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adiona [adiona.nl]
- Company typePrivate
- Founded2008
- HeadquartersBergen Op Zoom, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
adiona [adiona.nl] firmographics
Firmographics- Name
- adiona [adiona.nl]
- Legal name
- Stichting Adiona
- Website
- https://adiona.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Ownership category
- akta.pro rank
adiona [adiona.nl] industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Business Associations (813910), Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)
Keywords
Where adiona [adiona.nl] is headquartered
LocationHeadquarters
- HQ city
- Bergen Op Zoom
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
adiona [adiona.nl] business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Adiona generates revenue through membership fees paid by child, youth, and family coaches. Coaches pay to join the professional association in exchange for benefits including listing in the coach directory, access to member resources, training opportunities, collective insurance policies, intervisie groups, and professional development support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
adiona [adiona.nl] product offering
Product offeringCore offering
Adiona is a Dutch professional association (beroepsorganisatie) for child, youth, and family coaches, providing membership-based professional development, a public coach directory, expert specialist groups (vakgroepen), continuing-education training, intervisie peer supervision, collective professional liability insurance, and a recognized quality mark. The organization does not deliver coaching services itself but acts as the sector association that certifies, supports, and connects its member coaches while offering parents a verified directory to find them.
Product overview
Adiona is a professional organization (beroepsorganisatie) for child coaches, youth coaches, and family coaches in the Netherlands. The organization provides a unified platform for professional development rather than a single software product. Key offerings include member portal (Mijn Adiona), E-Magazine, expert groups (vakgroepen), training programs, webinars, research initiatives, intervision (peer supervision), member days, business support packages, and a coach finder feature. The member portal serves as the central hub where coaches access practical resources, formats, flyers, infographics, and information booklets. The various expert groups (such as Complexe Scheidingen, Coach op School, Systemisch Werken, Neurodiversiteit, SKJ, and others) function as specialized interest areas within the membership.
Differentiator
Problem solved
Functional benefit
Products and services
- Mijn Adiona (Member Portal)
Companies that use adiona [adiona.nl]
Customer profileSegments3 records
Ideal customer profiles1 record
adiona [adiona.nl] technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
adiona [adiona.nl] partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
adiona [adiona.nl] competitors and assessment
Company assessmentDirect peers
- NOBCO (Nederlandse Orde van Beroepscoaches): The leading Dutch professional coaching association, covering the broader coaching profession. It is the closest direct peer to Adiona because both serve as credentialing, directory, and continuing-education bodies for coaches in the Netherlands, although NOBCO is not specialized in child/youth/family coaching.
- SKJ (Stichting Kwaliteitsregister Jeugd): Dutch quality register for youth professionals. It overlaps with Adiona in the youth/family domain and is referenced within Adiona's own vakgroepen (SKJ registration), making it a competing credentialing body for the same end-clients (parents, schools, municipalities).
- NVRG (Nederlandse Vereniging voor Relatie- en Gezinstherapie): Dutch professional association for relationship and family therapists. Comparable to Adiona because it serves practitioners working with families and couples, with similar membership, continuing-education, and quality-mark structures, though it focuses on therapy rather than coaching.
Broad incumbents
- BPSW (Beroepsvereniging van Professionals in het Sociaal Werk): Dutch professional association for social-work professionals. It is a broader industry incumbent that touches the same client population (children, youth, families) and provides overlapping directory and credentialing services, but covers a wider professional remit than Adiona.
- International Coaching Federation (ICF): Global professional coaching federation. While international rather than Dutch, ICF is comparable to Adiona as a credentialing, training, and member-services body for coaches, and competes for the same credential-recognition value Adiona provides locally.
- EMCC (European Mentoring and Coaching Council): European-level professional body for coaching and mentoring. Comparable to Adiona as a membership/quality-mark organization for coaches, though it operates at the European rather than Dutch national level and is not specialized in child/youth/family coaching.
- Jeugdzorg Nederland: Dutch sector association for youth care organizations. While its members are provider organizations rather than individual coaches, it operates in the same child/youth domain and shapes the institutional purchasing context (municipalities, schools) that Adiona's members ultimately serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
adiona [adiona.nl] social profiles
Digital presenceadiona [adiona.nl] financial estimates
Financial estimateRevenue estimate
Valuation estimate
adiona [adiona.nl] leadership team
Management profileNumber of profiles
Profiles1 record
adiona [adiona.nl] funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adiona [adiona.nl] M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adiona [adiona.nl]
What does adiona [adiona.nl] do?
Adiona is a Dutch professional association (beroepsorganisatie) for child, youth, and family coaches, providing membership-based professional development, a public coach directory, expert specialist groups (vakgroepen), continuing-education training, intervisie peer supervision, collective professional liability insurance, and a recognized quality mark. The organization does not deliver coaching services itself but acts as the sector association that certifies, supports, and connects its member coaches while offering parents a verified directory to find them.
Is adiona [adiona.nl] a public or private company?
adiona [adiona.nl] is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was adiona [adiona.nl] founded?
adiona [adiona.nl] was founded in 2008.
Where is adiona [adiona.nl] based?
adiona [adiona.nl] is headquartered in Bergen Op Zoom, Netherlands, in the Europe region.
How does adiona [adiona.nl] make money?
One revenue line is on record: membership Fees.
Who are adiona [adiona.nl]'s main competitors?
Direct peers on record are NOBCO (Nederlandse Orde van Beroepscoaches), SKJ (Stichting Kwaliteitsregister Jeugd) and NVRG (Nederlandse Vereniging voor Relatie- en Gezinstherapie). Broad incumbents are BPSW (Beroepsvereniging van Professionals in het Sociaal Werk), International Coaching Federation (ICF), EMCC (European Mentoring and Coaching Council) and Jeugdzorg Nederland.
Does adiona [adiona.nl] have an API?
No public API is recorded for adiona [adiona.nl].
What industry is adiona [adiona.nl] in?
adiona [adiona.nl]'s product category is Professional Association Services. Its primary akta.pro industry code is EDACAIAB, In-Service Professional Development (Workshops/Institutes/Short Courses). Its NAICS code is 813910 and its SIC code is 8600.