newsradio1620

Name

newsradio1620

Legal name

ADX Communications of Escambia LLC

Website

https://adxc.com

Company type

Private

Operating status

Operating

Short description

ADX Communications of Escambia LLC is a privately held Pensacola, Florida-based commercial radio and advertising media company operating four local station brands (news/talk, country, sports, and playlist) and a digital advertising unit, reaching the local market via AM/FM broadcast and live streaming.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Advertising Agencies (54181)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro industry

PRIMARYMPABACAF

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABAIAI

News Talk Radio & Current Affairs Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast News & Current Affairs Channels

SECONDARYMPAIADAJ

Radio Streaming & Catch-Up Audio Platforms

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

SECONDARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Commercial radio broadcasting
• News talk programming
• Radio advertising sales
• Local broadcast media
• Streaming radio

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising Sales: Revenue is generated through the sale of advertising spots aired during programming. Advertisers include local businesses in the Pensacola, Florida metropolitan area who purchase on-air commercial time.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

ADX Communications of Escambia LLC operates a portfolio of commercial radio stations serving the Pensacola, Florida market, with Newsradio 92.3/AM1620 (WNRP-AM) as its news, talk, weather, and sports station. The station delivers programming over-the-air on AM 1620 and FM translator 92.3, and provides live audio streaming online via the Tundracast platform through its station website. The primary commercial activity is selling on-air advertising spots, sponsorships, and promotional inventory to local and regional businesses in exchange for reaching the Pensacola-area audience.

Differentiator

Problem solved

Functional benefit

Brands

• Cat Country 98.7: Radio station (WYCT-FM) serving the Pensacola area
• Newsradio 92.3/AM1620
• ESPN Pensacola 99.1/1330AM
• Pensacola's Playlist 94.5
• ADX Digital Advertising

Products and services

• Newsradio 92.3/AM1620 (WNRP-AM) A commercial news, talk, weather, traffic, and sports (ESPN) radio station broadcasting on AM 1620 and FM 92.3 in the Pensacola, Florida metropolitan area, also offered as a live audio stream via the Tundracast platform through newsradio1620.com for online and mobile listeners.
• Cat Country 98.7 (WYCT-FM) A country-music formatted commercial radio station (WYCT-FM) operated by ADX Communications and serving the Pensacola, Florida area on the 98.7 FM frequency, with live streaming accessible through its station website.
• ESPN Pensacola 99.1/1330AM (WEBY-AM) An ESPN-affiliated sports-talk commercial radio station (WEBY-AM) operated by ADX Communications in the Pensacola, Florida area, broadcasting on 99.1 FM and 1330 AM and offering live streaming through its station website.
• Pensacola's Playlist 94.5 (WYCT-HD2) A playlist-music formatted commercial radio station (WYCT-HD2) operated by ADX Communications and serving the Pensacola, Florida area via the 94.5 HD2 channel, with live streaming available through its station website.
• ADX Digital Advertising A digital advertising service line operated under the ADX Communications umbrella, offering online/digital advertising placements to local and regional advertisers wanting to reach the Pensacola-area audience beyond traditional radio spots.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Broad incumbents

• iHeartMedia: Largest U.S. radio operator with hundreds of AM/FM stations and the iHeartRadio streaming platform. Directly comparable as a multi-format commercial radio broadcaster; competes for the same local advertiser dollars in Pensacola-area markets but at vastly greater scale.
• Audacy: Major U.S. radio broadcaster and podcasting operator with a portfolio of news, talk, and sports stations (including CBS Audio). Comparable as a multi-station commercial radio group serving news/talk and sports formats with streaming distribution.
• Cumulus Media: Second-largest U.S. radio operator with hundreds of stations across news/talk, sports (Westwood One), and music formats. Comparable multi-format commercial radio business model with bundled ad sales and streaming distribution.

Direct peers

• Townsquare Media: Mid-market operator of local radio station clusters in small-to-mid-sized U.S. markets. Most directly comparable to ADX Communications in scale, multi-station cluster strategy, and reliance on local SMB advertisers.
• Salem Communications: U.S. radio broadcaster specializing in news/talk and Christian formats, including local market stations. Highly comparable to Newsradio 92.3/AM1620 in news/talk content orientation and local market positioning.
• Beasley Media Group: Family-controlled operator of AM/FM radio stations concentrated in mid-sized U.S. markets. Closely comparable as a private, owner-operated multi-station group with local advertising revenue model.
• Alpha Media: Private operator of local radio station clusters across mid-sized U.S. markets. Comparable cluster strategy, format mix (news/talk, sports, music), and local SMB advertiser dependence.
• Bonneville International: Family-owned commercial radio group operating local news/talk and music stations in select U.S. markets. Comparable as a privately held, content-focused local radio operator with multi-station portfolios.
• Lotus Communications: Privately held operator of AM/FM radio stations across multiple U.S. markets. Comparable in private ownership structure, multi-station operation, and reliance on local/regional advertising revenue.

Others

• ESPN Radio (Disney): National sports radio network that supplies syndicated sports content to affiliate stations. Comparable as the content provider underlying ADX's ESPN Pensacola 99.1/1330AM brand; a key ecosystem partner rather than a direct competitor.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about newsradio1620