom Decor).
• English Paneling (Boazeria Angielska) Traditional English-style decorative wall paneling in white finish for interior wall decoration.
• Wall Moldings (Sztukateria Ścienna) Decorative wall moldings including wall strips, stucco panels, and corner pieces used to create decorative frames and architectural details on walls.
• Wall Strips (Listwy Ścienne) Decorative wall strips for creating frames and architectural wall details, available in decorative, paintable, and flexible variants.
• Ceiling Moldings (Sztukateria Sufitowa) Ceiling decorative elements including LED lighting strips, ceiling moldings, and flexible ceiling strips for architectural finishing.
• Ceiling Strips (Listwy Przysufitowe) Ceiling-adjacent moldings including straight strips, ornamental cornices, flexible options, LED ceiling strips, and corner moldings.
• LED Curtain Rod Moldings (Listwy Karniszowe LED) LED-integrated curtain rod covers and masking strips that conceal ceiling curtain rails while providing ambient lighting (e.g., Maskownica Karnisza QL026 10cm LED 240cm Mardom Decor).
• Baseboards (Listwy Przypodłogowe) Floor moldings available in polyurethane/duropolymer, white lacquered, paintable, aluminum, and flexible variants. Includes the DuroFit premium waterproof line in white (RAL9003), cashmere, and gray (RAL7047) finishes in 8 cm height.
• Ceiling Curtain Rods and Rails (Karnisze Sufitowe i Szyny) Ceiling-mounted curtain rods and aluminum rail systems including single-track and double-track options with various accessories.
• Facade Moldings (Sztukateria Elewacyjna) Exterior facade decorative elements including facade moldings, cornices, keystones, corner pieces, facade panels, and columns/pillars.
• Installation Accessories (Akcesoria do Montażu) Installation accessories including mounting adhesives and complementary products for installing decorative elements.
• Lamella Samples (Próbki Lameli) Orderable sample products for customer evaluation of lamella colors and finishes before purchase.
• Cashmere Lamellas (Lamele Kaszmirowe) Cashmere-colored decorative wall lamellas (Mardom Decor Lamelli Medio L0201K, 270 cm), part of the 2025 new color introduction to the lamella range.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Others

• JYSK Poland:
• Mardom Decor: Manufacturer of wall lamellas, wall panels, and mouldings whose products All Decor distributes; comparable as the upstream supplier of All Decor's premium lamella and panel ranges and a benchmark for the category's premium positioning.
• Premium Floor (DuroFit): Manufacturer of the DuroFit waterproof baseboard line carried by All Decor; comparable as the supplier behind All Decor's premium skirting-board assortment and a relevant reference for pricing and product trends in that sub-category.

Broad incumbents

• Leroy Merlin Poland: Major Polish home-improvement and decoration chain selling wall panels, mouldings, baseboards, and decorative finishes alongside a far broader DIY assortment. Overlaps with All Decor on mouldings, skirting boards, and decorative wall products, but operates physical superstores with a much wider portfolio.
• Castorama Poland: Large home-improvement retailer in Poland offering wall panels, decorative mouldings, skirting boards, and interior finishing products. Directly comparable assortment on mouldings and baseboards, but serves a broader DIY/construction customer base via physical stores.
• OBI Poland: Home-improvement and DIY chain carrying decorative interior products including wall panels and trim. Comparable on decorative interior finishing SKUs but with a much broader building-materials portfolio.

Direct peers

• Homla: Polish home-decor retailer offering decorative interior products online and through showrooms, overlapping with All Decor on wall décor, mouldings, and home finishing items with a similar mid-market Polish consumer focus.
• Westwing: European online home-furnishings club with a Polish storefront selling curated decorative interior products, similar in positioning to All Decor as a curated e-commerce destination for design-conscious consumers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alldecor sp. z o.o.